Help Me Bootstrap a New Podcast!

I’m launching a new podcast this summer!

Startup Pregnant: a podcast about women in leadership, work, and life.

The podcast shares the stories of women before, during, and after pregnancy and into early parenting. From working, to building businesses, to accelerating your leadership, to growing families, I’m interviewing women on their lives and livelihoods and what they’ve done to grow both.

We’re looking for our early sponsors — help me bootstrap our first season:

If you’d love to see this podcast get rolling, head on over to Patreon to support us.

  • Micro-sponsors: We’re looking for micro-sponsorships, so you can chip in anywhere from $1/month to $4/month to help us build momentum and record an amazing new podcast to add to the airwaves. For the cost of a cup of coffee each month, you can become a backer!
  • Show sponsors ($100): Got a company or project that you’d like to advertise? We’re looking for companies that are a great match for this audience that would like to sponsor one episode per month. You’ll get a 30-second advertising spot in the show every month for as long as you are a sponsor.
  • Master patron ($250): Get listed in the show’s front notes as a sponsor, a shout-out feature story about your company (90 seconds) in one episode each month, which I will work with you to craft to perfection. The story will land in the first 22 minutes of the podcast. You’ll also be listed on the podcast page of our website as a featured sponsor.

There are lots of different options to sponsor the podcast. Help us bring the stories of women in leadership, life, and work to the airwaves!

Support us on Patreon and sponsor the Startup Pregnant podcast!

About the podcast: what are we driving towards?

The podcast looks at deep human question around what it means to become a parent, to grow a business, to embrace a body of work, to deal with failure, to shift in identity, to learn, and to grow. Throughout both “Startup” and “Pregnant,” we look at what it means to undergo these most profound transformations that come with creating new things from scratch.

Startup Pregnant isn’t strictly about startups and pregnancy; instead, it’s about the deep transformative power that growing businesses and babies taps requires, and how we change as a result.

Transformation isn’t easy, in fact, it’s often painful, but it’s one of the most beautiful parts of being a human.

The podcast will address questions like:

  • What can business learn from women and pregnancy, and what can pregnancy learn from business?
  • How did the growth of your business or family affect how you showed up in the world? What strategies did you use to learn, grow, and adapt?
  • How can we re-imagine what women in the workforce can look like?
  • What do you wish your CEOs and colleagues knew about pregnancy and the journey into parenthood?
  • Does parenthood change your work life, for the better? How does it change your creativity or management style?
  • How do these powerful forces of feminine energy, willpower, and strength intersect and provoke better entrepreneurship, invention, and collaboration?

We’re Launching in July/August 2017:

  • We are bootstrapping most of the first season of the podcast.
  • When we hit $100 per month in backing, we’ll prep the launch of season 1!
  • When we hit $250 per month in backing, we will improve our sound quality, audio mixing, and production.
  • When we reach $500, we we will begin preparing seasons 2 & 3.
  • Check out our Patreon page for more details.

Join me in my podcast (and my mission) to share deeper, wiser, and more profound stories of women at work.

Support the podcast here.

In my own experience of being pregnant while working at a Y-combinator backed startup: it isn’t easy. But like so many things in life, it’s worth it. In fact, many parts of it challenged my bones, my soul, and my stamina unlike anything else I’d experienced — like most things in life that are hard, it was also unbelievably worth it.

The podcast is a way to bring women to the table to have a conversation about what it means to be a woman in leadership and in work, all while raising families.

If you are like me and enjoy contemplating the absurdity of growing a human inside a human, if you don’t mind the stress of figuring out just exactly how a business will survive, and if you don’t mind the chatter of voices that wonder constantly how, exactly, you’ll pull this off — then you can laugh, cry, and wince along side me as I take you inside the stories of women working on great endeavors.

When A Client Says No — Should You Do An Exit Interview?

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A friend of mine is a successful independent business owner with high-end corporate clients. After a few deals didn’t close — and she didn’t feel badly about the deals not going through — she wondered:

Should I follow up and ask them for feedback about why they went with another service?

Small business reality: you’re always interviewing.

When you’re a small business owner, a consultant, or a freelancer in the service business, you’re often interviewing new clients on the regular. Part of your marketing and sales allocation (whether it’s in time or dollars) is in networking, outreach, and meeting new faces to add to your business.

It can be a numbers game: you interview a certain number of people, and some percentage of them say yes, and others end up not working with you.

The question is: do you ask every single person for feedback every single time you interview a new client?

In my opinion, I think not.

You don’t need feedback from everyone.

When you seek out everyone’s opinion, you water down the quality of the feedback you get back. The average of everyone’s thoughts will trend towards normal, or mediocre. You want to stand out, to cultivate a body of work, to own your own grounding in who you are.

