Finding your creative flow: 17 writer’s tricks to get un-stuck and start creating

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I wrung my hands, trying to figure out what to write next. It was a typical afternoon at the computer: Somehow I had amassed more browser tabs than laundry quarters, each of which was threatening to pull me into an endless loop of reading more things on the internet — all conspiring to collect as a massive wave of procrastination in the way of writing the essay in front of me. I closed all the browser tabs. I sighed. Why was I stuck again? Why couldn’t I just WRITE this thing?

While procrastination and distraction are two of the biggest weapons against making your art, the third hurdle to jump is often the problem of getting stuck.

When you’re stuck, you can’t find the right words, time passes endlessly, and you wish fervently for that flow — that moment when words come quickly, your thoughts spill out, and you’re itching to write more. Yet sometimes even when I return to the white page of my blank screen, I get stuck. My thoughts grind to a halt, and I’m not sure where to turn next.

What do you do to get back in creative flow and get un-stuck? As a writer and creative, these are the tools I return to again and again to get myself back into the writing space and find my creative flow.

Start with predictable statements. 

Blank pages, as a writer, can feel demonizing and cruel in their blankness. Sometimes I need to write anything down just to get started. Ray Bradbury found, after several years of writing, that word association was a powerful way for him to start. CARNIVAL, he would write in big capital letters. DANDELIONS. The project continued, each word unfolding into a paragraph and a study, his obsession with these strange, everyday elements turning into prize-winning stories. His word associations turned into explorations of the attic — finding the nooks and crannies in his mind, and chasing what he found both exciting and weird.

Write the banal. Start with where you are. Sometimes it’s garbage, and sometimes the simplest statements are powerful, raw, and beautiful.

Recount your day.

Often writers begin with “throwaway text” that they use to warm up. Summarize your day. Tell the story of where you are, what you’ve been doing, and what you’re trying to do. Even when crafting, I often write out a page of blank notes that describes the type of project and fill pages with sketches of the thing I want to make.

Get specific.

We often get stuck because we’re trying to tackle too much. An entire essay can take me days and weeks — or longer — so today, I focus on one paragraph. Just on one piece. In writing a story about two characters, I begin with the scene, coloring in the frames and spaces with more and more detail. I might spend an entire hour polishing the color and frame of the street lamp and the sidewalks, capturing the changing weather patterns as the seasons move into fall, describing the slippery stoop and broken stairs that the woman calls home. Get specific about one small piece of your project, and focus on that first.

React.

Peruse articles until you find one that stirs up your emotion in some way. Set a kitchen timer if you’re prone to getting lost in browsing, or set up a system that lets you read for a limited time. Browse and jot down notes about what you click on, and what pulls you. Observe that emotion. Find an article that makes you mad or enthusiastic enough to want to write a response. Begin by writing that response.

Mine your conversations for clues.

Often, my essays evolve from comment threads, email chains, and conversations that lead to longer and longer pieces. A comment turns into a paragraph. A paragraph turns into a page. A page turns into an essay. When people ask me questions and I know the answer to them — and I jump in, with lots of ideas and things to say — I’ve learned to become aware of these as golden nugget opportunities for future essays.

Go analog. Slow down.

By pulling out a pen and paper, clearing the table, and simplifying, we can slow down to capture our thoughts and ideas. Slowing down helps us pay attention. As Gwendolyn Bounds writes in the Wall Street Journal, handwriting trains the brain, and slowing down to write by hand helps us learn, convert to memory, and explore new ideas. “It turns out there is something really important about manually manipulating out two-dimensional things we see all the time,” explains Karin Harman James. Using our hands — and crafting physical works, even written works — unlocks new spaces and ideas.

“I write not just to record what I already know, but to discover what’s in my mind.”

Clean.

A cluttered mind can often be the result of a messy situation. Set a kitchen timer for 20 minutes or fewer and give yourself permission to clean and sort. The process of using my hands to clean, sort, and organize often unlocks powerful thoughts in my brain. Doing the dishes is meditative at times. Forcing myself to fold laundry can slow my brain down long enough to catch the thoughts that drift in after I release the pressure to perform.

Set deadlines and use timers.

I’m a big fan of the Pomodoro Technique and kitchen timers. Sometimes less time and more urgency can push us over the edge into massive creation, stimulating our brains with a sense of urgency. I’ll sit and write for one hour, making a bit of a game out of my essays. “Alright, it’s 10AM. Can I get the first complete draft of this done by 11AM? Let’s see if I can get 700 words and a structure all put together by then. Ready? Go!”

Release the negative harnesses.

Ever feel like you’ve got someone watching over your shoulder, breathing down your neck to make sure everything is perfectly done and correct? As best as you can, remind yourself that you are allowed to stumble and stutter, that your writing does not have to be (and likely will not be) perfect the first time around, and that messiness is part of the process.

When the critic comes, which she does predictably for me, observe her. Watch the thoughts pile up, and write them all down. Say to your critic, “Thanks for all of this, I know you’re trying to have my back. I’ll keep these criticisms over here in my notebook, but for now I need to work.” Let your critic take a break.

Add detail and narrow the focus.

For this moment in time, on what you’re creating, focus on one particular element. Find a soothing or repetitive rhythm to it. Perhaps, as a writer, you’re writing about the scene and setting the stage for the actors’ patterns. Describe the street lights in detail, from the luminescent glow in the aftermath of a rainfall, to the painted-black iron stands. Do micro-histories on the pieces. If you’re a craftsman or a technician, begin with one small piece and polish and craft that section until it’s gleaming.

Forget about the entirety of the project. At this moment, be within this moment.

Talk it out. Use your voice.

Explain your idea to someone. Use a voice recorder to explain it. Sometimes I’ll get on the phone with my parents or friends and ask them to chat about an idea for a quick minute. I’ll set a quick record on the voice memo and capture myself explaining it to people. Sometimes I set my voice memo down on the counter and start explaining to the blank walls how things work. I play back the voice memo and write down the notes. The notes on the page start to make sense, and I edit them with my writer’s eye.

