Category: Communication

How do you talk about who you are?

Posted on by Sarah K Peck

Party BW

Cue the scene.

I’m standing in a big house party, feeling eerily like I’m in an episode of Animal House, red solo cups in hand, loud music,  glittery females and dapper gentlemen draped over surfaces. My toes point inwards and my hips clench together a bit. My insides are crawling. Apparently my inner Extrovert refused to come out, and I feel as though I’ve been dumped in the noisiest, strangest, most over-stimulating environment with a whole bunch of people leering at me with bright, shiny grins plastered on their faces.

Excuse me, I mumble, and head awkwardly to the bathroom. I sit on the toilet, seat down, and put my hands in my head. Breathe, I remind myself. The slight muffling of the noise outside lets my brain modestly unscramble. I look at my face in the mirror for a while, not sure what I’m doing here.

I wash my hands under warm water, mostly because the methodical rhythm of washing my hands feels soothing, as does the warm water. It feels good to be doing something, perhaps if only to add some semblance of control. Otherwise, I’d be in a bathroom, well, hiding.

I’m not sure how much time passes, but my reverie is broken by a sharp jab on the bathroom door, someone yelling, asking if I’m okay in here. (Of course I’m okay. I’m GREAT. I’d rather be here than there!) Oops. I guess I should leave the locked cabin and find a way to meander through the throngs of people.

Outside, I walk slowly towards a corner and lean with my back against a wall. I tilt my elbow up and the wine glass forward, indulging in the slow stupor and slight buzz of red wine, sips washing over my body like a gentle release, a hum of relaxation taking over. The people around me start to look like various characters in a movie, typical postures and motions mirrored across many bodies; the human dance of flirtation and introduction a choreography of it’s own. I like this. I like watching, I like thinking.

And, oh, Hey there. The man stumbles into me with some champagne and his two friends look over, bemused. I smile briefly and we chat, exchanging pleasantries, my mind not quite fully focused, but able to engage. The dull roar has subsided. Fortunately for me, my counterpart is buzzed enough to not notice that I’m not entirely paying attention. I count the number of questions we chitter-chatter over. The perfectly-tousled-hair on the left stops, takes a breath, pauses and then turns to me abruptly in the midst of our monotone chatter.

SO, he exhales, jutting out his hip.

What do you do?

Oh dear.

He peers critically over me from his glasses, his arms crossed in front of him, his body still half facing his friend. Everything about his body language implies that this will be a one-snap judgment, information to bolster his already-formed opinion of me.

I’ve crafted so many responses to this query and I’m fairly deft at answering it—it’s a game of sorts, a social dance of tongues, a tit-for-tat information exchange. Yet somewhere along with my Extrovert, I also left my willingness to banter with stupidity at home.

We — I suppose “we” being my introvert and extrovert, and whatever other personalities I hold captive within my mind — have a certain rule for people who ask that question within the first two minutes. I like to call it a game, in my mind: how many questions does it take to ask this question? Sometimes I giggle at the predictability of both human stance as well as human conversation, because we follow so religiously the cultural norms of our social spheres and upbringing; only lately has it become more routine to ask gentler, more interesting questions of our fellow humans.

Oh lordy, THAT question. The pervasive question. Everyone asks it. It’s either “What do you do?” or “Where are you from?” It seems as though you can walk up to anyone, press play, and the question comes out.

Play. 

First, though: it’s not an entirely terrible question.

To be fair, we ask these questions because we want to find out more information about the people around us. We want to know their stories, what makes them who they are, why they are sitting here, how they got here, and how we might be entangled in our mutual life plays.

In some regards, I love this question — if not because it’s a challenge to summarize yourself simply (a task that is psychologically painful, because we’re always more complicated that two sentences can hold), and also, because it’s an opportunity to tell a short and interesting story.

[tweetable hashtag=”@sarahkpeck dev.sarahkpeck.com/talking”]It’s often best to begin simply.[/tweetable]

 

Again, this is because of psychology: we can’t remember too many rambles, so for the sake of your audience, begin with a phrase that’s short and sweet. If they can’t remember what you’ve said, they’re going to opt for more polite chitter, likely out of fear of embarrassing themselves in front of you.

A noun works very well, particularly one that’s familiar to others (Swimmer, writer, . Choose your two nouns, three if you’re feeling fancy. You’re doing this not for yourself, but for the person across from you—tell them enough of a hook, and then pause. The trick is to find something simple that people can hook on to, and also a way to explain yourself in as few words as possible. Make it something that people can remember:

I’m a swimmer and a writer. 

I swim long distances in the open water, and I teach a writing class online as part of my own business. 

When I’m feeling cheeky, I like to tell people that I do handstands and yoga, skipping my own career route in lieu of the activities I adore doing on weekends. Sometimes people get flummoxed and flustered and say, no, I mean, what do you do? — as though the answers I gave weren’t sufficient.

There are so many ways to begin:

I eat sandwiches. I’m an uncle. I draw diagrams of movement and exercise. I run long distances. I read an excessive amount of books. I stalk twitter. I make friends online. I stare awkwardly into silences. You get the picture.

Digging deeper: what’s beneath the question.

Is “what do you do?” a bad question to ask?

I love the topic of this question, but despite my poking at it, I don’t think that it’s necessarily a bad question.

Let’s look at the heart of why we ask it, and also, where it comes from. First, we ask the question because we want some way to find out — to hear — the stories of other people. [tweetable hashtag=”@sarahkpeck dev.sarahkpeck.com/talking”]Most of the time, we’re all craving stories.[/tweetable] We want to connect with other people and find common shared experiences that tell us whether or not we can understand them, become friends with them, get along with them, etc.

Second, the reason that we predominantly ask the question “What do you do?” — comes from a century of focusing solely on work and security as our livelihood. For the last several decades (or more specifically, 1930 – 1960) it was very important that you find a stable job and you keep it. Pair that with a burgeoning corporate structure and a society  embracing larger and larger businesses (and benefits, and corporate institutions), and the easiest and quickest way to figure out who someone was — was by asking what they did for a living.

We realize (and most people know) that asking “what do you do?” as the only question to probe into someone’s fascinating, interesting, complex set of stories is very superficial. There’s a lot more.

It’s time to ask better questions.

[tweetable hashtag=”@sarahkpeck dev.sarahkpeck.com/talking”]We ask questions to begin a conversation. Guide the conversation with great questions.[/tweetable]

Each of us can ASK more interesting questions and learn, once again, how to tell our stories to each other in a way that lets us connect. Because we’re human, and we’re curious, and we want to know what the other humans around us are, well, doing.

Where are you coming from? What are you working on? What lights you up these days? How’s this event treating you? Are you enjoying yourself? Tell me about something you’re working on. Do you have any good stories to share? 

For the people who think it’s a terrible question to ask:

First: I think we owe it to ourselves to come up with several more interesting questions. Also, it’s your responsibility  to come up with more interesting responses, too, and not just flippantly reply. When someone asks what you do, you can respond with a thoughtful answer that dodges the underlying presumption of the question.

For example, I could answer:I’m a sister, I’m an aunt. I’m a swimmer. I’m a writer. I’m a designer. I go running. I’m building a number of projects.

The way you tell your story can bring into it a lot of layers without saying; “I work for this and this company or client …”

Sometimes, for clarity, I follow up with a slight teasing — “Oh, so you want to know who PAYS me? Well, that’s a different question.”

And if we unfold it a bit more, the question, “what do you do, (for a living)” is really asking you — “what are you valued for in this society?” Because money is one way of measuring things, that’s a framework that people understand. People are asking: who finds you useful? And would they find you useful or helpful to them, too? With this reframe, you can begin to consider: what values do I hold, and what usefulness do I provide? Is there a way to share this story in a meaningful way that will let me connect with others?

It’s all a chance for an experiment: try a split test.

There’s no right answer to the question. You can have several different responses, letting go of the need for a memorized reply. When I head to conferences, I like to try on several different introductions—it’s a way to split-test your description. The purpose of a great self-bio is to start a conversation, not end it, so your introduction should serve to open up the chatter around the table. Try a few on. How do people respond? Which ones garnered conversations (and people) you liked the best?

Because what you do, well, yes, that’s where we’ll begin.  But that’s never enough – it starts to tell the story, but never fully explains who you are.  The question is really the beginning.

So the question is, where do you start?

 

###

Back at the party, I paused to hold the gaze of the gentleman in front of me. I smiled at him, and—whether it was the event, my lack of a filter, or the glass of wine in my hand—I decide to engage.

“I enjoy dancing and moving,” I replied. “Also, sometimes I quite enjoy being invisible at parties.” I paused for a second, letting the confusion settle into his face, and then continued:

“But that’s not what I do to get paid—at least, not entirely.” 

He was hooked. His feet adjusted so they faced mine. The jut in his hip softened.

“But there are a lot of stories in there. What about you? What brought you to this party?” 

###

For more on how to talk about yourself and describe what you do—and why narratives can be a powerful source of inspiration for growing into your future self, check out my latest publication on 99U: “Answering the dreaded, ‘So, What Do You Do?’ question,” published earlier this week.

Finding your creative flow: 17 writer’s tricks to get un-stuck and start creating

Posted on by Sarah K Peck

IMG_0553

I wrung my hands, trying to figure out what to write next. It was a typical afternoon at the computer: Somehow I had amassed more browser tabs than laundry quarters, each of which was threatening to pull me into an endless loop of reading more things on the internet — all conspiring to collect as a massive wave of procrastination in the way of writing the essay in front of me. I closed all the browser tabs. I sighed. Why was I stuck again? Why couldn’t I just WRITE this thing?

While procrastination and distraction are two of the biggest weapons against making your art, the third hurdle to jump is often the problem of getting stuck.

When you’re stuck, you can’t find the right words, time passes endlessly, and you wish fervently for that flow — that moment when words come quickly, your thoughts spill out, and you’re itching to write more. Yet sometimes even when I return to the white page of my blank screen, I get stuck. My thoughts grind to a halt, and I’m not sure where to turn next.

What do you do to get back in creative flow and get un-stuck? As a writer and creative, these are the tools I return to again and again to get myself back into the writing space and find my creative flow.

Start with predictable statements. 

Blank pages, as a writer, can feel demonizing and cruel in their blankness. Sometimes I need to write anything down just to get started. Ray Bradbury found, after several years of writing, that word association was a powerful way for him to start. CARNIVAL, he would write in big capital letters. DANDELIONS. The project continued, each word unfolding into a paragraph and a study, his obsession with these strange, everyday elements turning into prize-winning stories. His word associations turned into explorations of the attic — finding the nooks and crannies in his mind, and chasing what he found both exciting and weird.