In writing practice, you don’t ask everyone and anyone to give you feedback. I don’t want someone who has no sense of grammar, style, or punctuation to give me final copy-edit feedback on my book. I’m looking for one or two of the best copyeditors. When I’m working through the idea stage, I want the right subset of people who are interested in similar ideas, with a relevant background, or part of the type of audience I’m looking to connect with.

In your business, you might start by asking everyone for feedback all of the time. Every new client is an opportunity to learn! Yay!

As you grow, however, you’ll learn a lot about what clients want and don’t want, and you can start to hone in on who you ask for feedback.

As your best clients for feedback.

And when you miss closing a deal and you feel really bummed because you think that was a great opportunity for leveling up your business game, ask them how you could do better.

Focus on the areas you want to grow, and the people you want to work with, and collect feedback from these specific people.

In-depth feedback from very specific people who are tailored to your idea or business is better than cursory notes from a wide range of not-so-interested people.

 

When working on your business, remember you are interviewing them as much as they are interviewing you. If it’s not a good fit, and you know that they aren’t your right client, learn from it — by focusing on the types of clients you want to attract, and spending your time and energy on them.

What do you think?

Where do you look for feedback? When do you decide not to get feedback? How do you decide what feedback to listen to, and what to ignore? Have you ever had a time when someone gave you feedback and you decided to do something differently?

Would love to hear your thoughts in the comments.

Are you letting the numbers deflate you?

The thing about numbers is, we give them far too much power to make us feel bad. “Only” have 100 people reading your blog? That’s like speaking to a jam-packed coffee shop or on stage at a live speaking event.

Alexandra Franzen reframes the expectations we have around blogging (and online writing) and I think it’s so spot-on that I have to chime in. You are enough. Ten people is enough. Your audience of 45 people is fan-freaking-tastic. FORTY FIVE PEOPLE! That’s a lot of people listening. [tweetable hashtag=”#story #numbers #data @sarahkpeck”]Stop letting the numbers tell you a story of inadequacy.[/tweetable]

As Theodore Roosevelt said: [tweetable hashtag=”#quotes #inspiration #joy @sarahkpeck”]Comparison is the thief of joy.[/tweetable]

People often ask me how much traffic you need before you start a business or a project. We get discouraged with low traffic, thinking that somehow we’re not “good enough” if we don’t have thousands (or hundreds of thousands) of people listening in. The secret is that you don’t need 10,000 people reading you to make a sale to 30 people. (In fact, that’s a pretty low conversion rate). If you’re doing something that helps someone else, then one sale, one client, or a small classroom might be all you need.

We’re so eager to hyper-glorify the entrepreneurs who are billionaires and the writers who reach hundreds of thousands of readers that we gloss over the beautiful middle, the delicious space where you get to express yourself, connect with others, and share your work. There is nothing more beautiful than this. Delight in the expression and the sharing. Show your work. Love your audience, in all its shapes and sizes.

It’s about connection, creation, and expression—not traffic.

I made a business out of teaching 30 people at a time in workshops. I coach people one on one. I feel honored when one hundred people read an essay I wrote. I feel the same when one person reads what I’ve written. Start small. Walk into the room. Be proud.

And also, traffic isn’t all that it seems: there is an ironic downside to too much traffic. [tweetable hashtag=”#truth #business @sarahkpeck”]Too much traffic can be a downer for your growing business.[/tweetable] It costs money, and then you end up paying for people to listen to you. Some examples: when you hit 2,000 subscribers, you need to pay your mail client (if it’s MailChimp) $30 a month to keep sending your emails. When your traffic gets high enough, your web hosting might turn into $50-$100 a month. Those U-Stream videos cost $99-$999 for viewer hours, so 4,000 people watching can cost you thousands of bucks. SoundCloud lets you do 2 hours free—then you pay.

You get the picture. If you want a big audience, you might have to pay $200-$500 a month (or more) for it.

There’s something beautiful about medium-sized.

Just like Alexandra Franzen so beautifully re-frames: there’s something gorgeous about your own personal coffee shop. Cherish it.

 

Jumping is terrifying. Or, behind the scenes of the last few months: Life. Mind Work. Change. Here. Now. Hello. Breathe…

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I wake up in a panic, nerves sending a fear signal up and down my trembling arms. Adrenaline pours into my veins, shooting up my skin like a shock to my system. My brain races, full of questions and doubts and fears. I can’t sleep again, even though it’s dark. The light from the streetlamp outside my window glares at me, accusingly. I get up, I start pacing.

I wonder if what I’ve done is the right thing. If what I’m doing is the right thing. I feel like I’m jumping out of an airplane, a rug pulled out beneath my feet to reveal that I’m far too high up in the sky and gravity’s tugging on me. I don’t know if I have a parachute. I’m not sure what a parachute would even look like. I’ll need to figure it out later, but probably fairly soon.

Sometimes I’m soaring with the incredible high of experimentation, and other times my mind wonders if it knows just exactly what I’ve gotten myself into. I cling to my practices of yoga, journaling and other meditative daily walks, but they don’t fully temper the fact that I don’t know what I’m doing. My mind is a scramble. I can’t understand the illogical things I’ve put it through. It’s probably for the best that I don’t understand.