Get moving.

Despite how many times we’re told to get moving, many of us never get up and stand up from our desk to take a break and move our bodies. Sitting is terrible for us, and we sit for an average of 9.3 hours a day (nearly two more hours than we spend sleeping!), causing our bodies to lapse into sedentary norms.

The best way to get myself back into flow is to shake out my body for a bit. Do a few jumping jacks. Go for a walk. Take a short jog around the block. Go for a 10-minute bike ride to pick something up. Plan afternoon or evening swims for when the day is winding down and your brain is chattering. Jump in the shower for a 10-minute dunk. Turn upside down and do a handstand against a wall in your office or living room. Stand up and do a few squats. Do a seven-minute workout.

By increasing the blood flow and circulation in our bodies, we can change our thoughts. (For more on this, read SPARK: The Revolutionary New Science of Exercise and the Brain, which looks at the mind-body connection).

Get still.

Breathe. Lay flat across the floor. Sink into child’s pose or downward dog for a few minutes. Take a darkness nap — one of my favorite tricks. Do a darkness nap by going to a very quiet place, eliminating light, and reducing all of the stimulation (close your curtains, put an eye mask on, put earplugs in) and lie flat on the floor or a bed for 7 or 8 minutes. Use a timer to let yourself sink into rest. Like a power boost on a battery, getting your body and mind very still can re-set your mental and creative engines for hours.

Notice and adjust the stimulation.

Adding movement or stillness, as above, are about adjusting and equalizing the stimulation levels in my mind and body. Many times the creative flow is stalled when I am out of sync between my mind and body. My mind is racing forwards or backwards and my body is tired of being still. When the stimulation in my mind — and all of its dissonant bits and starts and bursts of energy — are out of sync with the stimulation in my body, I check in with a quick evaluation: Which one is racing more? Am I twitching and itching in my seat and in my body? Does my mind feel overwhelmed?

Sometimes our brain needs a rest, and our body and senses need to take center stage.
– Stephanie Guimond

Like a washer’s spin that’s gone off cycle, I need to put the two links together again, apace with each other. Adding movement, adding stillness, or adding a counter stimulation (music, water flow, massage) can help ease the frustration and pull me back into balance.

Disrupt your “stuck” with movement or stillness and find a way to balance the simulation in your mind and body.

Drink water.

There’s something magical about water. Drinking a large glass of water cleanses the thoughts in my mind and refreshes my energy levels. In addition to theenormous benefits of hydration, adding water reminds me to get up more often by forcing me to use the toilet more consistently as well.

Develop patterns.

Creativity is largely about creating systems and patterns that reveal (and allow) your best self to emerge. Read any great writer’s habits — Hemingway, Stephen Pressfield’s The War of Art, Stephen King’s On Writing, Ray Bradbury’s Zen in the Art of Writing — and you’ll hear them describe their habits and routines. Some of them race to their desk for hours of uninterrupted morning writing, and others write late at night, but they all have habits and systems that help them get unstuck. The less you have to think about when or how you’re going to do what you’re going to do, and the more you do it automatically, the easier it is to do well. (For more on this, check out The Power of Habit by Charles Duhigg).

Be honest.

Have an opinion. Sometimes “stuck” is part of getting angry, upset, or frustrated. You’re pissed off that the piece you wrote hasn’t been picked up yet, you’re upset that a friend treated you poorly; you’re mad at the universe for delivering blow after blow to your health. It happens. Sometimes when I try to write a chipper post and my feelings are anything but, I walk smack into a massive brick wall that says, “Nope, no way. You can’t fool me here.” The way out, fortunately or unfortunately, is often through: I need to work through each of these thoughts and feelings. That’s the heart matter of the day.

More often than not, however, these posts — these raw, vulnerable, frustrated essays that pile up — become the meat and story of future essays, pieces I surprise even myself with.

Remember that getting stuck is part of the creative process — and is often a precursor to great breakthroughs.

If you’re having trouble solving a problem or finding your way back into the flow, try any of these tips or let me know if you have your own peculiar habit that works to get back on track.

This post was originally published with Tara Gentile and Carrie Keplinger on Scoutie Girl in September 2013. 

What would you bring with you into the woods? Reflection questions on your own fire, the art of creation, the necessity of destruction, and your intrinsic value.

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Central Park by Vivienne Gucwa on NY Through The Lens.

Reflection, rejuvenation, and three questions.

This weekend, I left the city to join one hundred other entrepreneurs, creatives, and innovators to shake off some digital dust and retreat in the Poconos Mountains of Eastern Pennsylvania.

In addition to the typical packing instructions — sleeping bag, flashlight, yoga clothes, comfy fleece, warm sweaters, s’mores — we were also instructed to bring the following three things with us into the woods:

  • Something you’d like to burn (something you’d like to leave behind);
  • Something to improve somebody else’s experience;
  • Something that symbolizes who you are and what you’re passionate about.

Something to burn.

What can you burn, destroy, or get rid of? We all carry things with us–in our hearts, minds, ideas, thoughts, notes, and the physical stuff we carry. My fellow writers are ablaze with instructions towards destruction: it seems to be a theme in many minds. Goddess Kali encourages us to set ablaze what’s holding us back, writes Danielle LaPorte, encouraging us to welcome destruction as part of the act of creation. The theme is beautifully captured in Joseph Campbell’s work on The Hero’s Journey:

Joseph Campbell, on breaking, destruction, and letting go:

The old skin has to be shed before the new one can come.
If we fix on the old, we get stuck. when we hang onto any form, we are in danger of putrefaction. Hell is life drying up. The Hoarder, the one in us that wants to keep, to hold on, must be killed. If we are hanging onto the form now, we’re not going to have the form next.
You can’t make an omelet without breaking eggs.
Destruction before creation.
Out of perfection nothing can be made. Every process involves breaking something up. The earth must be broken to bring forth new life. If the seed does not die, there is no plant.
Bread results from the death of wheat. Life lives on lives. Our own life lives on the acts of other people.If you are lifeworthy, you can take it. What we are really living for is the experience of life, both the pain and the pleasure.
The world is a match for us. We are a match for the world. Opportunities to find deeper powers within ourselves come when life seems most challenging. Negativism to the pain and ferocity of life is negativism to life.

