The Creative Self: Why The Habit of Making is Essential

We don’t know if what we make will be any good. Whether or not it’s good is not the reason we begin. We begin because we must.

We practice because creativity is a practice. Showing up for yourself is a skill you must practice again and again and again, more than anything else you’ll ever do in your life. We don’t wake up with a new skill bestowed upon us in our dreams; we practice, practice, and practice more and each time, we carve out more ability in our hands, minds, and bodies.

Soul Pancake (the very one that features Kid President) and Unmistakeable Media reached out about turning a podcast I recorded with Srini Rao into an animated short piece. The video went live this week, and it talks about the essential art of practicing your craft.

Enjoy.

The Power of Saying Things Out Loud

The power of saying what you want out loud continues to astound me.

It was January 1, this year. I was setting goals. I outlined what I wanted to do this quarter — take singing lessons, finish the first draft of my book, a few more things.

Being in New York has been challenging at times. It’s a new environment, and all my close friends from San Francisco aren’t here. I knew the transition would mean setting up a new community, digging in and getting to know people, but I was up for it.

After a year, however, I confided in my husband that I wanted a little bit more: I wanted a New York bestie. I want a friend friend. You know, someone you confide in, giggle with, laugh with. Someone who can see you being stupid and doesn’t immediately write you off, but thinks, yup, this is all just part of it. Kind of like family. But my family and friends were all back on the West Coast.

I wanted that person here.

So I added it to my January wish list, unabashedly. “Find a New York bestie.”

In my mind, I thought that it might take a while to do. I immediately put up ideas in my mind of how these things happen: we’d have to friend-date for a while, find the right chemistry, weed through a bunch of people, etc. I planned on going to tons of events to meet new people, because, well, higher numbers, higher odds, right? It sounded somewhat exhausting for an introverted writer who likes being home alone. But still, I wrote it down in my notebook:

Find a New York bestie.

A few days later, my good friend comes by my work office just after New Years. We chat about how I’m doing at my new job, and I tell him about my goals list — somehow forgetting that I’d recently written out, “Find a bestie.”

“Goals? Cool! Can I see them?”

“Sure!” I respond. I share my money goals, my learning goals, the fact that I want to write a book…

“Hey, that’s a goal?” He asked, reading over my shoulder, pointing at my friend request.

“Oh! Yes,” I said sheepishly. (Argh, I think. I forgot I wrote THAT down.)

“I’ll be your New York Bestie,” he said instantly.

My eyes lit up. I hadn’t anticipated this.

Like five-year olds on a kindergarten playground at recess, the pact was made. We’d be watching out for each other.

48 hours from start to finish.

Seriously, write down your dreams. Say your dreams out loud.

Using your voice is very powerful.

I’m almost finished with my book, Use Your Voice. To stay notified of early releases and when it’s being published, sign up to stay on my newsletter list below.

Is Making A Blog Really Worthwhile?

It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business.

Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwing content at the wall to see what sticks?

For a long time, I felt like content creation was a mystery.

It made me wonder: how do some people grow audiences quickly and generate revenue so fast? Why do some products get made and launch to the sound of crickets? How do you build an audience and community that trusts you, wants what you have to offer, and looks forward to sharing your work?

When I was starting out, I wrote and wrote (more than 100 essays!) and nothing seemed to work. That was before I realized how to start sharing my work in ways that actually spread my message. (It turns out pushing “publish” on WordPress and waiting for people to show up doesn’t really work.)

Let’s stop making products that don’t go anywhere, and let’s start making work that matters.

This month, I’ve had the chance to sit down and document everything I know about content marketing, building an audience, and creating work that is useful and meaningful to other people. It falls under this term “content marketing” — which sounds like a buzzword, but really means something deeper.

Content Marketing is part science, part inspiration. It’s a blend of using your intuition and creativity, and also getting real about what it takes to grow an audience. You have to wear the hat of both a scientist and an artist, leaning on hard data as well as on your intuition.

In short, Content Marketing is the beautiful art of making work that matters — and then finding ways to share it with people who want to see it.