Write the banal. Start with where you are. Sometimes it’s garbage, and sometimes the simplest statements are powerful, raw, and beautiful.

Recount your day.

Often writers begin with “throwaway text” that they use to warm up. Summarize your day. Tell the story of where you are, what you’ve been doing, and what you’re trying to do. Even when crafting, I often write out a page of blank notes that describes the type of project and fill pages with sketches of the thing I want to make.

Get specific.

We often get stuck because we’re trying to tackle too much. An entire essay can take me days and weeks — or longer — so today, I focus on one paragraph. Just on one piece. In writing a story about two characters, I begin with the scene, coloring in the frames and spaces with more and more detail. I might spend an entire hour polishing the color and frame of the street lamp and the sidewalks, capturing the changing weather patterns as the seasons move into fall, describing the slippery stoop and broken stairs that the woman calls home. Get specific about one small piece of your project, and focus on that first.

React.

Peruse articles until you find one that stirs up your emotion in some way. Set a kitchen timer if you’re prone to getting lost in browsing, or set up a system that lets you read for a limited time. Browse and jot down notes about what you click on, and what pulls you. Observe that emotion. Find an article that makes you mad or enthusiastic enough to want to write a response. Begin by writing that response.

Mine your conversations for clues.

Often, my essays evolve from comment threads, email chains, and conversations that lead to longer and longer pieces. A comment turns into a paragraph. A paragraph turns into a page. A page turns into an essay. When people ask me questions and I know the answer to them — and I jump in, with lots of ideas and things to say — I’ve learned to become aware of these as golden nugget opportunities for future essays.

Go analog. Slow down.

By pulling out a pen and paper, clearing the table, and simplifying, we can slow down to capture our thoughts and ideas. Slowing down helps us pay attention. As Gwendolyn Bounds writes in the Wall Street Journal, handwriting trains the brain, and slowing down to write by hand helps us learn, convert to memory, and explore new ideas. “It turns out there is something really important about manually manipulating out two-dimensional things we see all the time,” explains Karin Harman James. Using our hands — and crafting physical works, even written works — unlocks new spaces and ideas.

“I write not just to record what I already know, but to discover what’s in my mind.”

Clean.

A cluttered mind can often be the result of a messy situation. Set a kitchen timer for 20 minutes or fewer and give yourself permission to clean and sort. The process of using my hands to clean, sort, and organize often unlocks powerful thoughts in my brain. Doing the dishes is meditative at times. Forcing myself to fold laundry can slow my brain down long enough to catch the thoughts that drift in after I release the pressure to perform.

Set deadlines and use timers.

I’m a big fan of the Pomodoro Technique and kitchen timers. Sometimes less time and more urgency can push us over the edge into massive creation, stimulating our brains with a sense of urgency. I’ll sit and write for one hour, making a bit of a game out of my essays. “Alright, it’s 10AM. Can I get the first complete draft of this done by 11AM? Let’s see if I can get 700 words and a structure all put together by then. Ready? Go!”

Release the negative harnesses.

Ever feel like you’ve got someone watching over your shoulder, breathing down your neck to make sure everything is perfectly done and correct? As best as you can, remind yourself that you are allowed to stumble and stutter, that your writing does not have to be (and likely will not be) perfect the first time around, and that messiness is part of the process.

When the critic comes, which she does predictably for me, observe her. Watch the thoughts pile up, and write them all down. Say to your critic, “Thanks for all of this, I know you’re trying to have my back. I’ll keep these criticisms over here in my notebook, but for now I need to work.” Let your critic take a break.

Add detail and narrow the focus.

For this moment in time, on what you’re creating, focus on one particular element. Find a soothing or repetitive rhythm to it. Perhaps, as a writer, you’re writing about the scene and setting the stage for the actors’ patterns. Describe the street lights in detail, from the luminescent glow in the aftermath of a rainfall, to the painted-black iron stands. Do micro-histories on the pieces. If you’re a craftsman or a technician, begin with one small piece and polish and craft that section until it’s gleaming.

Forget about the entirety of the project. At this moment, be within this moment.

Talk it out. Use your voice.

Explain your idea to someone. Use a voice recorder to explain it. Sometimes I’ll get on the phone with my parents or friends and ask them to chat about an idea for a quick minute. I’ll set a quick record on the voice memo and capture myself explaining it to people. Sometimes I set my voice memo down on the counter and start explaining to the blank walls how things work. I play back the voice memo and write down the notes. The notes on the page start to make sense, and I edit them with my writer’s eye.

Get moving.

Despite how many times we’re told to get moving, many of us never get up and stand up from our desk to take a break and move our bodies. Sitting is terrible for us, and we sit for an average of 9.3 hours a day (nearly two more hours than we spend sleeping!), causing our bodies to lapse into sedentary norms.

The best way to get myself back into flow is to shake out my body for a bit. Do a few jumping jacks. Go for a walk. Take a short jog around the block. Go for a 10-minute bike ride to pick something up. Plan afternoon or evening swims for when the day is winding down and your brain is chattering. Jump in the shower for a 10-minute dunk. Turn upside down and do a handstand against a wall in your office or living room. Stand up and do a few squats. Do a seven-minute workout.

By increasing the blood flow and circulation in our bodies, we can change our thoughts. (For more on this, read SPARK: The Revolutionary New Science of Exercise and the Brain, which looks at the mind-body connection).

Get still.

Breathe. Lay flat across the floor. Sink into child’s pose or downward dog for a few minutes. Take a darkness nap — one of my favorite tricks. Do a darkness nap by going to a very quiet place, eliminating light, and reducing all of the stimulation (close your curtains, put an eye mask on, put earplugs in) and lie flat on the floor or a bed for 7 or 8 minutes. Use a timer to let yourself sink into rest. Like a power boost on a battery, getting your body and mind very still can re-set your mental and creative engines for hours.

Notice and adjust the stimulation.

Adding movement or stillness, as above, are about adjusting and equalizing the stimulation levels in my mind and body. Many times the creative flow is stalled when I am out of sync between my mind and body. My mind is racing forwards or backwards and my body is tired of being still. When the stimulation in my mind — and all of its dissonant bits and starts and bursts of energy — are out of sync with the stimulation in my body, I check in with a quick evaluation: Which one is racing more? Am I twitching and itching in my seat and in my body? Does my mind feel overwhelmed?

Sometimes our brain needs a rest, and our body and senses need to take center stage.
– Stephanie Guimond

Like a washer’s spin that’s gone off cycle, I need to put the two links together again, apace with each other. Adding movement, adding stillness, or adding a counter stimulation (music, water flow, massage) can help ease the frustration and pull me back into balance.

Disrupt your “stuck” with movement or stillness and find a way to balance the simulation in your mind and body.

Drink water.

There’s something magical about water. Drinking a large glass of water cleanses the thoughts in my mind and refreshes my energy levels. In addition to theenormous benefits of hydration, adding water reminds me to get up more often by forcing me to use the toilet more consistently as well.

Develop patterns.

Creativity is largely about creating systems and patterns that reveal (and allow) your best self to emerge. Read any great writer’s habits — Hemingway, Stephen Pressfield’s The War of Art, Stephen King’s On Writing, Ray Bradbury’s Zen in the Art of Writing — and you’ll hear them describe their habits and routines. Some of them race to their desk for hours of uninterrupted morning writing, and others write late at night, but they all have habits and systems that help them get unstuck. The less you have to think about when or how you’re going to do what you’re going to do, and the more you do it automatically, the easier it is to do well. (For more on this, check out The Power of Habit by Charles Duhigg).

Be honest.

Have an opinion. Sometimes “stuck” is part of getting angry, upset, or frustrated. You’re pissed off that the piece you wrote hasn’t been picked up yet, you’re upset that a friend treated you poorly; you’re mad at the universe for delivering blow after blow to your health. It happens. Sometimes when I try to write a chipper post and my feelings are anything but, I walk smack into a massive brick wall that says, “Nope, no way. You can’t fool me here.” The way out, fortunately or unfortunately, is often through: I need to work through each of these thoughts and feelings. That’s the heart matter of the day.

More often than not, however, these posts — these raw, vulnerable, frustrated essays that pile up — become the meat and story of future essays, pieces I surprise even myself with.

Remember that getting stuck is part of the creative process — and is often a precursor to great breakthroughs.

If you’re having trouble solving a problem or finding your way back into the flow, try any of these tips or let me know if you have your own peculiar habit that works to get back on track.

This post was originally published with Tara Gentile and Carrie Keplinger on Scoutie Girl in September 2013. 

Are you making these email mistakes? Here’s how to fix them.

Posted on by Sarah K Peck

Chess in Brooklyn

A few weeks ago I met up with a good friend of mine over wine and dinner and we got to talking about email–the number one form of communication we all use, and the fact that so many of us could do it a lot better. If you use email or any other digital medium, chances are you’re writing far more than you think you are–and your writing is what represents you.

Email is writing, plain and simple, and it often gets us into trouble.

Amber and I chatted about email, and what mistakes people often make, and how to fix those mistakes through better writing (and strategic thinking) to improve your professional (and personal) life. She was fascinated with the writer’s workshop, so over the course of a delicious glass of wine (or perhaps two), I shared with her nice ways that people often make mistakes in email. (To see the original essay, check out the Fast Company article featured earlier this Fall):

Here are nine common mistakes you might be making:

1. Sending emails only when you need something.

The best time to build any relationship is before you need something, not waiting until the moment you need something. A friend of mine gets into the habit of sending five thoughtful emails each Sunday night to check in with people who he likes, admires, or thinks of. An email might look like,

Hey, saw some great news about you—just wanted to say congratulations! I love watching what you’re up to through my various news feeds, and I wanted to send a note to say how much I hope you’re doing well.

It’s a great way to remember to reach out to folks you want to be in touch with, and an actionable way of practicing gratitude.

2. Forgetting that there’s a person on the other side of your email.

Just as you wouldn’t walk into a friend’s house for dinner and bark out a command, often those little niceties in the intro and end of a message can go a long way. Social cues aren’t dated constructs; they’re valuable warm-up phrases in communication. Start by saying hi, comment on someone’s latest achievements, and wish the other person well.

Hey stranger! It’s been a long time. If Facebook’s telling me the scoop, it looks like you had an eventful Spring…congrats on all of your successes!