Trust.

There’s no easy way to jump other than to put both feet out and trust the world around you. Trust that you’ll land, that you might fly, that it’s okay to fall, or that some other iteration you can’t predict will come to fruition. Unlike the time I went zip-lining with my sister, where my jump off the platform was so timid that I smacked my butt against the wooden platform below as I launched, I need to lean, and lean so hard that it feels like falling.

I’m falling. This is falling.

While it’s been quiet around these parts lately, that’s just an illusion–a set of unwritten essays and the silence that is days passing a surface skin for a mind and a life that’s been in flux for much of this summer and this year. I look back at my writings for August, noticing that I’ve only scrawled two posts this month; those posts are just a scant glimpse into life behind the scenes and what I’ve been up to. For those familiar with astrology, the world’s been ablaze with the recent Grand Trine, the idea of a shift so large and a planetary arrangement so powerful that people will feel huge changes, up-endings, and fluxes in their life; that dreams become reality; that things get messy; that things resolve — and I don’t just read this, I feel this, I know this, I am living this.

Hello, world. Shall we dance?

Sometimes I struggle with what to write about on this blog—is it a diary? Is it a travel trope of my own adventures? Is it strictly related to writing and communications? It’s not always clear; I share my personal stories and lessons as a window into how I’ve practiced (and continue to practice) the philosophies and principals that underline most of my work, scratching out and re-writing as I go, editing as I learn. I don’t profess to write about myself because that’s the topic at hand; I do love telling the stories I live as a means for sharing bigger ideas and stories. But when I leave myself out of all of the writing and start to write just about rules or teachings or hollow lists, it starts to feel a bit empty.

Like I’ve forgotten to tell you something. Like I’ve left part of myself out.

The past six months have been a whirlwind, to the point that it feels as though I’ve been hiding something. The past year has been a challenge, and I’m not always comfortable talking about all of it. Some of the hands-down-best-things in my life have happened in recent months, but so have some of the scariest and hardest. It wasn’t shiny and glorious; much of it came in a package that felt like I was being thrown repeatedly against a wall like a rag doll and left in a crumpled heap to stand up and fight a bit more. The great moments came with adrenal fatigue, medical problems, extensive biopsies and visits to the doctor. Moments at conferences after months at home, working all day and late nights, and having to look at someone else and not quite share. Not quite tell. These months and moments have been filled with Doubt. Insecurity. Changes. Lives beginning. Lives ending. Leaving my job, starting a new one. Selling my car (finally). Meeting incredible people. Shifting careers, changing tack.

You, too, are probably noticing something in your own life and in the lives of others around you. As I talk with friends and clients and colleagues, I notice that these big shifts aren’t happening in isolation. We’re all experiencing it, the universe seemingly sending the earth into the spin cycle a few extra times, the players and movers jolted into new realities of their own doing–or as a surprise. The economy has been moving and un-sticking; opportunities are opening while entire industry verticals are left career wastelands; some generations are in huge loss while other people are starting to move around much more in jobs and vocations and practices.

I hear stories of daring and adventure, of incredible romance, of deep pain and loss, of glimmers of beauty within the deepest tragedies. Sometimes the suddenness with which you realize a dream can be incredibly unnerving, pressing you forward into a new sense of self, a new definition, a new story before you felt like you committed to the wanting of your dream. And yet the universe sends you out the door and through three new ones, pressing you to discover your readiness through action, not thinking. And other times it seems unfairly agonizing to wait, years of debt and doubt and pain layered into the pursuit of freedom, a tantalizing notion that seems just out of grasp. Change is rattling. Waiting is painful. I’ve watched people get all that they’ve said they wanted, and fall apart. I’ve watched people try for everything they’ve dreamed of and crumble, stall, wander into places they’d never wish to be. They’re surviving. The universe is doing something.

Change is not easy.

… I’m not sure there are many people who say that it is.

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Welcome to solo-preneurship*, to adventure, to freedom, to creation.

In my world, a big shift happened a few weeks ago. At the end of July, I parted ways with my wonderful and dear company, SWA Group, the place that has been my home for the last five years. Along the way, we created a number of digital and print communications initiatives — sharing the perspective of landscape architecture and describing how the built world works through books, magazines, blogs, and stories. My colleagues are some of the most talented physical and spatial designers I’ve ever met, and they challenged me constantly to learn how to create physical, built spaces within the tricky world of patterns, codes, rules and regulations–learning how to engineer and design places for human enjoyment. Understanding urban patterns and landscape systems is immensely appealing to me, and something I’ve focused on for a long time.

And yet, I leapt.

It’s exciting–and terrifying.

