Category: Professional Development

Are you letting the numbers deflate you?

Posted on by Sarah K Peck

The thing about numbers is, we give them far too much power to make us feel bad. “Only” have 100 people reading your blog? That’s like speaking to a jam-packed coffee shop or on stage at a live speaking event.

Alexandra Franzen reframes the expectations we have around blogging (and online writing) and I think it’s so spot-on that I have to chime in. You are enough. Ten people is enough. Your audience of 45 people is fan-freaking-tastic. FORTY FIVE PEOPLE! That’s a lot of people listening. [tweetable hashtag=”#story #numbers #data @sarahkpeck”]Stop letting the numbers tell you a story of inadequacy.[/tweetable]

As Theodore Roosevelt said: [tweetable hashtag=”#quotes #inspiration #joy @sarahkpeck”]Comparison is the thief of joy.[/tweetable]

People often ask me how much traffic you need before you start a business or a project. We get discouraged with low traffic, thinking that somehow we’re not “good enough” if we don’t have thousands (or hundreds of thousands) of people listening in. The secret is that you don’t need 10,000 people reading you to make a sale to 30 people. (In fact, that’s a pretty low conversion rate). If you’re doing something that helps someone else, then one sale, one client, or a small classroom might be all you need.

We’re so eager to hyper-glorify the entrepreneurs who are billionaires and the writers who reach hundreds of thousands of readers that we gloss over the beautiful middle, the delicious space where you get to express yourself, connect with others, and share your work. There is nothing more beautiful than this. Delight in the expression and the sharing. Show your work. Love your audience, in all its shapes and sizes.

It’s about connection, creation, and expression—not traffic.

I made a business out of teaching 30 people at a time in workshops. I coach people one on one. I feel honored when one hundred people read an essay I wrote. I feel the same when one person reads what I’ve written. Start small. Walk into the room. Be proud.

And also, traffic isn’t all that it seems: there is an ironic downside to too much traffic. [tweetable hashtag=”#truth #business @sarahkpeck”]Too much traffic can be a downer for your growing business.[/tweetable] It costs money, and then you end up paying for people to listen to you. Some examples: when you hit 2,000 subscribers, you need to pay your mail client (if it’s MailChimp) $30 a month to keep sending your emails. When your traffic gets high enough, your web hosting might turn into $50-$100 a month. Those U-Stream videos cost $99-$999 for viewer hours, so 4,000 people watching can cost you thousands of bucks. SoundCloud lets you do 2 hours free—then you pay.

You get the picture. If you want a big audience, you might have to pay $200-$500 a month (or more) for it.

There’s something beautiful about medium-sized.

Just like Alexandra Franzen so beautifully re-frames: there’s something gorgeous about your own personal coffee shop. Cherish it.

 

Project hangovers, self-criticism, and the necessity of making messes.

Posted on by Sarah K Peck

I have a confession.

Sometimes–more nearly like every time–after finishing a project, I hate it.

My writing class? Sucks, obviously. Last week’s essay? Good God, that could have been better. All those open and empty drafts waiting to be finished? Seriously, could have worked harder to get those done. 

And on and on… My brain and the ego mind can be wicked.

When a project is done and in the world, I want nothing to do with it. I see it in all of the flaws, errors, imperfections. All the ideas that didn’t transpire the way I wanted them to show up; the folds that didn’t turn into corners and angles the way that I wanted, the misprinted line weights, the typos, the sentences. The project in its fascinating speculations and then, the seeming sigh of its final iteration. The scalding difference between my brain’s dreams, desires and wishes and the tested, iterated manifestation of creating that product with my hands and resources.

It seems impossible to see the final product without the embedded knowledge of all of the processes that it took to get there.

I wonder why on earth I did the project in the first place, and whether or not its worth anything. Surely, they’ll all hate it. The same is true on stage. I finish my talk, I finish the presentation, the idea, and I leave, not deflated, but with a fatigue from the project’s finale and the owner’s knowledge of everything that could have been or should have been, with the result left on the table. Everything left. Performance. Done.

Could have been better.

But I remind myself, each time:

Messiness and imperfection are part of the process of creation.

[tweetable hashtag=”#creation #manifestation @sarahkpeck”]Messiness and imperfection are part of the process of creation.[/tweetable] Manifestation and realization—bringing something to creation—requires endless amounts of decision making. There is a cruelty inherent in cutting out all of the ways you won’t move forward, in order to move from the infinite boundlessness of ideas to the limited arena of conception. An idea always seems smaller when it becomes a practical thing. Perfection is an ideal that lives in our minds, a lifting, an aspiration, a drive towards the higher creativity we all have within us. The act of creation, however, is messy, fragile, fraught, and filled with the mistakes of making.

The secret grace of making (and pushing publish):

The thing is, no one else knows what you know.

What’s fascinating is that for all the razor-edged criticism I can muster, the audience is presented only with the work at hand; they see the work for the first time, with new eyes, with their own perspective. Everyone has a different opinion. Many see flaws I never saw. Conversations are sparked and ideas fly.

Sometimes the reviews are quite good.

Because I, the owner, cannot comprehend what it means to experience the data, the idea, the print, the drawing, the presentation for the first time. (This is why giving presentations is also so difficult). But the thing is they don’t know inside my brain, inside all of the things that could have been; they just see what is.

[tweetable hashtag=”@sarahkpeck”]Your audience, users, customers, visitors–they don’t know what they don’t know.[/tweetable] (There is grace in this). They don’t know the alternate version of the website. They don’t know the eight chapters that got chopped. They don’t know the fourteen other parts to your talk that you accidentally skipped over. They only know what they saw. What you gave them, in it’s presented version. Just because you know all the details, doesn’t mean that they do.

What does this mean?

It’s important to remember to maintain enthusiasm through a launch, through a release. The birth of a project is a commencement for you–the end of the creation cycle–and the initiation of the new project in the audiences eyes. They experience newly. Look at it with their wonder. Try to visualize experiencing it for the first time.

Planning for the rhythms: making time to rest after production.

It is important to also remember that a project life cycle has within it the natural hangover phase; the point at which you are so sick of hearing or thinking about it any more that it’s time to put the pencils down, pin the work up, step back, get feedback, and take a short rest.

An overnight to reconsider.

And preparing for this lethargic state, in my experience, helps wonders. I need to plan a night of quiet before the storm of publication or release. You can’t stop a launch after you release; rather, this is when the communications and marketing builds steam.

Practices for finding the good + restoring your energy:

:: Find the good. Think back to the moment you began, when this idea was nothing but an idea.
:: Thank yourself for having the grit to make something.
:: Thank yourself for showing up.
:: Write down at least a dozen things you did right in order for this to happen. List out all of the things you did right. (We’re too quick to forget this).
:: Acknowledge how much energy and time you gave to the project, no matter how it turned out.
:: Acknowledge that you are smarter, wiser, and more learned that you were before.
:: Trust that you get to keep all the knowledge you built along the way. Even if the project goes in the trash, your skills stay in your mind.
:: [tweetable hashtag=”@sarahkpeck”]Look to the long view, and remember that this is but one moment of many.[/tweetable]
:: Forget about the project, and cradle your heart in your mind.
:: You did well.
:: You did good.
:: You are a good person.
:: That is all.

