Why Starting A “Blog” Is A Terrible Idea

Getting out there on the internet is kind of like making friends as a five-year old.

The internet can be an intimidating place — it’s full of people who seem to write effortlessly and publish often. It’s like they have crowds of people gathering and listening, which makes other people wonder if they’ll ever be able to join in.

Pretty soon the voices of doubt crop up: Why bother? Will you ever get to it? Should you join in at all?

Starting a blog is a wonderful idea, and it’s also a terrible idea. To be clear: you should definitely write, but if you think you should “start a blog,” well, I have some ways to reframe that which are really important.

Everyone wants to write, but a lot of people are scared to.

In every writing seminar I’ve been to — both as a teacher and as a student — the most frequent thing I hear is doubt:

“I want to start a blog, but I’m not sure where to start.”
“I have an idea, but I’m not sure anyone wants to read it.”
“I have too many ideas, so I end up never writing them down!”
“I’ve always wanted to write, but I haven’t started yet.”
“Someone else has already written about what I’ve been meaning to say.”

Why you should write: the magic of the Internet.

Let yourself be found — carve out a second home on the internet.

What do people find when they put your name into the Google machine?

If and when you DO want to connect with others, it’s important to carve out your own “home” on the internet. In the world of Google-ability, we are quickly researching each other in order to learn about their skills and talents.

The good news is that you can own this answer pretty quickly. If you want to craft three articles on a particular topic that’s interesting or a hobby to you (ideally something you’d like to be known for), you can start a Tumblr,Weebly or a WordPress site for free or almost free (less than $50, max, if you want to own a domain name and buy a theme) and post three articles under a header with your name and contact information on it. This can be done in as little as four weeks.

All of a sudden, when someone types in your name, or better yet — the topics you’ve written about — you can now be found. Your ideas can be known.

Resumes are static, and we’re searching for ideas through our web-maze of online information. In today’s world, it’s your job to make yourself “findable.” Put your information onto the web so that search engines — and people, and serendipity — can stumble across it.

Without putting yourself out there, it’s a lot harder to be found.

I get so many emails from people that say, “I was looking for an article about how to improve my writing, or how to write a thank you note, and I started reading your blog and sat down with you for an hour last night. It was so fun to read your thinking.”

By putting my words and ideas into a space where other people can find them, I’ve let myself be found. I can become known for my ideas. If you have an idea and it’s stuck in your head, there isn’t an easy way for anyone to know that you have it. Serendipity comes through connection and collision, and when people can find you and your ideas, possibility sparks.

Now these interactions didn’t happen right away; I blogged for at least six months with only my mother commenting, gently correcting most of my typos and spelling or grammar errors. My sister discovered Grammar Girland gleefully pointed out my mistakes as well, which, as a younger sister, I’m sure delighted her. (I then hired her as my editor for my print projects, which probably made her happy as a clam — now she gets paid to point out all of my mistakes.) There was nothing perfect about my first few essays. Perfect is a pipe dream. There will be people who point out your mistakes, and people who see the bigger picture and connect with you over ideas. Both types of people exist, and you will meet both of them.

Don’t let being afraid of making a mistake stop you from making anything at all.

Start small: create a project, not a life.

The other thing to remember is that some of the best websites aren’t by people who show up every week. You might not have the stamina (or the resources) to enter into a writing relationship that’s indefinite in its time frame or scope. In fact, I think that’s a terrible way to start. For people starting a blog, I recommend thinking of it as a “Project” and not a “Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

For people starting a blog, I recommend thinking of it as a “Project” and not a“Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

The alternative, and what I recommend in all of my writing classes, is to create a project that you can do well at, by changing the parameters. Instead of promising an indefinite relationship, drastically reduce it in scope and start with a reasonable project that has a defined ending from the beginning.

When you can close a project successfully and complete it, you’re much more likely to continue on to a phase two or phase three of a project, rather than let it taper off into the land of incomplete projects. You also change the feeling relationship you have with yourself — instead of creating an inevitable failure-situation, with resulting disappointments and twangs, putting pressure to show up in a way that might not be reasonable for you because of all of your various commitments–you’re creating a success situation, where you can end the project within a concrete time frame and still be very happy that you did it at all.

