Author: Sarah K Peck

Why are Stories So Important?

Posted on by Sarah K Peck

The world is overcrowded with information.

We’re wired to tell stories because it’s how we make sense of the world around us. Stories let us distill large, complex ideas and important messages into sticky, memorable pieces that we can carry forward with us in our minds. In the absence of a person or a phenomenon, we tell a story about what we saw and who we met.

Telling the right story about you and your business can be a big challenge–online, in person, or through social media. How do you decide what story to tell? And how do you know it’s the right one?

A story is what you take with you. We don’t keep lists and facts and essays in our minds; rather, we carry relationships, connections, and (sometimes false) ideas about correlation and causation.

A story is how we understand the world.

We’re wired to consolidate complex information into pieces we can carry—like little suitcases for the brain.

The test of a great story is what people remember about you when you stop talking. Listen for what people say about you (or your company) after you’ve left.

If you have the chance, listen to how people introduce you; it’s an inside look into how people remember you and your business. Just like ideas, viruses, and people–stories have lives, and how far they spread relates to how sticky they are. The life of a story spreads when the story is good.

In general, this means that simple stories are better — the gift of a story is not capturing every single moment, although detail is important — it’s in giving the listener something that they can enjoy and remember.

What stories are you telling — or what stories are being told about you and your business?

Doors are now open for the summer session of the Writer’s Workshop, now open for early registration! Join us for a six-week program designed to kickstart your writing habit—and discover secrets of storytelling, narrative form, and powerful writing. Early registration closes May 25th and classes start June 30th.

 

 

Pandering — and 9 other things great writers refuse to do.

Posted on by Sarah K Peck

Writing is easy. All you have to do is cross out the wrong words. — Mark Twain

I don’t often publish guest posts here on It Starts With, but occasionally I meet a fellow writer with a story and a message that matches our audience. Today, I’m delighted to share the work of Isaiah Hankel.

Isaiah is a speaker, author, and Ph.D. scientist who recently released the book Black Hole Focus. Long before getting his doctorate, Isaiah was a sheep farmer in rural Idaho who struggled in school and was diagnosed repeatedly with ADD and ADHD. He survived college and barely made it into graduate school—but in graduate school, he was put on academic probation and worked as a janitor while sleeping in a friend’s basement to make ends meet.

We talk a lot about what it takes to write well — and when Isaiah shared what he had written with me about remembering this list of things that great writers don’t do, I couldn’t wait to share it with you. Here’s the list—and Isaiah:

The first draft of anything is shit. — Ernest Hemingway

Pandering — and 9 other things great writers refuse to do.

By Isaiah Hankel.

After I wrote my graduate thesis I realized I was a horrible writer. It would have been nice to know this a little earlier. Like before I turned 30. Oh well.

The funny thing is that I thought I was a really good writer. I thought I was a smart writer. I used big words and academic transitions like “moreover,” and “furthermore.” I referenced the hell out of everything. It turns out all of this stuff is good for getting an article published in an academic journal that a handful of people will ever read—but not much else.

I started my first blog right around the time I started writing my thesis. You can tell because a lot of my first blog articles have the word “moreover” in it. Awful. My first few articles were short and talked about other people and other people’s ideas and basically just reworded blog articles that I read on the Internet that week. I’d see an interesting topic online and think “I agree with that!” and then start writing the same article.

I hadn’t found my own voice yet and was too afraid to tell any personal stories so I just regurgitated other people’s stories. I’d take someone else’s idea and then try to repackage it as my own. If you’ve done this too, don’t worry. Everyone does. Even Mozart’s earliest compositions contain lines from other composers like Johann Sebastian Bach.

Over time, I got better. It took a few years, and a lot of mistakes, but I eventually found my voice. And I found my audience. I started having my own ideas and using other people’s work to back it up (instead of the other way around). I refused to just regurgitate information anymore—and I learned a few other rules about writing.

10 things great writers refuse to do:

There are a few other things that I refuse to do now, too. Like sacrifice clarity for cleverness, or get gimmicky and preachy. Great writers refuse to do a lot of things. I’m not a great writer. I’m just average. I only refuse to do a few things. But great writers refuse to do A LOT of things. Here are 10 things that great writers refuse to do:

1. Pander to their audience.

People who sacrifice their identity to success will end up with neither.

As soon as writers start sacrificing their voice and their true nature in hopes of getting more book sales or article clicks or likes or fans or whatever, that’s the end. It’s the end of the writer’s unique self.

A lot of authors who have success early and then miss on their second offering have the urge to go backwards. Instead of creating something new, they try to repeat the past, causing them to lose their edge. Some try too hard to go back that they end up spiraling downward. They get desperate and pander or start begging their audience to like them again.

Great writers refuse to do this. They’d rather go through a slump than stop creating original material that speaks to them personally.

2. Sacrifice clarity for cleverness (or smartness).

“If you can’t explain it simply, you don’t understand it well enough.” — Einstein.

Einstein nailed it with this quote. Too many writers are trying to be clever when they should be trying to be clear.

I love the line in the script for the movie Fight Club when Tyler Durden turns to the Narrator and says, “Oh I get it. It’s very clever. How’s that working out for you? Being clever?”

Cleverness is overrated. Clever titles don’t get clicked and they don’t sell very well either. Clear titles get clicked and sell. Great writers refuse to sacrifice clarity to cleverness.

What made Earnest Hemingway such a great writer?