Transitioning from a wonderful job and a space with colleagues who have been extremely supportive of my adventures and experiments was not an easy choice, and it took several weeks and months to iron out the details and to wrap up my final projects and head out. Out into the world of clients and projects and writing and self-employment. Also the asterisk in the title is a note of caution–I’m not headed straight into “solo-preneurship,” because it’s never truly “solo”-preneurship, like Tara Gentile so aptly reminds us. “Business doesn’t happen in a bubble,” she writes; rather, it happens with teams and clients and support and evolution. And markets. And needs. Further, solo-preneurship is not about late nights hustling indefinitely; while hustling is a part of the journey, it doesn’t need to become the entire journey.

And then, I was here.

Shoved out the door and onto the sidewalk, suitcase in hand. I’m taking all the knowledge and chops I’ve got and doing the best I can.

Starting yesterday.

When did this happen? 

“To be fully alive, fully human, and completely awake is to be continually thrown out of the nest.”– Pema Chödrön

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But Sarah, what are you working on? How will you spend your time?

I’ve been avoiding conversations that pull up that dreaded question, that accusatory, “so, what are you doing?” statement, the question that permeates what seems to be nearly every conversation. The rush to fill time—or worse, to apply a story or a definition to how we will spend time—is a national disease we all have, one that requires us to chase productivity and results over holistic being and space for mental clarity. It’s no wonder Time Magazine features a different cover for Americans than the rest of the world when we’re a market more obsessed with our own job performance (and resultant anxiety) than the civil unrest happening in the Middle East. Prayers to Egypt, Syria, Palestine, Israel, and all of the countries in need of deep healing. Including our own.

“The rush to fill time—or worse, to apply a story or a definition to how we will spend time—is a national disease we all have, one that requires us to chase productivity and results over holistic being and space for mental clarity.”

We ask each other what we do before we ask how we’re doing, a quick question that rolls off the tongue faster than you can truly hug someone and look into their eyes, wondering how they actually are. When you’re in transition (and transition is not a temporary state but perhaps an always-state, as Pema Chödrön has gently reminded me in her book, When Things Fall Apart), it’s much harder to answer that question definitively. I have an answer that sounds good, I have an answer that’s short and sweet, I have the answer that helps my parents worry less about my finances (So… how are you supporting yourself?), and I have a few ways to broach the conversation with friends.

The short answer is that I’m writing. And teaching. And learning. And living. The shift, if you put a definition on it, is that I’m no longer working full time with a single employer; I’m working in freelance mode with several clients and project across the country and around the world. Part journalist, part documentarian, part strategist and mostly writer, I’m building a new set of tools and skills and building a new business plan for myself. It’s liberating. It’s thrilling. It brings up every uncertainty I’ve ever had and puts them flat on the kitchen table and stares me square in the face.

It’s full-on accountability.

“Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life.” – Jack Kerouac

One of my first projects was a press campaign for a Y-Combinator company in San Francisco dedicated to helping aging seniors live gracefully. I joined Y-Combinator team True Link Financial, a tech start-up tackling the challenge of fraud target aging seniors. Seniors are increasingly vulnerable to misleading marketing and scams; the company’s cofounders Kai Stinchcombe and Claire McDonnell developed a new credit card with a customizable fraud-blocker that helps prevent your parents’ and grandparents’ money from being irreversibly stolen in the time in their life when they need it most.

Aging is an issue that’s fascinated me throughout my studies of cities and people, and with my grandparents aging and later leaving us, I wonder who will take care of them if we all don’t step in and take care of them. A society with no age diversity should alarm you: we need older people to be thriving within our ecosystems, visibly, or we should be concerned for our own future health. It won’t be long until we’re all old (hopefully–that’s the goal, right?). I wonder who will take care of me when I’m 70, 80, or 90.

“The way you do anything is the way you do everything.”

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My second assignment as an independent journalist this summer was joining 1for3.org as a documentarian and writer on a recent trip to Aida Camp, a Palestinian Refugee Camp in Bethlehem. I joined an exceptionally talented team of designers and human rights activists dedicated to making change in a part of the world that needs a lot of love. We traveled to Israel over the summer and spent time in several of the world’s oldest cities, and then focused on the problem of inadequate water access within a camp that serves 6,000 residents. A design and landscape-based challenge, the team built a variety of options to capture stormwater and rainwater, cleanse it, and re-distribute it as potable or recycled water for irrigation and play. While the history of the Israeli-Palestinian conflict is long and complex (see this history of the conflict in maps), the challenge of capturing rainwater on a single site is something that can be implemented in real time. As a documentarian, I wrote 2,500 to 3,000 words per day, and we’re working on pieces for publication this Fall. Nothing in this paragraph suffices to capture what the trip was–I’m struggling for words. It was. I will write more.