I recommend creating a project that says, “I’d like to talk about _[topic]_ in 4 posts, within the next two months.” Give yourself a start time, and end time, and a quantity. Specify a topic. Perhaps you want to blog about four fabulous meals that you cooked and created. Maybe you want to chronicle your science journey behind the lens of a microscope. Maybe you want to document your notes on a new class you’re taking. You could start a Tumblr with your favorite photos of doorways in your quirky city. The possibilities are endless, but you must pick one small one (and only one).

Don’t believe me? Blake Master’s compilations of Peter Thiel’s lectures is one of my favorite sites to read and there’s a fixed (static) amount of content — 13 lectures — accessible indefinitely for those that want to self-teach and read the series. He’s not adding more content. He’s creating great content and sticking it up in a place for people to find it.

What I find with myself–and others — is that if we try to start too big, we actually fail to start at all.

When we dream the big dream of master projects and hundreds of photographs and best-selling books, many people fail to start because the dream is too big. I’m all for big dreams and goals–and relish in them, dance in them, and visualize them — but when it comes to the implementation, start with something small enough to do in a day or a week. Want to write a best-selling book or post? Start by researching your ideas, one at a time, in short posts. You can collect them later. In fact, the short pieces will serve as your building blocks for the bigger pieces.

Almost everyone I know that’s created something big started one, small, tiny step at time.

Bottom line recommendation? Create a fixed, small project that’s do-able within a time frame of less than 3 months.

Start writing — right now:

My takeaways for you? Build yourself an “internet home,” even if it’s only to enjoy making something by yourself.

I’m biased — I think we should all participate in this new form of community space, this digital world where we can place our creations. If you’re wavering about creating something, let me be clear: I think it’s time for you to join in.

To make it easy on yourself, start small. Pick one topic or project that you’re interested in, and make a small commitment to create a collection of pieces–drawings, ideas, words, notes, stories, essays, paintings, photos, or other–around this topic.

Give yourself a deadline of 3 months or less (ideally one month). And finish it.

What happens? It gives you something to point to. It’s a reference point for the future. It’s a means towards executing your projects. It’s a way to start a conversation. And it’s a way to do the things you’ve been talking (or thinking) about doing.

And best-case scenario? You get to meet a few people along the way who like talking about what you’re doing.

Is it time to join in?

If you’ve been thinking about joining the online conversation, or dreaming of starting a blog, website, or publishing more, it’s time to start.

The goal isn’t to have the loudest voice on the internet. It’s to have a voice: your voice. The point of writing is not to just to publish for someone else: Writing and storytelling are about developing a relationship with your voice and ideas. It’s about finding and practicing ways of expressing your ideas to yourself, and then to others.

It’s an incredible place. I hope you’ll join in.

Writers Resources for 2015: Make a Living as a Writer With These Sweet Courses

TWL Bundle_Image1_Facebook

Want to make a living as a writer?

Maybe you’re simply looking to improve your craft. Maybe you want to self-publish a book, or you want to learn more about publishing. Perhaps you’ve got a side-hustle, and you want to turn it into a full-time business. Maybe you’re working on a book proposal but you’re stuck!

Either way, there’s a LOT to learn in the world of writing.

If you’re a writer, author, or want to begin publishing — then I’ve got something you won’t want to miss. Every once in a while, I get to participate in the creation of really cool products and offerings. Today, I’m part of an amazing round-up of resources made especially for writers:

The Writer’s Bundle.

My friends at The Write Life put together a package of nine ebooks and courses on freelancing, self-publishing, marketing, productivity and more.

You might recognize many of the names of the creators of these products, including Joel Friedlander, James Chartrand, Charlie Gilkey and Alexis Grant. Plus, if you look closely — one of my main courses is included as well. (Woohoo!) If you’ve been eyeing Content Strategy for Thought Leaders, then this will be a no-brainer: the entire bundle retails for less than the price of my class.

A lot less, actually.

TWL Bundle Headshots Grapic_500

I feel obligated to say this in writing: if you purchased each of these resources individually, they would run you nearly $1,100.

Through this bundle, you can grab the entire package for just $99.

So if you’ve been wanting to join us in Content Strategy for Thought Leaders, which retails at $300, then you can do so today — for $99. And get eight additional classes as part of it.

What’s the catch? Because this is such a good deal, my friends over at The Write Life are offering it for THREE DAYS ONLY. That means if you want it, you should grab it now.

Download The Writer’s Bundle Here.

