Your job is to create.

Your job is to create something in this world. With your human hands, your brain, your vision, your dreams, your desires.

Make something.

Make something with your mind, with your hands, with your heart.

Put ingredients together and craft a batch of bread. Fold paper origami cranes. Make ideas come to life through words and speech. Build a bench. Take a painting class, a wood shop class, a soap-making class, an engineering class. Plant a flower bed. Grow herbs by your kitchen sink. Fix a squeaky wheel with WD-40. Paint a door.

You are the experiencer of the world, and it feeds you and fills you with rich materials for processing, making, and considering. You get to respond by putting your touch on the things and words and ideas you make in the world. You get to make your version of your thoughts with the matter and substance of the world.

Use your voice. Use your mind. Use your hands.

Create.

Creating is magic.

Tweet: Your job is to create.

(Pssst! If you want to create beauty and magic with your words, and spend time learning more about storytelling, writing + dreaming up beautiful ideas, join us as we begin round #3 of our Writer’s Workshop. The four-week journey begins January 13th.)

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The hidden power of doing interviews (and how to get better at them).

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I used to hate interviews. I stammered, I inserted words such as “like” and “um” a whole bunch, and my voice pitched up at the end of nearly every sentence.

I sounded exactly like what I was—a young 20-something female with insecurity about my ideas.

Then I started listening to the interviews and analyzing them. I paid attention to everything—from the sound of my voice, to the way it pitched up, to my breathing, looking at the construction of sentences, and trying to understand the moments when it felt like I got insecure versus when I was the strongest and most confident.

Each time, I focused on something I could improve. My voice lowered, which made me sound more confident and also feel more confident.  I slowed down. I added more breath, which built calm. I layered back in some room to giggle and rush through my words, because when I get excited I speed up—and I like that authenticity. It also occurred to me that I like doing interviews at a particular time of day—early afternoon, when I’m starting to feel very chatty and I want to talk to people. I started scheduling them for times that fit well with my brain schedule.

Getting better at interviews.

To get better at interviews, and presentations—the best way is to do them over and over again.

Grab a friend (or a video) and set yourself up with a mock interview. Chat for twenty minutes. Share your ideas. Let yourself ramble. Then, watch the tape. Ask for feedback. Where were you your best? What made you shine? What parts could improve? Work out each of the little stumbles until you feel comfortable with the sequence of changes.

Find out what makes you feel good. Set up a room, an environment, a location that you love. Maybe you scout out the person beforehand. Maybe you have your favorite cup of coffee–and your favorite glass of wine before hand. Maybe you need to warm-up to conversation with a trusted friend before you start.

Perhaps you write out ideas in advance so you have a cue sheet or you’ve done some advance thinking. I like to ask my interviewer for a general topic list and sample questions so I know what area(s) we’ll be chatting about. Sometimes I’ll write out an essay answer the night before to the questions–and while I won’t read it out loud the next day (it sounds terrible on tape, FYI), just the act of doing the thinking helps set me up for good stuff later.

Learn to love the process: self-reflection and being able to identify how to make changes is powerful.

Why I love interviews.

Now, somewhat surprisingly, I actually enjoy listening to the interviews I get to do.

Beyond the technical considerations and feedback, it becomes a place to test ideas and learn from the medium of voice. For some reason, the way I explain things out loud is different than in print—and so the spoken word becomes a place for me to learn more about my thoughts.

Listening to interviews is a chance to mine your mind for thoughts and ideas, and write out some of the ways you construct sentences, thoughts, and observations. You can pay attention to when you get excited, where you stumble, what you get frustrated or stumped by, and what comes easily to you.

A good interviewer will ask thought-provoking questions, and often I’ll stumble into a new area of ideas that I haven’t written about yet, yielding juicy content and rich ideas for future essays. I discovered that the ideas we unearthed were seeds waiting to be watered, new ideas to plant. I still love writing far more than I love interviews. I prefer to be alone, with my thoughts and ideas, sharing my brain through this pen-and-paper medium. When you read my posts and my books, you get my brain.

But interviews can be potent sources of discovery and idea generation.

This week, I was interviewed by Joel Zaslosfky over on the Value of Simple podcast. We talk about identity, how difficult it is to define yourself and what you do, the drawbacks of storytelling, and the power of addiction in both positive and negative terms. If you have a half an hour today, download it and take a listen and let me know what you think.

How do you find the people that are right for you? Hint: it’s all about energy.

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Two years ago, I met Todd Henry at South by South West, and we got to walking and chatting between throngs of crowded sidewalks and the craziness of tech events. While walking, I remember him clearly outlining his ideas, his creative process, and his vision for the projects that were coming next. I’m so excited because today, September 26th, his next book, “Die Empty,” is finally live, and it’s all about creating your best work in the world. I’ll be doing a full review of the book in the coming weeks, but for now I wanted to share a gem that I previously shared with Accidental Creative–and it’s all about energy, people, and matching up personalities. 

The people factor: it’s all about energy.

Ever been at a party and felt like you were completely exhausted? That you couldn’t stand to keep your eyes open for another minute, even though it was supposed to be an amazing party?

Likewise, have you ever stayed up almost all night, focused and driven, surrounded by brilliant people and creative ideas?

Energy comes in limited quantities. It is finite, it waxes and wanes, and it grows or diminishes based on what you are doing and who you are surrounded with. What dictates our energy? How do we capture these spaces that help us be amazing, and remove the events and things that deplete our energy?

There are people, places and things that make me feel like I’m building my energy stores, that rejuvenate me, and help me to do my best work. Likewise, there are also people and places that zap my energy; that leave me exhausted; that make me feel as though I’ve waste my time and my energy – and my day – without getting anything useful done.

While brainstorming in a coffee shop with a dear friend, we both asked each other how to deal with these different personality types as they come into our lives. People are exceptional – they are our number one resource – but not all people are helpful at any given project or time.

