Stay Tuned

There are lots of marketing phrases and cultural habits that we have from the 20th century that no longer make sense in the 21st century. But, because of the ever-turning force of habit, we keep them around.

One of my least favorite sign-offs and marketing phrases is “Stay tuned.”

“Stay tuned” used to be a way to tell people to stay put.

Stay in front of the television while we deliver you more advertising messages, and create a hook for you to want to sit a little bit longer … before we come back.

Stay tuned … while we figure out our next move and return to find you in the same place.

It means: don’t leave, don’t move, don’t forget. It’s a convenience for the marketer, for the advertiser, for the seller. It’s not necessarily a convenience for the listener, the buyer, or the consumer.

Why make people wait? Why do we need people to “stay tuned”?

What can you offer that’s better than a very generic and disappointing “stay tuned”?

What phrases do you find strange and unnecessary cropping up into modern-day messaging and cultural conversation?

Leave a note …

I mean, stay tuned …

Why Starting A “Blog” Is A Terrible Idea

Getting out there on the internet is kind of like making friends as a five-year old.

The internet can be an intimidating place — it’s full of people who seem to write effortlessly and publish often. It’s like they have crowds of people gathering and listening, which makes other people wonder if they’ll ever be able to join in.

Pretty soon the voices of doubt crop up: Why bother? Will you ever get to it? Should you join in at all?

Starting a blog is a wonderful idea, and it’s also a terrible idea. To be clear: you should definitely write, but if you think you should “start a blog,” well, I have some ways to reframe that which are really important.

Everyone wants to write, but a lot of people are scared to.

In every writing seminar I’ve been to — both as a teacher and as a student — the most frequent thing I hear is doubt:

“I want to start a blog, but I’m not sure where to start.”
“I have an idea, but I’m not sure anyone wants to read it.”
“I have too many ideas, so I end up never writing them down!”
“I’ve always wanted to write, but I haven’t started yet.”
“Someone else has already written about what I’ve been meaning to say.”

Why you should write: the magic of the Internet.

Let yourself be found — carve out a second home on the internet.

What do people find when they put your name into the Google machine?

If and when you DO want to connect with others, it’s important to carve out your own “home” on the internet. In the world of Google-ability, we are quickly researching each other in order to learn about their skills and talents.

The good news is that you can own this answer pretty quickly. If you want to craft three articles on a particular topic that’s interesting or a hobby to you (ideally something you’d like to be known for), you can start a Tumblr,Weebly or a WordPress site for free or almost free (less than $50, max, if you want to own a domain name and buy a theme) and post three articles under a header with your name and contact information on it. This can be done in as little as four weeks.

All of a sudden, when someone types in your name, or better yet — the topics you’ve written about — you can now be found. Your ideas can be known.

Resumes are static, and we’re searching for ideas through our web-maze of online information. In today’s world, it’s your job to make yourself “findable.” Put your information onto the web so that search engines — and people, and serendipity — can stumble across it.

Without putting yourself out there, it’s a lot harder to be found.

I get so many emails from people that say, “I was looking for an article about how to improve my writing, or how to write a thank you note, and I started reading your blog and sat down with you for an hour last night. It was so fun to read your thinking.”

By putting my words and ideas into a space where other people can find them, I’ve let myself be found. I can become known for my ideas. If you have an idea and it’s stuck in your head, there isn’t an easy way for anyone to know that you have it. Serendipity comes through connection and collision, and when people can find you and your ideas, possibility sparks.

Now these interactions didn’t happen right away; I blogged for at least six months with only my mother commenting, gently correcting most of my typos and spelling or grammar errors. My sister discovered Grammar Girland gleefully pointed out my mistakes as well, which, as a younger sister, I’m sure delighted her. (I then hired her as my editor for my print projects, which probably made her happy as a clam — now she gets paid to point out all of my mistakes.) There was nothing perfect about my first few essays. Perfect is a pipe dream. There will be people who point out your mistakes, and people who see the bigger picture and connect with you over ideas. Both types of people exist, and you will meet both of them.

Don’t let being afraid of making a mistake stop you from making anything at all.

Start small: create a project, not a life.

The other thing to remember is that some of the best websites aren’t by people who show up every week. You might not have the stamina (or the resources) to enter into a writing relationship that’s indefinite in its time frame or scope. In fact, I think that’s a terrible way to start. For people starting a blog, I recommend thinking of it as a “Project” and not a “Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

For people starting a blog, I recommend thinking of it as a “Project” and not a“Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

The alternative, and what I recommend in all of my writing classes, is to create a project that you can do well at, by changing the parameters. Instead of promising an indefinite relationship, drastically reduce it in scope and start with a reasonable project that has a defined ending from the beginning.

When you can close a project successfully and complete it, you’re much more likely to continue on to a phase two or phase three of a project, rather than let it taper off into the land of incomplete projects. You also change the feeling relationship you have with yourself — instead of creating an inevitable failure-situation, with resulting disappointments and twangs, putting pressure to show up in a way that might not be reasonable for you because of all of your various commitments–you’re creating a success situation, where you can end the project within a concrete time frame and still be very happy that you did it at all.