Hemingway chose words that were common, concrete, specific, Anglo-Saxon, casual, and conversational. He rarely used adjectives and abstract nouns and always avoided complicated syntax.

You don’t need to try to sound smart. You don’t need to use a larger word when a smaller word will do. And all of those dumb little transition phrases that your high school and college teachers taught you—like “firstly” “secondly” “finally” “significantly” “interestingly” and, of course, “moreover”—delete those.

3. Sacrifice success to art.

Success sometimes means something worked well—build on that.

I know, I know, this seems to contradict #1. It does. But that’s because there needs to be a balance. You can’t sacrifice your art to success AND you can’t sacrifice success to art.

A lot of authors hold too onto the idea of originality too firmly. They refuse to stick with what works. This is admirable—but what good is your creative piece if no one ever reads it?

Play with your voice until you find something that other people respond to. And, when they respond, don’t be afraid to stick with what works. Tim Ferriss wrote The 4-Hour Workweek, then The 4-Hour Body, then The 4-Hour Chef. Gretchen Rubin wroteThe Happiness Project and then Happier At Home. J.K. Rowling wrote seven Harry Potter books. And then there are the 50 Shades of Grey, Hunger Games, and Twilight series.

Success means something worked well. You don’t need to shun success—it’s okay to use your voice and to build on what works.

4. Forget about the hero’s journey.

If you forget that we’re all heroes on similar paths, your story will fall flat.

Why do Adam Sandler movies suck now? It’s because he stopped following Joseph Campbell’s Hero’s Journey.

Billy Madison and Happy Gilmore are classic stories because the main character, Sandler, is the unassuming protagonist who is thrust into a plotline that he wants no part of. He is an average Joe who hesitantly takes on a burden and starts a difficult journey. He gets knocked down over and over again but then, against all odds, comes out on top, gaining wisdom and power in the process. This is essentially the same story that is told in everything from Leo Tolstoy’s War & Peace and Charles Dickens’ David Copperfield, to Harry Potter and  Katniss in the Hunger Games.

The problem is that Sandler’s recent movies just have him playing the same guy over and over again — someone who is kind of funny and has a few weird things happen to him. There’s no burden, there’s no hesitating (flawed) hero, there’s no real journey out through the other side of a transformation at all.

Great writers never lose the hero’s journey. No matter what you’re writing, fiction or nonfiction, your work can include a hero’s journey. If you’re writing fiction, remember to have your protagonist follow a hero’s journey. If you’re writing non-fiction, include personal stories that take the reader along your hero’s journey, or better yet—show them how you fit into their own hero’s journey. Use vulnerability and confidence in equal parts to be relatable and to create the effect of going on a journey where you come out better off than you were before.

5. Ignore their creative process.

Everyone has a creative process but not everyone’s process is creative. The only way to be truly creative is to turn the negative voices in your head off.

Off.

One of the biggest mistakes that mediocre writers make is keeping their internal editor always in the “on” position. This is a super fast way to kill your creativity.

One way to do this is by dividing your creative process into three phases: a creative phase, a realistic phase, and a critical phase. This is also known as the Disney Method, named after Walt Disney who designed it.

During the first step, you should write like no one will ever read what you’re writing ever. Just write like you’re a kid. Jump all over the page. Experiment. Go on tangents. Revel in complete creativity. For the second step, review what you wrote realistically – clean your creative work up so that it makes logical sense. And for the third step, get critical and cut out anything that doesn’t fit with the overall piece.

6. Always keep their favorite lines.

You have to be willing to delete large portions of your work in order to make it punchy, powerful, and clear.

After you’ve created massive amounts of work, next, become an editor. (But not at the same time). Equally important is the critical phase of the creative process.

Often, you’ll have to cut out your very favorite line in order to make the larger piece as good as it can be. You might even have to delete the line that sparked the entire article or book in the first place. Great writers are okay with this. They refuse to sacrifice the larger piece to smaller parts that they’re in love with.

Don’t let your ego get in the way of creating the best overall piece of work possible. You can always use your favorite lines in your next article or book.

7. Forget about feelings.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou.

I love this quote from Maya Angelou. It’s so true.

When I read The 4-Hour Workweek by Tim Ferriss, I feel free and mobile, like I can leave all my obligations and possessions behind and still be happy. When I read The 40 Laws of Power by Robert Greene, I feel bold and confident and eager to try my hand at taking over the world. When I read The Happiness Project by Gretchen Rubin I feel happy, reflective, and grateful for what I have. Pride and Prejudice makes me feel romantic and hopeful, Anna Karenina makes me feel sad and nostalgic, and The Fountainhead makes me feel intelligent and industrious. I’ll never forget how these books make me feel.

Great writers never forget feelings. They craft their stories to impact not only their reader’s thoughts and actions, but their feelings too. A story sweeps us up into the feeling within the writers mind.

8. Or… only focus on feelings.

On the opposite end of this spectrum is the writer who treats his reader like emotional punching bags—dumping their problems and pains all over the page without adding anything productive.

There are literally thousands of blogs written by mediocre authors who are pumping out article after article of nonsense. They rant and rave and complain without offering anything constructive in return – no solutions, no good questions, no actionable takeaways.

Great writers refuse to be martyrs. They talk about their problems openly and are intensely vulnerable but they never whine. Their writing is of service—to a greater art, to an idea, to an audience—not a platform to stand and complain.

9. Get gimmicky and corny.

Great writers never use gimmicks. Instead, they build an authentic rapport with their readers. They stay real with their audience, not fake.

