Is Making A Blog Really Worthwhile?

It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business.

Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwing content at the wall to see what sticks?

For a long time, I felt like content creation was a mystery.

It made me wonder: how do some people grow audiences quickly and generate revenue so fast? Why do some products get made and launch to the sound of crickets? How do you build an audience and community that trusts you, wants what you have to offer, and looks forward to sharing your work?

When I was starting out, I wrote and wrote (more than 100 essays!) and nothing seemed to work. That was before I realized how to start sharing my work in ways that actually spread my message. (It turns out pushing “publish” on WordPress and waiting for people to show up doesn’t really work.)

Let’s stop making products that don’t go anywhere, and let’s start making work that matters.

This month, I’ve had the chance to sit down and document everything I know about content marketing, building an audience, and creating work that is useful and meaningful to other people. It falls under this term “content marketing” — which sounds like a buzzword, but really means something deeper.

Content Marketing is part science, part inspiration. It’s a blend of using your intuition and creativity, and also getting real about what it takes to grow an audience. You have to wear the hat of both a scientist and an artist, leaning on hard data as well as on your intuition.

In short, Content Marketing is the beautiful art of making work that matters — and then finding ways to share it with people who want to see it.

I’m jumping up and down to finally write about this — and share the work I’ve been putting together. It’s my most recent baby, and we already have a list of nearly 4,000 people (3,801 and counting!) signed up to be notified when the class opens up.

For the last two months, I’ve been interviewing folks, putting together the curriculum, and recording videos for my next course: One Month: Content Marketing. I’m making this class with One Month — the startup in New York city I recently joined forces with, where I’m heading up their communications efforts.

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If you’re tired of creating content that doesn’t go anywhere, you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.

Registration for this class opens this Thursday, when we’re opening up the course to a small group of students to join in on our next class.

If you want to learn about marketing, creating content incentives, growing your email list, and building an audience, then I’d be more than thrilled to have you on board.

(Hopefully) I’ll see you there!

A 30-day Writing Challenge, A Brand New Class, and a Book Giveaway.

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Want to be a better writer?

What does it take to become a better writer? I’ve been thinking a lot about resolutions and goals lately, and every time I talk to someone, I hear the same dream:

I want to write more.

So these past few weeks, I’ve been making a few new things to help with this. At my new job at One Month, at least half of my teammates said that they also wanted to make writing a priority for 2015. After some late-night giggles and brainstorming, I whipped together a quick challenge for us: 30 days of writing prompts, so you can write a new essay each day.

Fun announcement #1: Take the 30-day writing challenge (free)! 

Want to write with us? Sign up here to get email prompts delivered daily for a month and join us on the writing journey.

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Also, I’m teaching a brand-new class on content marketing — including tips on copywriting, building relationships, understanding your customer, and capturing email leads. Which leads me to…

Fun announcement #2: I’ll be teaching a new class on Content Marking in February!

In February, I’ll be teaching a brand-new One Month class on Content Marketing.

Content Marketing covers the ins and outs of creating brilliant content and connecting with your desired audience — through a deep understanding of your user, strategic publishing, and creative copywriting. We’ll cover topics like thought leadership, copywriting basics, creating landing pages, writing great headlines, and capturing leads.

If you want to be on the early-bird access list for the course, sign up here.

The class will be four weeks long, with screen-share videos and personal videos 3-4 times each week. We’ll do three projects together, and you’ll get to meet your classmates and talk through ideas in a private forum. You can email me and chat about questions you have along the way. This is a chance to dig deeper into the field of content marketing and improve your writing and marketing skills.

But before I finalize the development of the class, I’d love to know from YOU: Why are you interested in taking this class?

I’m in the early stages of planning the course, so I’d love your feedback and insights. In exchange for sharing your thoughts and feedback with me on the upcoming course, I’ll send four survey participants a digital copy of my favorite book this month, Cal Newport’s So Good They Can’t Ignore You.

Fun announcement #3: A book-giveaway! Take the survey, win a book.

Let me know what you’d love to learn about content marketing — and what topics you think I should focus on during the class. It’s a short survey, and I’ll be giving away four copies of my favorite book this month randomly to people who fill out the survey before January 30th.

Take the survey, here. (Survey is now closed). 

Thank you!

The Secret (Business) Beauty in Complaining

My head buzzes when I am around people who start to complain too much. It’s like an electric current goes through my head, starts building, and then my frazzled mind-space begins to implode under all of the pressure.

I like solving problems, and can be known to interrupt or interject with “Yeah, sure, okay, but — how do we fix this?” instead of patiently listening.

{I’m working on it. I’m a much better listener than I was five years ago.}

The worst is when complaints run in a continuous loop, as though their very existence begets more opportunities to begrudge the same thing over and over again. I’m sure you know exactly what I’m talking about. Someone who complains about the same thing over and over again, and yet does nothing to fix or change the situation.

