Help Me Bootstrap a New Podcast!

I’m launching a new podcast this summer!

Startup Pregnant: a podcast about women in leadership, work, and life.

The podcast shares the stories of women before, during, and after pregnancy and into early parenting. From working, to building businesses, to accelerating your leadership, to growing families, I’m interviewing women on their lives and livelihoods and what they’ve done to grow both.

We’re looking for our early sponsors — help me bootstrap our first season:

If you’d love to see this podcast get rolling, head on over to Patreon to support us.

  • Micro-sponsors: We’re looking for micro-sponsorships, so you can chip in anywhere from $1/month to $4/month to help us build momentum and record an amazing new podcast to add to the airwaves. For the cost of a cup of coffee each month, you can become a backer!
  • Show sponsors ($100): Got a company or project that you’d like to advertise? We’re looking for companies that are a great match for this audience that would like to sponsor one episode per month. You’ll get a 30-second advertising spot in the show every month for as long as you are a sponsor.
  • Master patron ($250): Get listed in the show’s front notes as a sponsor, a shout-out feature story about your company (90 seconds) in one episode each month, which I will work with you to craft to perfection. The story will land in the first 22 minutes of the podcast. You’ll also be listed on the podcast page of our website as a featured sponsor.

There are lots of different options to sponsor the podcast. Help us bring the stories of women in leadership, life, and work to the airwaves!

Support us on Patreon and sponsor the Startup Pregnant podcast!

About the podcast: what are we driving towards?

The podcast looks at deep human question around what it means to become a parent, to grow a business, to embrace a body of work, to deal with failure, to shift in identity, to learn, and to grow. Throughout both “Startup” and “Pregnant,” we look at what it means to undergo these most profound transformations that come with creating new things from scratch.

Startup Pregnant isn’t strictly about startups and pregnancy; instead, it’s about the deep transformative power that growing businesses and babies taps requires, and how we change as a result.

Transformation isn’t easy, in fact, it’s often painful, but it’s one of the most beautiful parts of being a human.

The podcast will address questions like:

  • What can business learn from women and pregnancy, and what can pregnancy learn from business?
  • How did the growth of your business or family affect how you showed up in the world? What strategies did you use to learn, grow, and adapt?
  • How can we re-imagine what women in the workforce can look like?
  • What do you wish your CEOs and colleagues knew about pregnancy and the journey into parenthood?
  • Does parenthood change your work life, for the better? How does it change your creativity or management style?
  • How do these powerful forces of feminine energy, willpower, and strength intersect and provoke better entrepreneurship, invention, and collaboration?

We’re Launching in July/August 2017:

  • We are bootstrapping most of the first season of the podcast.
  • When we hit $100 per month in backing, we’ll prep the launch of season 1!
  • When we hit $250 per month in backing, we will improve our sound quality, audio mixing, and production.
  • When we reach $500, we we will begin preparing seasons 2 & 3.
  • Check out our Patreon page for more details.

Join me in my podcast (and my mission) to share deeper, wiser, and more profound stories of women at work.

Support the podcast here.

In my own experience of being pregnant while working at a Y-combinator backed startup: it isn’t easy. But like so many things in life, it’s worth it. In fact, many parts of it challenged my bones, my soul, and my stamina unlike anything else I’d experienced — like most things in life that are hard, it was also unbelievably worth it.

The podcast is a way to bring women to the table to have a conversation about what it means to be a woman in leadership and in work, all while raising families.

If you are like me and enjoy contemplating the absurdity of growing a human inside a human, if you don’t mind the stress of figuring out just exactly how a business will survive, and if you don’t mind the chatter of voices that wonder constantly how, exactly, you’ll pull this off — then you can laugh, cry, and wince along side me as I take you inside the stories of women working on great endeavors.

How to publish to both Medium and WordPress at the same time.

This was meant to be a private test of the Medium-Wordpress plugin. But I blasted everyone instead.

If you’re looking for how to post to both WordPress and Medium at the same time, check out this article I wrote all about it:

How to Link Your WordPress Website To Also Publish on Medium

30 Ways to Get Your First 1,000 Subscribers: Free List Building Guide

Here are a few ways to attract and grow your first 1,000 subscribers.