How do you make decisions about how you spend your time – and who you hang out with? And more importantly, how do you say no to people and things that zap your energy reserves?

Together, we made a map of the different types of people in our lives, and agreed that we would consciously try to say no to hanging out with people that didn’t help us in our long-term goals – or in our energy management.

This system isn’t just about eliminating “Negative Nancys” and “Debbie Downers” (although every effort should be made to reduce their presence in your life, and to come up with phrases that don’t disparage the great Nancy’s and Debbie’s in the world!).

Understanding how people affect you means that you can do a better job matching what you need at any given moment to what your energy requires. Sometimes I don’t need to be around excited people. Sometimes I just need another balanced philosopher to do and create my best work.

And sometimes I need to be more judicious about reducing the time I spend with people who don’t match my energy.

On the energy spectrum, here are the ranges of personality types – from high, positive energy, to balanced and stable individuals, to strong negative energy.

Do you identify with any of the following energy personality types? How do you bring these different personas into your world? And do you pay attention to how people make you feel?

The Positives

  • Buzzers. These are my excited electrons. People who are so thrilled to be around other people and in the world, talking with them is like getting a burst of inspiration. When I wake up in the morning, a phone call with them is better than coffee. They are my muses, my inspirations, my creatives. Like coffee, however, I can’t drink it nonstop each day – so they are better in quantifiable bursts.
  • Happys. Generally positive, seem to be happy almost all the time. People you would skip with, laugh with, enjoy being with. I have lots of these in my life. They aren’t as physically excited as the Buzzers, but they are generally happy and have a positive attitude about most things.
  • Wonder Listeners. People who can hear what you are saying without you saying it; who seem to listen to you with both their bodies and their ears, and who exude a positive radiance without necessarily saying or doing anything, are your Wonder Listeners. After hanging out with one of these, I leave feeling happy, excited, and inspired.
  • Coaches and Mentors. These are people who seem to have endless stores of hope and inspiration designed just for you. People who are genuinely interested in what you have to offer and how you are doing. The coaches and mentors are usually a check-in, once a week or once a month, and they offer their advice and wisdom to you in their interactions.

The Middle Balance (Balancers and Grounders)

  • Quiet Stabilizers. People who are refreshing, rejuvenating, and inspiring without being showy or ostentatious. Someone you can sit quietly in a park with, without talking very much, and leave happier. These people don’t toot their own horn, and likely don’t know how cool they are. Yet being around them is satiating, relaxing, restorative.
  • Feedbacks. People who tell you what you need to hear, not necessarily what you want to hear. These people can be mistakenly labeled as negatives, but they still have your best interests in heart and are actually looking out for you in the long run. They come from a place of love. Keep them around, but note the times when you aren’t up for receiving feedback and need encouragement instead – and seek them out when you need smart advice.
  • The Strugglers and Changers. There are people who are struggling, working towards change, and are sometimes frustrated or caught in-betweens. They are on their way towards becoming the person they want to be, and conversations with them are raw, open, inspiring, hard, and generally variable. These are my strongest friends, the people who open my eyes and listen to my shared experiences as well. We learn well together. To note, however, sometimes I don’t have enough energy to devote to these conversations, and it’s best to say no or time this date for when I have enough energy or bandwidth to devote.

Negatives

  • The Repetitives and Non-Changers. People who are stuck in a problem that you’ve listened to for years. Their complaints are the same, over and over again, and they don’t bring anything new to the table. Each time, it feels like you’re stuck in déjà-vu, because you’re still talking about how to deal with their terrible relationships, bad work situation, or general malaise. To deal with these types, tell them, politely and firmly, that you don’t want to talk about their ____ problem anymore. “I appreciate all the struggles you are having with your job situation, but I’d like to not talk about that anymore. I know you are working hard on it. Let’s focus and talk about new things when we meet.” Sometimes by setting a clear boundary about your relationship and expectations even helps the other person by not letting them use you as a place to rehash the rut–and encourages them to take action.
  • The Fakes. There are people who masquerade as positives – the words they use are cheery, they tell you what they think you want to hear; they quote inspirational things and bits. But the substance is not there. And, more importantly, (and this is critical) you are not rejuvenated by the words or the ideas in the way you are around Quiet Wonders or Listeners or Buzzers. Some people are obviously fake; others not so obviously. At the end of the day, what’s most important is how you respond when you’re around them.
  • Negative Influences. There are people who are wonderful, interesting, bright, and creative. And yet, for some reason, I am negatively influenced when I am around them. It’s not that they themselves are bad people – it’s that I make bad choices when I’m around them. For some reason or another, hanging out with them is not conducive to my success. These are the trickiest people to identify, because there’s nothing about them that’s bad or easy to rationalize avoiding. It’s how they influence you that tells you about whether or not it’s a good person to have in your life. If your number one goal or dream at the moment is do ____, and being around this person actually hinders your ability to do this (and possibly even makes it harder for you to do in the future, as well), you have to make a choice about your priorities.
  • Toxic. These are the people who make you feel like shutting down when you’re around them. The people that drain you, that zap your energy, that are filled with negativity and cutting remarks. Most of us quickly eliminate these people from our lives after just a few interactions. They are easy to spot and identify. If you still have them around, ask yourself why? What do you benefit from being with a toxic person?

Remember: in each of these scenarios, it’s not about whether the person on the other end is inherently a good or bad person–the most important thing is how each of these personality types make you feel.

It’s not about whether or not the person is a good or bad person – it’s about whether or not they are the right energy type for you.

It’s important to note that not all people can fit neatly into each of these categories – often the dynamic relationships we have with others changes depending on who is interacting and what the objectives are. Sometimes my friends are Buzzing-happy, and other times they are balanced-stabilizers.

