Do You Have Your Own Personal Board of Advisors?

I didn’t realize I needed a personal board of advisors until things got pretty rough.

I was stuck, trying to do everything myself, trying to learn faster and stay up later to make it work.

Then, one summer when I was running too many programs all at once, I finally caved and hired teaching assistants for my writing workshops. I can’t believe I didn’t do that sooner.

One of my early students, Emma, reached out and said she wanted to help with a teaching assistant position I had. She was incredible. She, in fact, was the one that taught me about the need for a “personal advisory board.” It became a phrase that stuck with me.

(If you’ve been following my work since the beginning, you might remember when I taught my first 30-person digital writing workshops. I’m still following and in touch with so many of the writers from those groups!)

Now if you’re running a company or a startup, of course you’d invite the best of the best to be on your Advisory Board to help you think through sticky puzzles and challenge moments.

Why not have the same thing, but for your own life?

Hence, the personal advisory board: your crew of people that you call on for brainstorming, business advice, and sound listening.

In this post, I want to tell you about ways you can build your own circle of trusted friends and colleagues, why joining or starting a mastermind is so important, and why people are so foundational to both your personal and business health.


In your own life, what work are you doing to build your own personal board of advisors?

After working together with Emma for several cycles of the writer’s workshop, I remember the phone call where we giggled and said, “look, we work together, but we’re also clearly friends. This has become something even better.”

Fast forward several years, many trips, a retreat in Tahoe, randomly meeting in the same airport in small-town Kentucky, and hundreds of messages later.

One night, I’m sitting in the bath, taking a soak, trying to relax after a long day with the family and the business. It’s one way I try to get my head to turn off. I’m reading, of course, her recently published book. She’d sent me a bound copy of her poetry collection. At the end of the book is an inscription and a note:

“SKP — you chair my personal board of advisors.” 

It’s moments like these that make me cry.

We’d spent so much time in the ring, figuring out, discussing, learning, philosophizing. Wondering about what to do in the stuck moments, and how to untangle ourselves from the insatiable urge to try to do everything.


Having people to call on is one of the soundest investments you can make in your life.

Whose advisory board do you sit on? Whose life are you invested in? Who have you invited into your life to chair your own advisory board?

Building your own mentorship circle, or trusted peers, can be a challenge to do. Whose feedback do you trust? Who do you invite in? Not everyone’s feedback is equal. In fact, unsolicited feedback at the wrong time can really sink a project or make you question something when it’s not the right time to be questioning. Developing a circle you trust is an art form.

One of the things I teach in the Mastermind is how to build a circle you can trust. It’s not something that happens by accident.

Inviting people into your personal and professional life takes dedication and work. But you don’t have to reinvent the wheel. In the Mastermind, I teach:

  • How to create a container and set an intention for a group.
  • How to structure your time together with your group.
  • Key methods to listen effectively and listen well—asking deep questions that provide additional insight.
  • Why most “advice” is not only useful, but can be harmful to the process (and what to do instead).

By the end of the Mastermind, you can take everything you’ve learned and apply it across your life—I have had several people tell me afterwards that “they run Deep Dives for their lives,” using them in relationships, partnerships, and business to great success.

It is a lot of work to create a personal board of advisors, but, if you want to — you can build one on your own. You can also selectively join one that already exists, and adopt the structure for your own long after the program ends.

The Mastermind I run takes a ton of the organizational and logistical work out of it. I’m your facilitator, your guide, your organizer, your accountability buddy, your mentor. I make the structure so you can find resonance and meaning within it. The edges of this framework help to sharpen you and accelerate your work.

Now, I don’t have a patent on creating masterminds — so if this is something you need, you are more than capable of building it yourself and figuring out how to make it happen in your life.

Bring together a group of 4-6 dedicated people to meet monthly. Commit to journeying together and asking insightful questions. Put each other in the “hot seat,” and listen to someone explain a sticky challenge they have. Do it for at least six months.