3. Using the first person too much.

Many emails–and essays–are written exclusively in first person. Shift the focus to the recipient and consider what they want, need, or would like to hear. After writing an email, scan it quickly for how many times you use the word “I.” See if you can edit some of them out.

For example: “I’m teaching a new writer’s workshop this Spring, and I want help sharing the program. I think you’d be interested in it” (all “I” statements) can be turned into:

Hey, Leslie. A while back we chatted about ways to improve your writing skills–I wanted to reach out about this writing workshop for creatives that’s just launched. I thought you might enjoy taking a look. Let me know if this is what you were looking for.

4. Sending the email at the wrong time.

Just because you’ve written it now doesn’t mean it needs to be sent at this exact moment. Delaying the send is one of the most powerful and underutilized tools of emailing.

Evaluate whether or not the message is urgent and needs to be replied to immediately. If you’re cleaning up your inbox during your scheduled time, fire off the messages that are urgent and consider sending messages in the morning.

Scheduling emails to be sent in 24 or 48 hours gives you (and your clients) space to breathe between nonurgent projects, and it also sets up a rhythm of communication whereby your client no longer expects you to reply instantaneously. The more structure and parameter you give to the form of your messaging, the easier it is for the client to learn what to expect. You can either train someone to expect instantaneous answers at all times, or to learn the rhythm that’s best for you and your business.

Then, in the case of an emergency, if the client emails and you need to solve the problem straight away, you can send a quick message late in the evening or on a weekend. In this scenario, you become the hero to your client.

5. Sending to too many people.

More recipients in the “To” field does not mean that you’ll necessarily get more answers. In the age of digital marketing, people who blast messages in broadcast form without understanding who is in the “to” line can erode their chances of a message being opened. A perfect email is one that’s sent to exactly who it needs to go to, with a specified desired outcome.

The more specific you can be about who you ask, the better. Asking everyone in your network is bound to get you a bunch of silence in our overconnected world, or unsubscribes and un-follows across your various platforms. It’s better to ask three people who are very well equipped to answer your query than 15 people who aren’t interested at all.

The more specific you can get about who should be receiving the message, the better. One direct ask that results in a yes is better than asking 50 people who don’t respond (and spamming their inboxes).

6. Knowing nothing about the person receiving your email.

Do your homework on the recipient. One great tool to glean fast information about who you’re talking to is Rapportive, a sidebar that lets you see the latest public posts (and a picture) of the person you’re communicating to.

7. Forgetting to send updates or interim messages.

If you’re waiting for an important message from someone, the time spent waiting for a delivery can seem interminable. If there’s a long delay in sending an item that’s highly anticipated or expected, or you’ve experienced a few hiccups–send a one-liner email to update your receiver on the status of the project. You’ll know that you need to send a quick note when you start to get anxious about not delivering or they seem to be a bit flippant.

Sample copy:

Hey, Sarah. Just wanted to send a quick update about the delivery of our proposal. We’re set to get you something by next Friday, but we might be a few days early. Talk to you next week! Let me know if you have any questions in the meantime.
Hey, Sarah. I know we touched base last month and I’ve been far too slow in getting back to you. I’m still working through the pile on my plate, but I should have something in the next 2-3 weeks. Didn’t want to keep you guessing! Talk soon,

8. Making messages too long.

Depending on the nature of the message, emails can vary from a few words to thousands of words. The longer the email, the less likely that someone will read the entire thing. Long emails generally mean that a larger strategy, framework, or document might be in order. Some companies shift to using four-sentence emails and linking to longer pieces of work through Google Documents, Asana, or Basecamp (or other project management software).

9. Using email exclusively.

Efficiency does not necessarily mean one single system. Often, redundancy in communication can be extremely helpful, as each tool (video, chat, email, Skype) adds a layer of human nuance back into the correspondence that’s happening. Laura Roeder’s digital marketing team is distributed across multiple countries, and in order to stay in touch (and in concert with each other), they focus on “over-communication,” through the use of multiple tools at once.

Now: Four ways to focus on writing better emails:

  • Tell sticky stories. Everything makes more sense with an illustration. Highlight and example, illustrate an ideal customer avatar, or tell a specific instance of a problem you had. Setting the context and the stage (that seems obvious to you, the writer), makes it easier for people to understand the pain point, the context, and the reason why you’re writing. When people can see your story–who you are, where you come from, why you’re doing what you’re doing–it’s easier for them to become a part of it.
  • Use the four-sentence, one-link rule: Keep your email to under four sentences (or five!). Focus on the pain point or problem you’re solving. Limit yourself to only one link. If you have to, make that link a document.
  • Be responsive and reflective: Observe how others communicate and adapt your style to meet them midway. Customize your communication by mirroring the style of a received message. Does someone send short messages with formal addresses? Respond in style.
  • Bookmark emails that you love with Evernote. Use the vast number of emails in front of you (and in your inbox) as clues to great messaging. Watch what emails you open first and are most excited about. Create a few folders in your mailbox system for great introductions, sample short messages, and thank-you notes that you like. Keep these for future use if you’re ever in a bind. In any art, there’s no need to reinvent the wheel–and paying attention to great writers (and what we personally enjoy) is a great way to get started.

Email is our number one form of communication, which means that everyone is a writer. The most powerful thing you can do in both your personal and business life is learn how to write well and tell great stories. Messages that persuade, content that converts, and language that inspires action are critical for getting what you want.

What do you do? What hacks do you have to make email better (and more bearable) for everyone?

“You can have everything you want.” But also: “You will never be enough.” Two cultural themes that need to be reconfigured.

Posted on by Sarah K Peck

Eagle and strength, mural, Brooklyn

You can have everything you want, and you will never be enough.

Ouch.

I keep running my head in into two cultural mindsets that I think have negative consequences in American culture (this is not necessarily true everywhere. The French, for example, don’t necessarily subscribe to the American parenting ideal of praising a kid for everything they do). But within this culture, there are a couple of paradigms that run fluidly through our consciousness and are worth paying attention to.These ideas pervade our mental space, our advertising space, our urgency, and our need for more–perhaps even our inability to say no. And I just think they are terribly wrong–and bad for us.

The first paradigm: “you can have anything you want.”

The idea that you can do whatever you want, become whoever you want, and have everything you want is an ambition and idea taught to Millennials and Generation Y from the moment they’re given matching sets of toddling shoes and oodles of fresh diapers and socks.

This idea that you can do, be or have anything you want. Do you agree? Is this true? Can you really be anything you want? Can you have everything?

But Sarah, you might gasp–don’t tell me that I won’t get what I want! That’s a terrible idea! How could you say such a thing?

It’s complicated. You can try and place your energy in however many spaces you can get your hands on. But for many people, they won’t reach their dreams. Their jobs won’t fulfill their passions. They’ll be taken on other journeys or life trajectories that are entirely different than what might be expected.

Regardless of the outcome on this debate–perhaps yes, you can have whatever you want–the corollary is what’s interesting to me right now. If you truly can have whatever you want (or so the cultural teaching goes), then it follows that we don’t have to make decisions because we can have it all, and we don’t have to learn how to say no, because it’s easier to say yes to things.

The consequence of the assumption that you can have everything you want is that you may be disappointed. Often.

Learning how to say no, how to decide, how to choose, and how to get to your own heart center is critical. Interestingly, if you really examine this assumption–I’m not sure that many people actually want to have everything. Happiness isn’t about things and ownership and millions of dollar bills. Wealth is about freedom and having enough or just exactly what you want. Regardless of the outcome of this debate, one consequence of this assumption is that we don’t get taught how to decide. How to say no.

Is the flip side of being taught you can have everything you want failing to teach us how to make decisions? Does this make prioritization and deciding impossible?

The second: “You will never be enough.”

Oof. Ouch, that doesn’t feel good either, does it?

Yet look for it. There seems to be a cultural construction or ideal that you will never be enough. This idea pervades–you will never have enough, and you will never be enough. This culture of scarcity–of not having enough–means that we’re always seeking something to fill us up or fill the void. Hence, we shop like crazy.

Brene Brown identifies this culture of scarcity in several common phrases that we say every single day. When you wake up in the morning, the first thought many people have is:

“I didn’t get enough sleep.”

Not enough. (Why?) Then, we start the work day:

“I don’t have enough time.”

Again, not enough. (Why?) And at the end of the day:

“I didn’t get enough done.”

And again, not enough. (Why?)

We see this from the way we talk about money (“I don’t have enough money”)–and in fact, that’s not a conversation we’re having because we’re too timid to even begin talking about money and scarcity–to our sleep, our time, our lives, and our work.

Why these cultural constructs fail us.

These two cultural constructions–a culture of scarcity (“you are not enough, you don’t have enough,”) and a culture of achievement (“you can be anything you want, you can have everything you want,”)–are they beneficial? How do they serve us, and how do they deceive us?

And worse, does the combination of these two cultural thoughts make us all slightly neurotic? (I can be anything! But shit! I’ll never be enough! But I can have everything! But shit! I’ll never be enough!)

What would a different mindset look like?

Out of curiosity, what if we had a different mantra? What would the opposite construct look like? Perhaps:

You are enough.

You already have everything you need.

There is nothing in this world that you need to own or acquire to make your life better.

You are enough.

This here, this is enough.

Hmmm…

The art of asking: 21 ways to ask for what you want and get it.

Posted on by Sarah K Peck

Vulnerable-700

“If you don’t ask, the answer is already no.”

What does it take to ask for what you want—and then get it? There seems to be a magical art behind creating a great ask, and we all know stories of people who seem to get exactly what they want whenever they ask. Magicians who bend and will the world to their ways. Why is this? What are they doing that no one else seems to be doing? How do they ask for what they want and seem to get it every time?

Culturally, it’s not always the norm to ask directly for what you want—or we do a terrible job of it (and women are worse, according to the New York Times). Instead os specifying what we want, we hem and haw about ideas, often walking away from great conversations without clearly articulating our message, what we hope to achieve, and how the other person can directly help us.

Creating a great ask (and learning the ability to say no) are two skills that successful people learn how to do really well. In the past decade, some of the things I’ve asked for and negotiated for include: asking for multiple raises and getting them consistently, negotiating salary bumps of 20% or more (with credit to Ramit Sethi’s persuasion tactics), winning over $50,000 in scholarships (competitions and essays were involved), and recently raised $33,000 for charity: water by promising to swim naked from Alcatraz to San Francisco if we raised enough money.

In addition, I’ve helped clients understand persuasion tactics and develop scripts to ask for what they want, including the delicate art of deciding to do it anyways and asking for forgiveness rather than permission. Several people asked me to collect my notes on how to ask and share them publicly. Here are my top tips for creating a great ask—in order to get more of what you want.

