What Your Job Is Not

What is your job?

Or, more importantly, what is your job not?

One evening, late on a Friday night, I asked myself what I was accomplishing, and what I was achieving. Who am I working for? What’s the bigger picture? How am I making this happen? 

Sometimes, to figure out what to do, you have to make a “do not” list. A “Your job is NOT” list.

So, frustrated, I scratched a few reminders and notes down in my journal. What am I doing? I thought. What really needs to be done?

Here’s a few:

  • Your job is not checking email.
  • Your job is not (just) making other people happy. 
  • Your job is not to stay late.
  • Your job is not to be miserable.
  • Your job is not to make other people miserable.
  • Your job is not procrastinating. 
  • Your job is not acting in a way that goes against your beliefs.
  • Your job is not to be bored.
  • Your job is not your life.

What is your job? 

  • Your job is something you do.
  • Your job might help you to pay the bills.
  • Your job is a place to create great work. 
  • Your job is to learn.
  • Your job is to bring your unique and necessary skillset to particular projects.
  • Your job is to excel.
  • Your job is to innovate, improve, and generate.
  • Your job is to to make your boss look great.
  • Your job is to use your judgment wisely.
  • Your job is to be the best professional you can be, given your knowledge, expertise and judgment.
  • Your job is to be a great teammate. 
  • Your job is to make others’ work better. 
  • Your job is to grow.

Four Mantras All Writers Know And Love

I’m on a writing retreat with my younger sister and family this weekend, and we’re editing, writing, and working on several projects (from crochet to design to catching up on other unfinished ideas).

We were sitting by the ocean, bantering about writing and editing. She shared four “writing mantras,” from one of her favorite teachers, and we both realized that these are rules we live by in our own writing practice. I loved them and I thought I’d share.

If you can’t read well, you can’t write well. The most important thing you can do to be a better writer is read. I recently listed a years’ worth of my favorite books, and I’m already embedded in at least half a dozen new novels, historical accounts, and business books this month alone. Immersing yourself in good quality writing is the best teacher.

There is no good writing, there is only good re-writing. When I work with new writers, I often tell them to expect the first page to be “full of shit, with a few gems hidden in there somewhere.” It takes time, patience, and a whole bunch of red-lines to work with words on a page. It also takes the courage to put words down on paper without initial judgment or concern. Just do it, and let yourself write. Don’t let your judgment of yourself preclude you from starting in the first place. Trust that it can continue to get better with editing, time, and practice.

The goal is not complex words and simple ideas, but simple words and complex ideas. If you can’t explain it simply, you don’t understand it well enough. Writing does not need to be complicated, pretentious, confusing, or full of jargon. To me, writing is a process for building understanding for yourself, and others. For myself, I often copy notes, explore ideas, and re-work words on a page just to tango with an idea until it makes sense in my mind. If I can’t explain it to people, then I’m not well-versed enough in the concept. Writing is a tool for communication (externally) as well as understanding (internally). Often, much of my writing is just about my words, rants, ideas, and explorations–before any of it gets shared with anyone else.

What you take out is just as important as what you leave in. Getting to a clear, simple essay or point is not straightforward. Often, I have to write 5-6 pages just to get to a distillation of one great paragraph. It’s part of the process.

What are your writing dreams and goals? Are you upping the ante with your writing? I’ve recently received multiple messages from people who want to be writing more. My advice? Do it, and do it as often as possible. A little is a lot.

 

 

The expectation: achievement dance

“Achievement is rarely is in line with expectation; and if it is, dream bigger.”

Each time you cross the threshold and reach a goal; a goal set forth determinedly by your younger self, you may encounter both a sense of satisfaction and a sense of gnawing expectation for more, for greater. As your abilities expand and your potential grows, you’ll continue to leap-step your mind past your achievements, dreaming of the next idea and project long before you finish the current ones.

Take a moment to celebrate your current victories, and then push the envelope another turn and see what else you are capable of. Have fun.

Best of books 2011: For every entrepreneur and intra-praneur

“If you stop learning, you are obsolete.”

Entrepreneurs and intra-preneurs learn like crazy. (If you don’t know what an intra-preneur is, check out this list of business terms). An intra-preneur is changing the game in his or her current company by breaking the rules, building new programs, and becoming indispensible within their company. An entrepreneur is building something new (often with limited resources) within or beyond the current system: a new company, a new way of communicating, a new way to organize people or things and space.

They learn by testing, iterating, observation, and becoming a sponge for knowledge. We soak in knowledge about our given fields of expertise, and we expand our skillsets by learning about correlating fields that complement and reflect our given fields, and we strive to be better in the specific areas within and related to our business.

Last year I read a book a week, which worked (on average) although I didn’t always make it each week. (More often than not, I found time to read on planes…) Here’s my hit list for my favorites from the past year–a list of 50 of the best books I’ve read in the last year. If you only have time to read three, start with The Social Animal, The Essential Drucker, and (well, this is hard to pick only three) … Trust Agents. Those are the standouts for me this year.