What will I bring? I’ve got a few ideas, but the first that leapt to mind was the “busy” badge I often wear. Busy isn’t good, and not managing my time well isn’t a mode of operation. I want to burn the busy badge, and make time for long lunches, for ample yoga, for walking. The work can take the space and time and shape it takes, and there will be an ebb and flow to it–but busy is not a means to an end.

What about you? What can you destroy, leave behind, or eliminate as we head into Fall and the season of darkness, replenishment, and restoration?

Something to improve someone’s experience.

What do you bring? What do you have to offer? What are the gifts that you bring to share with the world?

I’m packing my yoga mat and my massage hands to help heal and restore. The power of movement, stillness, awakening and connection through our physical bodies is healing.

Something that symbolizes who you are.

How would you characterize who you are? What objects, ideas, or processes encapsulate who you are–or who you’re working to be?

This one’s trickier. I have several ideas, but I’m still mulling it over.

What would you bring if you were headed to the woods and had to bring these three things?

Leave a note in the comments with your answers.

Signing off the internet for a short bit,

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Less is more, imperfect is perfect, and done is done: 17 tips, tricks & habits I use for writing, creation + business-building (or any creative pursuit).

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What’s better than perfect? Done is better than perfect.

Part of the beauty of writing, asking, and making projects is actually doing them. The best way out of something is often through it. Getting it done is where the art is. Seth Godin says “ship.” I say “do.” It means the same thing. Make it happen. Get it done.

It doesn’t matter whether or not you create the perfect product, the perfect essay, or the best story in the world; what matters is whether or not you have the nerve to ask and to create.

Sometimes you need to execute more and think less.

Rather than listen to all the voices that say you can’t do it, or why you’ll fail, take a step out and get started. Moving through something (physically, through action) is the best anecdote to stress, fear, and worry. At least this is what I’ve learned so far.


“What’s better than perfect? Done is better than perfect.”  (Tweet this)


Last Friday we wrapped the third week of my private Writer’s Workshop, a small group of writers that signed up on a 3-week journey and exploration in creative writing, narrative formation, storytelling, and persuasion. The class, a 15-module intensive, took us through a whirlwind a writing exercises and outlines frameworks and ideas around storytelling, understanding who you are, and the art (and difficulty) of creating a writing practice. (Side note: I’m so proud of them!!)

Often, as I work with clients and writers and with myself, I find a common middle section of any creative project or endeavor that’s fuzzy, mucky, uncomfortable, and scary. When we start any new practice–any art, any craft, anything that takes time and dedication and involves a bundle of newness–it’s terrifying. It’s that moment when the demons and creatures and critters tumble out of your neatly stacked closets, giggle and jump on your bed, and start a dance party that rattles you enough to make you think that starting was a bad idea.

But all those thoughts, all those jumbles, all that cranky and temperamental and strange stuff that pours out just when you were getting started–that is the good stuff.  That’s what you’re made of. That’s where the weird, wonderful, and zany comes from. It’s right at the beginning and when we get started that e need to set down the judgments and trade them for observations, noting only that we have this smattering of extremely strange and uncomfortable critters setting up a band show across our normally-made bed (Hah! You really think I make my bed? Right. Onwards).

One of my favorite lessons from the three-week class is my lesson on my personal writing and creation mantras: a bundle of tips, tricks, and habits that I keep posted up on my walls and in various locations as reminders and mantras towards my better self.

When I feel like crawling under the bed into the safety of the darkness and I think that the critters inside my mind will break everything in my house just by being them, I look at one of these mantras, breathe in a little bit, and remind myself to keep going.

I can survive a little hair-pulling. I can survive crayons all over the floor. I can survive the messiness. I can survive a massive dance party instigated by imaginary creatures in my mind. I can survive the Wild Things. I CAN SURVIVE THE MESSINESS! Because truly, the messiness is me. And in the exercise, I ask each person to create a list of mantras of their own (or to adopt whichever ones seem to fit from below).

What are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? Here’s my list, to start you off.

17 Tips, Tricks & Habits I Use for Writing, Creation, Building and Motivation (Or Any Other Creative Pursuit).

In whatever your journey, the journey is about you.

Each person has a different dream, and your dream is the one that’s important in this journey (not anyone else’s). Your dream may be to write a book, to author a hundred books, or maybe to write a single essay. Perhaps your calling is to learn how to craft love letters to the important person in your life, or the important person who will be in your life after you write the story of how they get there. Writing might be a tool in your arsenal of visioning and dreaming, or it might be a process of self-discovery. Just like Gretchen Rubin writes “Be Gretchen,” so do I have sticky note on my wall that says: “Be Sarah.” Be you. Only you can be you.

In turn, the more I am me, the more me I become. Writing has been immensely useful in developing my relationship with myself, and seeing who I am and how I’ve grown. The better facility I gain with words, the better I get at processing, feeling, and learning from emotions.

The only system you need is the one that works.

I set up two key writing days for myself, with two optional mornings to write. I make these days priorities where writing is key; on the other days, writing is optional but always a possibility if I make time for it. If I find myself not writing or publishing as much, it’s a key to me to adjust the system—maybe I need to dial back the emphasis on other parts of my life and find another morning or night to dedicate an hour or two to writing. (Tweet this!)

The only system you need is the system that works

Habits are important frameworks.

Every writer I know talks about the importance of ritual and habit—whether it’s a morning pattern or a daily habit. For me, I have a few loose frameworks that guide me towards my larger goals—I try to publish once weekly, at minimum, and I try to write at least three days per week. Some weeks I write every day (I love writing, and I’ve been in the habit for a few years so I’m long familiar with this); and other times I only write once a week or so. When I find myself writing less, there’s inevitably a day or a two that month that the ideas start to come pouring out because I haven’t given them time to breathe.