Apply to join my Mastermind.


8 tips to building your own personal board of advisors:

  1. Take it seriously. Create a one-page manifesto or description of what you’re doing and why you’re doing it. Invite people in and ask them if they want something like this in their life. (Heck, you can forward this email and say to your friends, “want to build something like this?”).
  2. Keep the group small enough to manage, but with enough voices to get multiple opinions when you need it. 4-5 is a great size, but it can range anywhere from 3 to 10.
  3. Decide how often you’ll show up for each other and what that will look like. Monthly? By email? By text?
  4. Decide who is doing the organizing. Planning, organizing, and logistics take a lot of work. Consider rotating the cap every quarter so that everyone contributes. In most of the Masterminds I’ve been in, usually it works best if one person is the facilitator.
  5. Set intentions and a time frame: for example, you might do 6 total meetings over the course of 6 months and evaluate what happens.
  6. “Try on” a structure for a few months, and then step back and evaluate what works.
  7. Give it time. Great things take time. Adjust what isn’t working and fix it to make it better.
  8. Call it if it’s not working. Sometimes it’s not the right group or the right mix of people. If you start one and it doesn’t work, mix it up a bit and try again. Be straightforward and let people know your intention to end the group or change it.

Invest in meeting new people on a regular basis: 3 strategies

There are several ways to invest in meeting new people:

  • Reach out and write to people you admire. Follow their blogs, send them an encouraging note, or chime in on Twitter. I’ve met lots of people on Twitter, including one of my best friends (and business confidants)
  • Go to conferences or events where the people you want to hang out with spend time. One conference ticket might seem pricey, until you realize that you can meet a dozen people all at once and form new connections and ongoing conversations with other brilliant people.
  • Create meet-ups or projects where you can invite people to participate. Start your own group and invite people you admire to join you! It can be a small one-time meetup, a virtual hangout, or a more dedicated monthly circle that meets on a regular basis.

Will you spend all your time on work, or on building connections with people that matter?

The world of work is changing faster than ever.

Jobs that were stable for decades are disappearing, and skills we didn’t know about 20 years ago are the most important thing you need to know today. Skills we didn’t know about two years ago are needed today. There’s a lot of uncertainty about what’s going to change again in the next five, ten, and fifteen years.

One thing that will always matter is who you’re connected to. Our strong ties and our weak ties are some of the greatest predictors of our future success.

Yet time and time again I see people investing in courses or materials, but not in connections with other people.

What’s the value of a great connection in your life? Someone who connects you to new people, ideas, thoughts, and jobs? What small effort would it take to formalize the connections you have with other people, to meet regularly?

What could your life look like with your own Personal Board of Advisors?

A book or a course might run you a couple hundred dollars. A new set of friends… is there any way to put a price on that?

The Writer’s Workshop Live & Small-Group Writing Circle

September 13th, 2017 — November 15th, 2017

This Fall, for the first time in three years, I’m teaching a live (still digital, but live via the Internet) gathering of The Writer’s Workshop. We’ll come together for eight weeks to practice writing and work through four key modules. The power of a writing group and live calls are designed to help you become better at writing, storytelling, and crafting content. And as a bonus: you’ll be assigned working groups to meet other writing friends in small, peer-to-peer writing circles.

The LIVE course also includes a writing circles, live discussion calls, and if you choose (see options below), an opportunity for 1:1 feedback on your writing and essays.

**Early decision closes August 18th, 2017.**
**Regular registration closes September 8th, 2017.**
Class begins September 13th, 2017.

Four writing modules, eight writing assignments:

We’ll work together through eight weeks of writing exercises, two assignments per module. Every week, you’ll get a lesson to read, an assignment to practice, and a bundle of extra resources to dive deeper on the topic of the week. The goal is to write one new assignment each week.