And sometimes, months later, I go back and look at the work that I did, the project, the talk, recorded digitally, the book, on a fresh counter top. And I realize, finally, strangely, after the time apart, that the work isn’t all that bad. Of course, sometimes the work is bad, and I cringe, and I learn–but sometimes, I finally see.

That maybe, in fact, I did a good job.

Good job.

Alright, Carry on.

Why Writing is an Act of Bravery: A Letter to Writers

Posted on by Sarah K Peck

Brene Brown Power of Life.

“Only when we’re brave enough to explore the darkness will we discover the infinite power of our life.” — Brene Brown

Writing is an act of bravery.

Each year, when I teach our writing workshops, I get to work with a small group of twenty-some writers, thinkers, and creatives. Inevitably, the process gets difficult in weeks two and week three, because I ask people to share parts of their stories—their wishes, hopes and dreams, who they are.

My students write with angst—“I’m behind! This is hard! I’m struggling!”—and I know this feeling all too well. I encourage them to continue, to press on in the face of fear or worry, and to get their pens to the page as often as possible. I am here to support, to encourage, and to push—just the right amount. Enough to get into it. Enough to push past the blocks and the barriers. Then the insights come: “Wow—I wasn’t expecting that I’d write about that,” and “That was fascinating,” and “I just got lost in a 2,000 word story and I’ve barely just begun.”

Writing is an act of bravery. Writing often means facing your own darkness and light. This is an essay for all of the students in my writing class, but it’s also an open letter to all writers, everywhere, struggling.

1. An open letter to all writers.

Dear writers:

The past few weeks have been deep, winding, and possibly full of emotions as we unpack the thoughts and ideas that have perhaps been long been locked inside of our minds. We have access to our thoughts, but not always a full understanding of them. Emotions can have such a mastery over us, and forging a relationship with your pen can help unwind parts of that. Through writing, we discover deeper truths about what we want, who we are, what we value, and the stories that we tell ourselves. Often we have to write the stories first before we can discover what it is that we’re trying to say.

For the newest of writers, I often hear that these first few exercises are somewhat surprising, bringing up past ideas and thoughts that perhaps haven’t fully percolated or settled in ways that you had thought. Often rough with emotion and tenderness, I find that writing brings up ideas and thoughts that I’m not sure how to frame, or what to say, or where to go next. It is within this context that I offer up a thought of gratitude for showing up to practice, and thank myself simply for embracing the pen and paper as a way to discover new (and existing) thoughts and ideas.

Writing is a spiritual practice, a soul-cleansing, deep-dive into the emotions and ideas we might not even be at first aware that we have.

Writing is a spiritual practice, a soul-cleansing, deep-dive into the emotions and ideas we might not even be at first aware that we have. Some days writing brings out the best in us, and other days I have to thrash through words before getting up angrily to go for a long walk, dance out my thoughts, or drown my ideas in coffee, water or wine. As we uncover the deeper truths and ideas—we become aware of who we are, and possibly the painful moments within us that have been buried for so long.

Write to discover.

Writing lets me figure out what it is that I’m thinking, by putting words onto pages and telling the story of my life, my experiences, and the world as I see it around me.

When I come back to it, I recognize patterns and ideas and realize much more about my perspectives and point of view. One of the kindest things I’ve done for myself is take the time to make space on a page, write some words down, and allow myself to come back whenever I want to talk through my ideas. Not every day is a glamorous day by any stretch, and I often struggle to sit down at the computer in the first place. In fact, it’s amazing how appealing laundry and dishes become when I’m avoiding saying the thing that needs to be said. What keeps me coming back to my practices, however, is that this is the place where I’m allowed to think what I think, write what I want to write, and tell the stories no matter how fantastical or horrible they might feel. I have permission to explore these ideas, without consequence. I can write them down. So, I write them down.

When we look at ways to talk to other people and develop communications (and stories) that teach, share, and explain—or moreover, that persuade—it often requires a deep understanding of the self, as well as a deep understanding of another person. Whether you’re a marketer trying to explain your product to an audience that could benefit from your design, a teacher trying to clarify a new idea to students, or an individual seeking understanding from a close friend or loved one, it is through our words that we take the ideas in our minds and give them shape for other people.

Words and writing are one way that we tap into our soul and ideas—words are a connection device between humans, a way to tell stories and share parts of ourselves with other people.

Words and writing are one way that we tap into our soul and ideas—words are a connection device between humans, a way to tell stories and share parts of ourselves with other people. The more we practice using our words and explaining our thinking, the larger our repertoire of sentences and stories that we can pull from to explain ourselves to other people. The more we write, the better we can teach, explain, love, persuade. Writing, as a practice, gets easier the more that you do it.

Words give us the power to share.

Writing is about bravery and courage.

“Give me the courage to show up and be seen.” — Brene Brown.

“We’ve all got both light and dark inside us. What matters is the part we choose to act on. That’s who we really are. We all have shame. We all have good and bad, dark and light, inside of us. But if we don’t come to terms with our shame, our struggles, we start believing that there’s something wrong with us –that we’re bad, flawed, not good enough—and even worse, we start acting on those beliefs. If we want to be fully engaged, to be connected, we have to be vulnerable.” —Brene Brown, Daring Greatly.

The beauty of writing, and this is true for me quite profoundly, is that we can often make our way out of suffering through the act of writing itself and often just by writing alone. It is not always the action or the striving that must be reconciled, but rather the understanding and acknowledgment of feeling itself.

As Spinoza, the philosopher, is quoted:

“Emotion, which is suffering, ceases to be suffering as soon as we form a clear and precise picture of it.” – SPinoza

In re-reading Man’s Search for Meaning, a gut-wrenching first-person account of surviving the concentration camps of Nazi Germany, Harold Kushner details the quest for meaning in his introduction to the account:

“Life is not primarily a quest for pleasure, as Freud believed, or a quest for power, as Alfred Adler taught, but a quest for meaning. The greatest task for any person is to find meaning in his or her life. Frankl saw three possible sources for meaning: in work (doing something significant), in love (caring for another person), and in courage during difficult times. Suffering in and of itself is meaningless; we give our suffering meaning by the way in which we respond to it.”

Forces beyond your control can take everything you possess except one thing, your freedom to choose how you will respond to the situation. You cannot control what happens to you in life, but you can always control what you will feel and do about what happens to you.

Writing is not just about sadness and suffering, either (and nor is life). Writing also lets us write the good things, write the ways we want to feel, and give permission to the greatness in emotion that needs as much encouragement to expand as do the emotions that make us seek understanding. Good feelings need space to expand, too. Write about all of it. Tell it.

Perhaps we are afraid of writing because we’re afraid of knowing our own story.