Defining these personalities – and how you feel when you’re around different types of energy – has helped me in understanding why I leave feeling out of sorts from some interaction. In turn, it helps me decide what to do – and who I choose to spend time with – in the future.

Relationships matter. Pay attention to how the people around you are making you feel.

Which is your favorite personality type to be around?

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This was originally published on Accidental Creative in 2011. Check out Todd’s newly released book, “Die Empty,” out September 26th, 2013.

Why I say no to meeting people for coffee

If you struggle with balancing your time and wondering when and how to meet people for lunch or coffee, read on. Sometimes (and a lot of the time, actually) I have to say no–and here’s part of the reason why.

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Ever say yes to something and wish you hadn’t? Or get stuck in a situation where you’re not sure how to say no to something? Or better yet, get asked for money and you don’t know how to say no? I have a hard time saying no (an impossible time, sometimes, because I want to say yes to everything), so recently I said no to meeting someone for coffee and it was the right call. I had to use a phrase I rarely say (okay, now I say it more often):

“No, I won’t meet you for coffee.”

Those words were really hard to say. For some reason, saying no feels like an impossibility for me.

Usually I say no only if I can’t–if I’m on a plane or in another state, for instance. If I’ve maxed out my credit card cycle for the month, so I can’t donate for another two weeks. Things like that.

But is this a good behavior pattern to adopt? It’s certainly proved wonderful in my life–but I know there are times when saying no is prudent. When you need to say no because there are other priorities. When meeting for 5-6 various in-person interactions during the week totals as much as 20 hours per week, and 20 hours per week of transit, travel, follow-up and coordination time could be better spent writing a book or finishing projects for my clients–I have to prioritize. And while I love you; if I meet with you, I won’t write my book.

And that dang book won’t write itself.

(Trust me, I’ve tried that route).

But how do you say no? How do you know when not to meet with someone, or when donating or giving money is going to put you in more trouble than help someone else? Granted, I just raised $29,000 for charity and asked a LOT of people to help me out–so the world works on a big cycle of people saying yes. I’m not going to dispute that. And for every person that said yes, there were hundreds of people who said no–and that’s also absolutely fine. It’s the way the world works. So, when can I say no?

I talk a lot with people older than I am, and they mention that they only learned later in life how much they value their own quirks and life preferences. Being at home. Staying out late. Spending time with their friends. Read any end-of-life list and you won’t see someone say,

“Boy, I wish I had said yes to more appointments and meetings.”

Me? I love writing. I love reading. I absolutely adore being home, by myself, with my computer, rationalizing and thinking and mulling over ideas and pieces. Picture Tina Fey in 30 Rock delighting over organization. That’s me and books and my open screen made for all my words to spill onto.

It takes me time–a lot of time–to put these ideas together. I typically need uninterrupted space, for hours, to really sort things out and put them together and string words into phrases and meanings. On a lot of days I get up really early just to do this and I often stay up late or find time on Friday or Saturday night to write posts because I want and crave the space for my ideas.

So meeting daily for 10AM meetings or 7PM meetings is not ideal for me. (In fact, and more on this in another post, I try to schedule all of my meetings on what I call “Meeting Thursdays,” so I can enjoy most of my other days sans-meetings).

And I start to wonder how people with more demands on their time do it, because I’m not a big shot by any means (and never will be)–and yet I get a lot of requests for coffee, meetings, one-on-one events, and space on my calendar, as I’m certain so many working and busy people do. It’s more than I can handle, in fact, and I’ll have to say no to them if I want to get any work on my personal projects done.

I did the math, and I realized that if I were to meet with every person for coffee each week, I’d give up 10-20 hours a week of time, or 80 hours a month, and for someone who’s been saying she wants to write a book for several years now, I’ve got to stop and ask myself–

Is meeting for this coffee worth more to you than doing the writing you want to do?

And while yes, I would love to meet you for coffee, and I’m overjoyed at the prospect of spending time with so many lovely people, I know that in order to get the projects done that I want to get done, I sometimes have to say no.

I have to say no.

Same goes for subscriptions, memberships, and many other things. And I used to feel bad–sort of–about saying No. I felt like I ought to say yes, take the opportunity, do it. It might have some opportunity! I might be missing something! Classic FOMO.

How do you say no, kindly? There are two key phrases that really help–try these out:

For time:

“I wish I could join you. However, I need to carve out space for myself this week and I don’t have time to meet you.”

Shorter still:

“I can’t. I need to carve out space for myself this week.”

And for clients wanting the ubiquitous “pick your brain” option (see Laura Roeder’s excellent post on this)–

“If it’s a quick question, send it over and I’ll answer it quickly! If it’s a longer query, while I’d love to chat,  right now my lunch hours are reserved for clients. Here’s my current rate–let me know if you’d like to book a lunch session.”

And for money:

“It’s not in my budget.”

It’s your decision to say yes or no. And in a world with an abundance of yes, sometimes I need to select the “no” answer.

Need more help in this area? Marie Forleo has a list of go-to scripts that have helped me immensely. Enjoy!

With love, and a kind “no,” to preserve my sanity in the in-between times.

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Round 3: a world domination summit, an army-family-team, love, and other lessons.

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An Army of Remarkable Souls…

Every year, the army grows a little bigger. This year, Chris invited 3,000 of his closest friends to join in the growing march to take over the world. With a blog that reaches millions, two best-selling books and a conference that sells out in minutes, I wonder how soon this crew will realize that we really are a dominant force across the globe—and this powerful network of achievers, do-ers, thinkers, creatives and non-conformists can collectively do quite a lot, together.

Portland is a big-town, small-city place that boasts breweries, books, and soulful people, with hints (or proclamations!) of weirdness in its variant quirks and policies. (A progressive city in almost every regard, it still has some of the highest restrictions on alcohol use of any state). This past weekend for the Fourth of July, a mid-sized army of remarkable people convened to sip from the fountain of ‘inspiration crack’ (h/t to Danielle for that phrase), engage in high-energy infusion and expression, and hug as many people as possible.