The hardest part of growing your product or business can often be the first part. How do you get your first few subscribers? How do you go from zero to one… to 10, 100, or one thousand?

Before I go any further, I have to reiterate what I say in my classes and other places the most important part of content marketing is creating content that is exceptional — valuable, useful, helpful, and share-worthy. If you don’t have great content, then the strategies below aren’t going to work.

Ask yourself: “Would I share this?” This is part of our metric for whether or not a post is great. We don’t always get it right, but we’re learning as we go. We want to deliver extremely valuable, useful, intriguing, thoughtful content that helps you get more of what you want. If we wouldn’t share it with our friends, then you probably won’t share it with yours.

Once you have great content, however, how do you share it?

How do you get your first 1,000 subscribers? Here are some of the tactics and tools that have worked for us across many of our projects:

1. Tell your friends and colleagues about it.

You would be surprised how many people build something and then… expect people to show up. You have to invite them to come see what you’re doing. Send people personal emails or messages telling them exactly what you’ve built, why you think it’s useful for them, and what you’d like them to do with it.

You probably are connected to at least 100, if not 300 people that you can reach out to and let them know what you’re working on. Don’t spam everyone over and over again, but definitely tell them once about what you’re working on.

The trick? Ask people directly to sign up. Don’t expect them to sign up. Write a note to them that says, “I’m starting a newsletter about [TOPIC] and I think you might enjoy it. I’d love it if you signed up!”

2. Ask your friends and network to share it.

Email them and say, “I’m building this new thing, and I’d love to reach more people who would find this useful. Would you help me spread the word by reaching out to 5-10 people who might find this really helpful?”

Email and referrals are two of the best ways to grow signups. One email from a trusted resource to 5-10 people will generate far more signups than a random Facebook post that most of your network misses.

3. Comment helpfully on related blogs and other posts with similar questions.

Content marketing is about creating relevant conversations, not about shouting from the rooftops. Join the conversation by finding active voices and contributing wisdom and ideas to the community.

4. Become an active member in existing communities doing similar work.

Want people to comment on your blog post? Go comment on other people’s work!

Don’t comment with spam or links back to your site. Be genuinely interested in what other people are doing and ask them about their work and projects. Give them feedback on their work and share tools and tips to help them, not you.

5. Use paid advertising (Google, Facebook).

It’s fairly easy to set up a Facebook or a Google Ad, and for a few hundred bucks, you can drive signups. Make sure that you’re driving traffic to a page that has a big sign-up button. Don’t drive traffic to get more “likes” on your Facebook fan page or to your website generally, however. Drive them exclusively to an offer (that they sign up with by email) or a place to sign up directly.

6. Make subscribing really easy to do.

It always surprises me when I go to a site and I have a ton of trouble finding out how to subscribe. Add a link in your website’s header, footer, sidebar, at the end of blog posts, in a feature bar, in the middle of blog posts, in the author bio, as a pop-up, as a hello-bar, etc. (You don’t have to do all of them, but do at least 4 different places and test which one is getting the most signups.) Add a page exclusively for signing up.

Psst: you can subscribe to this website right here:

[mc4wp_form id=”10463″]

7. Add a link to your social profiles.

Add a link to your newsletter or mailing list across all of your social profiles:

Facebook, Twitter, LinkedIn, Quora, Google+, Reddit, etc.

8. Add the site to the footer of your email, and invite people to sign up.

Use every single email you send as an opportunity to tell people about your projects.

9. Build a landing page exclusively for getting subscribers.

Dedicate a landing page exclusively for signups, like The Merchant Home does here:

26-Ways-To-Get-First-1000-Subscribers-The-Merchant-Home-Sign-Up-Newsletter

10. Before you launch have only a landing page, dedicated to getting subscribers.

Put up a landing page before you launch. Create mystery and intrigue. Invite people to sign up before you’re ready. Use LaunchRock or another service to help you build this.

11. Force people to enter their email address before they get any content.

I don’t personally recommend this (in fact, I typically hate it), but it works for many people. I’d be remiss to not include it in this list. Use sparingly. People might hate you because of it.