My weekly structure gives me two mornings and two evenings to focus on writing; while I can break these rules and patterns occasionally (there are always conference calls to China that pop up), I try to keep at least 2 or 3 of the times for myself so that I can write.

Within a given month, I try to make sure at least one weekend is “clean”—in that it doesn’t have travel, events, or anything else scheduled on at least one (if not both) of the days. Often I actually have to go in and preemptively schedule the day out for writing so I don’t muck it all up with too many appointments. I’ll set a date with myself at one of my favorite coffee shops and plan to go, write, and eat for 4-5 hours that day and focus on writing and writing alone.

It takes longer than you think.

Writing is about philosophy, about articulation and detailing ideas and getting clarity around a concept or an idea. The harder the concept or the more challenging the story, the longer it will take you to work through it. It can take me several hours just to piece together a single story framework. If I have less than an hour, I usually can’t get to a depth or a place that I want to get and I become quite frustrated. I try to block out at least an hour, if not two hours, for my morning and evening sessions. Lately I’ve found myself losing track of time – I’ll come home around 7:30 or 8 pm, start writing on a Friday evening, and I’ll look up and the clock will read 12 or 1 AM and I’ve got to put the pen (or computer) down and head to bed so I can make it through the day reasonably the next day.

Deadlines are critical.

I have weekly goals (I call them frameworks) and monthly goals that serve as a baseline for what I want to make in the world. Some months I can’t possibly achieve it, and that’s fine—I try to strike a balance between pushing myself and enjoying myself during the process. If I’m going absolutely nuts and feeling overwhelmed, scared, and exhausted, then that’s not any good. My goal isn’t to make myself miserable! But if I go for more than a month or two without maintaining my baseline and I don’t notice things changing, I step in and re-evaluate what I’m working on and see if there is something I can say no to so that I can make space for more of my writing.


“To achieve great things, two things are needed: a plan, and not quite enough time.” – Leonard Bernstein  (Tweet this)


It’s okay to take breaks.

I took an entire quarter off from writing my blog last year by taking a week off of work and writing 8 posts and spacing them out over a couple of months–all so that I could take some much-needed time to rest and rejuvenate my soul. I tend to work on projects in “seasons,” and define goals within each season—and there’s often at least one rest season (read: Winter) during each year so that I can restore myself and think about what to build next. Sometimes during a Spring or Summer season, I’ll focus more on one aspect of a project (like launching a writer’s workshop, or swimming a bunch), and I’ll dial back on my other responsibilities and goals so I can make it happen.

Set parameters and end dates.

Always set end dates. Give yourself permission to finish something. As you think about the next phase of your writing practice, consider what your goals might be. I highly recommend starting with a small framework (of perhaps 3-4 essays) and building a series around one particular topic, and finishing it. It’s imperative to finish a project and have something to point to. Most people don’t need to start an indefinite blog to create work in the world.

I’ve created many small projects based on sub-topics (as an example, I wrote a 20-essay blog strictly on my experience of the environment in San Francisco with details of the fog, homeless, and urban lifestyle; I started the project knowing that I wanted to spend a summer ‘collecting observations’ about the city I loved, and that the project would wrap by the end of the summer). The writing was fun to do, I got to tell stories in a way that was different than I’d been doing before, and I now have a collection of essays that I can use as writing samples, that I can pull from in future stories, and that I could eventually turn into a bigger project if I felt the itch to do that. (As I’m always saying: get started and do something, and learn from it!)

If it’s too big to do, make it smaller.

If you’re feeling overwhelmed by an aspect of your project, get way smaller. Just do a tiny bit of it. We work in fragments of time that add up, slowly. Today is just a day. Carve an hour, do a small bit.


“If it’s too big to do, make it smaller.”  (Tweet this)


The BEST way to reduce stress is to do work on the project, not avoid it.

Want to feel better? Get started. That’s it. That’s my secret. Everything is part of a larger conversation. You’re just starting with a piece of it, and giving that nuance.

Read well. If you can’t read well, you can’t write well.

Get rid of the trash. Unsubscribe from blogs and news that aren’t helpful. Unfollow people that don’t fill your feed with good stuff. Fill your brain. Push it. Challenge it. The most important thing you can do to be a better writer is read. I recently listed a years’ worth of my favorite books, and I’m already embedded in at least half a dozen new novels, historical accounts, and business books this month alone. Immersing yourself in good quality writing is the best teacher. Seek out people who push you and challenge you and feel free to say no to the rest.

There is no good writing, there is only good re-writing.

When I work with new writers, I often tell them to expect the first page to be “full of shit, with a few gems hidden in there somewhere.” It takes time, patience, and a whole bunch of red-lines to work with words on a page. It also takes the courage to put words down on paper without initial judgment or concern. Just do it, and let yourself write. Don’t let your judgment of yourself preclude you from starting in the first place. Trust that it can continue to get better with editing, time, and practice.

The goal is not complex words and simple ideas, but simple words and complex ideas.

If you can’t explain it simply, you don’t understand it well enough. Writing does not need to be complicated, pretentious, confusing, or full of jargon. To me, writing is a process for building understanding for yourself, and others. For myself, I often copy notes, explore ideas, and re-work words on a page just to tango with an idea until it makes sense in my mind. If I can’t explain it to people, then I’m not well-versed enough in the concept. Writing is a tool for communication (externally) as well as understanding (internally). Often, much of my writing is just about my words, rants, ideas, and explorations–before any of it gets shared with anyone else.

Let your voice develop.

Every writer has a different personality and voice, and learning what yours is takes time and practice. I’m often influenced by my favorite writers—leaning more towards a New York Times persona when I spend a Sunday reading the opinion pages, and oscillating back towards a bossy voice when I spend too much time listening to lectures. In between all of this input, I need to carve out time to develop my own voice and persona; this is a craft that takes many iterations. Start practicing!