These are the four core modules:

  • Imagination: Unlock your creative potential through key exercises in visualization, imagination, and association. Learn how to get un-stuck, how to start writing, and how to tap into your inner creative. (2 lessons, 2 writing exercises.)
  • Storytelling: Learn three frameworks for great storytelling from the experts–from Joseph Campbell’s Hero’s Journey to Nancy Duartes’ structures on resonance. Learn how to use each of these frameworks to create messaging that’s relatable, sticky, and moving.(2 lessons, 2 writing exercises.)
  • Craft & Content: Learn how to create story frameworks for blogging, how to write a standout introduction (and thank-you note!), and the art of asking for what you want. Get four customizable templates for everyday communication–never have to build an email from scratch again. (2 lessons, 2 writing exercises.)
  • Language: Learn how to use language to persuade, influence, and inspire others. (2 lessons, 2 writing exercises.)

After each module, we’ll meet for a live call (4 total):

After each module, we’ll come together for a live Q/A discussion call to talk about our writing progress, reflect on the assignments, share our work, and answer any questions you might have. The calls will be recorded and available for the duration of the course.

  • Live Call #1: Friday, September 29th at 1PM Eastern
  • Live Call #1: Friday, October 13th at 1PM Eastern
  • Live Call #1: Friday, October 27th at 1PM Eastern
  • Live Call #1: Friday, November 10th at 1PM Eastern

Small group writing circles:

You will be placed in a small group writing circle during the course, to meet and go deeper with fellow writers. I’ll guide you in the best practices for how to engage with your small group, when to meet, and the format to follow in your small group.

Each module, for example, you’ll read an excerpt of your piece out loud to the group.

Suggested times for the small group writing circle: Every other Friday, at 1PM (so that you block off eight continuous Fridays at 1PM for your writing group, alternating live calls with small-group sessions). Of course, you can re-schedule these with your group as needed.


The Writer’s Workshop Live! — $599

This small-group virtual/digital writing group will be capped at 30 people. Regular registration closes September 8th, 2017. Limited spaces available.

Early Decision: Register by August 18th for $100 off the program price — $499. Click here to register.


The Writer’s Workshop Live PLUS 1:1 Coaching — $999

Want to go deeper with your writing practice? Register for the Live Writer’s Workshop with personalized writing coaching—and get additional coaching and feedback on your writing. In addition to the live course, live calls, and small-group writing circle, you’ll also get:

  • Two (2) 1:1 coaching calls with Sarah to chat about your writing practice, and
  • Personalized writing feedback on two (2) of your essays during the eight-week course.
  • Only 6 spaces available.

Early Decision: Register by August 18th for $100 off the program price$899. Click here to register.

An Inside Look at the Mastermind: Free Info Session Thursday, February 23

2017 Spring Mastermind Accepting Applications

I’ve opened up the applications for my upcoming Spring Mastermind + Mentoring Program starting in March. I curate a highly talented group of brilliant, creative individuals to come together for 14 weeks to elevate your business, work, and life.

This Thursday: Free Info Session About the Mastermind

Curious about the program and want to know more about what’s in a Mastermind? Join me this Thursday, February 23rd at 1:00PM Eastern for a Free Info Session and an inside look at what the program includes, how it works, and what to expect.

Sign up here:

An Inside Look at My Mastermind + Mentoring Program 
Thursday, February 23rd — 1:00PM Eastern

— register here —

The free webinar will be recorded if you can’t make it at that time. You do still have to register to get the recording.

In the info session, I’ll chat about:

  • Why mastermind groups are so powerful
  • How the mastermind is structured & the components of the program
  • What I learned from the pilot program I ran last Fall
  • What I look for in an application and how I put the group together
  • Lessons I learned from my pilot program last Fall and how I’ve updated the program to be even richer + more impactful this Spring.

I’ll also have time for Q/A and can share case studies of what’s happened in the past so you get a feel for what it’s like.

See you on Thursday!