One of the first short stories I wrote was very gimmicky. For starters, I ended every chapter with a corny transition like, “Alex walked over to the bushes that were interwoven with the park’s metal fence and…”

Then, the next chapter started with, “… picked up a handful of white rocks.” Or whatever. It sucked. I wasn’t the first person to use a gimmick like this and, unfortunately, I won’t be the last.

Gimmicks are a turn off. Readers shut down when they think they’re being played. And they get annoyed by corniness.

10. Get preachy.

The only thing worse than being gimmicky is being preachy.

Yes, writers should have their own point of view. And you should take a stance on whatever topic you’re writing about, especially if it’s an opinion piece. But if you righteously put yourself on the moral high ground, this will make your readers hate you—no matter how nice you are in person, or how right you are about the subject.

Lead your audience from within, not from above. The imperfect teacher is a more effective teammate than dominator. This is a much more effective way to rally support for your ideas.

Great writers embed their philosophical ideals very deeply in their work. Whether it’s a nonfiction or fiction piece, these writers use stories, not sermons, to make their points. When it comes persuading your readers, a Trojan Horse is more effective than a battering ram.

 

What about you? What are some things that you try to avoid doing in your writing practice?

If you loved this, check out more of Isaiah’s work on his website, read the essay I swapped with him on swimming naked from Alcatraz, or pick up a copy of his just-published book, Black Hole Focus.

The Writer’s Workshop is now open for our summer session! Join us for the next class—and kickstart your writing into high gear.

Posted on by Sarah K Peck

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It’s baaaaack! The Writer’s Workshop will open up again this summer for a brand-new six-week session beginning June 30th.

The Writer’s Workshop is a live course focused on improving your storytelling, writing, and narrative abilities through eight masterful lectures and exercises — together with a community of co-writers to share the journey. We interview experts across the industry in marketing, communications, blogging, and book creation — and send YOU on a journey to dig into your own inner creative.

This time around, there are a few changes and additions:

Now that almost 100 people have taken the course, we’ve gotten excellent feedback, tips to make the program even stronger, and rave reviews from students. Here’s what you get—and what’s changing:

In the upcoming summer session, I’m adjusting the course to become a six-week program.

Also, the Writer’s Workshop will be available at three access points—to make it both more affordable for more people. There is a self-paced budget option for people who want to do the course on their own; a live class where we get to meet each other and join forces with all the alumni in the program (my favorite part!), and a private, closed Writer’s Circle for just a small group of people to receive more personalized attention and coaching.

Both the Writer’s Workshop and Content Strategy will run again this summer, beginning June 30—check out the course pages for full details and how to register.

Who is this course for?

This course is perfect for people with aspiring creative writing dreams; professionals looking at improving their communication skills for a day job; bloggers who want to improve their craft; or people with an existing writing practice who want to meet other like-minded people.

“Improving your writing means you can improve your relationships, improve your work, and get more of what you want.”

We are all writers.

The idea that writing is a separate tool or skill from other skills is a myth that needs to be debunked. We should all be excellent communicators—because the more powerfully we can convey our ideas, the more we can achieve.

Improving your writing means you can improve your relationships (through better inter-personal communication), improve your work (by getting better at describing what you do), and get what you want (by better articulating what you want).

“Sarah combines her experience in athletics, writing, and design to teach in a relatable way that inspires growth. This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills. So, you come away with a fresh set of tools and the know-how to apply them to your business, career, or creative projects. Two words: do it.” — Matt Hunckler

“Her content is always thought-provoking and will force you to confront the challenge of executing your best ideas. She studies where great ideas come from and helps individuals and businesses do great work.” — Cycle 1 participant.

What will you need?

You’ll need an inquisitive mind and a curiosity about how to improve your writing ability. The course works best if you bring an open-mind and a gentle countenance—behind the doors we like to create a warm, respectful atmosphere for collaboration and creation. You’ll need about three hours per week for coursework, an hour to watch videos, and anywhere from three to five hours to work on your writing projects. In the past, students have set up time in the evenings and on the weekends to do the course—it’s best to plan ahead and carve out a few hours for your work to get the most out of the class.

Limited pre-enrollment closes May 25th:

Class begins on June 30th — and early-bird enrollment closes May 25th. Early bird registrations get a $100 discount off of either the registration for the live class or the self-guided class.

Can’t wait to see the new class!

When you’re tired, worn out, beleaguered, scared, underfed, miserable, alone: a reminder. #dosomething

Posted on by Sarah K Peck

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I don’t care who you pretend you are.

I don’t care so much who you
pretend you are
when you’re well fed,
well dressed,
well slept,
put together, prepared,
And so called ready…

When the polish is fresh and the face
newly painted, airbrushed layers
covering freckles, pock-marked skin
with storied layers hidden;
the script locked on papers in hand,
it’s less interesting, this version.

No, see, I care who you are when you’re
tired, worn out, beleaguered, scared,
underfed, miserable,
alone.

I want to know
who you are when you’re not
caught up in the throngs or masses
styling yourself around other idols or dreams,
chasing a relentless reality of productivity in some Western idea of
what is Good.

No, I care you you are
when your soul flutters a bit and smiles,
when it sparks at the strange language of tender raindrops on dewy skin,
shivery hairs erect in the water’s spotlight, goosebumps
whispering hello to the wind.
When your feet fight to do the darndest, weirdest things, those
“silly dreams” and things no one else thought of; and
you almost don’t let yourself think them either,
because they’re strange, different, or seem
too obvious to you.