Want more details? Here’s what you get when you download The Writer’s Bundle:

  • Kindle Launch Plan: $1,400 in 30 Days & an Amazon Bestseller, from Nick Loper (retails for $99)
  • Content Strategy for Thought Leaders, from your truly! (retails for $300)
  • Learn Scrivener Fast, from Joseph Michael (retails for $179)
  • Book Proposal & Manuscript Template, from Joel Friedlander (retails for $27)
  • The Momentum Kickstarter Kit, from Charlie Gilkey (retails for $47)
  • Authority: A Step-By-Step Guide to Self-Publishing, from Nathan Barry (retails for $39)
  • Turn Your Side Hustle Into a Full-Time Business, from Alexis Grant (retails for $47)
  • Video Idiot Boot Camp, from Katie Davis (retails for $297)
  • Write for the Web, from James Chartrand (retails for $23)

Remember: It’s only available until Wednesday, March 11th, at 11:59 p.m. EST. Get your hands on this amazing offer while you can!

P.S. Here’s the link once more: Download The Writer’s Bundle.

The Write Life’s bundle: massive sale for writers!

The Writer's Bundle: Epic Resources

Writing is powerful stuff.

I teach several writing courses as a tool to gain insight into your inner wisdom, access your inner soul, and pen your own stories. If you’ve been itching to write, yesterday I shared several of my favorite resources in the March edition of my behind-the-scenes newsletter.

Today, I’m excited to share a few more awesome resources on writing, publishing, and marketing that you might love. If you want to know learn more about publishing, writing, building your own business, and marketing from some of my favorites—Seth Godin, Jenny Blake, Chris Guillebeau, Ali Luke, Alexis Grant and more—keep reading.

The Write Life Bundle—an epic steal at $79:

Want to know more about publishing, creating kindle books, marketing your book, developing your business, promoting your work, and engaging your audience? The Write Life packs a powerful punch in this bundle of nine different e-resourcesa collection of books and courses that normally runs for more than $700 individually.

The bundle features:

  • Chris Guillebeau’s Unconventional Guide to Publishing (ebook and audio, retails for $129)
  • Jeff Goins’ How to Start Publishing for Kindle (ebook and audio, retails for $47)
  • Kristi Hines’ The Ultimate Blog Post Promotion Course (course, retails for $197)
  • Jenny Blake’s Build Your Business (course, retails for $75)
  • Tom Ewer’s Paid to Blog (course, retails for $29)
  • Sophie Lizard’s The Freelance Blogger’s Client Hunting Masterclass (course, retails for $98)
  • Alexis Grant’s Social Media for Writers (course, retails for $99)
  • Danny Iny’s Interview on Building an Engaged Community (audio + transcript, exclusive)
  • Ali Luke’s The Blogger’s Guide to Irresistible Ebooks, plus Publishing an Ebook Audio Seminar (ebook and audio, retails for $29 + $19.99)

The catch? It’s available for three days ONLY; the offer expires Wednesday, March 19 at midnight EST. That means if you’re interested, you’ve gotta act now!

Click here for more details and to get your hands on this bundle.

What is it about writing that’s so important?

People ask me why I teach a writing course.

To me, it’s so much more than writing. Writing is just the surface.

My deeper belief is that we’re all in need of connection to ourselves, as well as connection to each other. Writing, marketing, copy—it’s all just a way to tell stories and share them with our tribes. With the people that matter. When I look around, I see too much loneliness and disconnection. In plain English this means we’re kind of miserable, kind of bored, and kind of lonely—and we don’t know why.

Writing is one of the many tools we have to connect more deeply into our own inherent wisdom—and to tell stories that connect us to other people. Sometimes we forget how extraordinary writing is. It takes us out of our heads and lets us share a part of ourselves beyond our physical presence—we can share our ideas and our words in a space where other people can connect and learn about who we are.

Because of this, I’m sharing the writer’s bundle—for you to keep writing, of course!

Seth Godin’s Marketing Master Class—Another crazy steal at $10 for the class:

Want to learn more about mastering marketing with one of the all-time best marketers to date? Seth is offering another great skillshare class, available for $20 (or only $10 per student if you use my link). The course covers the following aspects of marketing:

  • 11 questions about your role and your leverage;
  • An action theory of marketing;
  • The 14 “P” words that you need to know;
  • Specific marketing concepts and exercises;
  • Case studies in action.