Here are more than 50 great books for the next year, which include some of my all-time favorites from the past year. Consider this your “syllabus” for the next year, if you’re committed to learning and growing. In many cases, notes are included, categorized by my areas of interest.Please note: I’ve purchased, read, marked-up and loved each of these books, below, and they occupy space on my bookshelves near and dear to my heart. I’ve linked to them directly to Amazon–which gives me a bit of money for referring my favorites if you decide to buy it (but by no means enough to quit my day job!)–and I also review some of these books in depth on this blog, so you could skip straight to the summaries if you wanted to. Regardless, that’s the “behind the scenes” bits I have to tell you in my acts of curation.

If you know of some great ones I should check out, please leave a note in the comments. Enjoy!

“Learn like it’s your job, your passion, your food, and your fuel. Learning is a necessity. Crave it.”

Marketing & Advertising

  • Tested Advertising Methods, by Prentice Hall Business Classics. A primer on all things copywriting and advertising.
  • Positioning: The Battle For Your Mind, by Al Ries and Jack Trout. Considered the father of advertising and a guru of branding, marketing and product management, Trout brings together elements of psychology and user experience to show how to describe things to the people that matter to your business–your customers. It’s not how you understand what you do; it’s how well you explain it to others, in a way that stands out.
  • Oglivy on Advertising. One of the premier advertising and sales books of all times. Oglivy is a genius. “Ogilvy’s writing is captivating. His work, legendary. His ideas, timeless.” I’ve only begun to dig into the genius in this book, and fully expect to have it dog-eared, flagged, marked, highlighted, and re-read multiple times over.

Information, Communication, Curation & Media

  • Trust Agents, by Julien Smith and Chris Brogan. Destined to be a classic. How do people become online influencers? They do more than provide content: they establish valuable relationships, reputations, and utilize media to build trust relationships as leaders and agents in an increasingly interconnected, complex world.
  • Information Anxiety 1 and Information Anxiety 2, both by Richard Saul Wurman, founder of the TED Conferences and author of 80+ books. For excerpts, check out this article. Issue 1 is out of print,  but can be purchased used. Hat tip to Lauren Manning for pointing me to these books.

Design

  • In The Bubble: Designing in a Complex World. “We’re filling up the world with technology and devices, but we’ve lost sight of an important question: What is this stuff for? What value does it add to our lives?” This is the premise of John Thackara’s book. The book is all text and theory, about design but not visual in and of itself. Main thesis? That we’re regaining respect for the abilities that people have–by becoming increasingly aware of what technology still can’t do.
  • Bruce Mao: Massive Change. One of the most visually-stunning, eye-candy laden books about the new inventions and technologies affecting the human race. A collection of stimulating essays and questions about how the world operates–and what designers and planners alike are doing about it.
  • How to Think Like Great Graphic Designer, by Debbie Millman. A series of wonderful, thought-provoking, and deliciously accessible interviews with some of the 20th and 21st century’s leading thinkers and designers. Highlighted all over, particularly the interview with Milton Glaser.
  • Thinking with Type, Edition 2, by Ellen Lupton. One of my favorite books on typography, layout and style. Most font and style books don’t give enough visual examples labeled and annotated to truly teach; this book is a definitive overview and beautiful guide to using typography, layout, and white space in print (and web) design.
  • Information Architecture, by Christina Wodtke. The illustrations can be a bit kitchy at times, but the content and organization is great. A good overview of how information flow, diagramming, and understanding sequences chains is pertinent before starting major projects or designs.
  • The Visual Miscellaneum. One of my favorite books to pick up with countless illustrations, diagrams, and information–visualized. Understanding how to show the story of data, and make information meaningful, is an arduous task. This is a collection of hundreds of beautiful examples. No more designers’ block!

Business & Entrepreneurship

  • Start With Why, by Simon Sinek. A review of some of the most innovative, influential people and organizations in the world. Start by building a foundation and culture that answers “Why” before you ask “What” or “How.”
  • The Personal MBA, by Josh Kaufmann. A $15 book in exchange for a $150,000 education? Seems like a no-brainer. A relevant resource that I consult repeatedly. How to build value, what a USP is, how to work well by yourself and with others, and fundamentals of starting your own business.
  • The Accidental Entrepreneur, by Susan-Urquhart Brown. A shorter read, and less in-depth than Kaufmann’s book, but still filled with valuable information and great advice for anyone starting out. Covers fundamentals of marketing, creating a business plan, and traits of successful entrepreneurs.
  • ReWork, by Jason Fried and David Heinemeier Hansson. In an earlier post, “Thirteen outstanding business ideas from ReWork,” I cover the tips about the book in more detail. Read it. It’s short, straight-forward, and outstanding.
  • Enchantment
  • Change by Design, by Tim Brown of Ideo. Theories about design-thinking and innovation: how good ideas happen, and the processes and rigors behind developing great ideas.
  • End Malaria, edited by Michael Bungay Stanier. “62 Business thinkers pushing you to rethink the way you work.” Ignore the title, albeit good; it’s deceiving. This is a book of essays by some of the most brilliant across industries. Listen to them.