And lastly, this Fall I’ll also be teaching again in the Writer’s Workshop, a private group for people who want to build a practice and a community around writing. Writing unlocks our minds and helps us clarify who we are, how we think, and how we connect with others. Last Spring, I opened up the first writing workshop to a group of twenty-five people from around the world and was blown away by the talent, enthusiasm, and dedication of each of the people in the class. I’ve updated and modified the program to make it into a four-week program that focuses on storytelling, imagination, creativity and persuasion–helping writers and aspiring writers of all fields learn how to add more detail, color, and story to their blog posts, essays, and other daily communications.

Writing well is critical to great living. It’s one of my core beliefs, as I dig into understanding the whys behind what I do: writing helps us clarify who we are, what we believe, and serves as an introspective tool for a journey into your own mind. Good writing also helps us get better at explaining ourselves, our ideas, our projects, our thought processes, and our deepest wants and desires. If you want to get better at any job, relationship, or project–get better at writing. Improving your writing makes nearly everything better. If you’ve been to one of my courses or live events before, come join us. ‘ll be sharing more information on the writing class over the next few weeks, and posting details here: http://dev.sarahkpeck.com/writers-workshop/.

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And in addition to leaving my Day job, I’ve left San Francisco for a while. 

The distance a country puts between your old life and a new, unprepared, different life–a life now navigated within the corridors of unfamiliar yet strangely reassuring streets–makes me see my old self with more contrast, more clarity. Distance gives perspective. Change shows your edges. Challenges reveal where we have more work to do.

I left San Francisco, heading to Brooklyn, New York for the Fall to build my own writing, teaching, and consulting practice. My client roster was overwhelming my ability to stay sane and get sleep while working full time, and so–I jumped. I leaned, and I leaned hard, arms spinning, free-falling in the the glorious disruption that is change. After long conversations with close friends, my own coaches, and my mentors both at my company and in my life, I wrapped up my time with my employer and I’m in a bit of a free space right now. It’s wonderful, it’s open, it’s strange, it’s new–and it’s now. It’s here. I’m in it.

It’s less of a jolt and disruption, in some ways, because I believe that the old employer–employee relationship is antiquated, and the job that’s perfect for you three years ago is not the same job (and nor are you the same person) today. Everything shifts and is in flux, and the jobs (employers, clients, projects) that stick around longest are ones that match you and your evolving human talents and needs the best. This shift, then, at least for me, is one towards more project-based work; a move that I believe is more in alignment with how corporate and employment relationships should work.

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But the truth is, I’m avoiding the heart matter, the real reason I’m changing tracks, the deeper stories woven into this framework of self-employment and time management. It’s easier to talk about jobs and locations and moving, because those are things I can point to. These are the things that feel safer to talk about, for some reason. Yet one of the beautiful, albeit less publicly prominent, stories in my life has has been simply and glossily covered over with the use of words like “life opportunities,” and “strategic choices” and “changes,” and “new directions.” These words mask the beauty of a burgeoning and deepening and marvelous love story I can’t even fully grasp that I’m a part of (me? this is me? how is this happening!?) — and my heart is cracking open with this new adventure. My partner. In life. I can’t wait to write about it, too, whenever the time is right.

In short, I’m stunned by how much my life has changed over the last few years. I bow in deep prayer to the universe and to spirits and to energy flows with thanks and gratitude for the gifts in my life.

We can’t wait until later to work on developing beautiful relationships, to starting new adventures, to leaning, to jumping. It’s always time to practice and to push. It’s an adventure, and you’ve only got a few opportunities to live it.

Breathe. 

But let’s dig a little deeper. Even beneath the shift in my relationships and the work that I’m doing is even deeper heart work. Life work. Body work. The thing is, I’m doing some mind work. I’ve been running at full steam for nearly a decade, and in a grasp towards more consciousness and deliberate creation, I’ve slowed down the project roll and I’m consciously practicing choices that make space in my life for essential philosophies and practices I want to devote more time to. I’m continuing to practice saying no to opportunities that don’t quite fit right; no to clients that aren’t a fabulous fit; and no to things that make me tired, cranky, and uncomfortable–like sitting still all day.

And as this moves forward, I’m creating space–ample space–for projects I’ve long put on the back burner.

My critics–largely internal–tell me this is silly, self indulgent, a waste of time. They sit on my shoulders and grumble, moaning about the work I’d better be doing, about the nonsensical things my brain tries to write, cackling in the backdrop. Occasionally I meet a real critic–someone who voices what I’ve been spinning up in my head–and the conversation usually ends with a decent explanation of why I’m doing what I’m doing, surprising even myself.

It can be easy.

It can be now.

My new apartment has a blank wall on it, in a room we’ve devoted to art and creation and the expansive, contemplative work my partner and I are devoted too, and even though we’re not moving in for another week or so, I’ve already scribbled across multiple sheets of paper with ideas, brainstorms, and plans. I’m pinning them up in the invisible wall in my mind. The marked shift is not one of dreaming that I put movement and writing first in my life, but a life in which I actually do it, and continue to align my life according to my values and principles.

Mind work, body work, spirit work.