I care who you are when the world isn’t watching,
when the lights are down and
your hair is a scattered mess and
sweat stains pool in your armpit creases and
the sour smell of unwashed skin is the forgotten leftover of
your ambition’s messy chase towards your project, the thing at hand.

I want you (you want you)
crazy, tender, raw,
different, unique, silly, strange,
whatever you-ness is you, under
all that posture, pose and pretend;

My eyes flicker with green fragments of light against the roaring
C train’s metallic brakes squeal to a grunted stop
when I see the tendrils of humanity stream
uncannily in and out of subways, trains of thought
departing from each mind into the stuffy underground air,
mixed with kiosks filled with sugar and chips and
magazines of big-bottomed ladies tantalizing the sexual fantasies of thousands,
a cesspool of potential ideas, waiting,
for ignition, for permission,
a start that begins within.

In this, this messy
pursuit and nonlinear pattern-chase of never-ending arrival,
things fall down and apart,
logic feels lost and you feel so messy that you wonder,
is this it, am I doing it right,
am I doing it right?

Because who you are then —
when the worst conspires against you —
or the doldrums of daily commuting monotony threatens to close your creativity
when you’re lost, confused, meandering, processing, contemplating, cultivating,
this, this, is the essence of your humanity.

Show me who you are
when the ladder slips, when
you miss the subway by a moment, when
your face cracks, painted black smears blurring clarity tears
on makeup-caked cheeks, showing the beneath, when
your friends leave, departed for otherworlds
or better promises, when
your project busts, your pants rip down the center seam,
your mind breaks against the weariness of repetition,
and you breathe it in anyways, and
find a smile to give the departing train, and
hug your friend a tearful departure, and
laugh at the failed pants debacle and somehow,
you pour out gratitude and kindness and
showcase the kind of humanity that
is built from resilience,
grace,
pressure.

If you can do it then,
if you do it when
it’s not easy, –hah! easy—
when it’s difficult,
my eyes shine and spark with fierce
love for you, my sisters,
my brothers,
my partners,
my fellow humans,
working in the thick of it all
to find compassion, to showcase fierce grace,
to find the love deep
in the center of it all, to be
full of life.

If you can do it when
it’s a struggle, a hustle,
you can do it any time.

there is power, grace, and love buried inside
of the fiercest form of grace;
swimming taught me this—
when you’re tired, scared, unsure, insecure, and think you can’t:

do it anyways,
do it because you have no right,
because the odds are stacked against you;
because your mind plays tricks
and tenacity builds your soul

because adversity shouts You Can’t, You Can’t,
yet you still fucking can,
so
why not,
do it anyways.

And then
go on,
do it better than the rest of them,
knowing that if you do it now,
through this,
in spite of this,

then you can do anything.

do something.

Does money make you crazy? The Money Toolbox: leave debt behind, build your savings, and grow your wealth.

Posted on by Sarah K Peck

Want money?

Money advice often boils down to some basic tenets: spend less than you make, or conversely, make more than you spend. Increase your earnings, then maximize your returns.

Sounds simple—in theory. But the difficulty lies in the application. How do you actually do it so that it changes? What do you do when change is so incremental that it seems barely noticeable? Is the snowball effect worth it?

Enter, stage left: J.D. Roth

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I met JD Roth at the inaugural World Domination Summit. He was the popular blogger of Get Rich Slowly, although, to be honest, I didn’t know that at the time.

Instead, I danced with Adam Baker’s lovely daughter on a concrete barrier, did cartwheels with a goofy lady named Laura, and laughed with J.D. about how inordinately excited we were to be in Portland at this new conference series. At some point we eventually got to talking about our professions and careers, and once we did, we geeked out over books like Ramit’s I Will Teach You To Be Rich, The Millionaire Next Door, and ways to be frugal, savvy, and more importantly—happy.

Over the years, we became good friends, sharing tips on savings, wondering whether or not I should sell my car and go car-free (ps, J.D., I don’t know if I told you, but I sold it! And I used the cash to help start my own business). We’ve crashed in each other’s houses (because when you want to be a millionaire, who springs for a hotel?), and giggled about how we each own jackets that are more than 10 years old.

J.D. has been both a friend and a mentor, and when he told me he was working on a master series called the “Money Toolbox,” I knew it would be full of good stuff.

The Money Toolbox: leave debt behind + grow rich.

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“By following a few guidelines and completing one small step each week, you can master your money and build wealth for the future.” —J.D. Roth

J.D.’s story is familiar to many: a decade ago, he had more than $35,000 in consumer debt—credit-card balances, personal loans, car payments—and was living paycheck to paycheck. In a world where we’re taught that debt is fine, J.D. wondered: what processes actually work to make change with regards to money? And how can I become rich?

Today, he’s debt-free and has more than a million dollars in the bank.

My own story is similar—minus the million dollars part, at least at the moment—I started my twenties with piles of student-loan debt and promptly did the next smart thing all 20-somethings do: I bought a car, because someone told me it was an “investment.” Instead, my car loan was barely approved because I had already acquired so much debt. I began my first job nearly $100,000 in the red with a job that barely paid my rent—let alone the massive student loan payments that were due. I worked nights and weekends as a tutor and swim coach to bring in enough money to afford to buy groceries (My food budget was directly linked to whether or not I taught that week—some weeks were rice and beans).

And yet by the time I turned 30, I was in the black—and it wasn’t because of a miraculous scheme or a magical job. It was through small habits and the power of time.