Management & Leadership

  • The Essential Drucker – The Best Sixty Years of Peter Drucker’s Essential Writings on Management. Considered the father of modern management, this book shifted how I think about the role of leadership and managing teams. Can’t put it down.
  • Confessions of a Public Speaker, by Scott Berkun. Funny as hell, and likeable. Sound advice through good stories.

Organization & Effectiveness

  • Getting Things Done, by David Allen. I don’t subscribe to all tactics GTD, but it did change how I thought about 2-minute tasks and the limitations of the human brain: we aren’t wired for as much as we think we are. Figure out how to override your shortcomings and really find systems that work.
  • Making Ideas Happen, by Scott Belksy and the founder of Behance. The system is different than GTD (focused on the action method), but another good way of re-configuring how you do your best work.
  • Life After College, by Jenny Blake. Crowd-sourced tips on being awesome, figuring shit out, and getting beyond the craziness of life in your early twenties. Check out the full-length review here, with references to Jenny’s super-human powers, wonder-woman outfits, and killer heels.
  • The Accidental Creative, by Todd Henry. Strategies for becoming a creative, even if you feel like you aren’t one. Don’t think you need this? Todd argues that we all are creatives now–it’s no longer enough just do do your job.
  • The Four-Hour Work Week, by Tim Ferriss. I was skeptical of this at first, given that the man spent 15+ years testing and tweaking strategies obsessively all in the name of being able to eventually work 4-hours per week; but if you want to learn how to game the system, watch a man who does it well. (I suppose my ire is more suited towards the wannabes that followed who promised lifestyle design success–without any of the core research to back it up.)
  • The Seven Habits of Highly Effective People, by Stephen Covey. Another mind-blowing organization and strategy book. My favorite premise is that the highest form of being is interdependence, and not independence or dependence. We need more thinking like this, particularly in our image-centric, ego-centric, independent entrepreneurial world. We definitely do not do any of it alone.

Psychology

  • How We Decide, by Jonah Lehrer. One of my favorite psychology writers of all time; constantly reveals how our brains work and what’s going on inside our strange heads.
  • Influence: The Psychology of Persuasion, by Robert Cialdini. “Influence is a science.” It’s not magic; and Cialdini outlines six principles for how people relate to each other, socially, and why tools like reciprocity, scarcity, and liking affect how we interact with each other. And it’s fun to read.
  • Made to Stick, Chip Heath and Dan Heath. All about making ideas sticky, and the psychology of how we remember things.
  • Predictably Irrational, by Dan Riley. The peculiarities of being human, and how and why we repeatedly behave weirdly.
  • The Elements of Persuasion, by Richard Maxwell and Robert Dickman. Master storytelling will get you further in persuading people – effectively getting them to do what you want. And in work and life, don’t you want to get what you want?
  • The Social Animal, by David Brooks. Possibly–actually–my favorite book out of this entire list. A story that reads like fiction, Brooks reveals thousands of interesting insights about the human condition, all through the lens of a pair of people growing up, falling in love, and growing apart (and together again) over time. The unconscious mind is phenomenal.
  • The Game: Penetrating the Secret Society of Pickup Artists, by Neil Strauss. I’m not sure if this is a true story or not, but as a woman living in a city, this certainly opened my eyes to the games being played all around us.
  • Traffic, by Tom Vanderbilt. The subtitle, “why we drive the way we do – and what that says about us,” tells us that it’s more about our quirks as humans than about the fact that we’ve gone and made entirely awful-yet-awesome transportation systems designed around 10,000 pound steel structures. Good read, but not mind-blowing. Full review here.

Inspiration & Motivation

  • Bird by Bird, by Anne Lamott. A book on writing and life, and all the zany-crazy-personality quirks in between. Fluttering between self-deprecation and frank honesty, Lamott tells the story of the difficulty of writing and getting out of our own way. Humorous at times and painful at others, I have owned this book for more than 10 years and refer to it readily whenever I experience my own writers’ block.
  • Swimming to Antarctica, by Lynne Cox, one of the greatest open-water swimmers there ever was.
  • Do The Work, by Stephen Pressfield. Also going to add in his other one, “The War Of Art” — both are brilliant ass-kickers to doing the work and actually getting out of your own way to do something.
  • The Flinch, by Julien Smith. How and why to lean into discomfort, pain, and discipline: it’s not about being comfortable. It’s about getting comfortable being uncomfortable, and doing the painful or scary things. Without flinching.

Money

  • The Millionaire Next Door, by Thomas Stanley and William Danko. Frank and reasonable sense about how ordinary-looking people with small-to-modest homes become millionaires by accumulation, not spending. A good reminder for me personally to worry less about “things” and “stuff” and focus on what matters (and what’s within my means).
  • Naked Economics, by Charles Wheelan. One of the first books that made economics make sense to me. Described the ins and outs of inflation, capital markets and finance to me. To be fair, I read this book for the first time a few years’ back and went back through it again this year, because it makes economics fascinating and interesting–and I got a bit out of the book the second time around, as well.
  • I Will Teach You To Be Rich, by Ramit Sethi. The full review, “$10 for a financial wizard” covers my thoughts in detail. Worth the read for it’s psychological understanding of how we actually behave around and with money, and the idiotic things we say we’ll do, but never actually end up doing.