But complaints aren’t always bad.

Complaints are valuable — the first time.

If we can ignore the tinny-tin-tin buzz chattering complainers (I sometimes picture those world cup Vuvuzuelas as the pinnacle of a swarm of complainers, buzzy bees dancing around my ears doing nothing for nobody) then we can try to hear the music in the buzz. I like to think it has something to tell me — or you:

Every complaint is an opportunity.

Even the gripers have their merits: a gripe is feedback, a reflection on the world, information for a product or a process — and it can be something that reveals a way in which our environments can be different, changed, or better.

If the complaint stops at just that — a vocal expression of disapproval or — well, then it doesn’t do much good. That’s just whining.

And if a complaint happens more than once, it’s time to act.

Sometimes I find myself repeating the same complaint in my head. If I hear myself say it more than once, though, I try to immediately think: What can I do about this?

A complaint is the first key towards solving a problem. The easiest problems to solve are ones we can readily identify.

A great way to solve problems is to look around and see that they exist. So the next time you hear someone complain, look again at what’s being said.

Complaining about late buses? Then figure out a system for notifying riders of the bus schedule and arrival times. Complaining that banks aren’t open on Sundays? Figure out a way to do banking on Sundays without going into a teller. Want to stop getting parking tickets? Make a map of the cities’ street signs and rig it to your iPhone alarm clock. Complaining that you can’t find things? Figure out a better way to stay organized.

Annoyed that telephones are stuck into wires in walls and you have to stand in one place to talk to someone? Oh snap, invent a cell phone.

Businesses solve problems.

People make stuff to fix problems you have — sometimes before you knew you had a problem in the first place — and it’s in order to make your life a little bit better.

Often, the opportunities require work, effort, or time (hence the complaint) but they are certainly opportunities. They should challenge us to figure out how to do something better and figure out new solutions.

Often, it’s just a small thing that can be fixed or tweaked to make something much better. Hipmunk gives Kayak a run for it’s money on finding cheap airline flights. HootSuite, TweetDeck, BufferApp, and Meet Edgar are all variations on the same problem: coordinating social posts and sharing your work in the social world.

Making something slightly better or easier to use can be a huge opportunity.

Complaints should happen once.

Then they should spur you to action. Complain. Then think: How can I fix this?

The brightest people in the world — and the basis for many, many business ideas — comes from a simple look at something that doesn’t *quite* work so well and coming up with a way to make it better. A greater challenge, of course, is to create a solution for a problem people didn’t know they had: Apple’s iPod, for example, solved a problem that many people didn’t realize they had in the first place: the ability to carry an indefinite amount of music around with you in your pocket.

Many of the best businesses, in fact, understand a problem or an opportunity and then fix it before you even knew it existed.

An amazing example of this will come from Google’s Cars, if the cars end up working very well (which I hope they do): the problem? People don’t like driving, or at least they don’t like driving on a regular basis, when the drive is the same day-to-day and they could be using that time (often 1-2 hours in traffic each way) for something else. Clearly, the public transportation systems and the way that they are run leave something to be desired in all of us — otherwise, we wouldn’t have so many cars cramming into our cities and spaces. People prefer being in their own cars, under their own terms. Even when it’s ridiculously expensive to own a car. I look forward to the solutions that stem from the opportunities of car sharing, private rides, and better public transportation.

If you’re complaining about the same thing over and over again and you already know how to fix it, or you have an idea of how it could be better, then it’s time to start working on it.

And if you’ve never thought about it this way before: every time you see something you don’t like, from trash on the subway to long lines to confusing information, realize that it’s probably a business waiting to happen, and it could be yours.

Listen to what other people are complaining about as free advice for what might be a great business opportunity.

What are people complaining about? What are you complaining about? How are you going to fix it?

Bam. There’s your next business idea.

Go make something better.

How to write more handwritten notes.

I love checking the mailbox. I’ve had pen pals since I was seven years old — and it’s one of the ways Alex and I first met.

Yet in today’s busy-busy world, how do you make time to sit down, get out the pen, and write a note?

Here are a few tricks you might love:

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1. Tuck a few cards into the back of your moleskine.

If you’re like me, and you carry a notebook and a pen around, use that back flap to tuck a few postcards and blank notecards into the back. If you have a laptop case, a soft case for your ipad or tablet, or a kindle case, that also works. (I keep notecards in my kindle case and my moleskine).

2. Stock up on notecards and postcards at thrift shops or airports when traveling.

I always add an extra $20 into a trip to buy a little set of cards from a local artist or craft store. It’s a great way to get a souvenir without having to take anything extra that stays in my home for too long.