Just like J.D., I didn’t turn straw into gold, and the process of changing my life didn’t happen right away.

Get the guide and toolkit, here: The Master Your Money Toolkit.

In his guide, J.D. documents the time-tested principles of putting his money to work.

What he learned surprised him: getting out of debt and building wealth wasn’t just about pinching pennies. He focused on reducing expenses and increasing income. For the first time in his life, he began to accumulate savings and invest wisely.

“Getting out of debt and building wealth isn’t just about pinching pennies—wise strategies for spending, saving, earning and investing can add up over time.”

Over the past eight years, J.D. spent much of his time writing and sharing these lessons on GetRichSlowly.org, a popular blog he initially founded to share his own quest for self-improvement. With over three thousand articles and more than a million words, this work still exists as a public archive.

From the mastermind behind the blog Get Rich Slowly comes his latest project: Get Rich Slowly: the year-long course, a money-makeover toolbox designed to help people leave debt behind, master their money, and achieve financial independence. Featuring a “Money Mondays,” email series, 18 audio interviews with money experts, and a comprehensive “Be Your Own CFO” guidebook, this course collects wisdom from financial gurus Ramit Sethi, Pam Slim, Adam Baker, and more.

With a 52-lesson guide to help people master their money, he created a road map to financial freedom, developed for anyone seeking to ‘master their money’ by getting out of debt and building independent wealth.

The Master Your Money Toolkit.

What’s your money story?

As important as J.D’s story is, the new Get Rich Slowly guide isn’t really about him. It’s about you. It’s a road map for your financial freedom, and it includes a 120-page “Be Your Own CFO” guide, 18 interviews with experts who offer specific advice on important topics, and plenty of additional resources. To ensure you don’t get overwhelmed (as I sometimes do!), you’ll also receive a different lesson with simple actions every week for an entire year. I’ve just started reading my own CFO guide, and I think the “Money Monday” emails are brilliant.

If you want a copy, JD is —naturally— offering budget-friendly options, and the three different scales of the program are all discounted for the launch (meaning you can get a copy without breaking your own bank)—because what good is a money guide that sets you back even further?

Get your copy here: Get Rich Slowly: The Money Toolbox.

Congrats, J.D.

Want to be a better storyteller? Two new online workshops, April 24th and 29th.

Posted on by Sarah K Peck

Humans are born storytellers. The way we tell and share our stories about who we are, what we do, and what we want affects who sees us, hears about us, and whether or not the right people connect with us.

If you want to learn how to describe yourself or your business (or both), join me at one of the following live storytelling workshops.

I’ve taught storytelling and narrative writing workshops live across the country—from the World Domination Summit to Bold Academy to General Assembly, and now I’m teaching two of these workshops as live online webinars that you can access from anywhere. Previously these workshops were only offered in person—if you’ve wanted to attend a class (or you’re curious about the upcoming writer’s workshops), join this one-day class.

Join me on Thursday, April 24 and Tuesday, April 29 for two 90-minute sessions on storytelling, narrative, and psychology.

“One of the best classes I’ve ever taken at General Assembly.” — Craig, General Assembly workshop participant
“Amazing class. I learned so much—left with pages packed full of notes.” — Joel, WDS workshop participant. 

Storytelling 1.0: Crafting narratives for individuals and businesses. Thursday, April 24th, 1pm EST. $30.

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WHAT YOU’LL LEARN: This introductory class will cover narrative form and storytelling tools that are practical and quickly implementable for many communication needs ranging from a personal biography to the description of your company. Understand the role of your audience; the psychology of your readership, and why asking certain questions will make storytelling much easier.

You’ll learn how to dissect the various mediums where messages are told, how to modify your story based on the place you’re telling it; how to identify your values and your audience’s values, and the power of lyrical descriptions in your story. We’ll also cover basic psychological principles of understanding and why this is important for how you craft your message.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

PREPARATION: Bring pens, paper, and notebooks to write on. Bring a draft of your current biography and/or business description (you’ll be asked to re-write it during the webinar based on the key principles we cover).

Register here: Storytelling 1.0: Live Webinar, Thursday, April 24th 1—3pm EST. $30.

“Sarah goes over five different frameworks for how to tell stories — this was the first time the Hero’s Journey really made sense to me in a modern context.” —Anne S.
“I never thought about how important value systems were to storytelling—once she described it, it was a huge “Ah-ha” moment for me. Now I know which stories to tell when.” — Jeremy H.
“The simple idea that we all have many stories to tell took a lot of the pressure off—we don’t need to pick just one story. We can switch them out based on our audience and the medium.” — Leslie.

Storytelling 2.0: Leadership, sticky messages and the psychology of persuasion. Tuesday, April 29th 1pm EST. $30.

Screen Shot 2014-04-18 at 10.55.02 AM

ABOUT THIS CLASS: This second session of the two-part storytelling series can be taken independently or in conjunction with Storytelling 1.0. In this class, we look at the stories that great leaders use to inspire; why (and how) to use emotion in your stories, and the persuasive benefits of a great story. This class includes a deeper dive into case studies of great stories (and not-so-great stories) to better grasp the concepts. In our time together, I’ll even show how Finding Nemo can teach us how to engage audiences from the beginning of your story with clever hooks and curiosity gaps.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

Register here: Storytelling 2.0: Live Webinar, Tuesday, April 29 1—3pm EST. $30.