All-Around Favorites

  • What I Talk About When I Talk About Running, by Haruki Murakami (and almost anything and everything by Haruki Murakami!). Essays from running, writing, and doing both over time. Beautiful.
  • Born to Run, by Christopher McDougall. Just don’t buy vibrams and start running half marathons straight away. Then you’re an idiot.
  • To Have and Have Not. Ernest Hemingway. Classic.
  • The World Without Us, by Alan Weisman. What would become of the world without humans? How would cities fall and crumble, how would the ecology of place change, what would rust and tumble?
  • Ender’s Game. Have read and re-read probably ten or more times.
  • The Kite Runner, by Khaled Hosseini. Depressing, by all means, but I stayed up until 5 AM just to finish this book.
  • Last Child In The Woods, by Richard Louv. Reviewed over here, and one of the reasons why I love my job(s).

Know of any more great books? Leave notes in the comments!

 

The 9-to-5 Doesn’t Always Make Sense. How I Work: Discipline. Differences. Structures. Boundaries. Freedom.

Sometimes my Grandpa says I work too hard. I try to tell him that my work is not the same as work used to be. I work late. I work early. I take breaks in the middle of the day.

He points to the clock. It’s 6’o’clock, he says, wobbling over his cane and tapping on the table where I’ve got my laptop opened. It’s time to stop working, he commands.

I agree, and I also completely disagree. I’ve just finished taking a half hour break to chat with friends and colleagues online–spirited discussions and meeting new people and reading and networking like a champ–and now I’ve got to get back into my grind and focus on the production, the creation that I do every day.

I live in a new world, perhaps, at least to my parents and grandparents. I work in bursts of creation, usually 90 minutes to 3 hours in length, inset by pauses for lengthy conversations, connectivity, explorations, learning, and movement. My days–my sometimes 16-hour days–begin with walks, meander through coffee with great thinkers, are sometimes propelled by spurs of insane connectivity in the middle of the day, outreaching and coordinating with editors and speakers and writers and clients–and then in between it all I nestle down for sessions of quiet solitude filled with reading, writing, creation, drawing. I shutter down each day from the internet, often hours at a time (forgive me, twitter, but I schedule you out at times to play along, but I’m a ghost; not really there as much as it might appear). During these shutter hours I focus, focus, driven by purpose and deadline, and mostly, discipline.

These structure and boundaries give parameters for freedom; space to think within the allotted lines, which inevitably bend and give way once I gallop and leap beyond them. Loose, dashed lines of constraints provide the discipline required for invincible creativity, and I thrive in the flexibility and structure provided by these bare-bone parameters. As Jonah Lehrer has written, one of the paradoxes of the human condition is that we are more creative with boundaries; our freedoms and productions tend to increase within constraints, to a certain degree.

The simple recipe of 9 to 5 has no resonance with me; many suggest that the 9 to 5 is antiquated, a thing of the past. I can neither sit still nor think for eight hours, let alone be in one place or with one task. Everything about that schedule is arbitrary–the start time, the end time, the things that we must produce within that set amount of time.  The only thing left is an antiquated system that we perpetuate because we don’t have the courage to think differently.

We have moved quickly, cleanly beyond an industrial age where outputs were set (“build 18 shoes, please, and send them down the conveyor belt”) a time when we knew exactly when our works’ work was done; beyond the infrastructure of the giant corporation, the relic of the 1950’s-2000’s, to today: today, we live in a world where information is ubiquitous and overwhelming, and being ‘done’ with work is never truly over. A world where information threatens to take over globally, yet somehow this collection of voices creates so much noise that it pulls us locally again, towards communities and coffee shops, to social circles that we can trust instead of constantly test (for being on top of information at all times takes far too much energy for the individual).  In all of this, creative and intellectual pursuits require exceptional discipline, or else these individuals can become swallowed by the banal of chasing information and products that yield no results.

The 9 to 5 schedule, too, strikes at the wrong hours of the day for my scheduling. For me, 9 am falls in the middle of my best hours, and 5 pm at the middle of my worst hours. In any given day, I probably only have 5 hours of ‘great’ work time, time when I’m focused on writing and complex problem solving; I regard these hours as fundamentally precious and push everything to the wayside during these times. I have time for lower-level thinking tasks (batch email sending, task responses, errands, etc) – and if I don’t match my energy levels to the projects’ needs, I’ll end the day frustrated, discouraged, and unsatisfied. Trying to write during the slump of a post-lunch warm afternoon is what I call awful.