$10 for a marketing class with Seth Godin?

Crazy. CRAZY SAUCE. Am I right?

Previewing next summer:

But what about your courses, Sarah? When are you teaching again?

Awww, thanks for asking!

Many of you know that today’s the day I wrap up teaching three different courses—our Writer’s Workshop, the Content Strategy course, and the Grace & Gratitude courses that I’ve taught this Winter quarter. It’s been a pleasure and a joy to journey together with more than 160 different faces through each of these workshops. After 3 months of back-to-back teaching, I’m editing and refining the program and will be brining out the next round of courses sometime later this Spring or early Summer (mark your calendars!).

Until then, go get your hands on one of these amazing programs, and — keep writing.  

Why Writing is an Act of Bravery: A Letter to Writers

Brene Brown Power of Life.

“Only when we’re brave enough to explore the darkness will we discover the infinite power of our life.” — Brene Brown

Writing is an act of bravery.

Each year, when I teach our writing workshops, I get to work with a small group of twenty-some writers, thinkers, and creatives. Inevitably, the process gets difficult in weeks two and week three, because I ask people to share parts of their stories—their wishes, hopes and dreams, who they are.

My students write with angst—“I’m behind! This is hard! I’m struggling!”—and I know this feeling all too well. I encourage them to continue, to press on in the face of fear or worry, and to get their pens to the page as often as possible. I am here to support, to encourage, and to push—just the right amount. Enough to get into it. Enough to push past the blocks and the barriers. Then the insights come: “Wow—I wasn’t expecting that I’d write about that,” and “That was fascinating,” and “I just got lost in a 2,000 word story and I’ve barely just begun.”

Writing is an act of bravery. Writing often means facing your own darkness and light. This is an essay for all of the students in my writing class, but it’s also an open letter to all writers, everywhere, struggling.

1. An open letter to all writers.

Dear writers:

The past few weeks have been deep, winding, and possibly full of emotions as we unpack the thoughts and ideas that have perhaps been long been locked inside of our minds. We have access to our thoughts, but not always a full understanding of them. Emotions can have such a mastery over us, and forging a relationship with your pen can help unwind parts of that. Through writing, we discover deeper truths about what we want, who we are, what we value, and the stories that we tell ourselves. Often we have to write the stories first before we can discover what it is that we’re trying to say.

For the newest of writers, I often hear that these first few exercises are somewhat surprising, bringing up past ideas and thoughts that perhaps haven’t fully percolated or settled in ways that you had thought. Often rough with emotion and tenderness, I find that writing brings up ideas and thoughts that I’m not sure how to frame, or what to say, or where to go next. It is within this context that I offer up a thought of gratitude for showing up to practice, and thank myself simply for embracing the pen and paper as a way to discover new (and existing) thoughts and ideas.

Writing is a spiritual practice, a soul-cleansing, deep-dive into the emotions and ideas we might not even be at first aware that we have.

Writing is a spiritual practice, a soul-cleansing, deep-dive into the emotions and ideas we might not even be at first aware that we have. Some days writing brings out the best in us, and other days I have to thrash through words before getting up angrily to go for a long walk, dance out my thoughts, or drown my ideas in coffee, water or wine. As we uncover the deeper truths and ideas—we become aware of who we are, and possibly the painful moments within us that have been buried for so long.

Write to discover.

Writing lets me figure out what it is that I’m thinking, by putting words onto pages and telling the story of my life, my experiences, and the world as I see it around me.

When I come back to it, I recognize patterns and ideas and realize much more about my perspectives and point of view. One of the kindest things I’ve done for myself is take the time to make space on a page, write some words down, and allow myself to come back whenever I want to talk through my ideas. Not every day is a glamorous day by any stretch, and I often struggle to sit down at the computer in the first place. In fact, it’s amazing how appealing laundry and dishes become when I’m avoiding saying the thing that needs to be said. What keeps me coming back to my practices, however, is that this is the place where I’m allowed to think what I think, write what I want to write, and tell the stories no matter how fantastical or horrible they might feel. I have permission to explore these ideas, without consequence. I can write them down. So, I write them down.