“It makes so much sense—leadership stories are different than other stories, because the objectives are different. Now I can see how people tell future-based stories and I realize how powerful they are.” — Sam
“This class takes a deep dive into your own personal Hero’s Journey narratives based on the work of Carol Pearson—I finally understood how I was living out my own Orphan narrative. This class was better than therapy.” —(Anonymous).
“Sarah is one of the warmest and kindest people I know. Work with her, she will be a change-maker and an incredibly valuable asset to your team or life.” — Jana Schuberth, Owner, Love Work Now

Creating your own weekly review: Robert Cooper on finding ways to be exceptional.

Posted on by Sarah K Peck

Living up to your potential sounds pretty fancy. It’s something we all want, right? Live up to your potential. Maximize your potential. Be all that you can be. 

But how, exactly, do you do it? How does an intangible life objective become manifest into your daily routine? For Robert Cooper, author of The Other 90%: How to unlock your vast untapped potential for leadership and life, accessing our own hidden intelligence and achieving our potential lies in better understanding neuroscience and trusting our brains in order to unlock our full capacity.

What did you do last week?

What did you do last week? What did you do yesterday?

A friend of mine was chatting with me recently, and he confessed that he’d get to the end of his day and he would forget what it was that he had done during the day. He’d look at his to-do list and realize, “Oh, right—I did some account desk settings, some client help, answered emails, built my next list…”—but when prompted with a question, he couldn’t remember. Nothing stood out.

Our brains are designed to help keep us safe and warm—comfortable and secure. Cooper describes how this part of our brain works:

“A powerful part of the brain, the amygdala, wants the world to run on routine, not change. Located within the limbic system, an ancient area of the mind that deals with the way you perceive and respond to the world, the amygdala relentlessly urges us to favor the familiar and routine. It craves control and safety, which at times can be vital.”

The amygdala serves as the center of our brain to keep us safe and secure. When deciding between doing something new and something familiar, we’ll be steered to the familiar. This is helpful in many ways—but in terms of growing beyond your comfort zone, not so much.

“The amygdala’s instincts, which have evolved over thousands of years, tend to spill over into every aspect of life and promote a perpetual reluctance to embrace anything that involves risk, change, or growth.”

And here’s the kicker:

[tweetable hashtag=”—Robert Cooper via @sarahkpeck”]”Unless you choose to consciously override this brain tendency, you’re consigned to repeating the past.”[/tweetable]

After understanding how our brains operate to keep us safe, he devised a simple mechanism to “overcome our natural resistance to growth.” By regularly asking two questions—whether it’s by taping them to our bathroom mirror; scheduling a meeting with ourselves weekly, or having a journaling practice—we can begin to override the amygdala’s tendency to keep us safe and secure.

He recommends asking yourself two questions:

[tweetable hashtag=”@sarahkpeck”]What did you do last week that was exceptional?[/tweetable]

[tweetable hashtag=”@sarahkpeck”]What can you do next week that no one expects of you?[/tweetable]

Defining exceptional:

Exceptional might be loving more; it might a tender moment. It might be resting more, or doing less. What is exceptional for you—taking your child to school and holding his hand and listening to his stories—might be different for the next person.

For me, this week, I’ll follow up with my clients and prospects and touch base with people just to let them know I’m thinking of. This week, I’ll plan a brand-new webinar and teach myself a new software program to run more online classes. And this week, I’ll do week 6 of The Artist’s Way, a project still in fruition for me. Those are the exceptions to my week. Those are the pieces that are somehow difficult for me, and that will make this week above and beyond last week.

Breaking down ‘exceptional’ into weekly increments—noticing what’s different from one week to the next; understanding how a little bit more, or a little bit different this week can be the work that matters—is both tangible and do-able, and keeps you on track.

That way, when fifty-two weeks add up to a year as they always seem to do, you can look back and think, wow. That year was great.

[tweetable hashtag=”@sarahkpeck”]What will you do this week that’s exceptional?[/tweetable]

Want to stand out?

Posted on by Sarah K Peck

In a recent conversation with Daniel Epstein (founder of the Unreasonable Institute and more recently Unreasonable Media), we started talking about what people do to stand out. And we agreed–it’s not that complicated:

  • Ask for what you want.
  • Follow up on that ask.
  • And then follow through.

In the following example, all of my numbers are made up. But let’s play with a couple of assumptions.

Let’s say only 10% of people actually put themselves out there and ask for what they want. And of the people that ask for something, again only 10% of them follow up on that ask. And of the people who successfully ask for something, and then follow up, many of them in turn don’t actually follow through with what they’ve asked for or said that they are going to do.

10% of 10% is 1% — you’re one in a hundred if you ask and follow up.

And 10% of 10% of 10% (0.001) is one in a thousand if you ask, follow up, and follow through. 

ASK.

Why don’t people ask? You know that it happens. You want something, but you don’t put it out there. Your psychological blocks and assumptions preclude you from putting your desire out there. You don’t have clarity on what you want—so you need to do some internal work. You let fear get the best of you.

Here are a few things you can ask for: “I want you to give me more money.” In a conversation with a colleague or boss, “I think we need to renegotiate our terms,” or in the universe itself, “I want to learn how to play the Piano–who has a piano I can have?”

FOLLOW UP.

And then, after you ask, you forget to follow up. That email that you were going to send, to say “thank you” that you put off. To write and say, “Hey, we talked about the fundraising that I’m doing and I’d love for you to be a part of it. Can you contribute before the end of the month?”