3. Keep a stack in a box on your desk.

I have a small box with several dozen cards and postcards in it that sits on my desk, next to my pen jar. Anytime I’m waiting for something to load (saving, uploading, syncing, rebooting – you name it, there’s technical lag time) — I’ll grab a card and write.

4. Keep a special slim bag for notecards and stamps.

I have a special zippered bag that has travel essentials in it — whenever I’m consulting, teaching, or getting on an airplane for a work trip — and I keep my converters, chargers, and essential digital items in there. (It’s a handy bag that I adore and it has all the wires and cords for setting up projectors, adaptors, and more). It’s got a little sleeve down the side and I put in a stack of notecards and business cards to be ready whenever I need them.

I love those waterproof all-in-one zippered bags, cosmetic bags, or all-function zippered bags from MUJI.

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5. When you feel the urge or a twinge that says, I miss that person — write.

Capture the intuition. I’ve written to people I’ve barely talked to, people I admire online and respect greatly, and send notes to people who I can sense are having a hard time. Sometimes it’s been years and I see someone’s face again online and I think — ahh, that person is lovely. I know we didn’t keep in touch, but I’ll send a little note.

6. Use takeoff and landing time!

When airlines tell me to “put away and stow all electronic devices,” I smile and grab my notecard bag. Whenever I’m departing is a great time to scribble out a few quick thank-you notes to the people who hosted me, people I just met, or people I spent time workshopping with. There’s usually at least 20 minutes between takeoff and getting to cruising altitude, so I use that time to jot out my notes, thank-you’s for the holidays, and anyone else I feel like writing to.

But what do you say?

Writing quick cards is about cultivating the habit — keeping the cards near you on your desk, in your purse, or in a device that you use all the time (read: laptop, kindle, tablet) means it’s super easy to grab one quickly when you need it. I keep cards all around me so that when I get the urge, I can cultivate the habit.

Keep the notes simple.

And here are a few scripts I love. Take ’em, use ’em, run with ’em:


 

“Congratulations! I saw your recent good news and I wanted to say how inspiring everything you do is. Keep it up! XO.”

“Been thinking about you. I know it’s been forever since we’ve connected, but I wanted to drop a note and say how delightful it is to see what you’re working on. From an old friend, XO.”

“Sending you lots of love and hugs right now! I know that life has a lot of rough and tumble spots and I wanted to send a little smile your way.”

“I wanted to drop a quick note and say THANK YOU for hosting me this past week. It was wonderful to stay with you and meet your crew and I appreciate your hospitality so much!”

“You’re the best. Seriously. Thank you.”

“Just wanted to say hi!”


When in doubt, add your favorite quote or two and just a couple of sentences. It doesn’t have to be an epic letter — the note says enough when you send it.

I love handwritten notes.

Send a little happiness into the world!

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Are you in love with the product? Or the process?

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“My job is to do, not to judge.” — Dani Shapiro

Sometimes, as writers or as makers, we become obsessed with the outcome. The work itself as object, as product — not as process. We judge, criticize, and refuse to do the work when we see the outcome as one great failure.

Push publish anyways, I urge my studentsJust keep making, and keep publishing. 

Sometimes the fear of making something terrible corrodes the willingness to sit down and put pen to paper—our minds, taking credit for failure before work has been done. 

When our minds get in the way.

In architecture school, it took me a year and a half before both my teachers and I stopped looking horrified at my creative output. I knew I wanted to draw something, but the ideas never translated into images in the way that I wanted—my hands felt like clumsy stumps at the hands of Illustrator wands, and each time I stood in front of a presentation with fat, thick, rounded-edge neon green lines as attempts at drawing diagrams, I cringed physically while explaining what I was trying to do.

It took me nearly two years in school to think a drawing of mine wasn’t half-bad. After three years of drawing both digitally and by hand, I finally came up with a few drawings that I felt half-pleased with. And after many, many more years of playing with pens and photoshop, I find that while I’m not always in love with the creative output, I’m much more comfortable with the creative process: I enjoy the act of sitting down and making things, even if the first dozen—or three dozen—iterations are all tossed into the waste bin.

When people shake their heads and tell me, “Oh no, I can’t draw,” I frown. I tell them it’s actually possible to learn—I know this from experience—but it takes quite a few years of drawing terrible drawing after terrible drawing to find a mastery over your line work.

Most people are too afraid of making terrible drawings to commit to the process.

That’s the mind at work—telling us, judging us, berating us over the output—when the only thing that matters is getting your ass into the chair and making a mess.

Today, when I teach writing, I focus on creating positive space for students to explore their ideas. Our workshop participants write three times a week, and the first two weeks are filled with the messiness of new ideas put to paper. Just write, I tell them. Instead of creating perfection, we write just to write.