Writing is intimidating for so many reasons. We’re scared that we won’t capture the ideas or know what to say—and we’re afraid of what we’ll discover or become if we do pencil out those terrifying thoughts.  in your life do you feel brave or have you been brave? Perhaps your writing journey can begin with a highlights reel: describe a moment in your life when you encountered an opportunity to be brave. How did you react? What was the call to action? How long did it take you to decide to do something? How did you feel before, during, and after? What was the result? Who was changed as the result of this event?

Bravery is something different to every person.

To me, I can find it tremendously difficult to act upon one of my biggest dreams—the dream that I’m almost afraid to make real, the one that seems so simple to everyone else but me. In contrast to this seemingly simple thing, this act that everyone but me seems to find easy, I would rather jump in an ocean naked, swim a hundred miles, or work myself to the ground than admit to myself how important it is. When I discovered the extent to which I was avoiding doing the practice of my deepest dream, I wondered to myself whether or not taking steps to fulfill this dream was even brave. Did it matter that it seemed like the hardest thing in the world was getting on that bus and taking myself to the class I was so scared of? Did each of these actions—even just saying what my dream was out loud to those closest to me—was that even bravery?

Speak up for something you believe in.

The answer is yes. Speaking up for something you believe in, even if it’s just a laugh and a smile; holding your daughter’s arms, saying no with your eyes, writing about a story that hurts to tell, taking a class that terrifies you even though it doesn’t seem difficult to anyone else—this is bravery.

Write, tell the story of your life.

Thank you for reading and writing,

Sarah

 

Making Money as a Creative Entrepreneur: How I Make Money, Where I Spend My Time, and What I’ve Learned From Launching My Own Ventures

Posted on by Sarah K Peck

When I was four weeks old, my mother and father took our then-family-of-four from Germany to Idaho Falls, little baby and tiny toddler in tow. We were standing around in the living room, as my mother recalls (to be be fair, I can’t recall and I certainly wasn’t standing—more likely drooling), talking about the insane temperatures sweeping in. My grandfather looked out the window at the temperature: it was minus 30 degrees Fahrenheit. Indoors, the heater warmed the house to 70 degrees.

“That’s a temperature differential of 100 degrees on either side of that glass pane,” my grandfather remarked, tall and lanky, white hair puffing out of each side of his head.

“That’s pretty impressive,” he chuckled.

Across the states, temperatures have been dropping and reeling – with 40-degree changes in mere hours as cold fronts sweep down invisible air channels and smother cities with their frozen molecules.

As a small-business entrepreneur, these temperature swings are analogous to the feast-and-famine cycle that can be all too familiar when you’re getting your business off the ground and becoming friendly with the ideas of cash flow, budgets, expenses, projections, and launches.

Dealing with the volatile ups-and-downs of entrepreneurship: it’s a bit windy out there.

Some days and months are big days full of courses sold, booked with clients, resulting in high-cash-flow months. “I’ve made it!” You think, gleefully, unwilling to look at how much you’ve spent to generate that cash flow (and just how far it really goes—because if you knew that it would only last a couple of months, you’d be back on the streets selling again the next day).

Other months are buckle-down, negative-zero income periods where you spend what money you have on resources and materials that you need (labor, equipment, time, skills)—in order to invest in and make what you want. It doesn’t matter if you’re a brick-and-mortar shop owner, an online retailer, a consultant, or a freelancer—creating a life you love involves seeking and finding customers and clients, understanding the highs and lows of business, deciding what you need to spend money on now and what can wait, and—for better or worse—’making it work.’

“Make it work!” — Tim Gunn.

So how DO you make your money as a creative entrepreneur?

What does it take to branch out and start your own side hustle, business, or creative endeavor? As a long-time “side-hustler” who started both a consulting practice and more recently an online teaching business, I’ve been invited to participate in a “blog tour” of people writing about their reflections on life as an entrepreneur.

While I still stumble over the words “entrepreneur” and “founder,” I’ve started a number of projects that have turned into profits. This month, as part of the Laser Launch Blog Party, Halley at Evolve-Succeed asked me to contribute to a collection of stories from small-business owners with all my tips for making your first and second year as a business owner fun and profitable. This post is part of a collection of essays with reflections, wisdom, and lessons from the journey it takes to become an entrepreneur.  (If you’re curious about the rest of the collection, check out the footnotes at the end of the post to see more.)

Here’s a behind-the-scenes look at what I’ve learned so far about “making it” as a creative entrepreneur. Some of the questions people ask me all the time include:

  • How are you making your money right now as a creative entrepreneur?

(Right to the point: they want to know where the money is — and I don’t blame them! Things in life cost money.)

  • What were some of the biggest surprises about starting your own business?

(Oh yes, there were plenty).

And often longingly:

  • I wish I could do whatever I wanted—do you get to just sit around in your pajamas? 

(Hah! I wish. Nope, that’s not my life right now). 

I wish I could say the last one were true — except I love learning and creating far too much to sit around all the time. In addition, the job of finding, getting, and retaining customers is a full-time job, so while I might write early in the morning in my pajamas and preferentially wear yoga pants during the day, I don’t just sit in my pajamas at home all day (and we don’t have a TV at home, either).

A quick disclaimer: I don’t have the magic recipe for everyone, but I do have a few nuggets of wisdom from learning and making mistakes along the way. Take what you will and enjoy.

Getting started (money-wise) as a creative entrepreneur:

As I shared with Brazen last month, these are the big 3 things you need to make it as a creative entrepreneur:

  • First: reduce your costs.
  • Second, save a bit of runway (emergency savings), and
  • Third, start with a side hustle to test your ideas.

People often think you need a big plan, a giant 30-point strategic framework, or have it all figured out to get going. The reality (in my opinion), is that you start small, test and iterate, and get smart about not spending too much money where you don’t need to.

First, reduce your costs — live on the cheap:

Live minimally. Gain freedom from your job by not needing the paycheck. The more expensive your lifestyle, the riskier it is to jump to something new and uncertain that could have a potentially low income at start. The more you can reduce your overhead, the less risky it is to make that jump.

“The more expensive your lifestyle, the riskier it is to jump to something new and uncertain that could have a potentially low income at the start.”

If you want to start something new or break out of a dead-end job, follow the path of the Ramen-eating hackers who live cheaply. If you live an elaborate lifestyle, you may burn through your paychecks. See how much you can cut.

Make it a game. Buy a $75 sewing machine and give up buying clothes for a year (which is something I did—and now I don’t buy new clothes very often, if ever). Learn from the family in San Francisco that lives with no trash. Eat on the cheap. Give up restaurants and alcohol for a year, or even a few months. Track all your purchases and decide whether that night out with friends or new pair of shoes is more valuable to you than your freedom.

The nomadic entrepreneurs who live around the world and work from anywhere are often working in places where the cost of living is low. They’re not somehow richer than everyone else; instead, they’ve often worked the airline systems to get thousands of frequent flyer miles and travel on the cheap. The life they’ve built is incredibly inexpensive, making the need for a giant business (and lots of possessions) unnecessary. My fiancé and I talk about and analyze ways to live with less—figuring out what we truly “need” and what makes us happiest, often discovering that things are not synonymous with happiness. The more I interview and meet people as well, the more I realize that the happiest people don’t “have it all”—they have what they want, and skip the rest.