I’m jumping up and down to finally write about this — and share the work I’ve been putting together. It’s my most recent baby, and we already have a list of nearly 4,000 people (3,801 and counting!) signed up to be notified when the class opens up.

For the last two months, I’ve been interviewing folks, putting together the curriculum, and recording videos for my next course: One Month: Content Marketing. I’m making this class with One Month — the startup in New York city I recently joined forces with, where I’m heading up their communications efforts.

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If you’re tired of creating content that doesn’t go anywhere, you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.

Registration for this class opens this Thursday, when we’re opening up the course to a small group of students to join in on our next class.

If you want to learn about marketing, creating content incentives, growing your email list, and building an audience, then I’d be more than thrilled to have you on board.

(Hopefully) I’ll see you there!

How Do You Stay Healthy In A World Pressing Us To Be Hyper-Connected?

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There are secret spaces inside of any city.

In Brooklyn, the underground subway is noisy, chaotic, and dirty. I wear gloves to avoid germs, and I try not to touch anything if I can try. Loud advertisements are ripped and edited almost immediately after they are posted; teenagers often color in the eyeballs with red sharpies and write crude notes in thought bubbles over health care advertisements.

But underground, where the subways rush by, where papers fly up, it gets noisy for a few minutes. A few minutes of deafening noise, of a rushing train that’s not stopping, a time when any conversations pause, and people wait.

As I’m walking from one end of the subway platform to the other, the passing train makes me smile — because I begin to sing. I’m learning how to sing (I just had my second private lesson), and in the subway, I can practice, for just a few minutes, without anyone hearing me.

Sometimes I scream into the subway abyss, just because I can.

Last week, I got to talk with Rob Lawrence, who recently launched the Inspirational Creatives podcast, and he asked me questions in a way that I hadn’t heard before.

Every so often there’s a question, an interviewer, a person that noodles further into my brain. Gets me thinking, talking, curious. As a writer, it’s challenging to express myself in speech in the same way that I’m accustomed to on paper; I get nervous, at times, that I won’t say it quite right. That I won’t get to dig into the deeper ideas.

Yet this one went deeper on several subjects. In this episode, I talk to Rob about the ideas of loneliness and being alone, and how they relate to the craft and the business of creativity.

How do you stay healthy in a world that’s pressing us to be hyper-connected?

I was lucky to chat about ideas that mean a lot to me — here are a few excerpts:

Of all the interviews I’ve done, there are still two that stand out in my mind — this one and the one with Srini Rao for the Unmistakeable Creative. Something about what Rob and Srini have done with their story structure and teasing ideas out have, well, captured ideas in a way that I think they deserve to be captured.

Inspirational Creatives —Episode 21.

I’m grateful to be able to share this with you. Listen to the full podcast here. Enjoy, and if you have time, check out some of his additional interviews on how to reduce overwhelm, or dealing with the competing pressures of doing social media, blogging, and business all at once.

Are you in love with the product? Or the process?

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“My job is to do, not to judge.” — Dani Shapiro

Sometimes, as writers or as makers, we become obsessed with the outcome. The work itself as object, as product — not as process. We judge, criticize, and refuse to do the work when we see the outcome as one great failure.

Push publish anyways, I urge my studentsJust keep making, and keep publishing. 

Sometimes the fear of making something terrible corrodes the willingness to sit down and put pen to paper—our minds, taking credit for failure before work has been done. 

When our minds get in the way.

In architecture school, it took me a year and a half before both my teachers and I stopped looking horrified at my creative output. I knew I wanted to draw something, but the ideas never translated into images in the way that I wanted—my hands felt like clumsy stumps at the hands of Illustrator wands, and each time I stood in front of a presentation with fat, thick, rounded-edge neon green lines as attempts at drawing diagrams, I cringed physically while explaining what I was trying to do.

It took me nearly two years in school to think a drawing of mine wasn’t half-bad. After three years of drawing both digitally and by hand, I finally came up with a few drawings that I felt half-pleased with. And after many, many more years of playing with pens and photoshop, I find that while I’m not always in love with the creative output, I’m much more comfortable with the creative process: I enjoy the act of sitting down and making things, even if the first dozen—or three dozen—iterations are all tossed into the waste bin.