We are more than the work we create and the products we produce. We are more than the money we earn and the statuses we post. We are humans, to the core, with moving, living, breathing bodies. We are connected, in communities and networks and relationships, and all of the pieces and parts need to be nurtured and allowed; cultivated and fed.

The next few months–nay, longer, please–are about mind work; about spirit work; about body work. We create a career and chase financial gains for consumer-based tendencies; in an effort to challenge these assumptions, the next few months of my life are deliberately about experimentation. I want to push myself (or yield, or soften) into experiments with mind and body. With doing more movement, and less computer work. With changing routines to learn what suits me best. With spirituality first and mental work first. With practices that develop the mind, body and soul. I’ve opened up space in this new life, this new day, for more writing and more movement. More teaching and more learning. More being.

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This means its messy, it’s different. There are a lot of late nights (or early nights) with tears. I’m not good at this; I’m not good at being composed and balanced at all times. I don’t expect myself to be, either. I get really stressed out and I want to throw things against walls and I make hyperactive sets of lists and then I feel like a complete failure when I’ve only done one or two things on my list. I put the list down. I listen to waves of anxiety roll across my body, and I practice trying to observe it—not critique it. I spend months in places that don’t feel right and only when it really really doesn’t feel good to I finally leave; and I learn that next time, I’ll listen to my intuition a little more closely. I shift, I dance, I fall.

Finding calm in the midst of chaos is not easy. Today is a day just like any other, and there is no arrival. Pema Chödrön’s “When Things Fall Apart,” has been a close reminder that the idea of chasing a completeness or an arrival–that feeling of having arrived is a false premise. We are not arriving, we are always arriving. We are always moving. Life is more often a state of chaos than calm; the fleeting satisfaction of completion erodes, too, as time passes and we seek more challenges, learning, opportunities.

The entire process—this ongoing, transitory adventure, this journey—provides fodder for stories and writing and ongoing exploration and journey. The more I grow and learn, the less I feel as though I have any answers at all. I document to track my brain’s inner workings, to train my mind, to place markers in the ground, to discover myself. I write because it’s such a gift to my soul and a beautiful way to connect with others. I teach writing because I hope to share the journey and discovery with like-minded individuals; I learn as much from the talented people I work with as I hope to share.

Thank you for joining me on this journey, and for listening. I’ve created beautiful friendships from this blog and I am grateful to be able to share with each of you.

To living life, to mind work, to creating space.

XOXO

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Tell me what you’ve been working on: I’d love to hear about it in the comments. How has your life shifted and changed over the past year? What’s become clear to you, and what are you working to prioritize? How do you deal with change and transition? 

Less is more, imperfect is perfect, and done is done: 17 tips, tricks & habits I use for writing, creation + business-building (or any creative pursuit).

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What’s better than perfect? Done is better than perfect.

Part of the beauty of writing, asking, and making projects is actually doing them. The best way out of something is often through it. Getting it done is where the art is. Seth Godin says “ship.” I say “do.” It means the same thing. Make it happen. Get it done.

It doesn’t matter whether or not you create the perfect product, the perfect essay, or the best story in the world; what matters is whether or not you have the nerve to ask and to create.

Sometimes you need to execute more and think less.

Rather than listen to all the voices that say you can’t do it, or why you’ll fail, take a step out and get started. Moving through something (physically, through action) is the best anecdote to stress, fear, and worry. At least this is what I’ve learned so far.


“What’s better than perfect? Done is better than perfect.”  (Tweet this)


Last Friday we wrapped the third week of my private Writer’s Workshop, a small group of writers that signed up on a 3-week journey and exploration in creative writing, narrative formation, storytelling, and persuasion. The class, a 15-module intensive, took us through a whirlwind a writing exercises and outlines frameworks and ideas around storytelling, understanding who you are, and the art (and difficulty) of creating a writing practice. (Side note: I’m so proud of them!!)

Often, as I work with clients and writers and with myself, I find a common middle section of any creative project or endeavor that’s fuzzy, mucky, uncomfortable, and scary. When we start any new practice–any art, any craft, anything that takes time and dedication and involves a bundle of newness–it’s terrifying. It’s that moment when the demons and creatures and critters tumble out of your neatly stacked closets, giggle and jump on your bed, and start a dance party that rattles you enough to make you think that starting was a bad idea.

But all those thoughts, all those jumbles, all that cranky and temperamental and strange stuff that pours out just when you were getting started–that is the good stuff.  That’s what you’re made of. That’s where the weird, wonderful, and zany comes from. It’s right at the beginning and when we get started that e need to set down the judgments and trade them for observations, noting only that we have this smattering of extremely strange and uncomfortable critters setting up a band show across our normally-made bed (Hah! You really think I make my bed? Right. Onwards).

One of my favorite lessons from the three-week class is my lesson on my personal writing and creation mantras: a bundle of tips, tricks, and habits that I keep posted up on my walls and in various locations as reminders and mantras towards my better self.