Sound like too much to give up? Consider how much you want to leave your job or chase your business idea. What’s it worth to you? How much do you want to start this business? When you want it, you’ll make it happen.

Second, shore up your emergency savings for when you *will* have low-cash-flow months.

This is part two: save up a nest egg or a “freedom fund” while you’re on the job, if you can. Cobble together several different income streams (bartending, teaching, coaching, waitressing, and many other side hustles kept me in positive cash streams).

When I started my first job after school, I actually made less than the cost of my rent and loans. In order to make it work, I picked up two side jobs: teaching swim lessons on the weekends and tutoring high school students in the evenings after work by posting an advertisement on Craigslist as a geometry and algebra tutor. That extra $200 a week was my savings and food budget, and I was able to save a little bit each month—and eat. [tweetable hashtag=”@sarahkpeck #money #freedom http://dev.sarahkpeck.com/money”]To get started on your next project, create a freedom fund.[/tweetable]

After a year, I had saved $4,000 on the side from little side jobs. It was just the cushion I needed for the next step: several months where I used that same night and weekend time to concentrate on tweaking my side business endeavors. Soon I started making thousands of dollars on the side.

More recently, I left San Francisco to head to New York to start my next business adventures. To make it happen, I sold my car for $12,000 and had about the same amount in liquid cash savings that I was willing to use towards building my next set of projects. I also tested the projects I wanted to build in advance, demonstrating that people were willing to buy what I wanted to make—and then, not leaving until cash flow was positive and knowing that the buffer funding was there for the variant months of lower-than-expected income (or higher-than-expected costs).

In an ideal world, you’ll have about a 6-month buffer so you don’t work month-to-month, but in the real world, you do the best you can. Nearly every one I’ve talked to has said it takes longer than they expect to generate consistent income—so that cash savings helps during the buffer months when you’re making money—but not as much as you need. [tweetable hashtag=”@sarahkpeck #money #truth http://dev.sarahkpeck.com/money”]The less your life costs, the longer the money lasts.[/tweetable]

The lower your expenses, the longer you can stretch your savings. If every paycheck goes straight to paying your expenses, consider taking on a small side job to boost your income, even while building your project.

Third: build it as a side hustle, if you can.

Does it make more sense to start your business from scratch or build it as a side hustle?

I recommend that everyone have a side hustle. It’s called moonlighting, and it’s a great way to test whether something you want to do is feasible. For some it’s a paper route or a nail salon job; for others, it’s taking care of elderly on the weekends, for me, it was teaching swim lessons and tutoring high school kids. It’s a great space to make a little side money, keep your options open, and develop your skills in a particular area when you’re thinking of changing careers.

[tweetable hashtag=”@sarahkpeck http://dev.sarahkpeck.com/money”] The best time to try out your new project is now.[/tweetable]

Test the market viability by seeing if there’s any traction for your ideas, and tweak each iteration a bit to improve the offering. Perhaps you want to start a side culinary and health business. Set up evening showcases on the weekends for friends and family and let people know you’re doing a cooking class at a discount to raise awareness. Pitch your services to local vendors. Offer to teach at a high school. Spread the word about private lessons.

After a couple of months, reevaluate and see if you’ve made a profit. Tweak your project to build something people want that you also enjoy doing. If you need to, stay home and do things no one else is doing to make it work.

How do you know it’s time to finally take the leap?

There are times when you need to make the leap without a nest egg, without changing your costs, and without a plan. This happens, and people make it work. Sometimes the intensity of the jump forces laser-like clarity and an immediate reduction in expenses. But [tweetable hashtag=”@sarahkpeck http://dev.sarahkpeck.com/money”]if your goal is to set out on your own by next summer, start building your business and reducing your overhead right now.[/tweetable]

Most folks running their own businesses and building the life of their dreams are always in the process of doing that — running and building. These are active verbs, which take time, energy and innovation. It’s not about pulling all-nighters or creating an endless stream of energy; it’s about being smart about building something a little bit at a time.

People who are working on new projects or problems aren’t immune to risk. But they’ve mitigated potential risks by using strategic tools, building up their savings, creating clever cost-saving lifestyles and forming plans to tweak their systems to get what they want.

Leave your job when you need more space in your business or venture and when you have a few leads. I knew it was time to head out on my own after I made almost half of my full-time income on the side—I decided to trust that if I put my day-time energy into my side-hustle, that I’d be able to make up the difference. I also kept trying to get my expenses down to make it easier to make the transition.

If you can save a little, cut your costs, and test your ideas on the side, you’ll be excited about what’s ahead because you’ll have already planned for the risks and confirmed that project has the potential for success.

How I started teaching online and in-person:

I’ve always loved teaching and coaching—from one-on-one tutoring in high school to assistant teaching in graduate school. After I left school, I kept teaching by signing up for workshops and events and volunteering my time to run events.

I started teaching on the side—in the evenings and on weekends—by putting up an advertising on Craigslist as a tutor, by pitching conferences and workshops as a workshop leader, by running lunchtime events at my company, and by reaching out to places like General Assembly, Skillshare, and Udemy to work with them. As I built both my teaching experience and reputation over several years, I was able to test my curriculum, build ideas, practice presenting, and later teach more through my own website.

What if you have savings and a side hustle, but you like your job? When did you know it was the right time to quit your job?

I liked what I did in my day job—I got to manage the communications and work on our marketing efforts at a 200-person architecture firm. It had it’s own challenges and entrepreneurial endeavors—we created a new blog, redesigned a website, and launched a journal from scratch, and I got to work with some of the most respected names in landscape architectural design. It was intense, demanding, and rigorous. 

Yet I knew I needed to leave when I got too tired I couldn’t see straight, and when enough people were asking me for what I had—and I couldn’t answer their responses quickly enough during my night hours.

(It was also convenient that my then-boyfriend and I decided that living in the same city might be nicer that cross-country dating, so the universe conspired to get me to head out to New York. Life tells you to move and change, if you’ll listen to the call). 

Financially, I knew it was the right time to work for myself when I was able to draw clients, fill up my classes on a regular basis, and when I wanted to chase the next challenge in front of me.

What do you do now as your business—how do you make money?

Ahh yes, the money question. (I suppose I thought I could get away with not answering this!)

I do three things: I run a teaching and media company (SKP Media), I consult, and I coach. From time to time I take on additional creative and collaborative projects as well—depending on what needs to be made in the world, how much time I have, and how exciting (read: “Hell Yes!”) the project is and the people are.

SKP Media is the bulk of my current time and energy. It’s where I teach writing workshops, content strategy workshops, and my newest course—Grace and Gratitude, a two-week course on cultivating kindness and gratitude in your life. We have sold-out (and over-sold) each of the courses, and during teaching months I spend a fair amount of time interacting with participants, reading and grading, running the program, and researching new examples to share with the crew.