As I headed to my third reunion of the World Domination Summit hosted by the mighty Chris Guillebeau and his magnificent team of ambassadors, speakers, volunteers and passionate followers, I wondered what this version would send my way–and what I would bring to it.

Unlike the last two years, where I sat enthralled, documenting every piece of the conference, this year was a bit different for me: I was tired and under deadlines, and still a bit out of sorts from the year’s healthy dose of personal learnings and discovering emotions. This year was far different than the last two years: I wasn’t energized enough to be out in public again. Not just yet. This, in fact, was my first conference since 2012–and while I haven’t mentioned it too much publicly (and it’s not the subject of this post but I’ll definitely talk more about it later)–I’ve been subject to adrenal fatigue and burnout this year, and I’ve been keeping a bit quieter and staying in much more than the last two years. Which is why, after six months of slowing down (note: relative to my normal barometer of activity), I was feeling some excited to see my friends again, but I was cautious not to over-extend myself in ways I had done before. As a result, I was able to go to most of the speakers (but not all of them), and I definitely missed more than one of the meet-ups. In all, however, I loved it as much as the years prior and was grateful to see so many kind friends (and strangers) at every turn.

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WDS: Like college, maybe?

The first Friday evening, Chris rented out the Portland Zoo for an opening party featuring dancers and a band on stilts (coupled with elephants and monkeys) and I saw hundreds of my favorite people all beaming at each other and gabbing at each other on the amphitheater lawn. It was partly a big part gleeful reunion and another part “shiny object syndrome” – I couldn’t maintain a single conversation without seeing another person and rushing over to hug or squeeze them, leaving me feeling a bit like I’d started 87 conversations and left every one unfinished — well, that’s actually exactly what happened. People from all over the world were in the same place, hugging; new faces and internet friends and old friends mingled together in a collective takeover of the Zoo.

It reminded me of a college reunion, or rather that feeling of returning to an academic campus after a summer’s vacation. New-timers to WDS were like freshman, eager and excited to join the new space and become a part of the family they’d heard so much about, departing from old habits and spaces and ready to make new projects live in the world. Similarly, people who had come to 2011 and 2012 were like sophomores and juniors, veterans excited to come back and see so many of the friends they’d met and made the years before. As a third-timer, I was tingling with excitement to see so many of my friends that I’d met one or two years prior and followed online since. I just used the word “excited” three times in this paragraph, so if you couldn’t tell–it was definitely energizing.

But actually, it’s more like a family …

The college metaphor, however, doesn’t quite fit. Because, more than college, the community at WDS is like a family to me. New faces approached me nervously, wondering how they were going to meet everyone and do it all. “You’re not,” I told newcomers, “It’s improbable that you’ll meet all 3,000 people.” But there are so many wonderful souls with “yes” attitudes that meeting a handful of them – five, ten, fifteen – and staying in touch with them over the years is the perfect thing to do at a conference like this. Start a few conversations. Connect with people and tell them you story. Share a lunch. Compare notes on the speakers. Talk about what you’re working on (or struggling with, or proud of). Say hi in person to someone you’ve been listening to online.

For those of you who came for the first time, over the next year I bet you’ll find the magic keeps happening. It doesn’t necessarily happen in the form of a job opening that falls in your email inbox the next day (although perhaps that might happen!)—but sparks start. Seeds are planted. A few months later, as you’re working through more of your world domination plans (or quiet, far-less-glamorous plans to stock your savings or launch a product), you’ll remember someone you met or recall a piece of advice or a story that will hit you and make you smile. You’ll email a friend you met and say, shyly, “Hey, can I bother you to ask a question?” And then you’ll notice that things start happening a little quicker. A little more urgently. With joy.

Yes.

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Some thoughts and notes—A few lessons to add to my WDS#1 and WDS#2 posts

What are the big takeaways? As we left Portland and began the long drive down highway 5 through Oregon and California, I stared out at the road and the trees and basked in the warm sunshine heating the dashboard, jotting down notes and reflecting on the pieces that really hit home for me. Here’s what I came up with:

The most important thing is starting. Things only happen if you start them. And then put in the work. The happiest returners I saw were making honest work and taking action one step at a time, through all the ups and downs. If you’re looking to start something or make a change, make a tiny step as soon as possible. Maybe that’s emailing someone to say hello or thank-you. Maybe it’s putting a paragraph on a page and sending it to a few people to review. Maybe that’s putting $100 into a new account and calling it your Freedom Fund. But starting is essential. I can guarantee you if you don’t start, it won’t happen.

The quicker you can harness your energy and put it into motion and tangible outcomes, the quicker your life will change. 

Be audacious. Be ridiculous. Jia Jiang talked about how he asked for the most ridiculous things in his “rejection therapy” experiment–from driving a police car to asking to fly a helicopter to getting Krispy Kreme to give him donuts shaped like the Olympic Rings. And surprisingly to everyone, the answers were yes. Be a little crazy–you never know what will happen.

Send thank-you notes. Who really impressed you at the conference? Who did you love meeting or seeing again? Send a quick note to tell them.

Everyone has lots of stories. Nancy Duarte and Donald Miller talked about storytelling and communication, and for me I find people often trip up on getting their “right” story in order. Screw that. You don’t have a right story or one story. You have lots of them. Tell one of them, and have fun with it.

WDS feels like a level playing field–a team of equals, without a hierarchy. One of my favorite things about this conference, unlike any other conference, is how level the playing field is. Internet super-stars and best-selling authors and otherwise “untouchables” stand side-by-side with newbies, shy geeks, and dreamers—in a nod to our common humanity. Rather than our accomplishments, I feel more at home around people I otherwise might feel too shy to go and meet, and vice versa.