When people shake their heads and tell me, “Oh no, I can’t draw,” I frown. I tell them it’s actually possible to learn—I know this from experience—but it takes quite a few years of drawing terrible drawing after terrible drawing to find a mastery over your line work.

Most people are too afraid of making terrible drawings to commit to the process.

That’s the mind at work—telling us, judging us, berating us over the output—when the only thing that matters is getting your ass into the chair and making a mess.

Today, when I teach writing, I focus on creating positive space for students to explore their ideas. Our workshop participants write three times a week, and the first two weeks are filled with the messiness of new ideas put to paper. Just write, I tell them. Instead of creating perfection, we write just to write.

Learning to write isn’t about beautiful sentences pouring off your mental fingertips; it’s about creating a habit and a relationship to the process. And amazingly, at the end of week three or four, students write in and they tell me, “This just got so much easier! It’s like writing here with you made all of my other writing projects easier as well!” Yes. Making begets making.

The act of making is about the act of making, not the outcome.

Charcoal sketches from graduate school: the shape of space through a forest. 

If I let my thoughts rule my world, I wouldn’t publish a single piece on this blog, and I would never make it to the writing table. My mind not only judges the past work I’ve done, but it tells me I’ll never be able to create, finish, or make anything worthwhile.

Some days I wake up, thick in the middle of criticizing my own work, and I think that the efforts I’ve put forward are abysmal at best. Working through this is a twisted form of self-suffering — but each time I make it through the fire of my mind, it gets easier to come back again the next time. My mind is a dangerous place of judgment, and worse, pre-judgment.

If I listened to everything my mind said, I’d never do a thing.

My solace, the wisdom I hold on to in spite of the rage of my fickle mental mind, is that publishing is the only way through. The way to carving out a space and a voice is through making, not dreaming.

The magic is in the making, in the creation itself.

Making is the art; art is the byproduct of process.

“We cannot achieve greatness unless we lose all interest in begin great,” Thomas Merten wrote, and as I discovered while reading Dani Shapiro’s essays in her book, Still Writing.

She says, “how I feel about my own work is none of my business. […] Satisfaction should not be—cannot be—the goal.”

Focusing on outcomes lends itself to a miserable existence: to never quite be satisfied with the products of your work, and then, to give up. Instead, in spite of this rumbling uneasiness, creators continually chase the act of creation, of making, and explore the pursuit of expressing yourself.

The purpose of creativity is to make. The byproduct of creativity is an output.

You are a maker; makers make.

But what happens when we get entangled in the dance of judgment?

When I find myself hiding, examining and re-examining my own work, cringing at the misplaced letters and ill-fitting words and the ugly writing of my last decade, I want to stop making entirely. What’s the point? It feels as though my efforts are only an exercising in proving my fear of inadequacies correct.

But Shapiro reminds me: “There is tremendous creative freedom to be found in letting go of our opinions of our work.”

Instead, our job is to make: to open the channel, to create. And while the products of out making may be dissatisfying to us, there is a blessing in realizing that we are not here to judge our work.

“My job is to do, not to judge.” — Dani Shapiro

As we talked about recently at Alive in Berlin, the feelings of unrest are challenging at best — but there is a peacefulness, an inner aliveness, found inside of the process of making—no matter the discomfort. Shapiro describes it as a blessed unrest:

“It is a great piece of luck, a privilege, to spend each day leaping, stumbling, leaping again. As is true of so much of life, it isn’t what I thought it would be when I was first starting out. The price is high: the tension, isolation and lack of certitude can sometimes wear me down. But then there is the aliveness. The queer, divine dissatisfaction. The blessed unrest.”

When I start judging myself and my work, I make nothing.

Instead, I walk back in each day, take off the cloak of criticism, and do my best to keep making.


 

Want to improve your writing and get those voices out of your head and onto paper? Our six-week summer writing workshop begins June 30th. Stop thinking, start writing: your voice needs to be heard. Registration closes Wednesday, June 25th.