Get Better at Scheduling Your Time, Get Better at Email (New Classes)

Do you ever get overwhelmed by scheduling your day, week, or month? Does email bog you down or frustrate you?

I’m teaching two new virtual seminars this November all about rethinking the way you schedule your week (November 9th) and becoming a jedi master with your email inbox (November 17th).

The seminars are 1-hour long, live, and will be recorded.

Registration is $49 per class.


Live Session 1:
Rethinking & Reinventing Your Schedule

Wed, November 9, 2016 1:00 PM Eastern
A 1-hour class plus live Q/A


About the session:

How do you think about the time in your week? How do you plan ahead, carve out time and space, and make certain activities a priority? In this one-hour webinar, I’ll walk you through a session of scheduling, planning, and re-thinking about how you organize your time. I’ll also share with you 8 key tips I use in planning my own time. If you want to rethink your week, your organization of time, and how you schedule and plan, join me. Register Now: Rethinking Your Schedule.


Live Session 2:
13 Ways to Become A Gmail Jedi Master

Thu, Nov 17, 2016 1:00 PM Eastern
A 1-hour class plus live Q/A


About the session:

Does email overwhelm your life, and you don’t know what to do about it? No one wants to be the best at emailing. We’ve got better things to do. Stop being overwhelmed by email. Start winning over your email inbox by learning these key insights and tricks that I’ve collected over the years to make email mastery work for you. And then, get back to building better things with your day and time. Register Now: Become an Email Master

How to Know When You’re Communicating Well

Communication is one of the most challenging aspects of leadership. Often I see young leaders and CEOs (myself included) getting frustrated because they said or emailed something once, and it’s not sticking.

Communication is often about repeating yourself. You need to explain yourself, explain it again, return to the idea at the end of the week, check in with each person’s understanding, and then do a recap later on.

Communication is like song lyrics. You need to sing it over and over again until people are humming along.

Just like a song has a chorus and phrases and repeats multiple times (and then is played again, multiple times), great communication isn’t about saying something just once.

Saying something once is very insufficient.

Sing it over and over again until people are humming along.

Change It Up

If you’re not getting the results you want, try something new.

If the way you’re currently working isn’t getting the results you want, you either need to stay the course a little bit longer (see: The Dip, or “Follow One Course Until Successful”), or you need to try a new way of working.

If the exercise routine isn’t getting you the results that you want, you might need a new exercise routine.

If your pattern of writing isn’t giving you the results you want, you might need to try new systems.

If working alone isn’t getting you to your highest self, perhaps working alongside other people or starting a mastermind accountability group would change things.

Change it up when it’s not working.

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What’s your routine? What are your habits and ways of being? Leave a note in the comments below, or write a post about your own routine.

This post is part of the Monthly Writing Prompts — check out October’s theme, here or get the monthly writing prompts in your inbox by signing up for the newsletter, here.

Stay Tuned

There are lots of marketing phrases and cultural habits that we have from the 20th century that no longer make sense in the 21st century. But, because of the ever-turning force of habit, we keep them around.

One of my least favorite sign-offs and marketing phrases is “Stay tuned.”

“Stay tuned” used to be a way to tell people to stay put.

Stay in front of the television while we deliver you more advertising messages, and create a hook for you to want to sit a little bit longer … before we come back.

Stay tuned … while we figure out our next move and return to find you in the same place.

It means: don’t leave, don’t move, don’t forget. It’s a convenience for the marketer, for the advertiser, for the seller. It’s not necessarily a convenience for the listener, the buyer, or the consumer.

Why make people wait? Why do we need people to “stay tuned”?

What can you offer that’s better than a very generic and disappointing “stay tuned”?

What phrases do you find strange and unnecessary cropping up into modern-day messaging and cultural conversation?

Leave a note …

I mean, stay tuned …

When A Client Says No — Should You Do An Exit Interview?