When I feel like crawling under the bed into the safety of the darkness and I think that the critters inside my mind will break everything in my house just by being them, I look at one of these mantras, breathe in a little bit, and remind myself to keep going.

I can survive a little hair-pulling. I can survive crayons all over the floor. I can survive the messiness. I can survive a massive dance party instigated by imaginary creatures in my mind. I can survive the Wild Things. I CAN SURVIVE THE MESSINESS! Because truly, the messiness is me. And in the exercise, I ask each person to create a list of mantras of their own (or to adopt whichever ones seem to fit from below).

What are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? Here’s my list, to start you off.

17 Tips, Tricks & Habits I Use for Writing, Creation, Building and Motivation (Or Any Other Creative Pursuit).

In whatever your journey, the journey is about you.

Each person has a different dream, and your dream is the one that’s important in this journey (not anyone else’s). Your dream may be to write a book, to author a hundred books, or maybe to write a single essay. Perhaps your calling is to learn how to craft love letters to the important person in your life, or the important person who will be in your life after you write the story of how they get there. Writing might be a tool in your arsenal of visioning and dreaming, or it might be a process of self-discovery. Just like Gretchen Rubin writes “Be Gretchen,” so do I have sticky note on my wall that says: “Be Sarah.” Be you. Only you can be you.

In turn, the more I am me, the more me I become. Writing has been immensely useful in developing my relationship with myself, and seeing who I am and how I’ve grown. The better facility I gain with words, the better I get at processing, feeling, and learning from emotions.

The only system you need is the one that works.

I set up two key writing days for myself, with two optional mornings to write. I make these days priorities where writing is key; on the other days, writing is optional but always a possibility if I make time for it. If I find myself not writing or publishing as much, it’s a key to me to adjust the system—maybe I need to dial back the emphasis on other parts of my life and find another morning or night to dedicate an hour or two to writing. (Tweet this!)

The only system you need is the system that works

Habits are important frameworks.

Every writer I know talks about the importance of ritual and habit—whether it’s a morning pattern or a daily habit. For me, I have a few loose frameworks that guide me towards my larger goals—I try to publish once weekly, at minimum, and I try to write at least three days per week. Some weeks I write every day (I love writing, and I’ve been in the habit for a few years so I’m long familiar with this); and other times I only write once a week or so. When I find myself writing less, there’s inevitably a day or a two that month that the ideas start to come pouring out because I haven’t given them time to breathe.

My weekly structure gives me two mornings and two evenings to focus on writing; while I can break these rules and patterns occasionally (there are always conference calls to China that pop up), I try to keep at least 2 or 3 of the times for myself so that I can write.

Within a given month, I try to make sure at least one weekend is “clean”—in that it doesn’t have travel, events, or anything else scheduled on at least one (if not both) of the days. Often I actually have to go in and preemptively schedule the day out for writing so I don’t muck it all up with too many appointments. I’ll set a date with myself at one of my favorite coffee shops and plan to go, write, and eat for 4-5 hours that day and focus on writing and writing alone.

It takes longer than you think.

Writing is about philosophy, about articulation and detailing ideas and getting clarity around a concept or an idea. The harder the concept or the more challenging the story, the longer it will take you to work through it. It can take me several hours just to piece together a single story framework. If I have less than an hour, I usually can’t get to a depth or a place that I want to get and I become quite frustrated. I try to block out at least an hour, if not two hours, for my morning and evening sessions. Lately I’ve found myself losing track of time – I’ll come home around 7:30 or 8 pm, start writing on a Friday evening, and I’ll look up and the clock will read 12 or 1 AM and I’ve got to put the pen (or computer) down and head to bed so I can make it through the day reasonably the next day.

Deadlines are critical.

I have weekly goals (I call them frameworks) and monthly goals that serve as a baseline for what I want to make in the world. Some months I can’t possibly achieve it, and that’s fine—I try to strike a balance between pushing myself and enjoying myself during the process. If I’m going absolutely nuts and feeling overwhelmed, scared, and exhausted, then that’s not any good. My goal isn’t to make myself miserable! But if I go for more than a month or two without maintaining my baseline and I don’t notice things changing, I step in and re-evaluate what I’m working on and see if there is something I can say no to so that I can make space for more of my writing.


“To achieve great things, two things are needed: a plan, and not quite enough time.” – Leonard Bernstein  (Tweet this)


It’s okay to take breaks.

I took an entire quarter off from writing my blog last year by taking a week off of work and writing 8 posts and spacing them out over a couple of months–all so that I could take some much-needed time to rest and rejuvenate my soul. I tend to work on projects in “seasons,” and define goals within each season—and there’s often at least one rest season (read: Winter) during each year so that I can restore myself and think about what to build next. Sometimes during a Spring or Summer season, I’ll focus more on one aspect of a project (like launching a writer’s workshop, or swimming a bunch), and I’ll dial back on my other responsibilities and goals so I can make it happen.