The art of asking for what you want: Part 1: You have to actually ask.

1. First, know what you want. This is an all-too-obvious step that’s often overlooked. Often it’s not always clear to you (or others) what it is, exactly, that you’re in need of. The more clarity you can have about what you want, the better. Take the time to learn, figure out, or discover exactly what you want. Once you know what you want ($1M in funding, a date with a lady, a new bookshelf, a corner grocery store), it’s easier to ask for it.

2. Ground yourself in why you’re doing what you’re doing. Start from the heart center: before I ask others to join or respond, I check in with myself, asking with my heart and mind and body, making sure this is what I want and that it resonates with who I am and what I stand for.

Is this something that I want to do, and want to do deeply? Is this something I stand for and believe in?

If you don’t want it at the center of your core, ask yourself why you’re going after it. If you do want it, ask yourself what you’d be willing to do for this. Much of my work is contingent on confidence and alignment with the programs I’m creating. If and when I draft an email that doesn’t “feel right” or my intuition tells me is coming from a place of loneliness, desperation, or need—I pause on the email and draft it a few other ways.When I circle back and remember why I’m doing what I’m doing, the words come more easily.

Amanda Palmer, in the highly watched (and just as readily criticized) TED talk, speaks of the vulnerability that is required in asking for what you want. To ask for something is human; to want something and ask someone else for itrequires a connection.

“Through the very act of asking people, I connected with them. And when you connect with them, people want to help you. It’s kind of counterintuitive for a lot of artists — they don’t want to ask for things. It’s not easy to ask. … Asking makes you vulnerable.”

— Amanda Palmer, The Art of Asking

3. You have to actually ASK for what you want. It sounds so simple to write this, and almost insanely easy advice. But there are too many people who do not ask for what they want. They’ll tell you a story, email you to say hello, spend hours talking in circles about their idea, hedge and hum about a faint aspect of their idea—and somehow hope amongst all the befuddlement that somehow the other person they are talking to will be able figure out what is is you want and help you solve your problem.

In order to get what you want, you have to ask for it.

4. Be direct, clear, and specific about what you want. Make it ridiculously clear what you’re asking for. Be direct about what you want, who it’s from, and when you need it, and what a desired outcome looks like. The more specific and direct you can be, the better.

  • Define the problem. What are you trying to solve?
  • Specify what it is, exactly, that you want. What materials, processes, steps, pieces, or people are involved to solve it? Is this made abundantly clear–and easier to read than an IKEA assembly manual?
  • Outline how much time, energy, money, or commitment you think it will take. Be clear about what the person will have to do to fulfill the request. If it’s a sale, specify when, where, and how they can get what you’re asking them to by. There’s nothing like deciding you want something and realizing that the person who invited you didn’t put a “buy here” button on their website.
  • Be direct. Put the ask up front and early, and again in the close of the message.

5. Be selective and targeted about who you ask. The more specific you can be about WHO you ask, the better. Asking everyone in your network is bound to get you a bunch of silence in our over-connected world, or active unsubscribes and un-follows across your various platforms. It’s better to ask three people who are very well equipped to answer your query than 15 people who aren’t interested at all.

Do not send your email to your entire contact list. People in Boulder have no interest in the program you’re teaching in San Francisco (unless, perhaps, it’s a digital class). The more specific you can get about WHO should be receiving the message, the better. One direct ask that results in a yes is better than asking fifty people who don’t respond (and spamming their inboxes).

This can be far more work than it sounds. When I craft campaign emails and fundraising emails, I’ll sit and pour through my contact database and customize a list of 20, 80, 100, 200, or 300 people that I think would actually be interested in my project and that I feel comfortable emailing. Sometimes I goof and send people too many messages, but thankfully most of my friends and colleagues have been forgiving and kind about the messages I’ve sent (and say no when they want to). I’ll craft 10 different versions of emails to go to small sub-groups of twenty people, each group carefully constructed based on who knows who; what the question is; what the story lead is; and how I’m framing the ask.

6. Use social proof by creating micro-groups and mini-masterminds. When you email a small enough group, the presence of one initial response often prompts others to respond as well—creating the inertia of ongoing conversation rather than having to circle back and bother more people. When I email a group of five people that I highly respect and ask them to join a conversation, I try to include someone that I know is great at responding quickly. This generates an ongoing conversation.

When the group is small enough, the conversation becomes private and personal enough that it’s like a micro-mastermind group with content rich enough to be worth thousands of dollars. Sometimes after an day on a message thread, people have written back to me privately and said, “this advice is worth gold—thank you so much for including me in this group. I learned so much!”

An example that stitches these all together:

A while ago I ran into a problem with a particular type of client that I was having trouble closing—and instead I ended up spending weeks in back-and-forth emails continuing to describe the product instead of making the sale (and ideally directing my correspondent to a solution to his problem). I couldn’t figure out if this was a dead-end lead, or if my writing was generating the excessive conversations.

I thought—why don’t I ask a few of my successful business friends for advice?

I thought closely about who might be a good person to answer the question, directed an email at three people, copied each of them on a single email, and wrote the following request:

A sample script for asking a mini-team of experts for help with a problem:

Dear John, Susie, and Rob:

I hope you’re well. I’m having a pinch point in my client pipeline and I’m looking for some feedback—and I think you’re the perfect person to help me out because I’m pretty sure you’re a pro at dealing with this type of client request in your business.

This email will probably take you about 10-15 minutes to read and respond,and I’d be incredibly grateful for your straight-up advice. I’m predicting that you know exactly how to deal with this problem, which is why I’m contacting each of you.

If any of you are swamped today or in the middle of something that needs your attention, feel free to delete this email or send a quick “so sorry, can’t,” so I know not to bother you again. Ideally, you’ll know a great resource (a book or link) that answers this problem and can think through this quickly with me. Many thanks for your brilliance in advance.

Here’s the situation: … I’d like to come up with a great response that changes the answer I’m getting (below) into an answer that converts into a sale. This email chain below is a typical one for me … (and here you continue to describe the email you get and copy, exactly, the messages you get and the emails you’ve sent previously.)

In summary: when I ask people for help, I select one or a few targeted people to reach out to, I define the problem, outline what I’d like them to help me with or what I’d like them to do for me, and tell them how much time I think it should take, and I give them enough information to make it easy to answer. As a courtesy, I also like to let folks opt-out if they’re in a busy point in their lives.

Art of Asking

Part Two: How many times should you ask?

7. Make sure you ask in multiple ways and in multiple places—show up across multiple platforms customized for different individuals. Every time I launch a program, offering, or class, I make sure to send my “ask” into the universe in a number of different ways.

It’s not enough to create something and wait for people to show up. Both before and after you make your product or offering, you need to invite people to come take a look, to review it, to purchase it, and to see what you have to share. Without asking people to buy your product, it’s like walking into an empty room, filling a keg with beer, and not telling anyone you’ve got beer behind those brick walls. Unless you put a sign on the door, distribute flyers in all the neighborhood mailboxes, and put a sign out front with free beer coupons for the first 100 customers, no one will know that there’s a keg full of delicious goods inside of that brick house.

You need to show up where the people who have what you want are already playing, paying, or talking.

“It’s not enough to create something and wait for people to show up. You need to tell them about it.” (Tweet this!)

Put your offering or request in several (targeted) places. Show up in person, on email, in newsletters, on twitter, on Facebook, and in any other place where people who want what you have—or can give you what you want—already spend time. Further, you’ve got to ask in a number of different ways.

Next, send personalized requests or invitations on a 1:1 basis to people you think would be great early adopters, fans, or supporters. Tell people what you’ve been up to. Start with your own network, no matter how big or small, and ask them to come show up. An email to ten friends and family members asking for support is more meaningful initially than spamming your entire Facebook friend list and showing that you’ve invited 500 people and only 2 of them RSVP’ed.

8. Ask multiple times. Do not be afraid to ask someone more than once for something.

Sometimes I get nervous that I’m repeating myself. Remember that what you hear is not what they hear. The last time that I got nervous that I was talking incessantly about my project for charity: water, I started to get sick of my own voice and assumed everyone else was tired of hearing about the project, too. In reality, you’re only talking to each person once or twice, even though you yourself have had the same conversation hundreds of times. Keep going and remember that each time you ask, the person on the other end may be hearing you for the first or second time only— and every time you ask, you increase your chances of getting what you want.

Additionally, people generally need to see your ideas 4-7 times before they really familiarize themselves with it. Multiple messages are okay. If you send one email and no one responds, you might need to send another message in two weeks’ time, after people have had a chance to see it and hear about it. Just because you are talking about it all the time does not mean that the other person hears or sees everything you’re saying.

It’s okay to ask more than once. I imagine that some folks are scrolling their iPhones while on the toilet, reading in line, and not always ready to act or do something at the moment and place where they receive your message. In a mobile world, people are getting messages while they are already busy—out shopping, eating, running errands, or at work. They want to donate or buy, but forget. Following up with a second ask is certainly fine.

And if you create a great story—and you sweep people up in your project, they will rally behind you and want to know how the campaign is doing, and they want to know when you win. People love a good story. The additional messages aren’t a nuisance if they’re well-crafted—they’re bringing people into the story and along for the ride. Share your enthusiasm with them.

9. Try asking EVERYONE. Push yourself beyond your comfort zone and strike up conversations with strangers. Talk to your taxi cab driver, your bus driver, your school teacher, your yoga instructor. Tell your story like it’s the only story you have. (Note: this differs from targeted asks, above, because you’re not sending a blanket email to everyone that’s non-specific. This time, every person you meet should be someone you can talk to about your project and process, and each person should get a targeted message or a variant of a custom message).

When I was on a mission to raise money for charity: water, I asked my bus driver, my taxi driver, the brunch group, people at my swim, the coffee barista, and every friend I knew to participate. I ended up having one of my Lyft drivers laughing so hard that he gave me cash straight out and volunteered to graffiti-paint my body for the swim.

You. Must. Ask. Everyone.

10. Practice over and over and over again. Every small ask is practicing for a bigger ask. Each email and correspondence is an opportunity to practice. In college, my swim coach set us out on missions to experiment with our psychological edges—and in one experiment, we had to ask for a free lunch. It was awkward. Many people said no. And some people said yes. Each time, we practice asking for unusual things.Ask until you get a yes answer. Learn from each iteration.