Learning to write isn’t about beautiful sentences pouring off your mental fingertips; it’s about creating a habit and a relationship to the process. And amazingly, at the end of week three or four, students write in and they tell me, “This just got so much easier! It’s like writing here with you made all of my other writing projects easier as well!” Yes. Making begets making.

The act of making is about the act of making, not the outcome.

Charcoal sketches from graduate school: the shape of space through a forest. 

If I let my thoughts rule my world, I wouldn’t publish a single piece on this blog, and I would never make it to the writing table. My mind not only judges the past work I’ve done, but it tells me I’ll never be able to create, finish, or make anything worthwhile.

Some days I wake up, thick in the middle of criticizing my own work, and I think that the efforts I’ve put forward are abysmal at best. Working through this is a twisted form of self-suffering — but each time I make it through the fire of my mind, it gets easier to come back again the next time. My mind is a dangerous place of judgment, and worse, pre-judgment.

If I listened to everything my mind said, I’d never do a thing.

My solace, the wisdom I hold on to in spite of the rage of my fickle mental mind, is that publishing is the only way through. The way to carving out a space and a voice is through making, not dreaming.

The magic is in the making, in the creation itself.

Making is the art; art is the byproduct of process.

“We cannot achieve greatness unless we lose all interest in begin great,” Thomas Merten wrote, and as I discovered while reading Dani Shapiro’s essays in her book, Still Writing.

She says, “how I feel about my own work is none of my business. […] Satisfaction should not be—cannot be—the goal.”

Focusing on outcomes lends itself to a miserable existence: to never quite be satisfied with the products of your work, and then, to give up. Instead, in spite of this rumbling uneasiness, creators continually chase the act of creation, of making, and explore the pursuit of expressing yourself.

The purpose of creativity is to make. The byproduct of creativity is an output.

You are a maker; makers make.

But what happens when we get entangled in the dance of judgment?

When I find myself hiding, examining and re-examining my own work, cringing at the misplaced letters and ill-fitting words and the ugly writing of my last decade, I want to stop making entirely. What’s the point? It feels as though my efforts are only an exercising in proving my fear of inadequacies correct.

But Shapiro reminds me: “There is tremendous creative freedom to be found in letting go of our opinions of our work.”

Instead, our job is to make: to open the channel, to create. And while the products of out making may be dissatisfying to us, there is a blessing in realizing that we are not here to judge our work.

“My job is to do, not to judge.” — Dani Shapiro

As we talked about recently at Alive in Berlin, the feelings of unrest are challenging at best — but there is a peacefulness, an inner aliveness, found inside of the process of making—no matter the discomfort. Shapiro describes it as a blessed unrest:

“It is a great piece of luck, a privilege, to spend each day leaping, stumbling, leaping again. As is true of so much of life, it isn’t what I thought it would be when I was first starting out. The price is high: the tension, isolation and lack of certitude can sometimes wear me down. But then there is the aliveness. The queer, divine dissatisfaction. The blessed unrest.”

When I start judging myself and my work, I make nothing.

Instead, I walk back in each day, take off the cloak of criticism, and do my best to keep making.


 

Want to improve your writing and get those voices out of your head and onto paper? Our six-week summer writing workshop begins June 30th. Stop thinking, start writing: your voice needs to be heard. Registration closes Wednesday, June 25th. 

The Writer’s Workshop is now open for our summer session! Join us for the next class—and kickstart your writing into high gear.

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It’s baaaaack! The Writer’s Workshop will open up again this summer for a brand-new six-week session beginning June 30th.

The Writer’s Workshop is a live course focused on improving your storytelling, writing, and narrative abilities through eight masterful lectures and exercises — together with a community of co-writers to share the journey. We interview experts across the industry in marketing, communications, blogging, and book creation — and send YOU on a journey to dig into your own inner creative.

This time around, there are a few changes and additions:

Now that almost 100 people have taken the course, we’ve gotten excellent feedback, tips to make the program even stronger, and rave reviews from students. Here’s what you get—and what’s changing:

In the upcoming summer session, I’m adjusting the course to become a six-week program.

Also, the Writer’s Workshop will be available at three access points—to make it both more affordable for more people. There is a self-paced budget option for people who want to do the course on their own; a live class where we get to meet each other and join forces with all the alumni in the program (my favorite part!), and a private, closed Writer’s Circle for just a small group of people to receive more personalized attention and coaching.

Both the Writer’s Workshop and Content Strategy will run again this summer, beginning June 30—check out the course pages for full details and how to register.

Who is this course for?

This course is perfect for people with aspiring creative writing dreams; professionals looking at improving their communication skills for a day job; bloggers who want to improve their craft; or people with an existing writing practice who want to meet other like-minded people.