This is where I spend about half my time, and it brings in about half of my yearly business income. With this business income, I invest in teaching equipment, the fees and hosting charges for each of the platforms I use (in addition to processing fees), pay taxes, hire a teaching assistant, and collaborate with a number of other freelancers (like proofreaders, web designers, and graphic designers)—who help get everything up and running. It’s important to note—business revenue is not the same as income, by any means. If my business is making $60,000, I might only be paying myself $30,000 depending on the variables of expenses. So reducing your expenses and living costs is a great way to help in the early stages of building.

In addition, I consult from time to time with clients who are interested in publishing, writing, content development, and social media movements—my typical clients are people interested in developing their own thought leadership platforms, need help running a multiple-month PR campaign, or want help understanding and developing their social media and content strategy.

I also take on a select number of coaching clients if there’s space in the schedule, but I’ve been keeping this part of my business quite small as I ramp up the teaching and media company, which is taking up the majority of my time at the moment.

It should also be noted that not all time is spent on activities that make money directly—writing, for example (such as this post) isn’t something that necessarily generates a lead or a sale directly, but takes a fair amount of time. Learning how to balance business-generating activities with other activities that don’t directly generate income (writing, social media posting, meeting people at conferences)—is a balancing act, and one that’s been subject to a lot of finessing.

What else do you spend your time on?

The above strategies for how I earn my income and spend my time add up to about 60-70% of my time—but I spend a fair amount of time writing, as well (as much as 30-40% of my time, if I’m lucky).

I write about 100,000 words on this blog and my essays annually, and I write an additional 30-40,000 words for each of the various program platforms I create as well, which doesn’t include the amount of writing that’s left on the cutting room floor when I go back to edit and revise.

Each morning I get up early and write, for as much time as I have time in my schedule. (Some days are booked solid with client and teaching work, so my writing window is from 7-8:30AM before my day gets off to a roaring start). Other days are luxurious when I spent 7AM—11AM writing, before getting in to begin my work. I still have a habit of writing on Friday evenings and Saturdays, as those times are “me” times that are often undisturbed by regular work calls.

There are other parts of my life that take up significant portions of time — sleeping, eating, meeting with people face to face, yoga teacher training, traveling — but this list is focused on what I do in my business life.

What about you? Do you have any other questions about making money as a creative entrepreneur?

What have you done that’s worked? Do you have any advice for small-and medium sized business owners that would be helpful?

Leave a note in the comments! 

For more from this series on entrepreneurship, small-business success, and business wisdom, check out the posts going live this month over at Evolve and Succeed. 

 

 

What’s one big thing you can do to improve your business and your life?

Posted on by Sarah K Peck

“Writing doesn’t just communicate ideas; it generates them. If you’re bad at writing and don’t like to do it, you’ll miss out on most of the ideas writing would have generated.” -Paul Graham

Kevin Kelly, founder of Wired magazine, wrote that “the new economy is about communication, deep and wide… Communication is the foundation of society, of our culture, of our humanity, of our individual identity, and of all economic systems.”

To put it simply, you can’t afford not to communicate well.

This Winter, people are heading back to college or taking night classes–all in the name of upping their game, learning new skills, and taking steps to create the life of their dreams.

It’s not always easy. It takes some hustle.

Across all industries, the best way to improve your business (and personal) life is to improve your ability to tell great stories. I teach the Writer’s Workshop specifically because I want people to learn how to improve their creative, storytelling, persuasion, and messaging skills. It’s a power-packed course over four weeks that will give you enough content to affect the next year of your life (and beyond).

We start with imagination, visualization, and unlocking your creative sides. Then, for the left-brained among us, we’ll look at templates, maps, and tools for making essay writing (and blog posts) much easier.

Paul Graham emphasizes the importance of writing as a tool for accessing your own ideas — “If you’re bad at writing,” he says, “you’ll miss out on most of the ideas writing would have generated.”

Improve your career. Improve your relationships. Improve your mind.

“If you want to improve your life, improve your ability to articulate what you think. There’s power in being able to tell your story. It’s the difference between being heard, and being ignored.”

This is the last week to sign up for the Writer’s Workshop–and while all the early bird registration spots have been snagged, there are still a few spaces left in regular enrollment. 

If you want to make positive change in your life but feel stuck, join this course. Invest in yourself–and your growth. You won’t regret it.

Questions? Check out all the details. dev.sarahkpeck.com/writers-workshop

Ready to sign up? Join here: dev.sarahkpeck.com/writers-workshop

Registration closes Friday, January 10th. Course begins Monday, January 13th.

PS: In case you missed it, I covered great ways to improve your writing (and common mistakes everyone makes in email communication) over on Fast Company this week. I also shared ten ways to improve your writing and editing skills with Think Traffic in September.

 

Are you itching and ready for change? So many beautiful ways to start the new year. Here are a few programs and classes I love.

Posted on by Sarah K Peck

I have a confession to make.

I signed up for three courses this January, and I’ve got so many notebooks and pens and pencils out that I’m doing geeky little dances around my apartment, although my apartment keeps getting messier and messier. Magazines, scissors, glue, crafts? Check. Class on financial awareness and making money as a creative entrepreneur? Check, check. Advancing my skills in writing and storytelling by taking more writing classes? Absolutely.

If you’re itching for growth and change like I am, the new year is always a beautiful time to try out new classes, habits, and ideas. I find I work best in community with other folks, and with a regular routine or schedule–so this month of January, I’m setting time aside to do more creative writing and crafts. But what will you do? What are you hoping to work on this year? What changes have you been itching to make in your life?

Earlier I posted great gifts for the Holiday, and as an addendum, here are several more programs that might be exactly what you need this January. (Obviously I want you to sign up for both the Writer’s Workshop and the Content Strategy course, but your needs and finances are diverse, so pick and choose what’s right for you).

Here’s a list of books, ideas, courses, and free self-guided programs to help kick off the new year.

Master Classes + Masterminds:

  • RevolutionU with Good Life Project and Jonathan Fields. A band of visionaries and creatives join together in an intensive 8-week mastermind with the one and only Jonathan Fields. Jonathan has been a voice of strength and courage and I’m constantly learning from him. I’ll admit, I’m tempted.
  • Jenny Blake’s Build-Your-Business Bootcamp. Itching to get moving on your creative projects and make your business, well, make sense? Jenny has been an instrumental friend and coach–I’ve often called on her to work through ideas, but now instead of one-off coaching, she offers this powerful class.
  • Weekend in the Woods: Yoga & Writing Retreat with my friend Dave Ursillo in Rhode Island. January 17-19, limited spaces left.
  • The Writer’s Workshop and Content Strategy for Thought Leaders. If improving your communication is something you want to focus on this year, sign up for the January 13th and February 17th courses. Since so much of our world (read: the internet) exists in written form, improving your writing chops helps you in every area of your life. Sign up before January 10th to join me in the first workshop.