If you’re more generous, use a smart opt-in that only shows people the banner occasionally, or remembers if they’ve already subscribed. (That *should* be the setting on this website, for example, so if you’re a subscriber, you won’t get spammed with requests to subscribe again.)

12. Add urgency or a deadline.

Tell people what they’ll miss out on if they don’t sign up right now.

13. Host a webinar or a free event.

People love getting free stuff, and we love seeing what’s happening behind the scenes. Set up a free webinar to share what you’re working on (or your “10 best strategies for X”) and have people sign up with an email address to be notified when the webinar launches and when you do similar things in the future.

14. Make the offer really clear. What do they get for subscribing?

Make a compelling offer for what people get by signing up. “Great content” isn’t a compelling offer. What, exactly, are you going to give to them? Why should they spend their precious time with you, and let you into their inbox?

Today’s inboxes are analogous to our living rooms. We don’t let just anyone come in. We invite people in that we want to have a conversation with. Why will they let you in?

15. Give away a free incentive for subscribing.

Make an offer that people can’t refuse. Some of our best signups come from our free offers — I’ve created a free yoga workshop (21 days of stick-figure yoga drawings), a free writing series, and am building an e-book all about the art of asking!

16. Get really clear on who you want to connect with and why.

Why do you want to connect with them? What is their pain point? And why what you have to offer is different, better, and crazy-useful to the people who need it?

17. Add exit intent popups/offers.

SumoMe is a great way to add a smart pop-up to your page, and PopUp Ally is also a great tool. An “exit intent” popup only shows up when the reader demonstrates an intent to leave your page (like moving their cursor to close the window or type in a new URL in the browser). You can “capture” people who are leaving with a bright, colorful exit-intent popup like this:

ScreenFlow

18. Get people to write for you.

Ask people to guest-post and publish with you. A great way to have people share your website is by asking them to contribute to it. Build your audience by utilizing other people’s existing audiences. They’ll share your site when they share links to their work that’s published on your site.

19. Syndicate your content.

Most of the content in the world, wide, web (that big old place) is only seen by a few thousand people, at most. Get your content shared by distributing it broadly. The same piece of content can be used in 10 different places — syndicated as a column, a blog, excerpts on LinkedIn, re-posts on Medium, etc. Content isn’t precious; you can share it in many, many locations.

But make sure you put a sign-up link in each of those locations!

20. Guest post, publish, and write for other people’s websites.

The best way to grow your audience is to play off of other people’s audiences that they’ve already built. Submit awesome content to sites that already have medium-to-big-audiences and watch your traffic grow.

21. Write a monthly column not on your own website, but a well-known website.

HuffPo, Forbes, and many other websites are often looking for monthly columnists and contributors. Build your web presence by writing for someone else — and capturing emails with a freebie on your own website.

22. Join social conversations.

Chime in helpfully in conversations and share your knowledge freely. Respond to and upvote other people’s work. This builds trust and reciprocity and people notice it when other people pay attention to them.

23. Use LinkedIn.

LinkedIn has often one of the best referral sources for our content and for business-related sharing. Use it to syndicate your content. Write blog posts on LinkedIn on a different publishing schedule from your regular content release schedule.

24. Go to conferences

A great way to connect with more people online is to connect with more people offline. A great way to meet a lot of people all at once is to go to a conference that’s about your subject area or business topic.

25. Go to meetup groups

Meet people, meet people, meet people!

26. Do a guerilla marketing campaign.

Sideway chalk up 100 different blocks in your city. Paste hundreds of stickers on the subway. Put fliers up at your local coffeeshop or doctor’s office. Get out, be heard, be seen.

27. Join online events, and join chats (like Twitter Hashtag chats) to meet more people in your target market.

Twitter chats are an awesome way to join a conversation and meet people without leaving your living room.

28. Write an email newsletter.

Give people something new to read every month, or a round-up of your favorite stuff on the web. You don’t have to write original content to have a compelling newsletter; if you link up the top 10 reads each month related to your subject area, that can be a great read. Email marketing is about connecting with people over email; it’s up to you to figure out what way you’ll use email to fit your businesses needs.