11. Follow up. Ask. Do what you say you’re going to do. Say thank you. If you want to stand out, ask for what you want, follow up, and follow through.Most people don’t do this.

Part Three: The psychology of decision making, why touch matters, and considering context.

12. Be audacious. Much like Jia Jiang’s experiment with hundreds of rejections (where he set out to get used to the idea of rejection by asking for ridiculous things), he found that the more he asked, the easier it got to ask for what he wanted. As a bonus? People said yes. He ended up driving a police car, flying a helicopter, and dozens of other crazy adventures simply because he walked up to people and had the audacity to ask.

13. Keep it simple. Put the ask on the table. Make it easy to find. Make your wishes known.

  • Give alternatives if you’d like, but stick to two, maximum three. Sometimes it’s easier for people to say yes to one of two options rather than having to choose between many. Stick to just one or two things.
  • Start with small wins.Ask incrementally for specific, small things. Get a foot in the door. Don’t ask for the big thing until you’ve established rapport, responsibility and demonstrated follow-through with someone.

14. Pay attention to context and surrounding cues. People make decisions based on their physical surroundings–much more than they would probably believe. Of all the senses, touch is one of the most important contextual cues. Researchers think this is because we develop our sense of touch first, as infants. According to The Economist, on decision-making, “research shows that our choices can depend on whether we are holding something heavy or light,” and “it seems our minds take many physical metaphors (such as heavy or light, soft or hard) literally.” Bring someone a warm beverage and have them sit on a hard chair, and see what happens with your negotiation or ask.

15. Ask at the right time: understand how (and when) people make decisions. If you are asking for something complicated and difficult, ask before the well of will-power is depleted. People grow weary of making decisions throughout a days’ time, and make better choices (or are willing to decide at all) in the morning, or when they are fresh (see more on decision fatigue in Psychology Today). In the evening, you’re more likely to get a “no” as a response if the person you’re asking is tired and worn out from a long day. 

16. Be confident in how you ask. Make a statement, hone your pitch, and then put a clear request in at the end.

If it’s a verbal ask, don’t let your voice trail off at the end. Practice body and vocal confidence by standing tall, shoulders back, and with your head up in a controlled, confident stance. If you don’t feel confident about what you’re asking, chances are you need to check in and make sure that you believe in your product or offering, and you need more practice.

This is a great time to fake it until you make it.

17. Master the Pause. When you ask, look the the other person in the eye. And—this is the most important part—then shut the fuck up. Ask, simply, and then wait. Don’t throw a bunch of garbage words into the space between your ask and the person’s response. The waiting part—that silence—is deafening, but critical.

Give people space to consider what you said and respond thoughtfully before jumping in to fill the silent space with more words. Make a simple ask, and wait. Let them make the next move. Much like kissing a guy (or gal) for the first time, the sweet spot is in the pause and the time where the two parties consider each other.

If you speak up too quickly, you can push them into a space of no.

Body language is critical for this step. Assume a positive stance (feet hip-distance apart, casual, standing still);and put your hands in a neutral position (by your sides or with both hands touching in front of you, loosely). Keep your chin up and your heart space open. Smile confidently and look them in the eye.

Too many people shoot themselves in the foot by asking for what they want and then immediately layering in a couched response that assumes the person on the other side doesn’t want what you’re offering.

Assume that the person you’re asking would be delighted to help you, has exactly what you need or wants precisely what you’re offering, and that they’ve just been waiting for you to ask them.

Surprisingly, I’ve had multiple encounters where people write (or say) in response, “Sure! That sounds great—I’ve actually been looking for a writing workshop, thanks for thinking of me,” or “Absolutely, I’d love to help—I know just the right person, want me to set up an introduction?”

Yes, yes I would.

It’s surprising how much we don’t get when we don’t give people the opportunity to help.

An ask is a connection. It’s not about having another person go to great lengths for you. It’s about creating a scenario where someone who wants to give can match with what you want.

“Asking is about connection. Create a space where people can give and you can receive (and vice versa).” (Tweet this!) 

Part Four: Avoid terrible asks, be kind, and make sure you say thank you.

18. Avoid terrible, generic, vague asks.

I say no to many of the requests for coffee and lunch dates that come my way—although not always—largely when I’m not sure if I can be useful or if I already know that I need to dedicate that limited time to my existing projects and processes.

The worst type of ask is when someone says “I’d love to pick your brain and get your (generic) advice—do you have time to have dinner or get together one day?”

This is non-specific, non-limited, non-structured, and I’m not sure what I can help with or how I can be useful. Chances are that I’ve already answered some of the basic questions in one of the hundreds of essays I’ve written before, or that I can recommend a book or a process that can be helpful and easily sent over in a minute—if I knew the nature of their problem. Lastly, I want to know why it is that I, specifically, am useful–what is it about me that can help you more than anyone else?

When I get these emails, my reaction is to run and hide and shout, NO, NO, NO!

Luckily, I don’t say that. Instead, I write back and ask for a bit of clarification. It’s never a problem to ask people to do a bit more work before you help them. Here are two great scripts for saying no—and helping someone focus their ask:

A sample script for saying no to nonspecific requests for your time:

There are two great ways to respond to nonspecific requests for your time:

Question 1: “Can I ask you a quick question over lunch and pick your brain?”

Answer: “If it’s a quick question, send it my way right now and I’ll answer it quickly! If it’s a longer conversation you want to have, my lunch hours are reserved for clients right now, so you can book time with me here [insert link to your consulting page].” (Hat tip to Marie Forleo and Laura Roeder for this gem.)

Question 2: The vague “I need help and I’d love your advice … ” that generally ends with an ellipses “…”

Answer: “Hey–Thanks for your email. The more specific you can be in your question, the easier it will be for me to help you. Would you put together a list of specific questions you’d like to have answered and I’ll see if I can pull together a quick set of resources and links or point you to the right place?”

To be clear: I’m more than happy to answer questions that are specific, clear, and direct. When people email me a question like this:

“Hey Sarah, I loved the book you mentioned at the Writer’s Workshop on Storytelling and the Hero’s Journey, but I forget the name of the title. Mind sending it to me again?”

It’s EASY to answer. In fact, I find these questions so useful that I typically develop resource pages for specific topics (like storytelling), along with a custom ‘Canned Response’ template in my Gmail system so I can just drop a response in an email and fire it over quickly. I love questions that are easy to answer and quick to send over, and create a lot of value for the recipient.

And as a side note: when people ask you questions, it’s a great clue into what people think you’re good at and what services people want your help answering. I’m grateful for all the emails I get because when I take the time to respond to one, it usually generates a blog post (like this one, in fact), where I can develop a list of resources and tools to share with folks. Even bad emails help me write posts about what NOT to do!

19. Make people feel good about helping. Give people space to be kind and helpful. If you’re awkward, they’re awkward. Believe in what you ask for. Let them know how much it means to you and how helpful it was. 

20. Say thank you. You can never, ever say thank you enough.

And the closer:

21. Don’t be afraid of hearing “no.” We’re in a culture that’s afraid to say no, and conversely—we’re afraid to ask other people for what we want because we’re also afraid to hear the word “no.”

There’s one person who says no to you more than anyone else, however. When you don’t ask, you’re already selecting “no” as the outcome. Each time you hold yourself back from asking for what you want, or you walk away, silently, you’ve already given yourself the answer that you’re afraid of.

“If you don’t ask, the answer is already no.” (Tweet this!)

What about you? Do you have great tips and strategies (or examples) for how to create winning asks? Do you have specific templates or copy that help you create great asks? Write them in comments alongside + I’ll add them to the post.

Now Open: The Fall Writer’s Workshop, Sept 16th–Oct 11th.

Posted on by Sarah K Peck

04_mind wanders-Anne Lamott

Want to improve your writing? Want to join a community of talented creatives interested in improving your storytelling and writing skills? Maybe you’re itching to hone your chops and get back into a learning setting again this Fall.

For all the aspiring creatives and writers out there: join me as we gather together this Fall with a small group of writers together to write, share, create, and learn together.

Registration for the Fall Writer’s Workshop is now open.
The course is Monday, Sept 16th — Friday, Oct 11th. 

Stories and writing are more than fictional indulgences; they are the tools we use to shape our thoughts, our minds, and our ideas. We use words to share ideas and to communicate messages, and the better we get at writing the better we can be at anything–jobs, careers, relationships, or creating art to put into the world.

I hear from so many folks that want to write, but haven’t started yet–or don’t know where to start. Individuals with a developing writing craft who want to get better at storytelling, narrative, and online writing. People who have been writing for a while–and are ready to share their work with other people.

About the course:

The course is a four-week digital class for writers and aspiring writers to learn about writing, storytelling, imagination, and persuasion. You’ll get to practice your craft, learn new writing tips and tactics, get direct feedback on your writing, and meet other people in a small-group format.

You’ll learn tips for crafting great blog posts, writing compelling copy, the art of shaping a story, and how to use words to persuade audiences.

Beyond tactical skills–of which there are many that I share during our four weeks together–this course is also an opportunity for connection, introspection, and to learn more about developing and shaping your voice as a writer. For me, writing is as much about listening, observing, and discovering as it is taking ideas and crafting them into paragraphs.

Writing is a skill that everyone can improve–every person, every professional, every relationship, every job benefits from better communication.

When you hone your ability to explain who you are and what you want, you drastically increase your odds of getting what you want.

What you say matters.

Writing well is critical.

I believe that one of the greatest gifts we have are the stories we share. Who we are, what we do, how we talk about who we are, and how we connect with others are the essential building blocks of our business relationships, our friendships, and our personal relationships.

“Writing is essential to our creative self, our soul: write to learn and to live.” – (Tweet this)

What you’ll learn:

  • The power of great storytelling, and how to improve your storytelling.
  • Narrative Arc, storytelling formation, and writing structures including Joseph Campbell’s “The Hero’s Journey.”
  • How to add color, texture and detail to your writing;
  • Finding your own voice and story.
  • What to do when you get stuck and how to develop great habits for great writing

We will explore:

  • Generating topics to write about and prompts for you to pursue
  • Thoughts and ideas from writers across multiple centuries.
  • Resources and tools to teach you more about storytelling, writing, and communications.
  • The psychology behind habit formation and building a writing practice.
  • The brilliance of your brain–you are already a wonderful thinker!–explore ways to let your voice come out on the page.
  • Engage in feedback and conversation with other writers, and get direct feedback on your questions, ideas and concerns.

“Because of this workshop, I have a lot more confidence as a writer.”