I’m not sure why this is—perhaps it’s because every speaker comes voluntarily, or because of the depth of friendships between so many people—but I always feel such ease connecting to everyone and high-fiving the speakers and recognizing that this conference isn’t about what you’ve done, but more about who you are, and if you bring kindness and joy to the room.

Remember that everyone is human. And what you’re feeling right now, they probably felt at one time as well.

Connecting with readers!! It wasn’t that long ago that I started my blog and web projects. The WDS community were some of my earliest supporters—I remember walking to the first conference and meeting Dave Ursillo, Adam Baker, Courtney Baker, Laura Roeder and J.D. Roth on the very first night of the very first conference—and each of these people (and the people I met in the minutes and moments afterwards) have become fast friends and long-time supporters of my work. The family has been huge and I’m so grateful to have met so many people through WDS.

This time, my third hurrah, I got to connect with several faces who came up to me, so happy to connect in person—being able to say hello and hear your stories was such an honor. I always pinch myself when I realize that someone is out there, reading my stories, and to get to see the faces that spend time reading my words–I LOVE meeting you! It means the world to me that by writing essays online, we can connect and make friends across so many places in the world.

Not everyone quits their job. I think this is really important to say. Sometimes WDS feels like a club for job-quitters, and it’s not always the right time for you or the right thing for you to do. Your life is not everyone else’s life. Sometimes it seems so hard to watch everyone quitting their jobs or starting their dreams and you wonder, “when is it going to be my turn?” Something that’s often overlooked in the shiny-internet-spaces is how long it can take to build an idea, a project, a community, a following, or a dream. There can be a distinct separation of time between knowing what you want to do and putting it to reality. It is not a bad thing to be practical and pragmatic (keeping your day job to pay the bills for a while can actually be a smart move, for example)–up to a point.

Sometimes you’re in process. In the middle. For me, so much has changed over the past two years and it’s brilliant to see each year at WDS as a marker in time for what I was (or am) working on and working through. But take the inspiration, watch out for the hangover that might hit immediately following, and make plans (and first steps) towards your next actions.

Patience, but not Never. Sometimes you know that you have to do something–but you can’t do it right away. Timing is important. It’s not a bad thing to be patient or frugal. I know what it’s like to want something and work six months, twelve months, or two years to get it. You work tirelessly, invisibly, and nothing seems to change.

And of course! A quick photo-tour: 

There are a million photos online from the amazing WDS team and Armosa Studios; I couldn’t possibly list them all. Here are a few of my favorites:

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The Arlene Schnitzer Concert Hall – the main stage.

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The entrance hall as people start coming in!

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Jia Jiang and facing (and embracing) rejection.

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Donald Miller: You are not your failures. You are also not your successes.

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The upper balcony seating.

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Yoga in the park.

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Lines forming outside the buildings for the next speakers.

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Darren Rouse (ProBlogger) fulfilling his Superman dreams!

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Afternoon workshop with Danielle LaPorte in a church. The room filled up to over-capacity by 1:30 and we were slated to start at 2. So she gave us an extra 30 minutes of goodness.

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The hammock lounge for when you need a quick break!

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Oh! Oh! That’s me and Ryan McRae and Paull Young, Kaitlyn Jankowski and Rael Dornfest of Charity: Water giving a recap of our crazy adventures and big plans for next year! If you’re going to be a part of the Ethiopia Campaign, sign up to join our collective project for clean water. 

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Lots and lots of crazy stories :) 

WDS_finale volunteers

The all-volunteer army of speakers and remarkable ambassadors. The ones who made it happen.

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The closing dance party (probably one of my FAVORITE parts! Humans are made to dance and move and celebrate joyfully!)

Are you coming in 2014?

It’s not cheap–I stayed in a hostel ($300), road-tripped from San Francisco ($400), bought an early ticket ($450), and packed a grocery sack of food ($150 total for the weekend including eating out)–which is about as cheap as I have been able to make it–so people often gasp at the sticker price for a weekend like this, particularly if you want to stay in a fancy hotel, are traveling from far away and spend more money on food.

But to break out, in joy, and join family that’s supportive, kind, inspirational, loving, and meet people who thing like you, weird and wonderful as you might be–it’s life-changing. It’s worth it.

And here’s the thing: nothing lasts forever. Each year is an evolution, and if you put off something you want to do for later–it might not be there later. If you can afford it, pull the trigger. Of course there are exceptions, and if you’re swamped in debt or can’t make it, reach out in other ways and mix and mingle with the hashtag on twitter, watch the videos after, and ask questions (or interview people!) and learn as much as you can vicariously.

But if you’re standing on the edge waiting to jump and you don’t jump, you’re just standing there, and the opportunity will pass you by.

Hope you’ll join us next year–or find a way to bring this joy into your life, one day at a time.

With love as always!

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July excitement, New York, the School of Visual Arts, and WDS!

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What a busy month! I’m so excited about, well, everything it seems lately. This past June I traveled to New York for two weeks with the School of Visual Arts in their Design Writing Intensive program as a two week break from my full-time job in Communications to get better at writing and storytelling; the program included multiple intensive seminars and assignments with writers from the New York Times, the New Yorker, Design Observer, Metropolis and more.

Next weekend I’m heading to my third-round with the World Domination Summit and I hope to see many, many of you there! In addition, I’ve got several very exciting projects in the works that I can’t wait to share with you (although I can’t share them just yet even though I am bursting at the seams to talk about them!!). As a result, I’ve held off on opening doors to the next Writer’s Workshop, but I’ll either re-open it this summer or later this fall, depending on scheduling (and several behind-the-scenes projects). More soon! But first…

See you in Portland if you’re going to WDS this weekend! 