“Improving your writing means you can improve your relationships, improve your work, and get more of what you want.”

We are all writers.

The idea that writing is a separate tool or skill from other skills is a myth that needs to be debunked. We should all be excellent communicators—because the more powerfully we can convey our ideas, the more we can achieve.

Improving your writing means you can improve your relationships (through better inter-personal communication), improve your work (by getting better at describing what you do), and get what you want (by better articulating what you want).

“Sarah combines her experience in athletics, writing, and design to teach in a relatable way that inspires growth. This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills. So, you come away with a fresh set of tools and the know-how to apply them to your business, career, or creative projects. Two words: do it.” — Matt Hunckler

“Her content is always thought-provoking and will force you to confront the challenge of executing your best ideas. She studies where great ideas come from and helps individuals and businesses do great work.” — Cycle 1 participant.

What will you need?

You’ll need an inquisitive mind and a curiosity about how to improve your writing ability. The course works best if you bring an open-mind and a gentle countenance—behind the doors we like to create a warm, respectful atmosphere for collaboration and creation. You’ll need about three hours per week for coursework, an hour to watch videos, and anywhere from three to five hours to work on your writing projects. In the past, students have set up time in the evenings and on the weekends to do the course—it’s best to plan ahead and carve out a few hours for your work to get the most out of the class.

Limited pre-enrollment closes May 25th:

Class begins on June 30th — and early-bird enrollment closes May 25th. Early bird registrations get a $100 discount off of either the registration for the live class or the self-guided class.

Can’t wait to see the new class!

Want to be a better storyteller? Two new online workshops, April 24th and 29th.

Humans are born storytellers. The way we tell and share our stories about who we are, what we do, and what we want affects who sees us, hears about us, and whether or not the right people connect with us.

If you want to learn how to describe yourself or your business (or both), join me at one of the following live storytelling workshops.

I’ve taught storytelling and narrative writing workshops live across the country—from the World Domination Summit to Bold Academy to General Assembly, and now I’m teaching two of these workshops as live online webinars that you can access from anywhere. Previously these workshops were only offered in person—if you’ve wanted to attend a class (or you’re curious about the upcoming writer’s workshops), join this one-day class.

Join me on Thursday, April 24 and Tuesday, April 29 for two 90-minute sessions on storytelling, narrative, and psychology.

“One of the best classes I’ve ever taken at General Assembly.” — Craig, General Assembly workshop participant
“Amazing class. I learned so much—left with pages packed full of notes.” — Joel, WDS workshop participant. 

Storytelling 1.0: Crafting narratives for individuals and businesses. Thursday, April 24th, 1pm EST. $30.

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WHAT YOU’LL LEARN: This introductory class will cover narrative form and storytelling tools that are practical and quickly implementable for many communication needs ranging from a personal biography to the description of your company. Understand the role of your audience; the psychology of your readership, and why asking certain questions will make storytelling much easier.

You’ll learn how to dissect the various mediums where messages are told, how to modify your story based on the place you’re telling it; how to identify your values and your audience’s values, and the power of lyrical descriptions in your story. We’ll also cover basic psychological principles of understanding and why this is important for how you craft your message.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

PREPARATION: Bring pens, paper, and notebooks to write on. Bring a draft of your current biography and/or business description (you’ll be asked to re-write it during the webinar based on the key principles we cover).

Register here: Storytelling 1.0: Live Webinar, Thursday, April 24th 1—3pm EST. $30.

“Sarah goes over five different frameworks for how to tell stories — this was the first time the Hero’s Journey really made sense to me in a modern context.” —Anne S.
“I never thought about how important value systems were to storytelling—once she described it, it was a huge “Ah-ha” moment for me. Now I know which stories to tell when.” — Jeremy H.
“The simple idea that we all have many stories to tell took a lot of the pressure off—we don’t need to pick just one story. We can switch them out based on our audience and the medium.” — Leslie.

Storytelling 2.0: Leadership, sticky messages and the psychology of persuasion. Tuesday, April 29th 1pm EST. $30.

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ABOUT THIS CLASS: This second session of the two-part storytelling series can be taken independently or in conjunction with Storytelling 1.0. In this class, we look at the stories that great leaders use to inspire; why (and how) to use emotion in your stories, and the persuasive benefits of a great story. This class includes a deeper dive into case studies of great stories (and not-so-great stories) to better grasp the concepts. In our time together, I’ll even show how Finding Nemo can teach us how to engage audiences from the beginning of your story with clever hooks and curiosity gaps.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

Register here: Storytelling 2.0: Live Webinar, Tuesday, April 29 1—3pm EST. $30.