29. Do round-up posts with best-of-the-web shouts:

Write up a post with the “Top 10 Best Ways to Grow Your Email List,” and include, say, this post. Then write to each of the people you’re linking up and tell them that you’re including them in your feature article.

30. Make use of websites that share news and products, like Product Hunt or ThunderClap:

Get all of your friends and family onboard to help with a guerilla campaign to share your work in one big wave of energy. Time out when you’re sharing something on ProductHunt and then ask them all to like, upvote, or share the article at the same time. The dedicated attention will help push the new post up in the rankings and likely help get your project more visibility.

(But big warning: don’t link directly to your product, otherwise some websites will track those votes as spam. Hacker News and Product Hunt both dock you credibility if everyone’s voting from the same link. It’s way better to share with your friends that your product is up on the website, but have them search and find it themselves.)

And this brings us back to where we started, which is worth repeating:

31. Write amazing content.

This goes without saying, but can be very hard to do.

Give people a reason to read, use, and share your stuff. It’s worth the time — and it’s what builds your audience for the long-term.

Is Making A Blog Really Worthwhile?

It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business.

Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwing content at the wall to see what sticks?

For a long time, I felt like content creation was a mystery.

It made me wonder: how do some people grow audiences quickly and generate revenue so fast? Why do some products get made and launch to the sound of crickets? How do you build an audience and community that trusts you, wants what you have to offer, and looks forward to sharing your work?

When I was starting out, I wrote and wrote (more than 100 essays!) and nothing seemed to work. That was before I realized how to start sharing my work in ways that actually spread my message. (It turns out pushing “publish” on WordPress and waiting for people to show up doesn’t really work.)

Let’s stop making products that don’t go anywhere, and let’s start making work that matters.

This month, I’ve had the chance to sit down and document everything I know about content marketing, building an audience, and creating work that is useful and meaningful to other people. It falls under this term “content marketing” — which sounds like a buzzword, but really means something deeper.

Content Marketing is part science, part inspiration. It’s a blend of using your intuition and creativity, and also getting real about what it takes to grow an audience. You have to wear the hat of both a scientist and an artist, leaning on hard data as well as on your intuition.

In short, Content Marketing is the beautiful art of making work that matters — and then finding ways to share it with people who want to see it.

I’m jumping up and down to finally write about this — and share the work I’ve been putting together. It’s my most recent baby, and we already have a list of nearly 4,000 people (3,801 and counting!) signed up to be notified when the class opens up.

For the last two months, I’ve been interviewing folks, putting together the curriculum, and recording videos for my next course: One Month: Content Marketing. I’m making this class with One Month — the startup in New York city I recently joined forces with, where I’m heading up their communications efforts.

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If you’re tired of creating content that doesn’t go anywhere, you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.

Registration for this class opens this Thursday, when we’re opening up the course to a small group of students to join in on our next class.

If you want to learn about marketing, creating content incentives, growing your email list, and building an audience, then I’d be more than thrilled to have you on board.

(Hopefully) I’ll see you there!

How to Create an Online Home You Love: a one-night live event in NYC with Holstee, my hubby & me.

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How’s your internet home treating you? Are you loving it, hating it, indifferent towards it, or … not making it?

If you’ve ever wanted to start a blog, write an e-book, or create your own online home powerhouse to showcase your creative ideas, then it’s time to make it happen. I’m thrilled to announce a LIVE evening workshop with some of my favorite people (@Holstee!), an extra-special co-teacher that I happen to adore — and be, well, married to.

And — YOU, of course!

If you’re in New York on Monday, October 20th, you’re invited to the Holstee laboratories in Brooklyn for an evening event focused on crafting your voice, your art, and your work — and translating it to the online world. The Holstee studio and company, home to the to the globally-loved This is Your Life manifesto, are focused on mindful living practices and creating art, experiences, and opportunities to change the way people look at life.

Do what you love and do it often — @Holstee twitter bird

In our first-ever LIVE class together, my husband Alex and I are going to be teaching a workshop focused on creating your own online home — and navigating all the tools and opportunities to discover how to best showcase you and your work in this increasingly noisy (internet) world.