What you take out is just as important as what you leave in.

Getting to a clear, simple essay or point is not straightforward. Often, I have to write 5-6 pages just to get to a distillation of one great paragraph. It’s part of the process.

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Capture your ideas however you can.

I love keeping a notebook and jotting down my ideas. Inspiration can show up during your routine, and it can show up at any time. I keep a pocket recorder on my phone and I talk stories to myself while walking through the city or driving in a car (why is it that driving triggers so many new ideas!?). I keep the recordings as well as my digital notes and I send them to myself via email to a folder called “notes.” When I get back to my computer, if I don’t have any ideas that are pressing, I go back through and read my short notes and scratching from the recordings, notes, and my notebooks, and find something that catches my attention. Then I begin with that.

Take the time to build your space and your project.

The world needs to hear what you have to say. “The world” might just be your son, daughter, or significant other, but they still need to hear it. An audience of a handful of people is still an audience. (For more on this, read my thoughts on building your voice on the internet and why I think you should join in). It’s time. Say what needs to be said.

Know what you want and what you value.

This is an easy phrase to say and can take years of work. Learn what’s important to you. Get to know yourself. Write because it teaches you, not just because you have something to say. Write because it will make you a better person, and write because it helps us become more of ourselves.

Done is done.

Sign it. Seal it. Deliver it. A dream unfinished is not reality. It’s your job to create it. Make it happen. Done is done, nothing else.


“DONE is done. Nothing else.”  (Tweet this)


What about you? What creates your best self and your best work?

In the comments below, let me know: what are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? 
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Building a Space and a Voice on the Internet: Is It Time For You to Join In?

To Be A Person Is To Have A Story To Tell
Where are you telling your stories?


This past Monday we kicked off the first Writer’s Workshop with a group of 22 participants from more than a dozen states and countries around the world. I’m so impressed and inspired by the talent and hard work coming from the group already—and we’re just in week one! Writing is a journey into yourself, your ideas, and your memories—and taking the time to create something in words is a beautiful (albeit intensely personal) exercise. Several people have emailed me to ask if I’ll be teaching the course again and the answer right now is more than likely yes! I’ll be teaching the class as a summer session in mid-July, with details for signing up coming in mid-June. Sign up to get notified via weekly blog updates or send me an email if you’d like to join. Speaking of creating… is this something you’re dreaming of doing more of? Keep reading…


Building your voice on the internet: is it time for you to join in?

Have you been thinking about joining the online conversation? Have you been dreaming of starting a blog, website, or writing more?

By far, the most frequent thing I hear in my coaching and teaching is a remark that seems on everyone’s mind:

“I want to start a blog, but I’m not sure where to start.”

“I have an idea, but I’m not sure anyone wants to read it.”

“I have too many ideas, so I end up never writing them down!”

The internet can be an intimidating place—we see people who seem to write effortlessly, and publish often; they have crowds of people gathering and listening, and it seems like that’s something you’ll never get to—so why bother? Should you join in at all?

These are my arguments for why YOU should speak up.

The goal isn’t to have the loudest voice on the internet. It’s to have a voice. Your voice. The internet is a gold-rush right now, as people create content and the connections and communities born are exploding and multiplying faster than Google’s Spiders can crawl them. Should you join the conversation? There’s already enough noise and buzz anyway. What would you have to offer?

The point of writing isn’t that it’s for anyone else, at least not at first. (If your goal is to attract fame and fortune immediately, examine that desire and assumption. What is the deeper root? What are you hoping for?)

Writing and storytelling are about developing a relationship with your voice and ideas; it’s about finding (and practicing) ways of expressing them to yourself and others.

Carve out a home on the internet.

If and when you DO want to connect with others, however, it’s important to carve out your own “home” on the internet. In the world of Google-ability, we are quickly researching each other in order to learn about their skills and talents.

What do people find when they put your name into the Google machine?

The good news is that you can own this answer pretty quickly. If you want to craft three articles on a particular topic that’s interesting or a hobby to you (ideally something you’d like to be known for), you can start a Tumblr, Weebly or a WordPress domain for free or almost free (less than $50, max, if you want to own a domain name and buy a theme) and post three articles under a header with your name and contact information on it. This can be done in as little as four weeks. All of a sudden, when someone types in your name, or better yet—the topics you’ve written about—you can now be found. Your ideas can be known.

Resumes are static, and we’re searching for ideas through our web-maze of online information. Make yourself “findable.” Put your information onto the web so that search engines–and people, and serendipity–can stumble across it. Without putting yourself out there, it’s a lot harder to be found.

I get so many emails from people that say, “I was looking for an article about how to improve my writing, or how to write a thank you note, and I started reading your blog and sat down with you for an hour lastnight. It was so fun to read your thinking. Thank You.” 

By putting my words and ideas into a space where other people can find them–I’ve let myself be found. I can become known for my ideas. If you have an idea and it’s stuck in your head, there isn’t an easy way for anyone to know that you have it. Serendipity comes through connection and collision, and when people can find you and your ideas, possibility sparks.

Now – these interactions didn’t happen right away – I definitely blogged for at least six months with only my mother commenting, gently correcting most of my typos and spelling or grammar errors. My sister discovered Grammar Girl and gleefully pointed out my mistakes as well, which, as a younger sister, I’m sure delighted her. (I then hired her as my editor for my print projects, which probably made her happy as a clam–she got paid to point out all of my mistakes. Oh, life).

Starting small: creating a project, not a life (for now).