I can’t wait to see so many wonderful faces in Portland’s friendly city blocks. Make sure to reach out and say hello, send a quick tweet or leave a comment and let me know that you’ll be there. If you’re new to the conference, check out all the goodness in my recaps from the first two years:

World Domination 2011, Round 1:

World Domination 2012, Round 2:

Year two was the year I kicked off my swim-adventure that turned into $33,000 for Charity:Water in an incredible, never-will-forget-it event. (Stay tuned: I might be doing something related at WDS this year!). Here are the great posts from that adventure:

There are a million brilliant resources for going to this conference. I can’t wait to see you there! For those of you who can’t make it, I’ll try to do my similar scribe-note-taking magic as I always do.

Storytelling: Teaching LIVE at General Assembly – San Francisco:

For those of you who have been curious about my storytelling classes and workshops, I’ll be teaching two different classes this July 17 and July 24th in downtown San Francisco with General Assembly. In “Storytelling 1.0” on Wednesday, July 17, I’ll cover several basic frameworks and philosophies of storytelling and how it fits into how you tell the story of your personal brand or your business. In “Storytelling 2.0” on Wednesday, July 24, I take a deeper look at the mythological roots of storytelling and the various hero archetypes we use in our understanding of ourselves and the way we see the world around us. Hope you can join if you’re in town!

Also – Miscellaneous links from around the web for your Monday morning! 

  • Tech Cocktail: Last January I went to Tech Cocktail to speak about the future of cities and tour the Downtown Project with Tony Hsieh; after the presentations we did a quick Q/A on writing and blogging. Kira Newman, also a terrific writer and starter of the Honesty Experiment, had a conversation me about top tips for writing and blogging – check it out here
  • Morning Routine: What’s in a morning routine? Here’s what mine looks like!
  • This is an oldie-but-goodie: at Bold Academy last year, I did a post about the power of community and it still has one of my all-time favorite quotes: “When you surround yourself with other talented people who have the will to make things happen, you realize that you’re not alone–and that there are hundreds of people who are willing to help you as much as you’re willing to help them.”
  • The “Do Something” presentation that I put on SlideShare has now doubled in views since it took off last year–it’s at 190,000 views (this is amazing to me) and I’m so awed that people find this such a wonderful resource and tool. If you haven’t taken a look before, check it out ~ and let me know what you think!

Enjoy, and Happy Monday!sarah signature

Start where you are.

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Where are you?

Just a few weeks ago: I’m sitting on the floor of an empty studio, barefoot, with not a piece of furniture in it. Boxes line the hallways and two giant moving trucks are parked out in the street. Every so often our dogs bark, whining about being pent up in the back. I’m helping my Dad move two states away, and the entire house has been up-ended. We’re sleeping on the carpet floor for two nights without beds. I have a radio interview scheduled and I’ve hidden in the bathroom to talk from my laptop to make this happen because their are painters next door.

Right now, we’re in limbo.

I ask if we can not use Skype video–as video is probably not the best medium at the moment, although I’m happy to talk — and right at the beginning, our interview accidentally goes to video. I laugh, and I tell my story: “Well, you caught me! I’m sitting on a floor right now, chatting at you while all the furniture is being taken out of my house … mind if we switch to audio only? Otherwise you’ll have me sitting on a floor in my yoga pants!” 

Right now, right here.

Let’s stop imagining the pretend perfect circumstances that might have maybe led to the possibility of your wildest dreams, and get real about the fact they haven’t happened yet. You are here. You are what you are.

Start where you are. Right here. Right now.

This is where the magic happens.

When you’re tired, worn out, flabbergasted, stressed out. You get up, you park yourself in the corner of the room, you duct-tape fabric ver the window to stop the glare, you polish your lips and you record that video interview anyways, even if you think the whole world behind you is falling apart. Do it in style. Make it happen.

Often all the things that aren’t right aren’t really problems–they are just crutches. “Well, I’ll do it once I have furniture in my house again. I’ll do it when I’m not so tired. I’ll do it when I’m feeling better. I’ll do it …”

Nope, sorry. This is it. Today.

I know very few stories of people who got set up in ideal circumstances and then made the magic happen. Rather, it’s about making the magic happen in any circumstance. (That’s true magic, right there).

Because if you can’t make it happen NOW… when will you?

Start where you are.

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Less is more, imperfect is perfect, and done is done: 17 tips, tricks & habits I use for writing, creation + business-building (or any creative pursuit).

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What’s better than perfect? Done is better than perfect.

Part of the beauty of writing, asking, and making projects is actually doing them. The best way out of something is often through it. Getting it done is where the art is. Seth Godin says “ship.” I say “do.” It means the same thing. Make it happen. Get it done.

It doesn’t matter whether or not you create the perfect product, the perfect essay, or the best story in the world; what matters is whether or not you have the nerve to ask and to create.

Sometimes you need to execute more and think less.

Rather than listen to all the voices that say you can’t do it, or why you’ll fail, take a step out and get started. Moving through something (physically, through action) is the best anecdote to stress, fear, and worry. At least this is what I’ve learned so far.


“What’s better than perfect? Done is better than perfect.”  (Tweet this)


Last Friday we wrapped the third week of my private Writer’s Workshop, a small group of writers that signed up on a 3-week journey and exploration in creative writing, narrative formation, storytelling, and persuasion. The class, a 15-module intensive, took us through a whirlwind a writing exercises and outlines frameworks and ideas around storytelling, understanding who you are, and the art (and difficulty) of creating a writing practice. (Side note: I’m so proud of them!!)

Often, as I work with clients and writers and with myself, I find a common middle section of any creative project or endeavor that’s fuzzy, mucky, uncomfortable, and scary. When we start any new practice–any art, any craft, anything that takes time and dedication and involves a bundle of newness–it’s terrifying. It’s that moment when the demons and creatures and critters tumble out of your neatly stacked closets, giggle and jump on your bed, and start a dance party that rattles you enough to make you think that starting was a bad idea.