Business + Creative Courses:

  • Willo’s Harvest & Thrive modules for Creative Entrepreneurs: I signed up for three of the modules and I can’t wait to learn from this lady. Clarifying your vision, creating structure and focus, and thriving financially and the heart of this creative endeavor. ($49 per module).
  • Hannah Marcotti’s Spirits of Joy January Course: (Begins January 2).I’m enrolled in this and you can follow some of my progress on my Instagram feed if you want a peek into what’s happening. $29.
  • Alexandra Franzen’s I Heart Email Course: This lady speaks my language. We write every day in email, thousands of words per day, and it could be so much better. The course runs at your own choice of donation amount (honor system). I’m so looking forward to this.
  • Jeff Goin’s 500-words writing challenge: Want to write 500 words a day? Join in with writer Jeff as he and his community write 500 words a day. (Sign up on his blog and leave a comment
  • Leo Babauta’s Sea Change Program: A monthly membership designed to help you implement and stick to changes in your life. The subscription is $10 a month and you are not obligated to stay for the full year.
  • Seth Godin’s SkillShare Master Marketing Class: Opens January 15th. (This is an affiliate link, which means I get $10 if you sign up–so I can take more classes, tell you about them, and generally make the world better. Things that are good. Thank you!)
  • Tara Gentile’s KickStart Labs: a place for entrepreneurs and small-business owners to feel less alone. Twice-monthly calls and a community of success-focused and vision-driven microbusiness owners just like you.

Athletic courses, coaching, and challenges: 

  • Amber Zuckswert’s EPIC Self 3-week online challenge. I worked with this lady in Bali, and she’s a wonderful yoga and pilates instructor. Full of wisdom and motivation, her 3-week pass is an absolute steal. $150 for downloadable DVD’s, bonus coaching sessions, and healthy recipes.
  • A Shrink Session with Erin Stutland in New York City (digital classes available). I’ve heard nothing but rave reviews about this lady. Blends workouts with positive affirmations. Mind-changing. I love movement, so yes, I’m trying one of these this year.

Books + Self-Guided Programs:

  • Your Best Year Yet: A 2014 Creative Calendar from Andrea Genevieve and Krystle Lilliestierna. Featuring 12 interviews with entrepreneurial women (yours truly is in the guide!), the calendar breaks down marketing, business strategy, and steps to take throughout the year in conjunction with the calendar.
  • The Artists Way. Pick up a copy of Julia Cameron’s The Artist’s Way and write 750 words each day and rediscover your creative self. It’s a 12-week self-guided program. (I’m doing it with a few friends from January to March. So excited!)
  • Pam Slim’s latest book, Body of Work. I picked it up and I think that it is her best writing to date. It’s not always easy to describe what your threads are, but it’s a phenomenal set of exercises that help you see your life as a complete body of work–filled with various projects and drives–and less about a singular definition or job. It’s also a huge relief, because you don’t need to nail one job or one description; it’s not about arriving.

A note: pick one and start small.

In order to make change in your life–particularly if you want different outcomes, you have to do something different. Change is hard. It’s really difficult to do new things and to make time, space, and be accountable for the changes you want to make. Pick only one of the things above if it really and truly aligns with your goals. Make wiggle room for growth and change.

In my experience, the most successful things I do start small and happen gradually. They also happen in community–where people can nudge me if I drop off and encourage me to get back on track. There are some things I’m more successful at self-guiding and other things I need lots of accountability for. People, schedules, and finances are great ways to encourage accountability. This is one of the reasons why I signed up for Yoga Teacher Training–to have a program, schedule, and giant financial commitment that would encourage me to do what I wanted to do.

And a quick note on finances:

PS: If you’re short on cash or chasing financial freedom, you don’t have to do any of these things. An $8 notebook and your own brain will serve you just fine. Email someone and ask if you can do a creative swap to join their course. Sign up for 750 Words and start your own January writing challenge.

The benefit of financial investment comes from supporting the work of people you love (one of the reasons why I sign up for so many things), joining a community (which helps you stay accountable), and putting your money where you want your heart to be (also an accountability move). But if you can’t afford it right now, be honest with yourself, too. I support conscious consumerism.

Do you know any great programs that should be shared?

Link it up in the comments and I’ll edit the post to add it!

What are you doing to make this your year?

The masks we wear–how we hide who we are.

Posted on by Sarah K Peck

We all wear masks from time to time: in our words, our habits, and our practices. We have an arsenal of crutches and shortcuts that slowly but surely hide who we are. They are things that prop us up and help us hide. We hide from our feelings and our desires. We hide from who we might become.

We drink coffee as a mask for how tired we are, or to replace what is really a lack of motivation for a certain project we’re involved in.

It masks how tired you are of caring for a newborn infant, or how miserable your boss’s cutting remarks make you.

The alcohol that you drink at night masks the fear and the stress feel from not having control during your day. Perhaps it helps to cover up the loneliness of your cubicle or help you get  through another night.

We project false smiles of protection to hide our fears, to be desirable. We wear high heels and new clothes and carry certain bags and advertisements to show a sense of self, a projection, an idea. We use extroversion to be well liked. We chase busy to mask our fear of not leaving an impact.

We cover a lot of things up. Scars we carry, stories we hold, work we’re afraid of doing.

Our selves, deep inside.

It’s not always bad to have a mask…

It’s not terrible to have masks, but they can’t be our only way of dealing with the world. If we spend the entire time warding off the world and hiding from ourselves, we’ll miss the best parts. By hiding from the world, we hide ourselves, and we lose a piece of our souls.

Many of us have lost touch with ourselves, our souls, with the tender, tired, scared part of itself.

Here’s the catch…

Releasing a mask requires feeling. It requires having a real, honest, scary, less-than-desirable feeling. Letting go of your mask means you might need to say,

By golly, I’m tired.

And no, I don’t want to do this.

Or, I’m scared. I’m scared of messing up. I’m scared of doing a bad job. I’m worried that I won’t be liked. I’m worried that I might try and I won’t be good at it.

Letting the barrier down requires Guts. Honesty. Softness.

Looking at the impulse before we rush to snatch a cover, and breathing in recognition:

Your feelings are clues.

These feelings inside? They aren’t enemies. They are clues. Feelings are way points in an uncertain world, direction markers that guide us back into the brilliance of ourselves, if we’ll allow it. The trouble is it can be uncomfortable and downright painful. Feelings you haven’t had in years might surface to remind you of areas of internal work you still have to do.

And your masks were protection, once.

The masks aren’t all bad. Sometimes pulling down the mask and showing your face requires gentleness and slowness. Your mask might have served you at some point. A therapist in my yoga training reminded me that these coping mechanisms shouldn’t always be disarmed quickly. Children of abuse who learned how to harden and deaden their senses built masks in order to survive those times. These mechanisms and masks were useful–they helped you survive. They got you here. They protected. Unlocking them too quickly without new ways of being can also be damaging.

But at some point, perhaps you might notice you’re still wearing one.

What masks are you wearing?

What masks do you carry?

What do you hide?

Can you lower it for a bit?