When you asked someone to interview them and you circle back and say, “Thanks for agreeing to this; let’s put something on the calendar. I just had a new baby, so is it alright if I pencil us in for next summer and I’ll circle back them?”

When you ask someone to do you a favor and they take the time and energy to do it for you, so you write them a short note or card—telling them you appreciate it. [tweetable hashtag=”@sarahkpeck”]This is how you stand out—and unfortunately, most people don’t do it.[/tweetable]

FOLLOW THROUGH.

And then, when the donation comes in, or your partnership is aligned, following through with what you’ve promised: reaching out and saying Thank You. Showing up when you said you’ll show up. Sending them the fiscal reports when you’re successful. Reaching out even if it’s half a year later to say, “It took longer than I expected, but here’s the book I was telling you about.”

It’s simple, although in execution requires an incredible amount of discipline on your part to achieve. But the recipe isn’t that hard.

Want to stand out?

[tweetable hashtag=”@sarahkpeck”]If you want to stand out, follow this three-step formula:[/tweetable] Ask for what you want. Follow up. Follow through.

For an epic post on asking for what you want, check out the art of asking, the second highest read post on this blog to date. Thanks to Daniel Epstein, Amber Rae, and Allie Siarto for conversations on this topic.

How do you combat loneliness? A brand new talk at ALIVE in Berlin + an epic scholarship opportunity worth $400.

Posted on by Sarah K Peck

Loneliness by Deviant Art

How do you deal with loneliness?

The problem with my first job wasn’t the job itself—it was how few people I knew at the company. In most structures throughout my life—family, school, college, sports—we bonded as teammates and community members because of shared goals, ideas, and dreams. Yet at work, I barely had friends. Perhaps it was the age disparity; the fact that people started quietly only a few days per year, or because we didn’t have a common lunch area. Being busy chasing financial goals didn’t help, either. At the end of my first year, I found myself tired, alone, and unsure of what I was contributing as an entry-level employee.

I made a vow to change a few things. I joined two sports groups—a morning swim team and a triathlon training group. I signed up for my first yoga community practice. And I started going to events. I found meet-up groups, lectures and workshops, and conferences to attend. In one year, I met more than 500 new people—many of whom are now, ten years later, some of my closest friends.

What is loneliness? Where does it come from?

What is loneliness? Where does it come from, and why do we experience it? How can we combat it—and better yet: why is it useful?

For the past year, I’ve been researching loneliness, community and the power of connectivity, and I’ll be debuting a new keynote at ALIVE in Berlin this May looking at the structures that create loneliness, why community and connectivity are so important, and what we can do to help reconnect both to ourselves and to other people. As a bonus, I’ll also be teaching a workshop on the power of connection—and tips on how to connect with other people through understanding the physical body (your posture and stance); through your story (and what you say); and by being open and asking questions.

One of the most important ways I’ve met new people and found my tribes is through attending and joining conferences that gather like-minded people together. From WDS (Portland) to Big Omaha (Nebraska) to The Feast (New York + Global) and TED (Global), each time I’ve taken the jitters of traveling alone, taken a deep breath, and tried to meet kind faces and reach out and extend my ties to the world by meeting more of the humans we share space with.

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]The strength of your life comes from the people you surround yourself with.[/tweetable]

 

Alive in Berlin Banners-Jana+Sarah

What does a woman who lives with hens and roosters on a farm out in the middle of England decide to do after building a thriving virtual and in-person coaching practice? Start a conference, of course.

Jana Circle
I met Jana Schuberth at the first World Domination Summit (one of my favorite conferences—you can check out the yearly recaps as a testament to the experience). We both wandered through Portland, Jana with bare feet, me in my yoga clothes—and chatted about nutrition, exercise, paleo diets, motivation, and personal development. She’d made the trek over to the States from Loughborough, England, and our late night chats meant it was an instant kinship—we still chat by Skype as often as we can schedule it across projects and time zones.

I had a chance to sit down with Jana and interview her about her story, how she writes, and the challenges of blogging. As she says, “I’m probably a bit crazy to be doing this all, but I looked around and I really wanted the WDS experience here in Europe.” She describes chatting with a mentor about wanting someone to build similar conferences in Europe and her home country, Germany; to which her mentor replied:

“If you really want something like this, you’re going to have to be the one to build it.”

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]“It’s your job to build what you want to see in the world.”[/tweetable]

With a bit of excitement and nerves, she realized—Yes, that’s it. Somehow, we’re going to throw a conference next year. Alive in Berlin was born.

Alive in Berlin Banners—1

Alive in Berlin: A global conference for change-makers

I have a soft spot in my heart for do-ers and makers; and this conference aims to collect them in one space. If you’re curious about the conference, check out Alive in Berlin (and read the end of this post for an incredible scholarship opportunity to the conference).

Some things to know: The conference is in Berlin. Registration fees are £349.00. Dates are May 30-31. It will be gorgeous Springtime in the epic city of Berlin (I’m staying a few extra days to explore the city—I’ve heard the street art is phenomenal and the late night dance parties epic, in addition to exploring the cities’ rich and vibrant history).

From the ALIVE team:

“Alive in Berlin is not just about getting a temporary hit of inspiration, it’s about making deep connections and coming away with a solid plan of action. Rather than leaving with your head in the clouds, overwhelmed with information and ideas and ultimately coming back down to earth with a bump, we want you to feel confident, re-energised and ready to wholeheartedly step all areas of your life up to the next level over the long-term.”