There has never been a better time to have your voice heard and your work seen.

From book publishing and graphic design, to content strategy and thought leadership, Alex and I have each spent over a decade working in communications, design, and publishing — and we’re bringing these goods to a private, 20-person laboratory style event. Think of it as a guided session built around our best-knowledge combined with all your questions.

Join us at the live event! We’ll look at:

  • Understanding where you want to go and what tools you can use to get you there;
  • The nuts-and-bolts for creating great graphics, imagery, and words to reflect your personality and soul.
  • How to hone your voice with Sarah’s “content strategy toolkit” to help make writing easier, more manageable — and published!
  • Best-practices for working with designers to execute your vision — distilling Alex’s experience in the industry working as a designer and design strategist with global leaders;
  • The art of creating your online home and how to craft a meaningful space that resonates with who you are.

Want to create an online home that you love?

By the end of the evening, you will have practical insights for how to develop your own online space in a way that feels uniquely YOU.  From what to write about to how to create imagery that stands out in the crowd, this workshop is perfect if you want to get started on (or revamp) that project you can’t stop thinking about.

All the details —

Monday, October 20th. 7:00 – 9:30 PM.
Brooklyn, New York City.

Holstee’s (New!) Learning Laboratory
Read more + register here.

Only 20 spots. Sign up to join us at the live workshop.

PS: This is the inaugural session of the Holstee Learning Lab (and I’m honored to be a part!) so if you want to join us + sign up before October 1st, you get a 20% discount. (Just use the code EARLYBIRD20 when signing up).

I’d love to see you (and meet you!) there.

Sarah — and Alex!

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William James on consciousness and movement

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William James, from the University of Amsterdam

In the 1961 text titled Psychology: The Briefer Course, William James, (an eminent theorist and one of the founders of modern psychology), writes a series of essays on habits, consciousness, the self, attention, association, memory, sense of time, and several more topics. The book, a compilation of James’ (1842—1910) writings, was one of the foundation texts for advanced introduction to the history and systems of psychology during my undergraduate education.

P00360I found myself re-reading Chapter 14, on Consciousness and Movement—particularly the ideas that our thought patterns are influenced by our ability to move, or moreover, the fact that we are first and foremost mobile creatures—implies that consciousness itself is a motor activity. It’s been a while since I’ve dusted off my psychology textbooks, but I found myself up at night re-reading texts and trying to figure out what the relationship between movement and thinking implied.

In chapter 14, Consciousness and Movement:

“All consciousness is motor. The reader will not have forgotten, in the jungle of purely inward processes and products through which the last chapters have borne him, that the final result of them all must be some form of bodily activity due to the escape of the central excitement through outgoing nerves.”

“The whole neural organism, it will be remembered, is, physiologically considered, but a machine for converting stimuli into reactions; and the intellectual part of our life is knit up with but the middle or central part of the machine’s operations. “

 A bit further into the chapter, he talks more specifically about the relationship between feeling/thought and movement, which I find particularly interesting: 

[…]

“Using sweeping terms and ignoring exceptions, we might say that every possible feeling produces a movement, and that the movement is a movement of the entire organism, and of each and all its parts.”

The implications of this are fascinating. If every thought is a movement—that is, if every time you think, you produce some motor reaction (a neural stimulus, a twitch, a physiological shiver or reaction to stimulus; if each thought is related to stimulus that is transmitted through mechanical means throughout your body,

Then every single movement in your body is correlated to some extent, to thought.

And if this is true in one direction—if every motion in our body maps to some sort of thought process and embedded, historical thought;

Does every thought we have recall that initial motor stimulus and reaction?

And if so,

Does the act of movement, of creating mirrored movements and using each component part of our bodies, from walking to sitting to bending to lifting to exertion, to micro-movements and patterns of the smallest, indiscernible increment, but movement nonetheless—

Then cause us to think, even if only to recall previous thought patterns?

Certain physiological processes and therapies, massage in particular and yoga as another example, have foundation in the idea that movement is training for the mind.