The other thing to remember is that some of my favorite websites aren’t by people who show up every week. You might not have the stamina (or the resources) to enter into a writing relationship that’s indefinite in its time frame or scope. In fact, I think that’s a terrible way to start. For people starting a blog, I recommend thinking of it as a “Project” and not a “Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

The alternative is to create a project that you can do well at, by changing the parameters. Instead of promising an indefinite relationship, drastically reduce it in scope and start with a reasonable project that has a defined ending from the beginning. When you can close a project successfully and complete it, you’re much more likely to continue on to a phase two or phase three of a project, rather than let it taper off into the land of incomplete projects. You also change the feeling relationship you have with yourself—instead of creating an inevitable failure-situation, with resulting disappointments and twangs, putting pressure to show up in a way that might not be reasonable for you because of all of your various commitments–you’re creating a success situation, where you can end the project within a concrete time frame and still be very happy that you did it at all.

I recommend creating a project that says, “I’d like to talk about _[topic]_ in 4 posts, within the next two months.” Give yourself a start time, and end time, and a quantity. Specify a topic. Perhaps you want to blog about four fabulous meals that you cooked and created. Maybe you want to chronicle your science journey behind the lens of a microscope. Maybe you want to document your notes on a new class you’re taking. You could start a Tumblr with your favorite photos of doorways in your quirky city. The possibilities are endless, but you must pick one small one (and only one).

Don’t believe me? Blake Master’s compilations of Peter Thiel’s lectures is one of my favorite sites to read and there’s a fixed (static) amount of content – 13 lectures – accessible indefinitely for those that want to self-teach and read the series. He’s not adding more content. He’s creating great content and sticking it up in a place for people to find it.

What I find with myself–and others–is that if we start too big, we actually fail to start at all. When we dream the big dream of master projects and hundreds of photographs and best-selling books, many people fail to start because the dream is too big. I’m all for big dreams and goals–and relish in them, dance in them, and visualize them–but when it comes to the implementation, start with something small enough to do in a day or a week. Want to write a best-selling book or post? Start by researching your ideas, one at a time, in short posts. You can collect them later. In fact, the short pieces will serve as your building blocks for the bigger pieces.

Almost everyone I know that’s created something big started one, small, tiny step at at time.

Bottom line recommendation? Create a fixed, small project that’s do-able within a time frame of less than 3 months.

What about creating a community? How do you get people to read your stuff?

What is a community, anyways? Traffic is a collection of people “listening” or knowing how to find you and your new internet home. Traffic is built by pointing people, one by one, to the content you’ve created. Without arrows pointing in your direction (and that comes from giving people a way to find you in the form of an email, tweet, verbal share, facebook post, or link from another site as some examples), you won’t have very many people who accidentally stumble across your site. If the content is good, each person that sees it might share it with a few more people, and the site will grow slowly over time.

While I believe you should begin by sharing directly with your immediate colleagues and friends–emailing them to tell them you’ve written something; the absolute best way to grow traffic to a website is to write a guest post or article for a website that already has a built-in community or audience. It’s far easier than trying to coax one person at a time to your site. Scavenge the web for places that accept guest posts in your topic or area of interest, and spend time writing 2-3 posts that could be submitted at these places.

How big should your desired community be? Does it need to be a big community?

Before you jump into needing more traffic, however, I have many thoughts on how big a community needs to be.

The simple truth is that your story is important even if only one person hears it. Even if you’re the one who needed to write the story in the first place. We tell stories and share information to connect with other people, and your experience may mean the world to someone else, even if there are only a handful of people reading the site. Maybe the one person who reads your story desperately needs to hear that there’s someone else in the world like them, and you’re that person. Never underestimate the power of a small audience.

The best way to share your stuff is to think honestly and authentically about the work you’re creating and who you’d like to read it. Then, select a couple of friends and colleagues and send them an email that says, “I just wrote an essay about my experience with ____, and I thought you might find it useful or enjoy reading the story. I’m building my writing craft, and I’d love it if you would take the time to tell me what you think or if you thought the story resonated with you.”

Why traffic is not the same as community.

There’s a bit of pressure to garner a lot of attention and traffic to a website, and I think that only looking at the raw numbers misses the bigger picture. A lot of people get frustrated when their traffic count doesn’t seem as high as they’d like to be. While more can sometimes be better, it’s not (to me at least) about creating a site or a post that millions of people see. It’s about creating a post that resonates with a group of people that want to see what you’re writing about.

When you think about traffic, I believe that you first need to start by understanding your own personal goals. What do you want to achieve? Why is traffic important? What are your aims?

Why are you building your site, and your community? Is it documentation, analysis, understanding, connection? Who do you want to connect with? What are you hoping to achieve?

Does it matter if 20,000 people visit your site or that 2 people “convert”? Conversion is a term that indicates when someone has behaved in a way that you want them to–often measured in sign-ups or purchases. In the case of Landscape Architecture, where I work on projects that have 10-, 20-, or 30-year time frames, many developers and architects are clients that work with us on projects over many years. What this means is that we don’t need hundreds of thousands of people visiting our site (although that’s fine that they do)–our desired conversion (our want, our outcome), is getting the people who visit the site to connect with us and hire us to do incredible urban design projects around the world. If only ten people visited our website–but ten of our right people, developers or architects who want to hire us for multi-million dollar city-design projects or urban landscapes, that would be 100% a win.

For me, on this website, I am intentionally creating a space where first and foremost I get to learn and practice the craft of writing out loud. I simply LOVE storytelling and describing things to people. I enjoy it immensely when people enjoy what I have to say and engage in conversation about ideas or questions that I’ve presented.

I have grown this site by developing relationships with people one by one, and I’ve tried to take the time to answer almost every email that comes my way via this blog. Sometimes it takes me a week or two, and some weeks I have to shutter down and I miss a few – but for the most part, I cherish the interactions that have come from two years of blogging and getting to know people around the world who are interested in similar ideas. I believe strongly (and think we should all remember) that everyone on the other end of these fiber-optic cables is a human person and should be treated as such. Even in my writing, it’s not “my readers,” but lots of individual people forming a relationship with me (or my writing). A relationship involves two people! The more you can connect on a human level, the more you resonate—as a friend, as an author, as a creator, as a business person, as a marketer.