“This workshop encouraged me to experiment and to learn from things that don’t work, but to keep trying anyway–and this goes beyond writing, as well.”

“I enjoyed this class so much!”

Enrollment is now open.

Full details & all the nitty-gritty (including credentials, syllabus, lecture formats + what you’ll need) are here.

Fall 2013 Course Dates: Monday, September 16th — Friday, October 11th.

WORKSHOP Registration Buttons-EARLY Fall Writer’s Workshop: Registration is now open!
Early Bird Registration: $400.
Regular Registration: $500.

Are You Too In Love With A Dream to Make It Real?

Posted on by Sarah K Peck

Where does your mind go when you daydream?

That big dream, that thing in your mind–the really big one. Yes, that one.

What’s your big, scary, hairy, crazy, totally unrealistic dream? The one you wish for fervently and find yourself thinking about on and off while wandering?

Have you thought about making it real? Making it actually, seriously, part of your life?

Taking a dream to reality is risky.

It requires the real risk of failure and discovering whether or not you’re capable of what you believe. Whether or not you can actually accomplish all of the steps towards making it real. Whether or not you’re willing to do the work and go through the (sometimes painful) process of getting it to real.

Attempting to make a dream come true is a reality check. The possibility if a different reality is painful. It is quite possible that along the way towards going after your dream, you find out that you won’t get there. It’s too late. The pieces didn’t work. You don’t make it.

Behind the course of taking a dream to life is a possibility of not getting there.

To protect ourselves, we cling to the dream. We stay behind, saying wistfully to ourselves and others the story of the dream, but we don’t chase the dream itself.

Our words start to sound familiar. We tell stories that sound like were going to so that or we could have done that…

To take steps towards your dream requires uncertainty courage, bravery. You might discover that your dream window has expired. You might discover that you’re no longer in love with the fantasy you created. You might discover that the person you were has changed.

Taking the journey will change you. Taking the journey is unpredictable, uncertain, and scary.

You will emerge a different person. Your solace is that the other side of this today is a new place, and we are creatures that require change to grow.

And what if it does work out? What if your wildest dreams actually could come true?

Would you have the courage to go free them?

Or are you enjoying the dream more?

Building a Space and a Voice on the Internet: Is It Time For You to Join In?

Posted on by Sarah K Peck

To Be A Person Is To Have A Story To Tell
Where are you telling your stories?

This past Monday we kicked off the first Writer’s Workshop with a group of 22 participants from more than a dozen states and countries around the world. I’m so impressed and inspired by the talent and hard work coming from the group already—and we’re just in week one! Writing is a journey into yourself, your ideas, and your memories—and taking the time to create something in words is a beautiful (albeit intensely personal) exercise. Several people have emailed me to ask if I’ll be teaching the course again and the answer right now is more than likely yes! I’ll be teaching the class as a summer session in mid-July, with details for signing up coming in mid-June. Sign up to get notified via weekly blog updates or send me an email if you’d like to join. Speaking of creating… is this something you’re dreaming of doing more of? Keep reading…

Building your voice on the internet: is it time for you to join in?

Have you been thinking about joining the online conversation? Have you been dreaming of starting a blog, website, or writing more?

By far, the most frequent thing I hear in my coaching and teaching is a remark that seems on everyone’s mind:

“I want to start a blog, but I’m not sure where to start.”

“I have an idea, but I’m not sure anyone wants to read it.”

“I have too many ideas, so I end up never writing them down!”

The internet can be an intimidating place—we see people who seem to write effortlessly, and publish often; they have crowds of people gathering and listening, and it seems like that’s something you’ll never get to—so why bother? Should you join in at all?

These are my arguments for why YOU should speak up.

The goal isn’t to have the loudest voice on the internet. It’s to have a voice. Your voice. The internet is a gold-rush right now, as people create content and the connections and communities born are exploding and multiplying faster than Google’s Spiders can crawl them. Should you join the conversation? There’s already enough noise and buzz anyway. What would you have to offer?

The point of writing isn’t that it’s for anyone else, at least not at first. (If your goal is to attract fame and fortune immediately, examine that desire and assumption. What is the deeper root? What are you hoping for?)

Writing and storytelling are about developing a relationship with your voice and ideas; it’s about finding (and practicing) ways of expressing them to yourself and others.

Carve out a home on the internet.

If and when you DO want to connect with others, however, it’s important to carve out your own “home” on the internet. In the world of Google-ability, we are quickly researching each other in order to learn about their skills and talents.

What do people find when they put your name into the Google machine?

The good news is that you can own this answer pretty quickly. If you want to craft three articles on a particular topic that’s interesting or a hobby to you (ideally something you’d like to be known for), you can start a Tumblr, Weebly or a WordPress domain for free or almost free (less than $50, max, if you want to own a domain name and buy a theme) and post three articles under a header with your name and contact information on it. This can be done in as little as four weeks. All of a sudden, when someone types in your name, or better yet—the topics you’ve written about—you can now be found. Your ideas can be known.

Resumes are static, and we’re searching for ideas through our web-maze of online information. Make yourself “findable.” Put your information onto the web so that search engines–and people, and serendipity–can stumble across it. Without putting yourself out there, it’s a lot harder to be found.

I get so many emails from people that say, “I was looking for an article about how to improve my writing, or how to write a thank you note, and I started reading your blog and sat down with you for an hour lastnight. It was so fun to read your thinking. Thank You.” 

By putting my words and ideas into a space where other people can find them–I’ve let myself be found. I can become known for my ideas. If you have an idea and it’s stuck in your head, there isn’t an easy way for anyone to know that you have it. Serendipity comes through connection and collision, and when people can find you and your ideas, possibility sparks.

Now – these interactions didn’t happen right away – I definitely blogged for at least six months with only my mother commenting, gently correcting most of my typos and spelling or grammar errors. My sister discovered Grammar Girl and gleefully pointed out my mistakes as well, which, as a younger sister, I’m sure delighted her. (I then hired her as my editor for my print projects, which probably made her happy as a clam–she got paid to point out all of my mistakes. Oh, life).

Starting small: creating a project, not a life (for now).

The other thing to remember is that some of my favorite websites aren’t by people who show up every week. You might not have the stamina (or the resources) to enter into a writing relationship that’s indefinite in its time frame or scope. In fact, I think that’s a terrible way to start. For people starting a blog, I recommend thinking of it as a “Project” and not a “Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

The alternative is to create a project that you can do well at, by changing the parameters. Instead of promising an indefinite relationship, drastically reduce it in scope and start with a reasonable project that has a defined ending from the beginning. When you can close a project successfully and complete it, you’re much more likely to continue on to a phase two or phase three of a project, rather than let it taper off into the land of incomplete projects. You also change the feeling relationship you have with yourself—instead of creating an inevitable failure-situation, with resulting disappointments and twangs, putting pressure to show up in a way that might not be reasonable for you because of all of your various commitments–you’re creating a success situation, where you can end the project within a concrete time frame and still be very happy that you did it at all.

I recommend creating a project that says, “I’d like to talk about _[topic]_ in 4 posts, within the next two months.” Give yourself a start time, and end time, and a quantity. Specify a topic. Perhaps you want to blog about four fabulous meals that you cooked and created. Maybe you want to chronicle your science journey behind the lens of a microscope. Maybe you want to document your notes on a new class you’re taking. You could start a Tumblr with your favorite photos of doorways in your quirky city. The possibilities are endless, but you must pick one small one (and only one).

Don’t believe me? Blake Master’s compilations of Peter Thiel’s lectures is one of my favorite sites to read and there’s a fixed (static) amount of content – 13 lectures – accessible indefinitely for those that want to self-teach and read the series. He’s not adding more content. He’s creating great content and sticking it up in a place for people to find it.

What I find with myself–and others–is that if we start too big, we actually fail to start at all. When we dream the big dream of master projects and hundreds of photographs and best-selling books, many people fail to start because the dream is too big. I’m all for big dreams and goals–and relish in them, dance in them, and visualize them–but when it comes to the implementation, start with something small enough to do in a day or a week. Want to write a best-selling book or post? Start by researching your ideas, one at a time, in short posts. You can collect them later. In fact, the short pieces will serve as your building blocks for the bigger pieces.

Almost everyone I know that’s created something big started one, small, tiny step at at time.

Bottom line recommendation? Create a fixed, small project that’s do-able within a time frame of less than 3 months.

What about creating a community? How do you get people to read your stuff?

What is a community, anyways? Traffic is a collection of people “listening” or knowing how to find you and your new internet home. Traffic is built by pointing people, one by one, to the content you’ve created. Without arrows pointing in your direction (and that comes from giving people a way to find you in the form of an email, tweet, verbal share, facebook post, or link from another site as some examples), you won’t have very many people who accidentally stumble across your site. If the content is good, each person that sees it might share it with a few more people, and the site will grow slowly over time.

While I believe you should begin by sharing directly with your immediate colleagues and friends–emailing them to tell them you’ve written something; the absolute best way to grow traffic to a website is to write a guest post or article for a website that already has a built-in community or audience. It’s far easier than trying to coax one person at a time to your site. Scavenge the web for places that accept guest posts in your topic or area of interest, and spend time writing 2-3 posts that could be submitted at these places.

How big should your desired community be? Does it need to be a big community?

Before you jump into needing more traffic, however, I have many thoughts on how big a community needs to be.

The simple truth is that your story is important even if only one person hears it. Even if you’re the one who needed to write the story in the first place. We tell stories and share information to connect with other people, and your experience may mean the world to someone else, even if there are only a handful of people reading the site. Maybe the one person who reads your story desperately needs to hear that there’s someone else in the world like them, and you’re that person. Never underestimate the power of a small audience.

The best way to share your stuff is to think honestly and authentically about the work you’re creating and who you’d like to read it. Then, select a couple of friends and colleagues and send them an email that says, “I just wrote an essay about my experience with ____, and I thought you might find it useful or enjoy reading the story. I’m building my writing craft, and I’d love it if you would take the time to tell me what you think or if you thought the story resonated with you.”

Why traffic is not the same as community.

There’s a bit of pressure to garner a lot of attention and traffic to a website, and I think that only looking at the raw numbers misses the bigger picture. A lot of people get frustrated when their traffic count doesn’t seem as high as they’d like to be. While more can sometimes be better, it’s not (to me at least) about creating a site or a post that millions of people see. It’s about creating a post that resonates with a group of people that want to see what you’re writing about.

When you think about traffic, I believe that you first need to start by understanding your own personal goals. What do you want to achieve? Why is traffic important? What are your aims?

