Are you letting the numbers deflate you?

The thing about numbers is, we give them far too much power to make us feel bad. “Only” have 100 people reading your blog? That’s like speaking to a jam-packed coffee shop or on stage at a live speaking event.

Alexandra Franzen reframes the expectations we have around blogging (and online writing) and I think it’s so spot-on that I have to chime in. You are enough. Ten people is enough. Your audience of 45 people is fan-freaking-tastic. FORTY FIVE PEOPLE! That’s a lot of people listening. [tweetable hashtag=”#story #numbers #data @sarahkpeck”]Stop letting the numbers tell you a story of inadequacy.[/tweetable]

As Theodore Roosevelt said: [tweetable hashtag=”#quotes #inspiration #joy @sarahkpeck”]Comparison is the thief of joy.[/tweetable]

People often ask me how much traffic you need before you start a business or a project. We get discouraged with low traffic, thinking that somehow we’re not “good enough” if we don’t have thousands (or hundreds of thousands) of people listening in. The secret is that you don’t need 10,000 people reading you to make a sale to 30 people. (In fact, that’s a pretty low conversion rate). If you’re doing something that helps someone else, then one sale, one client, or a small classroom might be all you need.

We’re so eager to hyper-glorify the entrepreneurs who are billionaires and the writers who reach hundreds of thousands of readers that we gloss over the beautiful middle, the delicious space where you get to express yourself, connect with others, and share your work. There is nothing more beautiful than this. Delight in the expression and the sharing. Show your work. Love your audience, in all its shapes and sizes.

It’s about connection, creation, and expression—not traffic.

I made a business out of teaching 30 people at a time in workshops. I coach people one on one. I feel honored when one hundred people read an essay I wrote. I feel the same when one person reads what I’ve written. Start small. Walk into the room. Be proud.

And also, traffic isn’t all that it seems: there is an ironic downside to too much traffic. [tweetable hashtag=”#truth #business @sarahkpeck”]Too much traffic can be a downer for your growing business.[/tweetable] It costs money, and then you end up paying for people to listen to you. Some examples: when you hit 2,000 subscribers, you need to pay your mail client (if it’s MailChimp) $30 a month to keep sending your emails. When your traffic gets high enough, your web hosting might turn into $50-$100 a month. Those U-Stream videos cost $99-$999 for viewer hours, so 4,000 people watching can cost you thousands of bucks. SoundCloud lets you do 2 hours free—then you pay.

You get the picture. If you want a big audience, you might have to pay $200-$500 a month (or more) for it.

There’s something beautiful about medium-sized.

Just like Alexandra Franzen so beautifully re-frames: there’s something gorgeous about your own personal coffee shop. Cherish it.

 

Getting things done: how I take notes + snapshots of my moleskine + my nerdy highlighter system

Lots of folks have emailed me to ask me how I get everything done and what systems I have in place to keep myself motivated, on track, and organized. I love watching how other people work and learning what they do to stay organized–so I thought I’d share a behind-the-scenes peek into some of my systems. Here’s what I do when I start my day.

I have a lot of various systems and half-systems that work perfectly for me; a combination of analog and digital tools and, of course, several notebooks. I almost always start the day with a fresh list (on a real piece of paper) because it’s a way to clear my mind and it’s the habit that gets me into the day. During highly productive consecutive days where I’m focused on just a few things (a 3-day stretch of writing, or a week focused on creating a book), I’ll often use the same list for the whole week.

I’m well versed in David Allen’s Getting Things Done and the Action Method by Scott Belsky, and Stephen Covey’s urgent/important matrix, and I implement a bit of each across various projects (and type of work) that I’m involved in.

Here’s a quick behind-the-scenes look at how I take notes–using a fairly simple analog notebook (a moleskine) and 2-color highlighter system.

Making a list, the old fashioned way:

In the morning, after I wake up and have coffee (and do some reading or stretching), I open a fresh page in my moleskine. Based loosely in categories (such as errands, writer’s workshop, blog posts, guest posts, bills, etc), I’ll list out the things on my mind that I want to work on:

notebook

Step 2: Adding a yellow highlighter (prioritizing).