And so, I have both a peculiar and wonderful schedule. I wake up early, sometimes really early. I write in the lonely morning hours, silent and still, peaking by 10am and entering the flurry of the working world–and my job–turning onto the networks for a while, answering calls as they come in. On a lucky day, I’ll close the office door, turn off the phones, and continue to write until 11 or noon. On a bad busy day, I’ll have meetings all morning, eroding the precious hours of productivity with talking. (I’ll amend that: the busy, coordination days are not my favorite, but they are what set the stage for later days of productivity and creation. It’s more likely than not that I need a balance of both, that one doesn’t exist without the other). Still, I take steps to arrange meetings only during times when my energy levels match the needs of collaborating with others. Knowing that I only have a few “good” hours each day makes me carve out time differently.

I am a fastidious multi-tasker; in that I do many tasks throughout the day and let some percolate in the back of my mind while focusing most of my energy on the job at present. (This is distinctly different from trying to do things at the same time. Rather, this form of “multi-tasking” is akin to multiple burners, one on high, several on simmer. I think you’ll burn the food if you try to cook it all on high at the same time; but you can have ideas brewing on the back burner, certainly). Through it all I follow my energy flows closely, watching when my exhaustion peaks, when my lethargy sits, when my vivaciousness is at a high; and I match the tasks at hand to the problems I need to solve.

When I switch from writing to design, the office changes again, transforming into a new space to produce: I design best to pulsating music, so my office–or my coffee shop, wherever I am working–turns into a pseudo-dance party, techno beats and rhythms coloring the flurry of my designs. Most days involve dancing, thinking, and dancing again.

Throughout it all, I set targets and goals and deadlines, knowing the importance of self-discipline above all else–and in the mornings, I write out fresh post-it notes with clear, tangible goals and deadlines. With each, I strive to hit the 4 pm or 5 pm mark, a practice I’ve honed over years of incremental steps. My habits are reinforced daily: I know now that the projects have to be finished; to me, it makes sense to then try to do everything I can to finish them early.  Deadlines are arbitrary; work expands to fill the space you give it. The sooner I get done with a design puzzle or a press release or a meeting, the sooner I can get back to precious creation. No sense in wasting time.

And then, to dream, to kick on my dreamers’ hat again, and to watch the world, grasping the importance of being and the inspiration that’s required for any good work, I walk. And I walk a lot, exploring and moving frequently. Usually at least once between 3 pm and 7 pm–these are the times when during a puzzlement of problems, or of mounting frustration, I’ll push back my chair, stand up, spritz sunscreen on, grab my hat and keys, and wander. I leave the closed, strange office environment and sometimes I break into a run or a sprint, and I run, work pants rolled up, shoes exchanged for sneakers hidden underneath my desk, blouse replaced by a long-sleeved shirt. And I’ll run until I’m out of breath, looking out on the Sausalito waters, shaking my brain’s thoughts around until they settle like loose chips in a bucket, falling individually into place. Within a half an hour, I’m back at work, back at the desk, and without fail, the brain is working again–

–and it’s like morning, when I get back from a walk, and I’m ready. I eat, and I sit, and I take the next chunk of time, usually 2 hours, and I figure stuff out and get it done. In a precious day, sometimes up to 3 days per week, I’ll hit a second stride and find a creative flow to work for 3-4 hours. And I’ll chase it, producing quietly and steadily, building a stream of writing and coloring my desk with designs and drawings, and I’ll sigh at the end, satisfied, full, and tired.

Each day is different. The days the focus stays, I’ll finish a project with a 4-hour stint, coming home late to a glass of wine and a quiet yoga session. Other days my brain is clouded and maxed and I leave early, taking the afternoon to rest and recover and interact and play.

And that, that’s what I can’t say with my eyes when I look at my Grandpa. It’s just one thing that’s different in the world from when he used to work and the way that I work. His calculus, diff-e-q, tangential brain sits me down and marks up notes on electrical circuitry and my infantile, kinesthetic self squirms at being forced to sit; I feel my skin itch and crawl with the inability to roam free; and I know that it’s not just the generational differences that are at play. I must be free. Free to create. And you? You, do what works for you.

The One-Page “Career Cheat Sheet” — Free Download

Do you like your job?

Do you like what you do?

I’ve spent time with a wide range of folks – people in start-ups, people in recently established businesses, people in small companies, and people in large companies. This question comes up a lot, yet you can’t seem to figure out whether or not to stay or go. Whether to try something new. If it’s possible to fix something that’s an existing problem.

Given statistics that say that as much as 80% of people don’t like their job, and some 25% of us are un- or under-employed, I scratched out a quick flow chart for questions to ask yourself about your current job — or a job you are considering. (To download a free PDF of this file, head over here, or click the image below to save as a jpg).

Reflection Questions: (Answer Yes, I’m Not Sure, or No)

  1. Am I my best self in this relationship?
  2. Do I believe in the product, organization, or service?
  3. How does this job make me feel? Good, Accomplished, Satisfied?
  4. Am I challenged to be my best?
  5. Am I growing and learning?
  6. Am I meeting or surrounding myself with good people doing interesting things?
  7. Are people in this organization open to new ideas and receptive to each other?
  8. Is this the best use of my skills and talents? Aka – Am I indispensible?
  9. Are there people I can learn from and look up to? Do I have good mentors or advisers?
  10. Do I want to become my boss?