When we look at ways to talk to other people and develop communications (and stories) that teach, share, and explain—or moreover, that persuade—it often requires a deep understanding of the self, as well as a deep understanding of another person. Whether you’re a marketer trying to explain your product to an audience that could benefit from your design, a teacher trying to clarify a new idea to students, or an individual seeking understanding from a close friend or loved one, it is through our words that we take the ideas in our minds and give them shape for other people.

Words and writing are one way that we tap into our soul and ideas—words are a connection device between humans, a way to tell stories and share parts of ourselves with other people.

Words and writing are one way that we tap into our soul and ideas—words are a connection device between humans, a way to tell stories and share parts of ourselves with other people. The more we practice using our words and explaining our thinking, the larger our repertoire of sentences and stories that we can pull from to explain ourselves to other people. The more we write, the better we can teach, explain, love, persuade. Writing, as a practice, gets easier the more that you do it.

Words give us the power to share.

Writing is about bravery and courage.

“Give me the courage to show up and be seen.” — Brene Brown.

“We’ve all got both light and dark inside us. What matters is the part we choose to act on. That’s who we really are. We all have shame. We all have good and bad, dark and light, inside of us. But if we don’t come to terms with our shame, our struggles, we start believing that there’s something wrong with us –that we’re bad, flawed, not good enough—and even worse, we start acting on those beliefs. If we want to be fully engaged, to be connected, we have to be vulnerable.” —Brene Brown, Daring Greatly.

The beauty of writing, and this is true for me quite profoundly, is that we can often make our way out of suffering through the act of writing itself and often just by writing alone. It is not always the action or the striving that must be reconciled, but rather the understanding and acknowledgment of feeling itself.

As Spinoza, the philosopher, is quoted:

“Emotion, which is suffering, ceases to be suffering as soon as we form a clear and precise picture of it.” – SPinoza

In re-reading Man’s Search for Meaning, a gut-wrenching first-person account of surviving the concentration camps of Nazi Germany, Harold Kushner details the quest for meaning in his introduction to the account:

“Life is not primarily a quest for pleasure, as Freud believed, or a quest for power, as Alfred Adler taught, but a quest for meaning. The greatest task for any person is to find meaning in his or her life. Frankl saw three possible sources for meaning: in work (doing something significant), in love (caring for another person), and in courage during difficult times. Suffering in and of itself is meaningless; we give our suffering meaning by the way in which we respond to it.”

Forces beyond your control can take everything you possess except one thing, your freedom to choose how you will respond to the situation. You cannot control what happens to you in life, but you can always control what you will feel and do about what happens to you.

Writing is not just about sadness and suffering, either (and nor is life). Writing also lets us write the good things, write the ways we want to feel, and give permission to the greatness in emotion that needs as much encouragement to expand as do the emotions that make us seek understanding. Good feelings need space to expand, too. Write about all of it. Tell it.

Perhaps we are afraid of writing because we’re afraid of knowing our own story.

Writing is intimidating for so many reasons. We’re scared that we won’t capture the ideas or know what to say—and we’re afraid of what we’ll discover or become if we do pencil out those terrifying thoughts.  in your life do you feel brave or have you been brave? Perhaps your writing journey can begin with a highlights reel: describe a moment in your life when you encountered an opportunity to be brave. How did you react? What was the call to action? How long did it take you to decide to do something? How did you feel before, during, and after? What was the result? Who was changed as the result of this event?

Bravery is something different to every person.

To me, I can find it tremendously difficult to act upon one of my biggest dreams—the dream that I’m almost afraid to make real, the one that seems so simple to everyone else but me. In contrast to this seemingly simple thing, this act that everyone but me seems to find easy, I would rather jump in an ocean naked, swim a hundred miles, or work myself to the ground than admit to myself how important it is. When I discovered the extent to which I was avoiding doing the practice of my deepest dream, I wondered to myself whether or not taking steps to fulfill this dream was even brave. Did it matter that it seemed like the hardest thing in the world was getting on that bus and taking myself to the class I was so scared of? Did each of these actions—even just saying what my dream was out loud to those closest to me—was that even bravery?

Speak up for something you believe in.

The answer is yes. Speaking up for something you believe in, even if it’s just a laugh and a smile; holding your daughter’s arms, saying no with your eyes, writing about a story that hurts to tell, taking a class that terrifies you even though it doesn’t seem difficult to anyone else—this is bravery.

Write, tell the story of your life.

Thank you for reading and writing,

Sarah