What does success mean for this blog? I started it as a space where I could think (through writing) about particular ideas I love–philosophy, psychology, motivation, storytelling, entrepreneurship and innovation, strategy. It became a place where I could connect (via ideas) to souls around the world who found resonance in what I was saying (and vice versa). I’ve met thousands of people through this blog, taught workshops across the country, found homes to stay in while traveling abroad, and had morning after morning of delightful coffee conversations with hundreds of people who reached out just to say hello.

I’ve built a small side business around this internet home, specifically by teaching writing courses both online and in person, coaching and consulting with people looking for someone to reflect and analyze their ideas or projects, and doing high-intensity work with folks who sign up for the Start Something Project that I built last year. One of the things people ask me for the most is to be their buddy while they build a project, and coach them along the way as they build their first project–I get it. It’s helpful to have someone there who can show you some of the ropes while you figure out what you’re doing. (Don’t worry–I take the training wheels off pretty quickly after one or two calls). But to be fair: I think you can do this all on your own.

Knowing your “right size.”

Interacting one on one, for me, also gives me huge value: I learn what people are working on, I develop new ideas for posts, I have “ah-ha!” moments where I understand how to describe something, and I get better at crafting things that are actually helpful. This post, in fact, is largely born out of a long conversation I had with a recent client developing her own blog and writing practice (thank you, for inspiring this post!).

One of the reasons I’ve been trying to “grow slowly” on the internet is because I want to develop real relationships with people, give myself space to breathe, learn and mess up, and also because it’s not about mass quantity. Do I want to be on the New York Times within the next few years? You bet. Would I like to write stories for the New Yorker? Absolutely. I also know that the best way to get there is not through a magic wand or sudden change, but through showing up, practicing, and moving forward on a consistent basis.

The other fallacy is that you need to have an audience of tens of thousands to make a viable business work. The reality is that the business you’re running might only need a handful of clients or customers. In fact, I might argue that having 10,000 people look at your stuff and only 10 people “convert” is poor efficiency.

To make a business work, you need to offer something of value to people who are interested, want, or need what you’re selling. I believe in business relationships that are highly satisfying to all parties involved—you learn, you grow, you get attention, mentoring, ideas, strategy, advice, review—and I also learn, grow, and cherish the working relationship and enjoy the service that I’m giving. To do my client work, I only work with two or three people a month as my “side hustle,” that is second to my full-time day job. In my recent writing course that I built, I’m not looking for 500 people; I’m looking for a small community of 20-30 writers interested in learning and writing in community.

How many people do you need to reach to make this business work? You don’t need 10,000 readers, you need the right amount of the right people–the ones who find high value in what you’re offering. To develop a community, you need to build the right audience for the product or service that you’re creating.

Perhaps there’s something to developing medium-sized communities or “tribes,” as other people call them. I love and cherish the people that I’m getting to know—and I’m constantly in awe of the talent, ideas, and personalities that cross my radar just because I happen to write stuff on the internet. I thank you.

As You Grow

Things change. As you build a space for yourself on the internet, everything will change, as things tend to do. I’ve always said that the first 1000 people will get a response, and as the community and shape of my work changes, I’ll shift my strategy to create a strategy that’s satisfying and pleasing in service of my best work for the most people that I can reach.

But before “growth” in the numbers or traffic sense comes growth as a person, and growth in your skill sets. Just as I’m trying as a novice in dance class each week, a tall gangly female of all legs who keeps moving in the wrong direction, building a writing practice and a craft takes practice. It’s okay to start small, and it’s okay to have just one essay at a time. Start with the right sized audience and a single essay, and go from there.

Resources I love:

There’s a whole world of amazing people and products on the internet, and you don’t have to start from scratch if you don’t want to. For an investment of $100 to $2000, you can find someone (or a couple of great lessons) to show you what steps to take and how to move forward. $2000 may feel like a lot, but most people who went to college spent about $5000 per class, as a point of reference. I’ve taken probably thirty-odd classes from $25 to several hundred dollars in order to learn more about all of these. (You get to keep the skills you learn, by the way.) Here are some of my favorites:

Enjoy:

  • Jenny Blake’s May Mastermind For Side Hustlers and Solopreneurs–If you’re curious what a mastermind is or how it works, her May “sampler” is a month-long mastermind group that focuses on creating optimized schedules, financial roadmaps, finding your ideal client, and building an action plan for your business. Priced at the ridiculously low $75, she said she’s offering this alternative class as a way for more people to access her programs (and to make it “impossible not to sign up”). Speaking of amazing content, Jenny’s Behind-The-Business blog updates are one of my FAVORITE things to read. She shares her process for building, creating, and all of the nitty details you wish someone would talk about, but rarely do. Not publicized as a blog, it’s probably better than most blog posts.
  • Think Traffic, by Corbett Barr, a website with tricks and tips and ways to build a blog (with traffic–if that’s your goal!). His product, Start A Blog That Matters, has been well-received and I’ve heard rave reviews.
  • Fizzle, another product by Corbett Barr, Caleb Wojcik, and Chase Reeves is an online community of business training and video training for $35 a month ($315 for the year).
  • Anything Danielle LaPorte, but mostly her latest, The Desire Map, as a way to discover your true desired feelings and help create a new way to think about goals and desires.
  • Tara Gentile’s MasterMind Group, 10 Thousand Feet–a coaching and mastermind group to “pull you out of the trenches and give you the big-picture view on your business.” Creator of the ‘New/You Economy’ movement, Tara gives wonderful no-nonsense business advice and I’ve treasured her speaking events and engagements. This one clocks in at her early-bird $1800 price, and it’s a 3-month intensive for people with new/early businesses who want a summer of focused, personalized work to build their work to the next level. Most small-group masterminds are at least $2000 or more, so this one’s a great value for those initiating businesses or in the earlier years.
  • The Live Well Space, by Suzannah Scully–I met Suzannah via Twitter (after a very public swim) and we realized that we were walking down the same street(s) in San Francisco. We both had heard of each other and wanted to know more. After a long and lovely morning laughing with tears streaming down our cheeks, we convened a fast and cherished friendship. Her blog channels yoga + philosophy + movement + strategic wisdom, and the focus of her work is on livingworking, and loving well. Her coaching work builds 3-month relationships with clients to unpack and restructure your life’s focus towards greater clarity and happiness.
  • New Minimalism by Cary Fortin–another soul sister whose creation rocks my socks off — Cary’s work looks at how less clutter and fewer things can bring more freedom and happiness to our lives, but takes the edge off of the extreme nature of many minimalist movements that trends towards absolute nothing. Believing that enjoyment and luxury can also be a part of simplicity and specificity, her new blog is a delicious discovery.
  • Hannah Marcotti’s Community Grace–I’m a few days late in sharing this, but Hannah’s lovely, raw, real community for women has periodic 30-day group sessions for a $49 registration fee to join in learning about blogging, growth, and community-building. I love and admire her work, and think you’ll love her blog if you haven’t seen it already.