“The two-day event will include 8 brilliant expert speakers from a wide range of disciplines, space throughout the weekend for relaxed conversation and interaction, daily Q&A sessions where you can interact directly with many of our speakers and coaches, and opportunities to get active and involved for those who want to. There will also be a chill room and coffee corner to relax, reflect and take time out if you need to!”

Together we’ll explore the common threads that connect us and make us come alive.

And the EPIC April Giveaway: One scholarship space to ALIVE in Berlin—all the details (and a short application)!

Want in?

The thing about conferences is, they often cost a couple of bucks. I know—one year I went to 24 different events—from Big Omaha to The Feast to WDS to Startup Weekend Los Angeles. I was averaging a conference or event every other weekend—and I was exhausted. And it was the bulk of my eating and entertainment budget for the year (let’s just say I ate a lot of granola bars and hardboiled eggs).

But I wouldn’t change that year for the world.

The thing about conferences is, they’re also one of the best places to meet new people. People in your tribe, people who speak your language, people who have what you want, people who want what you have to offer. Sometimes it’s a late-night chat and a fitness conversation; sometimes it’s a life-long friend, sometimes it’s the right designer for your project or a place to crash the next time you travel to that new city.

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]Finding your tribe—people who understand you—is life-changing.[/tweetable] As adults, there aren’t as many opportunities to mix up the sandbox and say hello to knew folks. To meet new friends. When you have the same job, the same commute, and the same screen every day, our opportunities for adult summer camp and friendship quickly dwindle. Conferences are places to let you come out of your current storyline and try a new route for your own adventure.

As a bonus—because I’m a speaker at the event—I have one scholarship ticket to ALIVE in Berlin to gift to a lucky reader in this community.

If you’re itching to go to Berlin, to shake up your life, or find a new community, one lucky winner will get to win ONE ticket to the conference.

How do you win? Here’s what you’ve gotta do:

  1. First, leave a comment down below! Tell us a conference story: what have conferences done for you? Where do you find and meet new people? What’s been the best event for you so far?
  2. Second, share this post. Heart it, tweet it, post it, write about it. Simple. Click to tweet: [tweetable hashtag=”@sarahkpeck @aliveinberlin]Epic April Giveaway: One scholarship space to ALIVE in Berlin![/tweetable]
  3. Third, apply for the scholarship with this application form.

Winner will be picked on Friday, April 11, 2014. Turn in your application by Thursday, April 10, 2014. You have one week to enter—good luck!

The scholarship is for £249 off the ticket price. The scholarship ticket will be £70 (to cover basic event fees + registration fees) towards the ticket price. If selected, you will have one week to purchase the ticket.

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]Bravery is encouraged. Authenticity rewarded.[/tweetable] Tell us, what makes you come ALIVE?

To listen to the full interview with Jana Schuberth and Sarah Peck, listen here:

The problem with thinking too big…

Posted on by Sarah K Peck

DS-01

“Dream big. Reach for the stars. The only limit is in your mind.” How often do you hear these words? We’re filled with the power of positive mantras in motivational texts, books, and seminars. The problem with expansive thinking, however, is that too big can be just as much of a problem.

The problem of thinking too big, however,

is that you’ll forget to get started.

Or you’ll become afraid of getting started.

[tweetable hashtag=”@sarahkpeck”]The more you dream, the bigger it becomes, the harder it can be to begin.[/tweetable] And sometimes, dreaming can get in the way of taking action. Over time, the practice of not starting becomes the best habit you have—another day to practice not starting, not doing anything.

Action is difficult. Deciding is painful. Manifestation, by definition, requires limitation. In order to make something real, you need to carve out and throw out all of the possible ways that something will not be. To make requires substance and grounding. It requires physicality and reality. It inherently means you limit the dream.

As you sketch your dreams for your life and career, you can have multiple jobs. You can own multiple businesses. Make multiple projects. But dwelling in dream land can hinder action.

The longer you hold onto an idea, the more the idea becomes a part of your identity, and the more wrapped up you become in making sure that idea is what will become the reality. The more goal-oriented and dream-oriented, the harder it gets to start. And if you hold on for too long, that idea of perfect execution becomes so big and monstrous, that if you take action—especially if you take action and fail—you’ll have killed or damaged part of your identity, part of what you’re yearning and hoping for. By chasing the dream with action, you put yourself in a scary place: a place where you might not get what you want.

[tweetable hashtag=”@sarahkpeck”]Making dreams become real is a scary business.[/tweetable] Ignorance can be a blessing. You sidestep the part where you get distracted by all of your fears of failure because you haven’t been able to imagine them yet. 

Sometimes hope and patience can turn a dream into an enormous mental glorification, resulting in the worst sin of all:

Not starting.

Specifically, not starting because of fear of failure. Because if you fail, you’re not what you thought you would be.

Our minds get in the way sometimes. [tweetable hashtag=”—@sarahkpeck”]Stop that thinking.[/tweetable]

Get started.

Big-picture thinking has its place. So does action. Sometimes you have to get out of your head, into the world, into the making, and start testing. Start building. Make a small thing, make a bunch of mistakes, shake it off, keep going. Over time, you can iterate. Test a couple ideas.

Worry less about getting there and more about being here.

But if you don’t start—you won’t go anywhere.

Do something.

Do Something — Book excerptWant a bit more motivation? A few years ago, I put together a mini-book on motivation with hand-drawn notes, quotes, and words to get you going. The book is available by donation or for free through Gumroad. If you want a copy, grab your own—it’s free if you’d like it.