Why are you building your site, and your community? Is it documentation, analysis, understanding, connection? Who do you want to connect with? What are you hoping to achieve?

Does it matter if 20,000 people visit your site or that 2 people “convert”? Conversion is a term that indicates when someone has behaved in a way that you want them to–often measured in sign-ups or purchases. In the case of Landscape Architecture, where I work on projects that have 10-, 20-, or 30-year time frames, many developers and architects are clients that work with us on projects over many years. What this means is that we don’t need hundreds of thousands of people visiting our site (although that’s fine that they do)–our desired conversion (our want, our outcome), is getting the people who visit the site to connect with us and hire us to do incredible urban design projects around the world. If only ten people visited our website–but ten of our right people, developers or architects who want to hire us for multi-million dollar city-design projects or urban landscapes, that would be 100% a win.

For me, on this website, I am intentionally creating a space where first and foremost I get to learn and practice the craft of writing out loud. I simply LOVE storytelling and describing things to people. I enjoy it immensely when people enjoy what I have to say and engage in conversation about ideas or questions that I’ve presented.

I have grown this site by developing relationships with people one by one, and I’ve tried to take the time to answer almost every email that comes my way via this blog. Sometimes it takes me a week or two, and some weeks I have to shutter down and I miss a few – but for the most part, I cherish the interactions that have come from two years of blogging and getting to know people around the world who are interested in similar ideas. I believe strongly (and think we should all remember) that everyone on the other end of these fiber-optic cables is a human person and should be treated as such. Even in my writing, it’s not “my readers,” but lots of individual people forming a relationship with me (or my writing). A relationship involves two people! The more you can connect on a human level, the more you resonate—as a friend, as an author, as a creator, as a business person, as a marketer.

What does success mean for this blog? I started it as a space where I could think (through writing) about particular ideas I love–philosophy, psychology, motivation, storytelling, entrepreneurship and innovation, strategy. It became a place where I could connect (via ideas) to souls around the world who found resonance in what I was saying (and vice versa). I’ve met thousands of people through this blog, taught workshops across the country, found homes to stay in while traveling abroad, and had morning after morning of delightful coffee conversations with hundreds of people who reached out just to say hello.

I’ve built a small side business around this internet home, specifically by teaching writing courses both online and in person, coaching and consulting with people looking for someone to reflect and analyze their ideas or projects, and doing high-intensity work with folks who sign up for the Start Something Project that I built last year. One of the things people ask me for the most is to be their buddy while they build a project, and coach them along the way as they build their first project–I get it. It’s helpful to have someone there who can show you some of the ropes while you figure out what you’re doing. (Don’t worry–I take the training wheels off pretty quickly after one or two calls). But to be fair: I think you can do this all on your own.

Knowing your “right size.”

Interacting one on one, for me, also gives me huge value: I learn what people are working on, I develop new ideas for posts, I have “ah-ha!” moments where I understand how to describe something, and I get better at crafting things that are actually helpful. This post, in fact, is largely born out of a long conversation I had with a recent client developing her own blog and writing practice (thank you, for inspiring this post!).

One of the reasons I’ve been trying to “grow slowly” on the internet is because I want to develop real relationships with people, give myself space to breathe, learn and mess up, and also because it’s not about mass quantity. Do I want to be on the New York Times within the next few years? You bet. Would I like to write stories for the New Yorker? Absolutely. I also know that the best way to get there is not through a magic wand or sudden change, but through showing up, practicing, and moving forward on a consistent basis.

The other fallacy is that you need to have an audience of tens of thousands to make a viable business work. The reality is that the business you’re running might only need a handful of clients or customers. In fact, I might argue that having 10,000 people look at your stuff and only 10 people “convert” is poor efficiency.

To make a business work, you need to offer something of value to people who are interested, want, or need what you’re selling. I believe in business relationships that are highly satisfying to all parties involved—you learn, you grow, you get attention, mentoring, ideas, strategy, advice, review—and I also learn, grow, and cherish the working relationship and enjoy the service that I’m giving. To do my client work, I only work with two or three people a month as my “side hustle,” that is second to my full-time day job. In my recent writing course that I built, I’m not looking for 500 people; I’m looking for a small community of 20-30 writers interested in learning and writing in community.

How many people do you need to reach to make this business work? You don’t need 10,000 readers, you need the right amount of the right people–the ones who find high value in what you’re offering. To develop a community, you need to build the right audience for the product or service that you’re creating.

Perhaps there’s something to developing medium-sized communities or “tribes,” as other people call them. I love and cherish the people that I’m getting to know—and I’m constantly in awe of the talent, ideas, and personalities that cross my radar just because I happen to write stuff on the internet. I thank you.

As You Grow

Things change. As you build a space for yourself on the internet, everything will change, as things tend to do. I’ve always said that the first 1000 people will get a response, and as the community and shape of my work changes, I’ll shift my strategy to create a strategy that’s satisfying and pleasing in service of my best work for the most people that I can reach.

But before “growth” in the numbers or traffic sense comes growth as a person, and growth in your skill sets. Just as I’m trying as a novice in dance class each week, a tall gangly female of all legs who keeps moving in the wrong direction, building a writing practice and a craft takes practice. It’s okay to start small, and it’s okay to have just one essay at a time. Start with the right sized audience and a single essay, and go from there.

Resources I love:

There’s a whole world of amazing people and products on the internet, and you don’t have to start from scratch if you don’t want to. For an investment of $100 to $2000, you can find someone (or a couple of great lessons) to show you what steps to take and how to move forward. $2000 may feel like a lot, but most people who went to college spent about $5000 per class, as a point of reference. I’ve taken probably thirty-odd classes from $25 to several hundred dollars in order to learn more about all of these. (You get to keep the skills you learn, by the way.) Here are some of my favorites:

Enjoy:

  • Jenny Blake’s May Mastermind For Side Hustlers and Solopreneurs–If you’re curious what a mastermind is or how it works, her May “sampler” is a month-long mastermind group that focuses on creating optimized schedules, financial roadmaps, finding your ideal client, and building an action plan for your business. Priced at the ridiculously low $75, she said she’s offering this alternative class as a way for more people to access her programs (and to make it “impossible not to sign up”). Speaking of amazing content, Jenny’s Behind-The-Business blog updates are one of my FAVORITE things to read. She shares her process for building, creating, and all of the nitty details you wish someone would talk about, but rarely do. Not publicized as a blog, it’s probably better than most blog posts.
  • Think Traffic, by Corbett Barr, a website with tricks and tips and ways to build a blog (with traffic–if that’s your goal!). His product, Start A Blog That Matters, has been well-received and I’ve heard rave reviews.
  • Fizzle, another product by Corbett Barr, Caleb Wojcik, and Chase Reeves is an online community of business training and video training for $35 a month ($315 for the year).
  • Anything Danielle LaPorte, but mostly her latest, The Desire Map, as a way to discover your true desired feelings and help create a new way to think about goals and desires.
  • Tara Gentile’s MasterMind Group, 10 Thousand Feet–a coaching and mastermind group to “pull you out of the trenches and give you the big-picture view on your business.” Creator of the ‘New/You Economy’ movement, Tara gives wonderful no-nonsense business advice and I’ve treasured her speaking events and engagements. This one clocks in at her early-bird $1800 price, and it’s a 3-month intensive for people with new/early businesses who want a summer of focused, personalized work to build their work to the next level. Most small-group masterminds are at least $2000 or more, so this one’s a great value for those initiating businesses or in the earlier years.
  • The Live Well Space, by Suzannah Scully–I met Suzannah via Twitter (after a very public swim) and we realized that we were walking down the same street(s) in San Francisco. We both had heard of each other and wanted to know more. After a long and lovely morning laughing with tears streaming down our cheeks, we convened a fast and cherished friendship. Her blog channels yoga + philosophy + movement + strategic wisdom, and the focus of her work is on living, working, and loving well. Her coaching work builds 3-month relationships with clients to unpack and restructure your life’s focus towards greater clarity and happiness.
  • New Minimalism by Cary Fortin–another soul sister whose creation rocks my socks off — Cary’s work looks at how less clutter and fewer things can bring more freedom and happiness to our lives, but takes the edge off of the extreme nature of many minimalist movements that trends towards absolute nothing. Believing that enjoyment and luxury can also be a part of simplicity and specificity, her new blog is a delicious discovery.
  • Hannah Marcotti’s Community Grace–I’m a few days late in sharing this, but Hannah’s lovely, raw, real community for women has periodic 30-day group sessions for a $49 registration fee to join in learning about blogging, growth, and community-building. I love and admire her work, and think you’ll love her blog if you haven’t seen it already.

My takeaways for you? Build yourself an “internet home,” even if it’s only to enjoy making something by yourself.

I’m biased–I think we should all participate in this new form of community space, this digital world where we can place our creations. If you’re wavering about creating something, let me be clear: I think it’s time for you to join in.

To make it easy on yourself, start small. Pick one topic or project that you’re interested in, and make a small commitment to create a collection of pieces–drawings, ideas, words, notes, stories, essays, paintings, photos, or other–around this topic.

Give yourself a deadline of 3 months or less (ideally one month). And finish it.

What happens? It gives you something to point to. It’s a reference point for the future. It’s a means towards executing your projects. It’s a way to start a conversation. And it’s a way to do the things you’ve been talking (or thinking) about doing.

And best-case scenario? You get to meet a few people along the way who like talking about what you’re doing.

It’s an incredible place. I hope you’ll join in.sarah signature

Spring 2013 Writer’s Workshop | FAQ

Posted on by Sarah K Peck

Start Writing Registration Button-Composite

There has been such an incredible response to the writing course! Here are some of the main questions so far and feel free to reach out on twitter if you have any other questions. If you’re thinking of joining the course, registration ends this week. 

I love the idea of a Writing Course! But who is it for? How do I know if it’s the right fit for me?

This course is designed for people who want to get better at writing but aren’t ready to commit to a full-time program at a University, or want to increase their writing habits by doing a 3-week course. If you’re a professional, creative, or have a personal writing hobby and want to step up your game, this course will help you improve your writing and teach you fundamental skills and lessons in storytelling and narrative.

How does it work? What does the class consist of?

The class is broken down into three weekly themes:

  • Week One looks at Visualization and Imagination — we’ll talk about crafting our ideas, shaping them, using different methods for imagination, and exploring each of our writing dreams.
  • Week Two is on Storytelling, where we get to dive into specific frameworks and structures for creating stories, and practice writing many of our own.
  • Lastly, Week Three focuses on Persuasion and using writing to get more clarity in what we want and communicating with others.