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A friend of mine is a successful independent business owner with high-end corporate clients. After a few deals didn’t close — and she didn’t feel badly about the deals not going through — she wondered:

Should I follow up and ask them for feedback about why they went with another service?

Small business reality: you’re always interviewing.

When you’re a small business owner, a consultant, or a freelancer in the service business, you’re often interviewing new clients on the regular. Part of your marketing and sales allocation (whether it’s in time or dollars) is in networking, outreach, and meeting new faces to add to your business.

It can be a numbers game: you interview a certain number of people, and some percentage of them say yes, and others end up not working with you.

The question is: do you ask every single person for feedback every single time you interview a new client?

In my opinion, I think not.

You don’t need feedback from everyone.

When you seek out everyone’s opinion, you water down the quality of the feedback you get back. The average of everyone’s thoughts will trend towards normal, or mediocre. You want to stand out, to cultivate a body of work, to own your own grounding in who you are.

In writing practice, you don’t ask everyone and anyone to give you feedback. I don’t want someone who has no sense of grammar, style, or punctuation to give me final copy-edit feedback on my book. I’m looking for one or two of the best copyeditors. When I’m working through the idea stage, I want the right subset of people who are interested in similar ideas, with a relevant background, or part of the type of audience I’m looking to connect with.

In your business, you might start by asking everyone for feedback all of the time. Every new client is an opportunity to learn! Yay!

As you grow, however, you’ll learn a lot about what clients want and don’t want, and you can start to hone in on who you ask for feedback.

As your best clients for feedback.

And when you miss closing a deal and you feel really bummed because you think that was a great opportunity for leveling up your business game, ask them how you could do better.

Focus on the areas you want to grow, and the people you want to work with, and collect feedback from these specific people.

In-depth feedback from very specific people who are tailored to your idea or business is better than cursory notes from a wide range of not-so-interested people.

 

When working on your business, remember you are interviewing them as much as they are interviewing you. If it’s not a good fit, and you know that they aren’t your right client, learn from it — by focusing on the types of clients you want to attract, and spending your time and energy on them.

What do you think?

Where do you look for feedback? When do you decide not to get feedback? How do you decide what feedback to listen to, and what to ignore? Have you ever had a time when someone gave you feedback and you decided to do something differently?

Would love to hear your thoughts in the comments.

Have A Point of View

In our fear of being wrong, or looking stupid, or losing out on opportunities — we waffle. We waver. We fail to make decisions.

We try to make decisions that leave all the options open. We’ll try it all, rather than pick a single dish. We’ll date as many people as possible, rather than cultivate deeper relationships. We’ll rack up followers and acquaintances and friends, rather than spend time with one person through the difficult and exciting times.

Action and decision-making requires having an opinion.

When you have an opinion, you say, “I believe THIS about the world,” and “I think that it works better when we do it like THIS.”

This requires you to take a stand, to think about the consequences of a decision, and make a choice even when all the information isn’t present.

Decision making isn’t easy to do, but waffling isn’t necessarily an easier answer. It may feel cozy for a while, until you realize that not making a decision costs you as well:

When you don’t make a decision to date one person, you date nobody.
When you don’t pick what food to eat, you end up without dinner.
When you try to give your customers everything you want, you fail to differentiate yourself as a business. 
When you don’t decide what to focus on, you’re 55 and still don’t know what to do with your life. 

Decision-making seems like it will hurt. But not making a decision doesn’t actually lessen the pain.

What’s your point of view? What do you think is important?

4 Key Phrases & Tools You Can Use To Influence Other People

Have you ever wanted to shake someone and change the way that they’re thinking, working or operating? From every day team communications, to managing your relationships in your family, to navigating the increasingly intense political landscape out there, effectively communicating who you are and what you want can seem like a pipe dream.

We all know the person who gets everything he or she wants, seemingly effortlessly, without having to push or coerce. How does it happen? Why do some people stay calm and effective while other people want to yell and scream?