“It makes so much sense—leadership stories are different than other stories, because the objectives are different. Now I can see how people tell future-based stories and I realize how powerful they are.” — Sam
“This class takes a deep dive into your own personal Hero’s Journey narratives based on the work of Carol Pearson—I finally understood how I was living out my own Orphan narrative. This class was better than therapy.” —(Anonymous).
“Sarah is one of the warmest and kindest people I know. Work with her, she will be a change-maker and an incredibly valuable asset to your team or life.” — Jana Schuberth, Owner, Love Work Now

Want to stand out?

In a recent conversation with Daniel Epstein (founder of the Unreasonable Institute and more recently Unreasonable Media), we started talking about what people do to stand out. And we agreed–it’s not that complicated:

  • Ask for what you want.
  • Follow up on that ask.
  • And then follow through.

In the following example, all of my numbers are made up. But let’s play with a couple of assumptions.

Let’s say only 10% of people actually put themselves out there and ask for what they want. And of the people that ask for something, again only 10% of them follow up on that ask. And of the people who successfully ask for something, and then follow up, many of them in turn don’t actually follow through with what they’ve asked for or said that they are going to do.

10% of 10% is 1% — you’re one in a hundred if you ask and follow up.

And 10% of 10% of 10% (0.001) is one in a thousand if you ask, follow up, and follow through. 

ASK.

Why don’t people ask? You know that it happens. You want something, but you don’t put it out there. Your psychological blocks and assumptions preclude you from putting your desire out there. You don’t have clarity on what you want—so you need to do some internal work. You let fear get the best of you.

Here are a few things you can ask for: “I want you to give me more money.” In a conversation with a colleague or boss, “I think we need to renegotiate our terms,” or in the universe itself, “I want to learn how to play the Piano–who has a piano I can have?”

FOLLOW UP.

And then, after you ask, you forget to follow up. That email that you were going to send, to say “thank you” that you put off. To write and say, “Hey, we talked about the fundraising that I’m doing and I’d love for you to be a part of it. Can you contribute before the end of the month?”

When you asked someone to interview them and you circle back and say, “Thanks for agreeing to this; let’s put something on the calendar. I just had a new baby, so is it alright if I pencil us in for next summer and I’ll circle back them?”

When you ask someone to do you a favor and they take the time and energy to do it for you, so you write them a short note or card—telling them you appreciate it. [tweetable hashtag=”@sarahkpeck”]This is how you stand out—and unfortunately, most people don’t do it.[/tweetable]

FOLLOW THROUGH.

And then, when the donation comes in, or your partnership is aligned, following through with what you’ve promised: reaching out and saying Thank You. Showing up when you said you’ll show up. Sending them the fiscal reports when you’re successful. Reaching out even if it’s half a year later to say, “It took longer than I expected, but here’s the book I was telling you about.”

It’s simple, although in execution requires an incredible amount of discipline on your part to achieve. But the recipe isn’t that hard.

Want to stand out?

[tweetable hashtag=”@sarahkpeck”]If you want to stand out, follow this three-step formula:[/tweetable] Ask for what you want. Follow up. Follow through.

For an epic post on asking for what you want, check out the art of asking, the second highest read post on this blog to date. Thanks to Daniel Epstein, Amber Rae, and Allie Siarto for conversations on this topic.

How do you combat loneliness? A brand new talk at ALIVE in Berlin + an epic scholarship opportunity worth $400.

Loneliness by Deviant Art

How do you deal with loneliness?

The problem with my first job wasn’t the job itself—it was how few people I knew at the company. In most structures throughout my life—family, school, college, sports—we bonded as teammates and community members because of shared goals, ideas, and dreams. Yet at work, I barely had friends. Perhaps it was the age disparity; the fact that people started quietly only a few days per year, or because we didn’t have a common lunch area. Being busy chasing financial goals didn’t help, either. At the end of my first year, I found myself tired, alone, and unsure of what I was contributing as an entry-level employee.

I made a vow to change a few things. I joined two sports groups—a morning swim team and a triathlon training group. I signed up for my first yoga community practice. And I started going to events. I found meet-up groups, lectures and workshops, and conferences to attend. In one year, I met more than 500 new people—many of whom are now, ten years later, some of my closest friends.

What is loneliness? Where does it come from?

What is loneliness? Where does it come from, and why do we experience it? How can we combat it—and better yet: why is it useful?

For the past year, I’ve been researching loneliness, community and the power of connectivity, and I’ll be debuting a new keynote at ALIVE in Berlin this May looking at the structures that create loneliness, why community and connectivity are so important, and what we can do to help reconnect both to ourselves and to other people. As a bonus, I’ll also be teaching a workshop on the power of connection—and tips on how to connect with other people through understanding the physical body (your posture and stance); through your story (and what you say); and by being open and asking questions.