My takeaways for you? Build yourself an “internet home,” even if it’s only to enjoy making something by yourself.

I’m biased–I think we should all participate in this new form of community space, this digital world where we can place our creations. If you’re wavering about creating something, let me be clear: I think it’s time for you to join in.

To make it easy on yourself, start small. Pick one topic or project that you’re interested in, and make a small commitment to create a collection of pieces–drawings, ideas, words, notes, stories, essays, paintings, photos, or other–around this topic.

Give yourself a deadline of 3 months or less (ideally one month). And finish it.

What happens? It gives you something to point to. It’s a reference point for the future. It’s a means towards executing your projects. It’s a way to start a conversation. And it’s a way to do the things you’ve been talking (or thinking) about doing.

And best-case scenario? You get to meet a few people along the way who like talking about what you’re doing.

It’s an incredible place. I hope you’ll join in.sarah signature

Losing everything, losing nothing: It’s all there.

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A few months ago I was typing notes furiously into the tiny screen of my phone, my go-to source for dumping ideas when a pen and paper isn’t handy. I pushed “new note” as the ideas flooded out of my mind that morning; suddenly, as the program opened up a new screen, it stalled, paused for a long time, and then flashed and wiped clean.

I scrolled with my finger. That’s strange, I mused. Nothing was there. A flash of panic coursed through my mind.

What the…<

I closed the program and opened it again. Nope, All gone. I was standing out in the middle of the marina waterfront in northern San Francisco, in the middle of a long run that takes me out and back to the base of the Golden Gate bridge on one of my regular routes. I had stopped to catch an idea that had popped into my head, and I was standing, writing, by the side of the bay, tapping furiously into my phone. My note was lost. Worse than that–there didn’t seem to be any notes at all.

Oh, shit…

Strangely, however, I also felt an immediate sense of calm. A wave of nerves passed through me, and then continued on. I felt the angst and also let it go. In an instant, it was okay. My ideas–well over 200 notes, written to myself in various moments of inspiration–weren’t physically present, but it was okay. I had created these thoughts. I could create more. The notes in my digital archives were lost to time, but the act of taking the time to write them down in the first place was not lost. You can’t erase showing up every day, even if the product disappears. You can’t erase the knowledge in your head, the mind that’s changed because of the practice, the way you now think because of the work you’ve put in.

My dad says the same thing about jobs—even if you lose a job, or walk away from one, or if you get bought out—they can’t take what you’ve learned away from you. You get to keep what you’ve learned. The ways you’ve changed aren’t erased.

I never recovered my 200 notes. The good news is that in the time it took me to write them down, I’ve cultivated a practice of creating ideas, and I can hold onto the confidence that I’ll keep showing up and keep creating new ideas. Perhaps even revisit old ones, with more sophistication. Even if we lost everything–all of the physical things we use to string our lives together–we would still be fine.

More than fine.

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Some other fun + miscellaneous updates: 

  • Friday, March 22 is World Water Day, so now’s a wonderful time to consider donating your birthday as a way to bring clean water to hundreds of people if you’re looking for a new project or adventure. I did it last year for my 29th birthday and had an absolute blast (and made fun of myself along the way, among other things…).
  • I’m in love with Adventure Sandwich, a new project to back on kickstarter that builds an imaginative children’s world out of cardboard. The world needs more of this! 
  • While I’ve been a bit quieter-than-normal in blog world (I’m actually surprised that so many of people have noticed and reached out to say so; I thought I was doing such a good job of keeping up with posting! Honestly, however, I’m deeply thankful to you for being a part of my internet life and this community of ideas and for all the wonderful spirits and minds I’ve met through these various journeys) — While I’ve been laying low, whoever, in the interim I’ve been enjoying wonderful conversations via the growing Facebook community of wonderful minds + ideas. Come say hello

Words for walking: what kind are you?

Running Down The Sidewalk, Christmas 2012 by Sarah Peck

What’s one thing that almost every one of us have in common? The ability to walk, wander, and be bipedal; we are a species that has, historically, spent most of our time on our feet.

In my Walk + Talk adventures in San Francisco this past year, I’ve been reading literature on the importance of walking and ambulation. Geoff Nicholson’s “The Lost Art of Walking,” devotes an entire section simply to the number of words we have in our language for walking. (Before you read further: how many words do you think there are for getting out and about on our two feet?)

Words for Walking, by Geoff Nicholson

“The word walking looks and sounds like a simple, honest, straightforward one, and in some ways it is. The dictionary tells us it has its origin in late Middle English, and therefore doesn’t need a Greek or Latin precursor. Latin terms such as ambulare or pedibus ire seem needlessly fancy; the classical Greek peripateo, stoicheo, or erchomai are just downright unfamiliar.

Yet perhaps that very simplicity in English is why we need so many qualifiers, so many synonyms, or not quite synonyms, for walking, each word with its own shade and delineation of meaning. I found It revealing to see which of these words applied to my own walking and which didn’t. Tell me how you walk and I’ll tell you who you are. Continue reading “Words for walking: what kind are you?”