But all those thoughts, all those jumbles, all that cranky and temperamental and strange stuff that pours out just when you were getting started–that is the good stuff.  That’s what you’re made of. That’s where the weird, wonderful, and zany comes from. It’s right at the beginning and when we get started that e need to set down the judgments and trade them for observations, noting only that we have this smattering of extremely strange and uncomfortable critters setting up a band show across our normally-made bed (Hah! You really think I make my bed? Right. Onwards).

One of my favorite lessons from the three-week class is my lesson on my personal writing and creation mantras: a bundle of tips, tricks, and habits that I keep posted up on my walls and in various locations as reminders and mantras towards my better self.

When I feel like crawling under the bed into the safety of the darkness and I think that the critters inside my mind will break everything in my house just by being them, I look at one of these mantras, breathe in a little bit, and remind myself to keep going.

I can survive a little hair-pulling. I can survive crayons all over the floor. I can survive the messiness. I can survive a massive dance party instigated by imaginary creatures in my mind. I can survive the Wild Things. I CAN SURVIVE THE MESSINESS! Because truly, the messiness is me. And in the exercise, I ask each person to create a list of mantras of their own (or to adopt whichever ones seem to fit from below).

What are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? Here’s my list, to start you off.

17 Tips, Tricks & Habits I Use for Writing, Creation, Building and Motivation (Or Any Other Creative Pursuit).

In whatever your journey, the journey is about you.

Each person has a different dream, and your dream is the one that’s important in this journey (not anyone else’s). Your dream may be to write a book, to author a hundred books, or maybe to write a single essay. Perhaps your calling is to learn how to craft love letters to the important person in your life, or the important person who will be in your life after you write the story of how they get there. Writing might be a tool in your arsenal of visioning and dreaming, or it might be a process of self-discovery. Just like Gretchen Rubin writes “Be Gretchen,” so do I have sticky note on my wall that says: “Be Sarah.” Be you. Only you can be you.

In turn, the more I am me, the more me I become. Writing has been immensely useful in developing my relationship with myself, and seeing who I am and how I’ve grown. The better facility I gain with words, the better I get at processing, feeling, and learning from emotions.

The only system you need is the one that works.

I set up two key writing days for myself, with two optional mornings to write. I make these days priorities where writing is key; on the other days, writing is optional but always a possibility if I make time for it. If I find myself not writing or publishing as much, it’s a key to me to adjust the system—maybe I need to dial back the emphasis on other parts of my life and find another morning or night to dedicate an hour or two to writing. (Tweet this!)

The only system you need is the system that works

Habits are important frameworks.

Every writer I know talks about the importance of ritual and habit—whether it’s a morning pattern or a daily habit. For me, I have a few loose frameworks that guide me towards my larger goals—I try to publish once weekly, at minimum, and I try to write at least three days per week. Some weeks I write every day (I love writing, and I’ve been in the habit for a few years so I’m long familiar with this); and other times I only write once a week or so. When I find myself writing less, there’s inevitably a day or a two that month that the ideas start to come pouring out because I haven’t given them time to breathe.

My weekly structure gives me two mornings and two evenings to focus on writing; while I can break these rules and patterns occasionally (there are always conference calls to China that pop up), I try to keep at least 2 or 3 of the times for myself so that I can write.

Within a given month, I try to make sure at least one weekend is “clean”—in that it doesn’t have travel, events, or anything else scheduled on at least one (if not both) of the days. Often I actually have to go in and preemptively schedule the day out for writing so I don’t muck it all up with too many appointments. I’ll set a date with myself at one of my favorite coffee shops and plan to go, write, and eat for 4-5 hours that day and focus on writing and writing alone.

It takes longer than you think.

Writing is about philosophy, about articulation and detailing ideas and getting clarity around a concept or an idea. The harder the concept or the more challenging the story, the longer it will take you to work through it. It can take me several hours just to piece together a single story framework. If I have less than an hour, I usually can’t get to a depth or a place that I want to get and I become quite frustrated. I try to block out at least an hour, if not two hours, for my morning and evening sessions. Lately I’ve found myself losing track of time – I’ll come home around 7:30 or 8 pm, start writing on a Friday evening, and I’ll look up and the clock will read 12 or 1 AM and I’ve got to put the pen (or computer) down and head to bed so I can make it through the day reasonably the next day.

Deadlines are critical.

I have weekly goals (I call them frameworks) and monthly goals that serve as a baseline for what I want to make in the world. Some months I can’t possibly achieve it, and that’s fine—I try to strike a balance between pushing myself and enjoying myself during the process. If I’m going absolutely nuts and feeling overwhelmed, scared, and exhausted, then that’s not any good. My goal isn’t to make myself miserable! But if I go for more than a month or two without maintaining my baseline and I don’t notice things changing, I step in and re-evaluate what I’m working on and see if there is something I can say no to so that I can make space for more of my writing.


“To achieve great things, two things are needed: a plan, and not quite enough time.” – Leonard Bernstein  (Tweet this)


It’s okay to take breaks.

I took an entire quarter off from writing my blog last year by taking a week off of work and writing 8 posts and spacing them out over a couple of months–all so that I could take some much-needed time to rest and rejuvenate my soul. I tend to work on projects in “seasons,” and define goals within each season—and there’s often at least one rest season (read: Winter) during each year so that I can restore myself and think about what to build next. Sometimes during a Spring or Summer season, I’ll focus more on one aspect of a project (like launching a writer’s workshop, or swimming a bunch), and I’ll dial back on my other responsibilities and goals so I can make it happen.

Set parameters and end dates.

Always set end dates. Give yourself permission to finish something. As you think about the next phase of your writing practice, consider what your goals might be. I highly recommend starting with a small framework (of perhaps 3-4 essays) and building a series around one particular topic, and finishing it. It’s imperative to finish a project and have something to point to. Most people don’t need to start an indefinite blog to create work in the world.