With love,

sarah signature

 

 

Looking for a place of love and kindness? Join our upcoming Grace & Gratitude micro-workshop, a two-week journey to cultivate grace and gratitude in your life. Two weeks of daily stories and exercises designed to bring light, love, and joy into your life–one photograph, project, and quote at a time. Sign up here (or give as a gift this holiday). We begin December 1. 

Are you making these email mistakes? Here’s how to fix them.

Posted on by Sarah K Peck

Chess in Brooklyn

A few weeks ago I met up with a good friend of mine over wine and dinner and we got to talking about email–the number one form of communication we all use, and the fact that so many of us could do it a lot better. If you use email or any other digital medium, chances are you’re writing far more than you think you are–and your writing is what represents you.

Email is writing, plain and simple, and it often gets us into trouble.

Amber and I chatted about email, and what mistakes people often make, and how to fix those mistakes through better writing (and strategic thinking) to improve your professional (and personal) life. She was fascinated with the writer’s workshop, so over the course of a delicious glass of wine (or perhaps two), I shared with her nice ways that people often make mistakes in email. (To see the original essay, check out the Fast Company article featured earlier this Fall):

Here are nine common mistakes you might be making:

1. Sending emails only when you need something.

The best time to build any relationship is before you need something, not waiting until the moment you need something. A friend of mine gets into the habit of sending five thoughtful emails each Sunday night to check in with people who he likes, admires, or thinks of. An email might look like,

Hey, saw some great news about you—just wanted to say congratulations! I love watching what you’re up to through my various news feeds, and I wanted to send a note to say how much I hope you’re doing well.

It’s a great way to remember to reach out to folks you want to be in touch with, and an actionable way of practicing gratitude.

2. Forgetting that there’s a person on the other side of your email.

Just as you wouldn’t walk into a friend’s house for dinner and bark out a command, often those little niceties in the intro and end of a message can go a long way. Social cues aren’t dated constructs; they’re valuable warm-up phrases in communication. Start by saying hi, comment on someone’s latest achievements, and wish the other person well.

Hey stranger! It’s been a long time. If Facebook’s telling me the scoop, it looks like you had an eventful Spring…congrats on all of your successes!

3. Using the first person too much.

Many emails–and essays–are written exclusively in first person. Shift the focus to the recipient and consider what they want, need, or would like to hear. After writing an email, scan it quickly for how many times you use the word “I.” See if you can edit some of them out.

For example: “I’m teaching a new writer’s workshop this Spring, and I want help sharing the program. I think you’d be interested in it” (all “I” statements) can be turned into:

Hey, Leslie. A while back we chatted about ways to improve your writing skills–I wanted to reach out about this writing workshop for creatives that’s just launched. I thought you might enjoy taking a look. Let me know if this is what you were looking for.

4. Sending the email at the wrong time.

Just because you’ve written it now doesn’t mean it needs to be sent at this exact moment. Delaying the send is one of the most powerful and underutilized tools of emailing.

Evaluate whether or not the message is urgent and needs to be replied to immediately. If you’re cleaning up your inbox during your scheduled time, fire off the messages that are urgent and consider sending messages in the morning.

Scheduling emails to be sent in 24 or 48 hours gives you (and your clients) space to breathe between nonurgent projects, and it also sets up a rhythm of communication whereby your client no longer expects you to reply instantaneously. The more structure and parameter you give to the form of your messaging, the easier it is for the client to learn what to expect. You can either train someone to expect instantaneous answers at all times, or to learn the rhythm that’s best for you and your business.

Then, in the case of an emergency, if the client emails and you need to solve the problem straight away, you can send a quick message late in the evening or on a weekend. In this scenario, you become the hero to your client.

5. Sending to too many people.

More recipients in the “To” field does not mean that you’ll necessarily get more answers. In the age of digital marketing, people who blast messages in broadcast form without understanding who is in the “to” line can erode their chances of a message being opened. A perfect email is one that’s sent to exactly who it needs to go to, with a specified desired outcome.

The more specific you can be about who you ask, the better. Asking everyone in your network is bound to get you a bunch of silence in our overconnected world, or unsubscribes and un-follows across your various platforms. It’s better to ask three people who are very well equipped to answer your query than 15 people who aren’t interested at all.

The more specific you can get about who should be receiving the message, the better. One direct ask that results in a yes is better than asking 50 people who don’t respond (and spamming their inboxes).

6. Knowing nothing about the person receiving your email.

Do your homework on the recipient. One great tool to glean fast information about who you’re talking to is Rapportive, a sidebar that lets you see the latest public posts (and a picture) of the person you’re communicating to.

7. Forgetting to send updates or interim messages.

If you’re waiting for an important message from someone, the time spent waiting for a delivery can seem interminable. If there’s a long delay in sending an item that’s highly anticipated or expected, or you’ve experienced a few hiccups–send a one-liner email to update your receiver on the status of the project. You’ll know that you need to send a quick note when you start to get anxious about not delivering or they seem to be a bit flippant.

Sample copy:

Hey, Sarah. Just wanted to send a quick update about the delivery of our proposal. We’re set to get you something by next Friday, but we might be a few days early. Talk to you next week! Let me know if you have any questions in the meantime.
Hey, Sarah. I know we touched base last month and I’ve been far too slow in getting back to you. I’m still working through the pile on my plate, but I should have something in the next 2-3 weeks. Didn’t want to keep you guessing! Talk soon,

8. Making messages too long.

Depending on the nature of the message, emails can vary from a few words to thousands of words. The longer the email, the less likely that someone will read the entire thing. Long emails generally mean that a larger strategy, framework, or document might be in order. Some companies shift to using four-sentence emails and linking to longer pieces of work through Google Documents, Asana, or Basecamp (or other project management software).

9. Using email exclusively.

Efficiency does not necessarily mean one single system. Often, redundancy in communication can be extremely helpful, as each tool (video, chat, email, Skype) adds a layer of human nuance back into the correspondence that’s happening. Laura Roeder’s digital marketing team is distributed across multiple countries, and in order to stay in touch (and in concert with each other), they focus on “over-communication,” through the use of multiple tools at once.

Now: Four ways to focus on writing better emails:

  • Tell sticky stories. Everything makes more sense with an illustration. Highlight and example, illustrate an ideal customer avatar, or tell a specific instance of a problem you had. Setting the context and the stage (that seems obvious to you, the writer), makes it easier for people to understand the pain point, the context, and the reason why you’re writing. When people can see your story–who you are, where you come from, why you’re doing what you’re doing–it’s easier for them to become a part of it.
  • Use the four-sentence, one-link rule: Keep your email to under four sentences (or five!). Focus on the pain point or problem you’re solving. Limit yourself to only one link. If you have to, make that link a document.
  • Be responsive and reflective: Observe how others communicate and adapt your style to meet them midway. Customize your communication by mirroring the style of a received message. Does someone send short messages with formal addresses? Respond in style.
  • Bookmark emails that you love with Evernote. Use the vast number of emails in front of you (and in your inbox) as clues to great messaging. Watch what emails you open first and are most excited about. Create a few folders in your mailbox system for great introductions, sample short messages, and thank-you notes that you like. Keep these for future use if you’re ever in a bind. In any art, there’s no need to reinvent the wheel–and paying attention to great writers (and what we personally enjoy) is a great way to get started.