The next step is pretty simple, but it keeps me focused. I take out my yellow highlighter and look back through the list and highlight the things that are the most important (or urgent) for me. Maybe I’ve got a big deadline, maybe I just got off a plane and I really, really want to clean up and settle back into my home, or maybe I’ve been itching to read a few books that I haven’t made time for lately. Whatever it is that’s the most important, I highlight. It’s a variation on writing a to-do list with only the three most important items, but it’s useful for me to add this level of clarity.

Highliter system--3-spread

Step 3: Highlight what you have done or accomplished in blue (reflection + tracking).

As I work through my ideas, projects, and tasks, I highlight what I did do in blue throughout the day. If something pulls me out or off of this list unexpectedly (an hour long call with my mom, an unexpected visit from the plumber, needing to fix my website if it goes down), I try to make sure to add this on and write it down to account for what I’ve spent time on.

At the end of the day, I can quickly see whether or not I was able to stay focused on the things I felt were most important. A successful day is one in which I can cross off all of those yellow highlights–that’s a slam-dunk day.

I rarely get everything crossed off. (That’s pretty normal).

Some days I’ve spent the entire day working and it feels like I’m making no progress on my goals. When I end the day, I like to recap quickly by looking at my notes and remembering what I did do (or noting if I’ve had a completely off or strange day), and then assess whether or not I made progress on the big things I’ve been wanting to work on.

Throughout the week, this system also serves as useful feedback. If I’ve had an item on the list for five or six days in a row and I’m still not making progress on it, I know that I need to adjust my strategy and spend more time focused on that piece. Maybe something’s holding me back (mentally, emotionally, logistically, structurally), or maybe I need to allocate more time (and energy) to the project than I anticipate.

Other systems I love + making sure it’s not all about “productivity.”

I love lots of systems–from David Allen’s Getting Things Done to Scott Belsky’s Action Method. Yesterday I saw Danielle LaPorte’s Entrepreneurial Time Management post which made me very excited (it’s similar to what I do, but mine isn’t defined as clearly as this–so this makes me want to up my game), and Amber Rae’s post in Fast Company about scheduling your days around your peak energy is GREAT. As always, the insanely organized Jenny Blake has an entire toolkit that I love drooling over and perusing to discover new things.

Lately I’ve been adding a short box to the upper-right corner of my page, asking myself (based on Danielle LaPorte’s Desire Map program) how I want to feel throughout the day. I’ll jot down the notes, something like: “Less stressed out, excited, productive, peaceful.” Writing them down and having them there to look at helps me remember what the point of it all is–not to crank through yet another list, but rather, to work on things (and in ways) that make me feel the way I want to feel.

But what else goes in this notebook?

Ahhh, great question. It’s a catch-all notebook that I use to take notes during meetings, calls, reflection periods, and on books that I am reading (or want to write). I use up 5-15 pages a day between notes and lists, and each notebook can last me for a month or several months, depending on how much writing and sketching I’m doing.

I have a two-color pen system that I (loosely) follow. Black are my ramblings, personal notes and lists; blue are my reading notes or specific program notes. If I’m reading a book and jotting down notes, out comes the blue pen. If I’m on a tele-call or taking a class; again with the blue pen. That way, I go back and can flip through and find my notes fairly easily.

A final note on systems and organization:

Of course, there’s a lot more than just a list and a highlighter–I use calendars, visioning days, big maps, plans, online notes, Evernote, Google Docs, and many other tools. More on that later. For now:

“The only system you need is the system that works” – tweet!

The ultimate metric for me, however, is whether or not I’m getting what I want. “The only system you need is the system that works” is one of my key phrases for evaluating–you don’t need to adopt any new systems or strategies unless you want to make a specific change. You don’t need to fix what’s not broken! If you’re not saving any money and want to save more, change the system (the one you’re using isn’t working). If you like the outcome you’re getting, however, you don’t necessarily need to switch things up, unless you’re up for an experiment.

The only system you need–is the one that works for you.

What other tips and tricks would you like to know about? I’m happy to share tons of my how-to’s and systems, and I hope to share a lot more of these in the near future. What works for you? What do you want to know more about?