 

The implication, however, for a society that prizes sitting, creating, and laborious hours behind a computer unmoving, — does this cause the resulting correlating conclusion of an equal and opposite reaction–or possible that a lack of movement may be correlated to an unmeasurable or intangible lack of intelligence happening on a widespread scale?

I suppose I’m suggesting: is a sedentary nation also a stupider nation?

Perhaps this is too far-fetched and unproven to be real; hence it is entirely (at current state, in my current mind) a speculation exercise: but sometimes, I wonder, after the glorification of Steve Jobs has waned a bit longer, after people thoughtfully critique his unique ability in a unique time and tease apart his contributions; –I wonder if the application of modern computers, with wide exception of course, will also be seen to perpetuate the numbing of a certain type of intelligence.

Thoughts for pondering.

 ##

I’m working on a series of essays and thought pieces about the importance of movement and thinking and the relationship between the two. I host a series of events called “Walk and Talk,” in San Francisco that marries the ideas of movement and analysis and provides fodder and opportunity for philosophical discussion. The groups are small, but feel free to request and invite if you’re in town.

Also–if you’re in San Francisco this week, I’m teaching a class at General Assembly this Thursday, February 7th on Storytelling and Narrative. I’d love to see you there!

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Stop With The Bull Shit: Calling BS On “Corporate,” Life, Relationships, Careers — Shane Mac

I met Shane Mac two years ago via Twitter, when serendipitously we both remarked on the strange olfactory sensations of shopping malls (we commented wryly about the stench pouring from Abercrombie and Fitch stores)–and followed it up with a beer (maybe several beers, in fact) in San Francisco. He was one of my first twitter-to-real-life friends, and I’ve followed his work at Gist, Zaarly and other places with admiration and respect. Continue reading “Stop With The Bull Shit: Calling BS On “Corporate,” Life, Relationships, Careers — Shane Mac”

The “Working Vacation” or How I Briefly Escape From Insanity

I’m on a slow retreat, one in which I escape–although not completely–from the working world. I’m taking a long weekend in Catalina, off the coast of southern California, to spend time with my family, catch up on writing, and slow down on the work-crazy that sometimes takes hold. (Okay, fine, it takes hold all the time.) I’m grateful, excited, and so joyful to be pausing for a minute to let my writing, reading, and exercise dreams expand to fill the day in its entirety. I am thankful that I can do this… in fact: I really could get used to this… 

What is a working vacation? Sounds miserable, you might think. I’ll try to explain…

A working vacation

This morning, I got a note from a colleague, for whom I’m working on a presentation outline. I sent her a brief note that I’d be delayed in my presentation outline, asking if she would mind if I got it to her next week–and I confided that I was taking a working retreat to vacation and regroup, and to spend some time writing and observing. I worried for a bit that she would be upset by my lack of work ethic, by my missing the deadline–all worries I made up in my mind, naturally. Yet instead, she wrote back:

“Enjoy the space between work and leisure–it is a great place to work on big ideas. I’m looking forward to seeing yours.”

I couldn’t have said it better myself. It’s not about not working, per se, but taking myself out of context of everyday work, back and forth, to explore, dream, reflect, and think big. It’s when I play big, a phrase that Tara Mohr talks about, which I LOVE. It’s when I have the AH-HA! moments on the top of the mountain, when I shake off the insecurities and the banalities, when the frivolities of life ungrip themselves from my psyche, when I find that I’m no longer scurrying around in a HUGE FAT HURRY, cracked out on adrenaline and worried about getting everything done. In it, I realize that, YES, YES, I want to be working on these things, YES, what I’m doing is fun, and wow–my job is cool. More than that: what I dream of, create in my own space–these are projects worth pursuing.

Taking time off is so important as part of my process that I’m certain I wouldn’t be capable of the work that I do without regular, intermittent breaks. I’ve written about how the strict 9-5 doesn’t make sense to me, and I still agree: you need to work in the way conducive to greatness, not in a way prescribed by archaic remnants of past industrial societies.

I confess, too, that I sometimes hate posting the routine pictures on social networks of the “vacation,” where I look like I’m doing nothing all day, because it doesn’t capture, for me, what a working vacation really is. I’m as guilty as the rest of us (Oh, how I love photographs and pinning things on pinterest!) But I digress. I vacation. I retreat. 