One of the most important ways I’ve met new people and found my tribes is through attending and joining conferences that gather like-minded people together. From WDS (Portland) to Big Omaha (Nebraska) to The Feast (New York + Global) and TED (Global), each time I’ve taken the jitters of traveling alone, taken a deep breath, and tried to meet kind faces and reach out and extend my ties to the world by meeting more of the humans we share space with.

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]The strength of your life comes from the people you surround yourself with.[/tweetable]

 

Alive in Berlin Banners-Jana+Sarah

What does a woman who lives with hens and roosters on a farm out in the middle of England decide to do after building a thriving virtual and in-person coaching practice? Start a conference, of course.

Jana Circle
I met Jana Schuberth at the first World Domination Summit (one of my favorite conferences—you can check out the yearly recaps as a testament to the experience). We both wandered through Portland, Jana with bare feet, me in my yoga clothes—and chatted about nutrition, exercise, paleo diets, motivation, and personal development. She’d made the trek over to the States from Loughborough, England, and our late night chats meant it was an instant kinship—we still chat by Skype as often as we can schedule it across projects and time zones.

I had a chance to sit down with Jana and interview her about her story, how she writes, and the challenges of blogging. As she says, “I’m probably a bit crazy to be doing this all, but I looked around and I really wanted the WDS experience here in Europe.” She describes chatting with a mentor about wanting someone to build similar conferences in Europe and her home country, Germany; to which her mentor replied:

“If you really want something like this, you’re going to have to be the one to build it.”

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]“It’s your job to build what you want to see in the world.”[/tweetable]

With a bit of excitement and nerves, she realized—Yes, that’s it. Somehow, we’re going to throw a conference next year. Alive in Berlin was born.

Alive in Berlin Banners—1

Alive in Berlin: A global conference for change-makers

I have a soft spot in my heart for do-ers and makers; and this conference aims to collect them in one space. If you’re curious about the conference, check out Alive in Berlin (and read the end of this post for an incredible scholarship opportunity to the conference).

Some things to know: The conference is in Berlin. Registration fees are £349.00. Dates are May 30-31. It will be gorgeous Springtime in the epic city of Berlin (I’m staying a few extra days to explore the city—I’ve heard the street art is phenomenal and the late night dance parties epic, in addition to exploring the cities’ rich and vibrant history).

From the ALIVE team:

“Alive in Berlin is not just about getting a temporary hit of inspiration, it’s about making deep connections and coming away with a solid plan of action. Rather than leaving with your head in the clouds, overwhelmed with information and ideas and ultimately coming back down to earth with a bump, we want you to feel confident, re-energised and ready to wholeheartedly step all areas of your life up to the next level over the long-term.”

“The two-day event will include 8 brilliant expert speakers from a wide range of disciplines, space throughout the weekend for relaxed conversation and interaction, daily Q&A sessions where you can interact directly with many of our speakers and coaches, and opportunities to get active and involved for those who want to. There will also be a chill room and coffee corner to relax, reflect and take time out if you need to!”

Together we’ll explore the common threads that connect us and make us come alive.

And the EPIC April Giveaway: One scholarship space to ALIVE in Berlin—all the details (and a short application)!

Want in?

The thing about conferences is, they often cost a couple of bucks. I know—one year I went to 24 different events—from Big Omaha to The Feast to WDS to Startup Weekend Los Angeles. I was averaging a conference or event every other weekend—and I was exhausted. And it was the bulk of my eating and entertainment budget for the year (let’s just say I ate a lot of granola bars and hardboiled eggs).

But I wouldn’t change that year for the world.

The thing about conferences is, they’re also one of the best places to meet new people. People in your tribe, people who speak your language, people who have what you want, people who want what you have to offer. Sometimes it’s a late-night chat and a fitness conversation; sometimes it’s a life-long friend, sometimes it’s the right designer for your project or a place to crash the next time you travel to that new city.

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]Finding your tribe—people who understand you—is life-changing.[/tweetable] As adults, there aren’t as many opportunities to mix up the sandbox and say hello to knew folks. To meet new friends. When you have the same job, the same commute, and the same screen every day, our opportunities for adult summer camp and friendship quickly dwindle. Conferences are places to let you come out of your current storyline and try a new route for your own adventure.

As a bonus—because I’m a speaker at the event—I have one scholarship ticket to ALIVE in Berlin to gift to a lucky reader in this community.

If you’re itching to go to Berlin, to shake up your life, or find a new community, one lucky winner will get to win ONE ticket to the conference.

How do you win? Here’s what you’ve gotta do:

  1. First, leave a comment down below! Tell us a conference story: what have conferences done for you? Where do you find and meet new people? What’s been the best event for you so far?
  2. Second, share this post. Heart it, tweet it, post it, write about it. Simple. Click to tweet: [tweetable hashtag=”@sarahkpeck @aliveinberlin]Epic April Giveaway: One scholarship space to ALIVE in Berlin![/tweetable]
  3. Third, apply for the scholarship with this application form.