Email is our number one form of communication, which means that everyone is a writer. The most powerful thing you can do in both your personal and business life is learn how to write well and tell great stories. Messages that persuade, content that converts, and language that inspires action are critical for getting what you want.

What do you do? What hacks do you have to make email better (and more bearable) for everyone?

Step Out Of Your Comfort Zone: Why We Should Strive to Die Empty by Todd Henry

Posted on by Sarah K Peck

SWIM OUT TO IT

The cold water shocked my arms and sent a panic message from my limbs to my brain–and my heart.

I was set to make a big swim–a 1.5 mile arc from San Francisco’s Alcatraz Island to Ghirardelli Square, the famed Alcatraz swim. The thing is, I said I would do it naked as part of a bet. It was time to fulfill my end of the bargain.

Sliding off a boat wearing nothing and splashing into sub-sixty degree water was anything but comfortable. The shock of the cold water screamed against my skin, every neuron firing a warning sign in my brain telling me to stop. Swimming naked from Alcatraz was not a good idea. It wasn’t safe, it wasn’t easy, and it certainly wasn’t comfortable.

Pushing past your boundaries into scary, new, difficult–and certainly uncomfortable–places is one of the key rules to unleashing your potential.

I’m inside of another book this week, reading the last pages of Todd Henry’s latest book, Die Empty: Unleash Your Best Work Every Day. The book is a minefield for great ideas on building a life (and body of work) that you’re proud of. From shaping the decisions you make (and recognizing that decisions are powerful, albeit painful), to understanding why mediocrity is so rampant, to listening to your emotions and jealousy as information on areas to improve–it’s taken me a long time to read this book because each of the ideas is sifting and settling in my mind as I try to incorporate them into my life.

What does it take to get uncomfortable?

“To make a valuable contribution, you have to get uncomfortable and embrace lifelong growth and skill development.” –Todd Henry, Die Empty.

You don’t need to strip off all your clothes and jump into a freezing body of murky water to get uncomfortable–although doing so certainly helped a tribe of friends and family pull together $32,398 for charity: water. In your own life, however, getting uncomfortable is critical for growth. For stretching, building, clarifying, and growing.

In “Step Out of Your Comfort Zone,” Todd looks at what he calls “dark rooms” that we like to avoid–places its easier not to go into, because we feel safer outside.

We protect ourselves in the following ways:

  • We’re afraid of harm — and we take big steps to stay out of harm’s way, but then inadvertently miss all of the good stuff of life
  • We protect our identity — we want to “live with the illusion of invulnerability” instead of ever risking failure.
  • We love stability — and “the more there is to protect, the less people are willing to try new things.” We risk losing out on all of the future good by holding on too tightly to what’s around us. (This is why good is often the enemy of the great).
  • Our ego wants control — and so even when we’ve made poor choices, we want to stand by our ego and our decision for fear of being wrong.

Why should we bother getting uncomfortable? Because growth is messy and uncomfortable.

“Growth is painful, messy, and very uncomfortable, and occurs only when we are willing to stretch ourselves in order to accept new challenges.” — Todd Henry.

Back in the open water, the salty cold bay water bit into my mind and the chill seared my body in places that were normally protected by fabric. I was crazy to be doing this, wasn’t I?

I pushed my arms the way I’d trained for decades, and stroked to the edge of the island. I touched it, standing, nude, shivering in the early morning fog. I splashed quickly back in the water and put my face down. Great stories aren’t made sitting on the sidelines, or curling up on the couch.

It was time to swim.

The hidden power of doing interviews (and how to get better at them).

Posted on by Sarah K Peck

New York Building Fronts

I used to hate interviews. I stammered, I inserted words such as “like” and “um” a whole bunch, and my voice pitched up at the end of nearly every sentence.

I sounded exactly like what I was—a young 20-something female with insecurity about my ideas.

Then I started listening to the interviews and analyzing them. I paid attention to everything—from the sound of my voice, to the way it pitched up, to my breathing, looking at the construction of sentences, and trying to understand the moments when it felt like I got insecure versus when I was the strongest and most confident.

Each time, I focused on something I could improve. My voice lowered, which made me sound more confident and also feel more confident.  I slowed down. I added more breath, which built calm. I layered back in some room to giggle and rush through my words, because when I get excited I speed up—and I like that authenticity. It also occurred to me that I like doing interviews at a particular time of day—early afternoon, when I’m starting to feel very chatty and I want to talk to people. I started scheduling them for times that fit well with my brain schedule.

Getting better at interviews.

To get better at interviews, and presentations—the best way is to do them over and over again.

Grab a friend (or a video) and set yourself up with a mock interview. Chat for twenty minutes. Share your ideas. Let yourself ramble. Then, watch the tape. Ask for feedback. Where were you your best? What made you shine? What parts could improve? Work out each of the little stumbles until you feel comfortable with the sequence of changes.

Find out what makes you feel good. Set up a room, an environment, a location that you love. Maybe you scout out the person beforehand. Maybe you have your favorite cup of coffee–and your favorite glass of wine before hand. Maybe you need to warm-up to conversation with a trusted friend before you start.

Perhaps you write out ideas in advance so you have a cue sheet or you’ve done some advance thinking. I like to ask my interviewer for a general topic list and sample questions so I know what area(s) we’ll be chatting about. Sometimes I’ll write out an essay answer the night before to the questions–and while I won’t read it out loud the next day (it sounds terrible on tape, FYI), just the act of doing the thinking helps set me up for good stuff later.

Learn to love the process: self-reflection and being able to identify how to make changes is powerful.

Why I love interviews.

Now, somewhat surprisingly, I actually enjoy listening to the interviews I get to do.

Beyond the technical considerations and feedback, it becomes a place to test ideas and learn from the medium of voice. For some reason, the way I explain things out loud is different than in print—and so the spoken word becomes a place for me to learn more about my thoughts.

Listening to interviews is a chance to mine your mind for thoughts and ideas, and write out some of the ways you construct sentences, thoughts, and observations. You can pay attention to when you get excited, where you stumble, what you get frustrated or stumped by, and what comes easily to you.

A good interviewer will ask thought-provoking questions, and often I’ll stumble into a new area of ideas that I haven’t written about yet, yielding juicy content and rich ideas for future essays. I discovered that the ideas we unearthed were seeds waiting to be watered, new ideas to plant. I still love writing far more than I love interviews. I prefer to be alone, with my thoughts and ideas, sharing my brain through this pen-and-paper medium. When you read my posts and my books, you get my brain.

But interviews can be potent sources of discovery and idea generation.

This week, I was interviewed by Joel Zaslosfky over on the Value of Simple podcast. We talk about identity, how difficult it is to define yourself and what you do, the drawbacks of storytelling, and the power of addiction in both positive and negative terms. If you have a half an hour today, download it and take a listen and let me know what you think.