If yes: (More than 5? Rock on! You nailed it!)

If I’m not sure or No: Ask the following follow up questions:

  1. Will this change?
  2. How long will this take to change?
  3. Is this non-negotiable?
  4. Is there somewhere else with more YES responses?

This is an exercise I do every few months, as well, to check in. Sometimes I’ll meet a friend for dinner and we’ll talk about what we want to achieve and what our goals are. I check-in regularly with my own progress, debating what the best career path is and how to keep myself up to snuff. Some of the questions I ask myself I find myself asking other people over and over. My focus is always on trying to figure out problems, understand how things work, and discover how to make tweaks to make things better.

And so, — voila! — a one-page cheat sheet of notes straight from the notebook in a dorky little flow chart. I use these periodically to determine whether or not to take on freelance work, whether or not I’m happy at my current position, and also to determine if your job is a good fit for YOU. By many accounts, it may be a great job — for someone else. If you have a few “yes” answers below and a few things to figure out; congrats, you’re in good shape. If you have more than half yeses, and a few things to work on, killer. And if you have all yeses, like the folks I recently bantered with about their new start-up, then you’re doing what you were made to do.

What do you think of this cheat sheet? Is it helpful? Let me know if you have other questions you would ask if you’re trying to figure out the right career fit.

 

Business Is Not A Dirty Word: And 15 Other Important Definitions

The words “business,” “sales,” and “marketing” sometimes get a bad reputation. All of a sudden it seems off-putting if you look for sales or you talk about strategy. Sometimes I just say the word “strategy” and people’s eyes glaze over – like it’s boring. The common response goes something like this:

Blogging should be about your love of writing, and nothing else. Oh well, geeez, Marketing means trying to get someone to do something they don’t want to do – I don’t want to do that! Or, I don’t want to try to sell anything, I just want to do what I love and support myself. It will work out, somehow.

This is naive. I think each of these words are not only useful – they are incredibly important. Here’s a quick list of the terms as I understand them (no business school here) – in simple language. Business terms re-defined for the rest of us to use and understand. Although I will throw in a few books here and there that I found useful – for your reference.

Business: Making something that other people want.  AND ideally exchanging that something (time, value, stuff, information) for something else of value (often time or money). A business is just an exchange of goods.

Marketing: Telling your story to the people who want to hear it.

Psychology: How your mind works.

As in, I want to understand the psychology behind why people spend money on things they don’t want, and why we make bad decisions in predictable fashions.

Further reading: Predictably Irrational by Dan Ariely, How We Decide by Jonah Lehrer, The Art of Choosing.

Corporation: An entity that we love to hate. Wait, Really? It’s just a group of people with a structure.  Some Many of them are really great. People make companies, after all.

A corporation is a group of people that have common visions, goals and behaviors. It’s an organization or structure of a business. We consider ‘corporate’ a dirty word because it represents something that doesn’t fit with our own personal visions — the time, the goals, the structure, the way it works, it’s focus on profitability over people — and so it’s our responsibility to change the corporation we dislike, or leave and start a better one.

Entrepreneur: Someone who builds new things that didn’t exist before. A person who builds thing that need to be built.

Entrepreneur is just a fancy word for people who make stuff and do things. 8-year olds who sell neighborhood services from a wagon are entrepreneurs. Moms who host start-up knitting programs or online services are entrepreneurs. Bloggers who sell e-books (oh yeah!) are entrepreneurs. 

Further reading: Rework, by Jason Fried and David Heinemeier Hansson, Change by Design, by Tim Brown. The Big Moo, by Seth Godin. The Art of NonConformity by Chris Guillebeau. 

Intra-preneurs: (one of my favorite terms!) People who change things within the existing systems. People with existing jobs and systems that learn the rules to break them.

Someone who creates a new job at a company that exists is an intra-preneur. I consider myself and intra-preneur and an entre-preneur: I make new things, I do new things, and I have a ‘typical’ 9-5 job that I constantly challenge, change, and try new things with. Last year we created a new position here within the company. Voila. Intrepreneurship.

Further reading: The Personal MBA by Josh Kaufman. Do More Great Work by Michael Bungay Stanier. Mastery by George Leonard. Linchpin by Seth Godin.

Goal: A tangible, check-able thing that you want to do.

Goals are great because you can look back at what you’ve done over time, and figure out whether or not you got there.

Plan: ideas about how you’re going to get there (loosely, because you haven’t done it yet).

Further reading: Getting Things Done by David Allen, The 7 Habits of Highly Effective People by Steven R. Covey.

Strategy: a plan of attack. A strategy is a means to an end. It’s how you think you’re going to get ‘there,’ wherever ‘there’ is.

Alternatively, I sometimes define strategy as: Knowing what NOT to do.

Business Plan: what you want to do and how you’re going to do it.

Uncertainty: The feeling that you’re about to do something cool.

Further reading Uncertainty, by Jonathan Fields.