I’ve created many small projects based on sub-topics (as an example, I wrote a 20-essay blog strictly on my experience of the environment in San Francisco with details of the fog, homeless, and urban lifestyle; I started the project knowing that I wanted to spend a summer ‘collecting observations’ about the city I loved, and that the project would wrap by the end of the summer). The writing was fun to do, I got to tell stories in a way that was different than I’d been doing before, and I now have a collection of essays that I can use as writing samples, that I can pull from in future stories, and that I could eventually turn into a bigger project if I felt the itch to do that. (As I’m always saying: get started and do something, and learn from it!)

If it’s too big to do, make it smaller.

If you’re feeling overwhelmed by an aspect of your project, get way smaller. Just do a tiny bit of it. We work in fragments of time that add up, slowly. Today is just a day. Carve an hour, do a small bit.


“If it’s too big to do, make it smaller.”  (Tweet this)


The BEST way to reduce stress is to do work on the project, not avoid it.

Want to feel better? Get started. That’s it. That’s my secret. Everything is part of a larger conversation. You’re just starting with a piece of it, and giving that nuance.

Read well. If you can’t read well, you can’t write well.

Get rid of the trash. Unsubscribe from blogs and news that aren’t helpful. Unfollow people that don’t fill your feed with good stuff. Fill your brain. Push it. Challenge it. The most important thing you can do to be a better writer is read. I recently listed a years’ worth of my favorite books, and I’m already embedded in at least half a dozen new novels, historical accounts, and business books this month alone. Immersing yourself in good quality writing is the best teacher. Seek out people who push you and challenge you and feel free to say no to the rest.

There is no good writing, there is only good re-writing.

When I work with new writers, I often tell them to expect the first page to be “full of shit, with a few gems hidden in there somewhere.” It takes time, patience, and a whole bunch of red-lines to work with words on a page. It also takes the courage to put words down on paper without initial judgment or concern. Just do it, and let yourself write. Don’t let your judgment of yourself preclude you from starting in the first place. Trust that it can continue to get better with editing, time, and practice.

The goal is not complex words and simple ideas, but simple words and complex ideas.

If you can’t explain it simply, you don’t understand it well enough. Writing does not need to be complicated, pretentious, confusing, or full of jargon. To me, writing is a process for building understanding for yourself, and others. For myself, I often copy notes, explore ideas, and re-work words on a page just to tango with an idea until it makes sense in my mind. If I can’t explain it to people, then I’m not well-versed enough in the concept. Writing is a tool for communication (externally) as well as understanding (internally). Often, much of my writing is just about my words, rants, ideas, and explorations–before any of it gets shared with anyone else.

Let your voice develop.

Every writer has a different personality and voice, and learning what yours is takes time and practice. I’m often influenced by my favorite writers—leaning more towards a New York Times persona when I spend a Sunday reading the opinion pages, and oscillating back towards a bossy voice when I spend too much time listening to lectures. In between all of this input, I need to carve out time to develop my own voice and persona; this is a craft that takes many iterations. Start practicing!

What you take out is just as important as what you leave in.

Getting to a clear, simple essay or point is not straightforward. Often, I have to write 5-6 pages just to get to a distillation of one great paragraph. It’s part of the process.

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Capture your ideas however you can.

I love keeping a notebook and jotting down my ideas. Inspiration can show up during your routine, and it can show up at any time. I keep a pocket recorder on my phone and I talk stories to myself while walking through the city or driving in a car (why is it that driving triggers so many new ideas!?). I keep the recordings as well as my digital notes and I send them to myself via email to a folder called “notes.” When I get back to my computer, if I don’t have any ideas that are pressing, I go back through and read my short notes and scratching from the recordings, notes, and my notebooks, and find something that catches my attention. Then I begin with that.

Take the time to build your space and your project.

The world needs to hear what you have to say. “The world” might just be your son, daughter, or significant other, but they still need to hear it. An audience of a handful of people is still an audience. (For more on this, read my thoughts on building your voice on the internet and why I think you should join in). It’s time. Say what needs to be said.

Know what you want and what you value.

This is an easy phrase to say and can take years of work. Learn what’s important to you. Get to know yourself. Write because it teaches you, not just because you have something to say. Write because it will make you a better person, and write because it helps us become more of ourselves.

Done is done.

Sign it. Seal it. Deliver it. A dream unfinished is not reality. It’s your job to create it. Make it happen. Done is done, nothing else.


“DONE is done. Nothing else.”  (Tweet this)


What about you? What creates your best self and your best work?

In the comments below, let me know: what are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? 
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Radio Interview: Musings on Design, Environment, Behavior and Sustainability

How do you build a sustainable life, what does psychology have to do with cities, and how do you wield the power of learning how to say both yes and no strategically? Did you design your own job? How do you balance a full-time job with all the side projects you want to do? What happens when you’re frustrated because your employer doesn’t understand that you want to do more than what you’re already doing? What is environmental determinism? What is the relationship between environment, design, and behavior? Is the world around us really just a game?

And for goodness sake, what does it feel like to swim Alcatraz naked?

Last night I was fortunate to be guest #66 on Radio Enso hosted by Greg Berg. It turns out radio interviews are really fun! As a Prairie Home Companion and NPR enthusiast, I am quite fond of the audio-only medium. (Plus, Greg was an incredible host–impeccably well-prepared and GREAT questions.)

Listen here: Radio Enso #66 with Sarah Kathleen Peck.

If you have more time, also check out the quick video round-up by Todd Schnick on how to kick ass in 2013. I have a one-minute spot in it where I talk about my favorite two tips for how to get things done (hint: get started, and do less than you think).

What questions do you have?

Enjoy, sarah signature