Set parameters and end dates.

Always set end dates. Give yourself permission to finish something. As you think about the next phase of your writing practice, consider what your goals might be. I highly recommend starting with a small framework (of perhaps 3-4 essays) and building a series around one particular topic, and finishing it. It’s imperative to finish a project and have something to point to. Most people don’t need to start an indefinite blog to create work in the world.

I’ve created many small projects based on sub-topics (as an example, I wrote a 20-essay blog strictly on my experience of the environment in San Francisco with details of the fog, homeless, and urban lifestyle; I started the project knowing that I wanted to spend a summer ‘collecting observations’ about the city I loved, and that the project would wrap by the end of the summer). The writing was fun to do, I got to tell stories in a way that was different than I’d been doing before, and I now have a collection of essays that I can use as writing samples, that I can pull from in future stories, and that I could eventually turn into a bigger project if I felt the itch to do that. (As I’m always saying: get started and do something, and learn from it!)

If it’s too big to do, make it smaller.

If you’re feeling overwhelmed by an aspect of your project, get way smaller. Just do a tiny bit of it. We work in fragments of time that add up, slowly. Today is just a day. Carve an hour, do a small bit.


“If it’s too big to do, make it smaller.”  (Tweet this)


The BEST way to reduce stress is to do work on the project, not avoid it.

Want to feel better? Get started. That’s it. That’s my secret. Everything is part of a larger conversation. You’re just starting with a piece of it, and giving that nuance.

Read well. If you can’t read well, you can’t write well.

Get rid of the trash. Unsubscribe from blogs and news that aren’t helpful. Unfollow people that don’t fill your feed with good stuff. Fill your brain. Push it. Challenge it. The most important thing you can do to be a better writer is read. I recently listed a years’ worth of my favorite books, and I’m already embedded in at least half a dozen new novels, historical accounts, and business books this month alone. Immersing yourself in good quality writing is the best teacher. Seek out people who push you and challenge you and feel free to say no to the rest.

There is no good writing, there is only good re-writing.

When I work with new writers, I often tell them to expect the first page to be “full of shit, with a few gems hidden in there somewhere.” It takes time, patience, and a whole bunch of red-lines to work with words on a page. It also takes the courage to put words down on paper without initial judgment or concern. Just do it, and let yourself write. Don’t let your judgment of yourself preclude you from starting in the first place. Trust that it can continue to get better with editing, time, and practice.

The goal is not complex words and simple ideas, but simple words and complex ideas.

If you can’t explain it simply, you don’t understand it well enough. Writing does not need to be complicated, pretentious, confusing, or full of jargon. To me, writing is a process for building understanding for yourself, and others. For myself, I often copy notes, explore ideas, and re-work words on a page just to tango with an idea until it makes sense in my mind. If I can’t explain it to people, then I’m not well-versed enough in the concept. Writing is a tool for communication (externally) as well as understanding (internally). Often, much of my writing is just about my words, rants, ideas, and explorations–before any of it gets shared with anyone else.

Let your voice develop.

Every writer has a different personality and voice, and learning what yours is takes time and practice. I’m often influenced by my favorite writers—leaning more towards a New York Times persona when I spend a Sunday reading the opinion pages, and oscillating back towards a bossy voice when I spend too much time listening to lectures. In between all of this input, I need to carve out time to develop my own voice and persona; this is a craft that takes many iterations. Start practicing!

What you take out is just as important as what you leave in.

Getting to a clear, simple essay or point is not straightforward. Often, I have to write 5-6 pages just to get to a distillation of one great paragraph. It’s part of the process.

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Capture your ideas however you can.

I love keeping a notebook and jotting down my ideas. Inspiration can show up during your routine, and it can show up at any time. I keep a pocket recorder on my phone and I talk stories to myself while walking through the city or driving in a car (why is it that driving triggers so many new ideas!?). I keep the recordings as well as my digital notes and I send them to myself via email to a folder called “notes.” When I get back to my computer, if I don’t have any ideas that are pressing, I go back through and read my short notes and scratching from the recordings, notes, and my notebooks, and find something that catches my attention. Then I begin with that.

Take the time to build your space and your project.

The world needs to hear what you have to say. “The world” might just be your son, daughter, or significant other, but they still need to hear it. An audience of a handful of people is still an audience. (For more on this, read my thoughts on building your voice on the internet and why I think you should join in). It’s time. Say what needs to be said.

Know what you want and what you value.

This is an easy phrase to say and can take years of work. Learn what’s important to you. Get to know yourself. Write because it teaches you, not just because you have something to say. Write because it will make you a better person, and write because it helps us become more of ourselves.

Done is done.

Sign it. Seal it. Deliver it. A dream unfinished is not reality. It’s your job to create it. Make it happen. Done is done, nothing else.


“DONE is done. Nothing else.”  (Tweet this)


What about you? What creates your best self and your best work?

In the comments below, let me know: what are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? 
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