Deadline: A measure and tool for accountability. An short-term anxiety inducer for (on the whole) long-term stress-reduction. See also, “Discipline.”

ROI – Return on Investment. Aka, getting paid for your hard work. Or all that dang time you spent learning.

Communications. Telling your idea or story in a way that makes sense to the audience/observer.

This is important. Telling your story in a way that makes sense to the recipient, not to you. It doesn’t matter if you understand it. It matters if they understand it.

A little more complex: Telling the story of your idea in a way that achieves your goals and objectives. Communications isn’t an end – it’s a means to an end. Perhaps you want to promote a positive, happy culture – so you create an internal newsletter to highlight the achievements of your team members.  This is an internal communications tool used with an objective.

Brand: The idea you want in people’s heads when they think about your business. (Or, alteratively, the idea that is in people’s heads when they think about your business. This idea can come in all shapes, colors, visuals, or words. Sometimes it’s a catch phrase or jingle; other times it’s an image or a logo; other times its a feeling. More often than not, it’s a bit of all of these elements.

Creativity (or Imagination): Courage to believe in something that doesn’t yet exist, and using your ideas, tools, visuals and media channels to tell the story of this idea in a way that matters, to the people who can do something about it.

 

Back to Then: What would you tell yourself (if you could)?

Every so often, I like to go back and reflect on what’s happened and what’s changed. The best way to learn and grow is to know where you came from. Every virtual yardstick we have – the successes, goals, failures, challenges – helps us by teaching us how we did – if we’re willing to take the time to learn from them. Earlier this year, I wrote an essay in response to a question David Damron of Life Excursion asked me: What would you tell yourself, if you could go back in time to the 18-year-old you? This is my response. 

If you could teach the 18-year-old you three things, what would they be?

When I was 18, I left California and my family to move across the country to college – a small school, a small town. It was terrifying, intimidating, and daunting.

No friends, no plan (other than “go to college”) and I was rife with worries about what I was going to major in, whether or not people were going to like me, and how on earth I was going to survive all of these life changes.

Eighteen was hard. Freshman year of college was filled with a lot of tears – a lot of missing home, my family, my foundation, and my friends. I lived in snow for the first time. I changed my major at least six times. I worked so hard in the pool trying to make the varsity swim team that some days I showed up to practice and stood in the corner, trying my best not to fall apart out of sheer exhaustion. The ten-workout weeks left me, quite literally, lying on the side of the pool deck with bags of ice on my shoulders, trying not to move for fear of how much discomfort simply moving would create.

At 18, we face some of the most exciting opportunities in our lives and some of the hardest challenges: College. Work. Independence. Travel. Decisions. Money. Happiness. Living. People. Relationships. Growth.  These are all Categories with a capital C that instill fear, anxiety, and trepidation in each of us.  What will we do?, We all think. Who will we become, and how will we be useful? How will we know what’s right and what’s wrong, or how to even begin making decisions?

It’s been nearly 10 years since I was 18. Ten years.  If I could take a shiny magic time machine and go back to my college dorm room, I’d want to tell myself great advice.  I’d sit in the room with myself and try to unload all of the information I’ve accumulated.

There are the basics that I would want to cover, of course:  Fund your Roth, Sarah, I’d say – and don’t spend so much money on things that are meaningless. By all means, set up an emergency fund, and don’t spend so much time worrying about what other people think.

But I’m not sure she would listen to me. The bright-eyed, terrified, 18-year old me would have no conceptualization of how $1000 can transform into $100,000 over time in small increments, even if logically I understand what compound interest is. I wouldn’t “get it” yet. The lessons I wish I could transfer to myself won’t have meaning without actually having lived through them.

The big fears then – about relationships, about being single, about having a good job, about knowing what I’m supposed to do (Don’t worry so much about those, I can say now – there’s so much life in front of you) – don’t seem as important now.

Looking back at the last 10 years, and all of the hard parts that came along with it – having a bone taken out of my body, breaking off a dead-end relationship instead of getting married, moving across the country twice, leaving my family, experiencing dysentery for the first time, and taking on $90,000 in debt – I nostalgically wish I could go back and protect myself from the hard parts.

But the hard parts make you who you are. And I wouldn’t change them for the world. So, if I could go back and tell me – and you – the advice I’ve accumulated over the past few years, here’s what I would go back and tell myself:

1: You are doing a good job.

You will do more than you can ever dream of, and you will have experiences that you can’t plan ahead for.  Today, you are right where you need to be. Leo Babauta says it well: You are already perfect.

Be prepared for things to change in completely unexpected ways. Take the time to figure yourself out so you can follow your heart – there’s nothing worse than getting on a path where you feel like you don’t belong. Explore. Change directions. Listen to your gut.

You will fail and fall and stumble and worry, but keep going. You are doing a good job. Don’t be so hard on yourself all of the time. Life is for living.

2: Explore.  Experience is the only thing (never stop learning).

Stop looking at the finish line.  The definition of stupid is doing the same thing over and over again and expecting different results. Try new things. Explore everything as often as you can.  Do it while you can.