It’s about big ideas. It’s about balancing movement and reflection with learning, consumption, and creation. And here on the island, scribbling in my notebooks, I wrote this in a long-form message to one of my friends: “I like to ‘fill up’ from inputs  such as reading, people, learning, studying, and then LOVE taking time to process, reflect, and percolate… mostly outside, in this crazy-beautiful world we get to live in.”

Because it is crazy-beautiful. We shouldn’t miss it with our heads down, cramming behind desks, adrenaline surging from the latest reprimand or arbitrary deadline.

No. It’s not about this.

It’s about taking time to live the balance that I crave, and really put into practice, now, the ability to be flexible, to work from anywhere, to change it up, to produce, create, and enjoy. To create moments of wonder and awe, and balance and love. To live.

How to take a working vacation

A working vacation, my definition: Taking a leave of absence from your current life and packing only the components that you want to bring, in order to be productive, inspired, relaxed, and restored.

Here are some rough notes about a working vacation–what I do, and why it works for me.

Leave your current context. Find somewhere new to go and set up shop. Go somewhere new. Some weekends in San Francisco, I’ll take a “writing vacation” and unplug from the internet, hole up in a favorite coffeeshop with my laptop, and work three back-to-back four-hour stints and just read, write, and write. The last time I did this, I wrote more than 15,000 words in a weekend. Exhausting? Yes. Exhiliarating? Completely.

Spend more than half the day away from the screen. For the better part of ALL OF HUMAN HISTORY, computers and sitting have not been a part of it. The greatest thing about vacation is that the computer seems less important, less toxic and controlling. Somehow, in the sounds of the rolling ocean and the vistas on the mountains behind me, the computer seems somewhat small and unimportant. I can’t help but get up and move around throughout the day. In an office, my patterns and habits become ingrained, and I forget that 10+ hours a day at a desk is not healthy or sane.

Find things to say No to. I’m on vacation from my full-time job–yes, vacation hours were used–and I told my colleagues I’d be in email contact for a few hours a day, but put up a vacation responder to remind folks that I’d be mostly out of touch. My personal rule? No more than 2 hours of work-related tasks per day. When you’re in the middle of coordinating big projects and deadlines, and pushing ideas forward, it can be hard to leave and carve out time for other projects. Sometimes it seems impossible. For me, the most important thing is leaving my desk behind and being clear on communication with my team that I’ll start back up again when I return next week.

Okay, so you should also plan a little in advance. It’s helpful for me to plan in advance (cue: when responding to people and coordinating life and projects, include a line that says, “I’ll be out of touch until Monday, but I can get back to you next week”). When saying No to things, I cue people in to when I’ll be available so I don’t leave projects or teams hanging.

Pack only what you really want to bring. This is critical. Leave the crap behind. Go on a vacation from obligation. Leave your unfound worries at home. Shirk some of your responsibilities, if you can. I said “No” to several projects and put them on hiatus to make space for other projects to have the full attention of my day. Often, I get so buried in the menial tasks related to organizing things and people, that I forget to carve out time for idea generation and creation. I set up an auto-repsonder on my main email accounts related to work and duties, and said no to bringing obsessive email with me. Instead, I packed 7 books I want to enjoy reading by the oceanside, a notebook with outlines for book ideas I have, a list of essays I’m working on, and two binders with my current projects that I want to catch up on.

Set goals. I love small time frames with clear goals. Even some weekends “Have no goals, except enjoy yourself!” This weekend, there are three big projects that I’m working on that I need to make space for, and have been impossible to finish in the wee hours of the night when I get home from my full-time job. Design projects; writing ideals; unfinished essays. When I started this long weekend, I set a project goal for each day, outlining the three major milestones I want to accomplish while here. Will I go on long bike rides? Absolutely. Jump in the ocean? (Um, have you met me?) Will I spend an hour in the jacuzzi bouncing ideas around late at night with my family? Of course. This is all part of it. And for several hours in the mornings and again post-dinner, I’ll be tackling these big projects because I want to. And I can.