Every weekday during the course, there’s a core lesson followed by a writing prompt for you to start your creative writing. The core lesson is a teaching example or a short story to get you thinking and learning about new ways to consider your writing and narrative–on average, it’s about 1-2 pages of reading with examples and links to further resources for you to dig into. At the end of the lesson, there’s a prompt for your daily creative writing exercise–a series of thoughts for you to respond to.

The prompts will get you into the habit of writing each day and putting words onto paper.

It sounds like a lot of content. I work during the day – how will I get it all done?

It is a lot of content! I cover a lot quickly, but I don’t want you to get overwhelmed. In the beginning we’ll work on framing your personal writing goals, and you can pick how many days you’d like to practice. For some people, just writing 3 days a week is an ideal goal, so they can save the Tuesday and Thursday lessons for later. Each lesson is designed as a complete package, and the more lessons you do, the more you’ll learn.

Do I get to keep the course materials?

Yes! Each day you’ll get a PDF of the course lesson for you to keep. At the end of the course I’ll send you the complete digital document (it’s nearly a book!) for you to keep as well.

What if I while I’m taking the course I come up with a great idea and I want to take my writing in this new direction — what should I do?

The biggest goal of this class is to help you get started with your writing craft and to unlock your creative vision. If you get a great idea, run with it! The people I work with all have lots and lots of creative ideas–but haven’t found a consistent way to get their ideas on paper, and tend to feel “stuck” in some way or another. To that end, I encourage everyone to follow your instinct and intuition. You can save the lessons for future prompts and days when you’re looking for a way to start. The most important thing is that you take the time to write and explore your ideas. Everyone has a story to tell–scratch that, everyone has lots of stories to tell, and this course is about exploring your narratives and stories and putting your ideas into words.

How big is the class?

The target size is a group of 20-30 people so you can find and meet great peers and start to connect with your classmates, but we’re still an intimate group so that I can interact with each of you. Depending on how many people sign up, we may be a bit smaller for this pilot group. Registration closes on Friday, April 26th.

What’s your teaching style? Do you have a teaching philosophy?

Absolutely. I work under several premises that create the foundation for the work I do with my clients, on this blog, and in my life.

  • Get Started. I believe that one of the most difficult things for each of us is the “getting started” part of any habit. We spend so much time locked in our heads and minds and not enough time actually doing the things that need to get done. By setting up a three-week course with daily prompts, the goal of this course is to get you started on a writing habit, and build up a positive association with opening your writing document and letting your heart out on the paper.
  • You Need A Team. If we could each simply “motivate” or “do” everything we wanted to, life would be great–but it doesn’t work like that. We need community, coaches, friends, mentors, teachers, and a whole crew of people to help us walk (or run!) towards our dreams. This class is designed to help you unlock your creativity by adding structure, mentorship, teaching and accountability to your wonderful burgeoning creative talents. 
  • Positivity. The next premise is one of positivity. I believe we need to be very kind to ourselves about our progress. In my experience, a lot of folks engage in a dialogue about why they’re not accomplishing or achieving what they meant to do yet. I like to re-frame this, and instead talk about all the good things you’re capable of doing, and be positive about whatever level you can achieve. Signing up for the course and taking the steps towards being a more prolific writer is huge! Congratulations to you on that! And once you’re in the course, –the course can be taken at different paces, so that if you want to write only 2 or 3 times a week, that’s just fine. Everyone’s definition of success is different, and the most important thing is creating space and time and a community for writers to connect and create.
  • Intuition. I believe in honing your relationship with your intuition–your instinct, your gut. If you’ve spent years in academic or work environments with a particular rigor or structure, it’s highly likely that you’ve lost touch with your base creative intuition. The good news is that each of us can build and strengthen our relationship with our instincts by getting out our tools and “exercising” our intuitive muscles daily.

Are you giving feedback to everyone on their essays?

While I won’t be reading everyone’s essays every day — that’s far too much for me to take on (30 essays every day for 15 days is a LOT of essays), but I will be reading at least one essay by each person and giving thoughtful suggestions and feedback and answering your questions each evening in our online community. We will use the Facebook group as a place to have conversations and talk about common threads, themes, and questions. I’ll be online a couple of times per day (usually in the evenings) to go through and answer each of your questions and add thoughts and resources for your consideration.

Is this a technical class?

This is not a technical class. I’m less concerned with a typo or proper sentence construction, and much more excited about getting your ideas out onto paper, quickly. You can always polish something later (and I recommend Strunk & White’s Elements of Style if you’re interested in this). This course is focused on dreaming, scheming, imagination, and building your writing practice and craft.

I can’t make this session–I’m so bummed! Will you be offering this course again?

Yes. I’ll be offering a similar course either this Summer or Fall.

I don’t have a Facebook account. Will that affect my ability to take the class?

One of the ways we will interact with each other is a small, closed Facebook group that lets us meet and discuss on a forum page. I’ve looked through several alternatives and this is the best one to date. If you don’t have an account, you can still do the prompts and learn from each daily lesson and get a great class out of it. You might also consider creating a temporary account for the duration of the course if you’d like to be a part of the community conversations.

Are there any surprises?

Of course there are surprises! :) I have a couple of additional tricks up my sleeve that I’m working on and can’t wait to share with you. Sign up and you’ll see!

Where do I register?

Class Description: Start Writing | Digital Writer’s Workshop
Course Cost: $300.
Direct Registration Link 

 

Start Writing | 2013 Writer’s Workshops (A three-week digital course for writers)

Posted on by Sarah K Peck

Imagine: a three-week course for writers to practice your craft, learn about writing tips and tactics, get direct feedback on your writing and meet other people in a small-group format. A way to enter the digital world. A place to get better at writing–and learn from others in direct conversation. An opportunity to learn about storytelling, narrative, and writing.

I hear from so many folks that want to write, but haven’t started yet–or don’t know where to start. Individuals with a developing writing craft who want to get better at storytelling, narrative, and online writing. People who have been writing for a while–and are ready to share their work with other people.

“The act of starting something is powerful.” – (Tweet this)

I’ve been working this past winter and spring to develop a course just for this purpose: a 3-week digital writing workshop with daily exercises and a private, shared community of colleagues to converse with and learn from. I’m excited to share it with the world and invite you to participate!

Join me.

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The Details: Spring 2013 Writer’s Workshop

A digital writer’s workshop: A 3 week (21-day) adventure course on creative writing, storytelling, and blogging. Monday through Friday weekday essay prompts, 3 live calls and Question/Answer sessions, and a small, private group to meet fellow bloggers and community members interested in the same thing you are – writing.

Course Dates: The program starts Monday, April 29th and goes through Friday, May 17th.

The Goodies:

  • Fifteen introductory essay prompts and thoughtful phrases sent each weekday morning, plus a reading/thought reflection question. Each question will be a short exercise to stimulate your thinking, teach you a new writing skill, and (optionally) extend into a longer essay (if you have the time).
  • Live Q/A group calls every Wednesday at 5 PM PST (and recorded so you can watch later) to ask any questions you have about developing your writing, to ask questions and share experiences, and to talk about all things writing, blogging, brainstorming, storytelling and internet.
  • Weekend optional/alternative assignments to “catch up” on missed weekdays or do bonus writing (not required). Take the time to expand, re-write, edit, and hone in on one of your favorite ideas from the week.
  • A private, closed Facebook page for the group to talk to each other, share tips and ideas, and form connections with other writers looking to expand their practice.
  • A chance to submit your writing for review or feedback through a weekly “featured essay contest,” where I’ll be giving feedback directly to you on your essays and questions.
  • The choice to go at your pace: while prompts will be delivered daily, you have the option to select anywhere from 2-, 3- or 5-times a week writing (although I encourage at least three per week to help set the habit!). Pick what feels right for you and select your personal writing habit.
  • At the end of the course: a bonus pack of 15 essays prompts and ideas: an extra three weeks of self-guided writing after the three-week course. Would I send you off into the woods alone? Nope! I’ll give you more exercises for you to do at your own pace.
  • If you complete all the prompts and ideas (including the bonus pack) you’ll finish the workshop with 30 essays—enough for a year’s worth of blogging!
  • Crafted with love, design chops, and a desire to make an impact on your writing. Let me help you get started writing in this Spring Writers’ Workshop.

Learn About:

  • The power of great storytelling, and how to improve your storytelling.
  • Narrative Arc, storytelling formation, and writing structures including Joseph Campbell’s “The Hero’s Journey.”
  • How to add color, texture and detail to your writing;
  • Finding your own voice and story.
  • What to do when you get stuck and how to develop great habits for great writing

Explore:

  • New topics to write about and prompts for you to pursue
  • Thoughts and ideas from writers across multiple centuries.
  • Resources and tools to teach you more about storytelling, writing, and communications.
  • The psychology behind habit formation and building a writing practice.
  • The brilliance of your brain–you are already a wonderful thinker!–explore ways to let your voice come out on the page.
  • Engage in feedback and conversation with other writers, and get direct feedback on your questions, ideas and concerns.

“Writing is essential to our creative self, our soul: write to learn and to live.” – (Tweet this)

This course is perfect for:

  • People with aspiring creative writing dreams;
  • Professionals looking at improving communication skills for day job;
  • Bloggers who want to improve their craft;
  • New writers who want to get started on a writing project;
  • People with a writing practice who want to meet other like-minded people.

Registration details:

THE SPRING 2013 WORKSHOP IS SOLD OUT.

Register here. Registration opens Monday, April 15th and closes Friday, April 26th (or when spots fill up).

If you’d like to join for a Summer Workshop, sign up to be notified of blog posts and future classes.

Summer 2013 and Fall 2013 Workshop Details coming soon. Registration will open June 1.

EARLY REGISTRATION: $300.

  • Registration closes April 26th or when the class is full ~ whichever comes first!
  • The course is $400 for three weeks, 30 total essay prompts, daily inquiries, three live calls, and a closed community of like-minded writers.
  • Miss a day? Exercises can be done throughout the week, before or after work, or you can catch up on weekends if you miss a day along the way.

I hear from so many folks that want to write but don’t know where to begin, or haven’t carved out the time yet. Many people are also writing but haven’t formed a community online. This course is designed to help you do both. The course will combine several of my teachings from the Storytelling workshops I’ve taught at World Domination Summit, Bold Academy and at General Assembly — as well as detail new processes and resources for your use.

Let’s get started – a private community and daily digital course focused on getting better at writing.

Want in? Join me!

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With (writing) love,

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