A few years ago, I worked with a few folks who were clearly very different than me — I liked to write and think by spending time alone; they loved to banter loudly in epic meetings that made my head hurt. I had to learn new ways of communicating effectively; learning to yell over people was not decidedly not effective and not the type of personality trait I wanted to cultivate.

But other than yelling or crying, I wasn’t sure what to do.

At my monthly #BossBreakfast in New York City, I addressed this conundrum with lady friends of mine.

(I have monthly breakfasts with power ladies that I love in New York City, and we call them #BossBreakfasts, a nickname my husband gave them after he found out what I was doing.)

We agreed that being a boss doesn’t always mean being … bossy.

It does mean being direct, straightforward, clear, honest, and having articulate boundaries. It means knowing how to get things done. And getting things done isn’t about power or force. somethings getting things done is about influence, persuasion, and collaboration.

Here are several key phrases you can use to influence other people — positively, of course.

Key phrases to use to influence others around you:

It turns out there are a few key phrases you can use to influence other people and get more of what you want — without yelling, bossing, or demanding.

“What ideas do you have for…”

If you want to get something done, ask other people for their ideas. Perhaps you want to change your office into more of a communal workspace, but you’re not sure how to bring up the idea of buying a giant farm table into the office. “What ideas do you have for making our workspace more communal?” Is something you might ask to your colleagues and peers to raise the idea.

As you point people’s attention to something you’ve been thinking about for a while, it’s possible that they will come up with the same ideas — or even better ideas — and bring the group to a consensus without you ever sharing your frustration.

Use the phrase “What ideas do you have for…” just before the thing you want to affect or change, and watch what happens.

“Have you noticed…?”

Another great way to bring people’s attention to something is to raise it as a shared awareness. “Have you noticed that the kitchen always seems so dirty at the end of the day?” — there’s no blame, yelling, or accusations. Instead, you’re on the same page.

“Totally,” your colleague might reply. “We’re always so slammed with work during lunch because of all of our broadcasts, that we never seem to remember to pick up.”

Ahh — now you know the reason for the problem. “Would it help if we hired a few extra hands to come in and work the lunch shift so it could stay clean?”

“Yes! That would be awesome.”

“I’d love your insight…”

People love it when you ask their opinion. I got a version of this phrase from The Muse, a website on work and careers. Instead of sharing exactly what you would do to fix something, instead turn the phrase around:

“I’d love your insight into how to handle this. If you were in my shoes, what would you do?”

When you’re stuck and you don’t know how to broach a difficult subject, ask your colleague or client what they would do if they were in your shoes. Often by asking them to step outside of their everyday goals and objectives and understand your predicament, they can begin to understand why the problem is so challenging in the first place.

If there’s a limited budget and you’re running out of bandwidth to get everything done in time, you can tell your client what’s up. “The last project we had, we used two graphic designers and a freelance copywriter and it took us four weeks to get to final design sign-off. This time, you’re short a designer and don’t have any copywriters — I can stop work on the project to search for a new designer, but I’m afraid we might not meet the deadline. I’d love your insight for how to handle this. If you were in my shoes, what would you do?”

This can be a tricky one to use effectively, but, when done well, you can bring two sparring people to the same side of the table, finding creative solutions to problems together.

And when in doubt, compliment.

One of the most effective tools of persuasion is through using words of affirmation. Find what your friends, colleagues, and loved ones are doing well and tell them. The more we affirm and compliment a behavior, the more likely it’s going to happen in the future. Negative consequences can only be so effective. If you’re finding yourself complaining or yelling more than you’d like, try giving everyone a compliment by the end of the day.

As a boss, go through your roster of employees and direct reports. Have you complimented them on their work lately? Reach out and tell them what you appreciate about them. Tell them what good work they’re doing.

There aren’t many people who don’t like a good compliment. Tell them how good they are. This is one of the most effective tools of persuasion, because the person you’re complimenting will be more open for conversation, and more likely to want to keep doing a great job.