Pay attention to smart people and good advice. If you can’t learn it yourself, learn from closely observing others. Watch great people and learn everything you can from them.

Take the plunge as often as possible. Try something new every day. Get good at the things you’re scared of. Stretch yourself beyond what you think is possible. You don’t have to do them perfectly. In fact, you don’t need to be the best at them – you’ll slowly carve out a niche of talents specific to you that you are great at and eliminate the other things – but don’t shy away from trying something new. Scared of meeting new people? Terrible at interviews? Tackle it. Take action, even small steps. Get as many practice sessions as you can in. I promise it gets easier the more that you do it. Fear is just inexperience. Look fear in the eye and do it anyways.

Never stop learning. Never. If you aren’t learning, you are obsolete.

Leave nothing behind.  Give it everything you possibly have, and leave nothing behind. My coach always said ‘Don’t leave anything in the pool.’ There are no could-haves, should-haves, or wants. There is only DO and DID (or didn’t).

3: Feel.

Worry less about what other people think. Worry more about figuring out what YOU think. Pay attention to your heart and your thoughts and your wishes. Do not dwell in negativity or fear. Don’t diminish your dreams and your wishes and your desires. Cultivate the lost are of listening to yourself and giving yourself space.

Have fun.  Play and be silly. Don’t lose your inner kid at heart, and do handstands, swing on swings, and laugh often.

Be prepared to be happier than you ever expected. You will also have moments of terrifying sadness, of grief, and of overwhelming joy.  You will be frustrated, angry, excited, scared, terrified, lonely, thrilled, amazed, and continually surprised by everything – more than you can ever possibly dream or imagine.

When you feel like you won’t be able to make it through the other side of the hard stuff, keep going anyways. You’ll be glad that you did. Emotions are the color of life, giving it depth, dimension, and feeling. Let yourself feel, dream, and be. Enjoy everything, it goes by quickly.


Oh Sarah,
I’d say, sitting on the quilted corner of the twin-bed in the freshman dorm room, Don’t worry so much. You’re doing a good job. Just keep learning and feeling, and it will be okay. 

She wouldn’t have any idea what’s coming.  Explosions of happiness in unreasonable proportions, challenges and goals that are smashed early and often, failures that teach invaluable lessons – these are all part of what’s coming.

I wish I could tell her that it’s all going to be okay. Better than okay: it’s going to be GREAT.

That there are times that will be really hard. But that the hard parts get better. The hard parts are, in fact, what MAKES it better. Nothing is a better teacher than experience, and each time you do something hard, challenging, or different – or just go through life experience – you learn. You grow. You expand. You develop. You will come out the other side, better.

Enjoy it.

Love, Me.

 

 

Rock Their Socks Off: How to Create An Online Profile

Who are you? How do you describe yourself to other people?

Business cards are great – for when you meet in person. (I love the ones I have!) But you can’t send them out via email or snail mail. And email signatures are becoming so inflated, it’s downright annoying. (You know what I’m talking about. The 17-line email signature on every email message that includes your place of birth, how often you pick your nose, and a gajillion other titles.)

Personal branding, especially on the web, is about simplicity in messaging. A brand is an identifier, a way to understand something. It’s about creating a message and an identity for yourself that resonates with what you do. You may do way more than what your brand message says, but it’s important to have a clear description of who you are and what you do. More importantly, it should be simple for other people to understand.

How do you represent yourself? How do you tell your story?  If you’re developing a personal brand, we want to know who you are.

About | Me is an interesting site that’s pretty simple: an online landing page for you and your many online media outlets. A simple, streamlined page for all of your fun stuff. I find it useful. Here are a few image examples from the About.Me online profiles:

You can set one up pretty easily. It’s a great, simple first step in starting to build your online presence (you can do it with and without a blog, website, or other sites). If nothing else, this is a really good exercise for those starting out online, and a really great hub or landing page for people with multiple websites. Here are important items for consideration:

  • Imageability: Have a friend take good headshots of you. If you want to be involved in professional publications, networks, speaking, etc, you need professional headshots.  You can probably start with a friend taking decent photos of you in natural light, preferably outdoors somewhere; but definitely consider investing in good photography. Don’t lose business because you only have dark photos of you in a bar.
  • Storyline. What’s your catch phrase? What’s your one-sentence soundbite? Who are you, and how do you describe yourself to others?
  • Organization. What do you do? How do you talk about your multiple interests simply? List the things you do. Edit out the things that aren’t relevant to your current objectives.

Here’s my profile. I’m always working on it – I have a lot to learn about telling my story and creating an online presence.  Later this summer and year, I’ll be working with a few teams to craft my business vision, goals, and personal brand (for this website and more). You can always learn more.

Still not sure where to start? Begin with observation, research and studying. If you’re not ready yet for your own profile, browse through the catalogs of people. See what people are doing. See what you like – what do you respond to? Which people draw your attention? Why? Keep notes on why you find them interesting and what you like about what they say. Print out a few of your favorites as templates to use later when you develop your own files.

It starts with // Identity.