Move. I have a personal head-over-heels relationship with fitness, movement, dancing, prancing, swimming, running, and all things movement. I think our bodies are marvelous, wonderful things, and the greatest sin of our lives is to waste them away by sitting behind screens. Vacations should be rejuvenating to the mind, soul, and BODY. Get out for a slow hike, a walk, a stretch, a paddle, a jog. My dad calls his running “happy trotting,” — this is your happy pace. Your place where it’s comfortable and fun, and where you walk when you want to walk and stop when you want to stop. But by all means, move.

But don’t take my word for it–Richard Branson says the most important thing he’s done for all of his productivity and success is to work out every day. Countless articles on fitness and health say that moving, walking, standing, stretching and meditation are world-changing for your productivity, success, and long-term health. One of my favorite outdoor fitness programs in San Francisco talks about why movement is important for life: “When people start to move around with others every day, they start to get a sense of what they’re capable of and what they’re built for.” Yes.

Make a dedication. On this island, the sun rises in the east over the Pacific, a luxury not experienced on the mainland of the States. When I wake up in the morning, I walk outside and greet the sun and the day, sleepy-eyed, in my pajamas, and I make a dedication to myself, to this process, to the projects, and remember how grateful I am to be doing all that I am doing. It involves a big stretch, some toe-touches, and a happy smile, among other things. This weekend, I’m dedicating to observing, watching, and rejuvenating my creative spirit by balancing playfulness with ample time for creation.

On a personal note, my goal is to write at least 1000 words every day in March, mostly short stories and explorations. I’ve been remiss in writing lately and it affects everything else I do. Or, as this excellent NPR article covered earlier this week–what you’re holding in your unconscious brain is actually killing you. Let it out. Take this as a cue that writing soothes and restores your soul and keeps you healthy. It’s not a hobby. It’s a necessity.

Hopefully these notes help you. Sometimes a weekend away, a day off, is really what your soul needs. Listen.

End note: Don’t miss out, or When I give in, I lose. 

I’ll close with a short story that crossed my mind while climbing up a hill earlier today on a big bike–a two hour hill that challenged my leg strength quite a bit. It was 3 PM in the afternoon, and I was a bit weary of reading and writing, and the lazy slump of post-afternoon stress started to inhabit my mind. I hadn’t worked out that well in a few days and my cells were starting to feel sluggish, lazy, full and fat with unused glucose molecules. I looked at the couch. I could just sit here for a while… I thought to myself. I had told Carol that I’d go on a big bike ride with her in the afternoon. My mind said, you know, you could just do it tomorrow.

But I knew, somehow, that I had wanted to do the ride, and that I would still like to do it. But getting over the sluggish me is not easy.

I should go, I thought reluctantly. Carol quipped: Stop thinking! Let’s just go! So I put on my helmet and we started up the hill. Yes, it was hard. And then, within thirty minutes, we pulled around the corner of the first hill and I saw this:

I grinned. I realized that I had, once again, almost canceled on a beautiful ride because I was afraid of a little hard work. We continued up the hill. How could I have missed this? Skipping out on a little hard work–a tough hour on the bike, pedalling, something which we are all capable of, and missing out on the views, fresh air, sunshine, and satisfaction? My brain is crazy! She is crazy, I tell you! And I realized:

In general, if I talk myself out of doing something, I like myself a little bit less.

Every time I concede to the monkey brain, I lose.
My brain is wired to keep me safe, to protect me from danger, to want to fit in with the crowd. It wants me to keep me from hard things. I have to fight this.
Because doing things, exploring, creating–this is life’s meaning.
Living with others, loving, having meaningful relationships. This is it.

So fuck the monkey brain. Do it anyways. It doesn’t know what it’s talking about all the time.
There’s a lot waiting for you if you’ll let go of the nerves, reluctance and fear.
And if you skip out on an opportunity, you lose.  

If I listened to it unwaveringly, I would miss out on so many opportunities for wonder, growth, and exploration.

To live is to work, and to love.

Paraphrasing the distinguished quantum physicist, Freeman Dyson, in an article from the Economist:

“To be healthy means to love and to work. Both activities are good for the soul, and one of them also helps to pay for the groceries.”

Yes.