Winner will be picked on Friday, April 11, 2014. Turn in your application by Thursday, April 10, 2014. You have one week to enter—good luck!

The scholarship is for £249 off the ticket price. The scholarship ticket will be £70 (to cover basic event fees + registration fees) towards the ticket price. If selected, you will have one week to purchase the ticket.

[tweetable hashtag=”@sarahkpeck @aliveinberlin”]Bravery is encouraged. Authenticity rewarded.[/tweetable] Tell us, what makes you come ALIVE?

To listen to the full interview with Jana Schuberth and Sarah Peck, listen here:

The Write Life’s bundle: massive sale for writers!

The Writer's Bundle: Epic Resources

Writing is powerful stuff.

I teach several writing courses as a tool to gain insight into your inner wisdom, access your inner soul, and pen your own stories. If you’ve been itching to write, yesterday I shared several of my favorite resources in the March edition of my behind-the-scenes newsletter.

Today, I’m excited to share a few more awesome resources on writing, publishing, and marketing that you might love. If you want to know learn more about publishing, writing, building your own business, and marketing from some of my favorites—Seth Godin, Jenny Blake, Chris Guillebeau, Ali Luke, Alexis Grant and more—keep reading.

The Write Life Bundle—an epic steal at $79:

Want to know more about publishing, creating kindle books, marketing your book, developing your business, promoting your work, and engaging your audience? The Write Life packs a powerful punch in this bundle of nine different e-resourcesa collection of books and courses that normally runs for more than $700 individually.

The bundle features:

  • Chris Guillebeau’s Unconventional Guide to Publishing (ebook and audio, retails for $129)
  • Jeff Goins’ How to Start Publishing for Kindle (ebook and audio, retails for $47)
  • Kristi Hines’ The Ultimate Blog Post Promotion Course (course, retails for $197)
  • Jenny Blake’s Build Your Business (course, retails for $75)
  • Tom Ewer’s Paid to Blog (course, retails for $29)
  • Sophie Lizard’s The Freelance Blogger’s Client Hunting Masterclass (course, retails for $98)
  • Alexis Grant’s Social Media for Writers (course, retails for $99)
  • Danny Iny’s Interview on Building an Engaged Community (audio + transcript, exclusive)
  • Ali Luke’s The Blogger’s Guide to Irresistible Ebooks, plus Publishing an Ebook Audio Seminar (ebook and audio, retails for $29 + $19.99)

The catch? It’s available for three days ONLY; the offer expires Wednesday, March 19 at midnight EST. That means if you’re interested, you’ve gotta act now!

Click here for more details and to get your hands on this bundle.

What is it about writing that’s so important?

People ask me why I teach a writing course.

To me, it’s so much more than writing. Writing is just the surface.

My deeper belief is that we’re all in need of connection to ourselves, as well as connection to each other. Writing, marketing, copy—it’s all just a way to tell stories and share them with our tribes. With the people that matter. When I look around, I see too much loneliness and disconnection. In plain English this means we’re kind of miserable, kind of bored, and kind of lonely—and we don’t know why.

Writing is one of the many tools we have to connect more deeply into our own inherent wisdom—and to tell stories that connect us to other people. Sometimes we forget how extraordinary writing is. It takes us out of our heads and lets us share a part of ourselves beyond our physical presence—we can share our ideas and our words in a space where other people can connect and learn about who we are.

Because of this, I’m sharing the writer’s bundle—for you to keep writing, of course!

Seth Godin’s Marketing Master Class—Another crazy steal at $10 for the class:

Want to learn more about mastering marketing with one of the all-time best marketers to date? Seth is offering another great skillshare class, available for $20 (or only $10 per student if you use my link). The course covers the following aspects of marketing:

  • 11 questions about your role and your leverage;
  • An action theory of marketing;
  • The 14 “P” words that you need to know;
  • Specific marketing concepts and exercises;
  • Case studies in action.

$10 for a marketing class with Seth Godin?

Crazy. CRAZY SAUCE. Am I right?

Previewing next summer:

But what about your courses, Sarah? When are you teaching again?

Awww, thanks for asking!

Many of you know that today’s the day I wrap up teaching three different courses—our Writer’s Workshop, the Content Strategy course, and the Grace & Gratitude courses that I’ve taught this Winter quarter. It’s been a pleasure and a joy to journey together with more than 160 different faces through each of these workshops. After 3 months of back-to-back teaching, I’m editing and refining the program and will be brining out the next round of courses sometime later this Spring or early Summer (mark your calendars!).

Until then, go get your hands on one of these amazing programs, and — keep writing.