I recommend creating a project that says, “I’d like to talk about _[topic]_ in 4 posts, within the next two months.” Give yourself a start time, and end time, and a quantity. Specify a topic. Perhaps you want to blog about four fabulous meals that you cooked and created. Maybe you want to chronicle your science journey behind the lens of a microscope. Maybe you want to document your notes on a new class you’re taking. You could start a Tumblr with your favorite photos of doorways in your quirky city. The possibilities are endless, but you must pick one small one (and only one).

Don’t believe me? Blake Master’s compilations of Peter Thiel’s lectures is one of my favorite sites to read and there’s a fixed (static) amount of content — 13 lectures — accessible indefinitely for those that want to self-teach and read the series. He’s not adding more content. He’s creating great content and sticking it up in a place for people to find it.

What I find with myself–and others — is that if we try to start too big, we actually fail to start at all.

When we dream the big dream of master projects and hundreds of photographs and best-selling books, many people fail to start because the dream is too big. I’m all for big dreams and goals–and relish in them, dance in them, and visualize them — but when it comes to the implementation, start with something small enough to do in a day or a week. Want to write a best-selling book or post? Start by researching your ideas, one at a time, in short posts. You can collect them later. In fact, the short pieces will serve as your building blocks for the bigger pieces.

Almost everyone I know that’s created something big started one, small, tiny step at time.

Bottom line recommendation? Create a fixed, small project that’s do-able within a time frame of less than 3 months.

Start writing — right now:

My takeaways for you? Build yourself an “internet home,” even if it’s only to enjoy making something by yourself.

I’m biased — I think we should all participate in this new form of community space, this digital world where we can place our creations. If you’re wavering about creating something, let me be clear: I think it’s time for you to join in.

To make it easy on yourself, start small. Pick one topic or project that you’re interested in, and make a small commitment to create a collection of pieces–drawings, ideas, words, notes, stories, essays, paintings, photos, or other–around this topic.

Give yourself a deadline of 3 months or less (ideally one month). And finish it.

What happens? It gives you something to point to. It’s a reference point for the future. It’s a means towards executing your projects. It’s a way to start a conversation. And it’s a way to do the things you’ve been talking (or thinking) about doing.

And best-case scenario? You get to meet a few people along the way who like talking about what you’re doing.

Is it time to join in?

If you’ve been thinking about joining the online conversation, or dreaming of starting a blog, website, or publishing more, it’s time to start.

The goal isn’t to have the loudest voice on the internet. It’s to have a voice: your voice. The point of writing is not to just to publish for someone else: Writing and storytelling are about developing a relationship with your voice and ideas. It’s about finding and practicing ways of expressing your ideas to yourself, and then to others.

It’s an incredible place. I hope you’ll join in.

The Writer’s Workshop is now open for our summer session! Join us for the next class—and kickstart your writing into high gear.

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It’s baaaaack! The Writer’s Workshop will open up again this summer for a brand-new six-week session beginning June 30th.

The Writer’s Workshop is a live course focused on improving your storytelling, writing, and narrative abilities through eight masterful lectures and exercises — together with a community of co-writers to share the journey. We interview experts across the industry in marketing, communications, blogging, and book creation — and send YOU on a journey to dig into your own inner creative.

This time around, there are a few changes and additions:

Now that almost 100 people have taken the course, we’ve gotten excellent feedback, tips to make the program even stronger, and rave reviews from students. Here’s what you get—and what’s changing:

In the upcoming summer session, I’m adjusting the course to become a six-week program.

Also, the Writer’s Workshop will be available at three access points—to make it both more affordable for more people. There is a self-paced budget option for people who want to do the course on their own; a live class where we get to meet each other and join forces with all the alumni in the program (my favorite part!), and a private, closed Writer’s Circle for just a small group of people to receive more personalized attention and coaching.

Both the Writer’s Workshop and Content Strategy will run again this summer, beginning June 30—check out the course pages for full details and how to register.

Who is this course for?

This course is perfect for people with aspiring creative writing dreams; professionals looking at improving their communication skills for a day job; bloggers who want to improve their craft; or people with an existing writing practice who want to meet other like-minded people.

“Improving your writing means you can improve your relationships, improve your work, and get more of what you want.”

We are all writers.

The idea that writing is a separate tool or skill from other skills is a myth that needs to be debunked. We should all be excellent communicators—because the more powerfully we can convey our ideas, the more we can achieve.

Improving your writing means you can improve your relationships (through better inter-personal communication), improve your work (by getting better at describing what you do), and get what you want (by better articulating what you want).

“Sarah combines her experience in athletics, writing, and design to teach in a relatable way that inspires growth. This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills. So, you come away with a fresh set of tools and the know-how to apply them to your business, career, or creative projects. Two words: do it.” — Matt Hunckler

“Her content is always thought-provoking and will force you to confront the challenge of executing your best ideas. She studies where great ideas come from and helps individuals and businesses do great work.” — Cycle 1 participant.

What will you need?

You’ll need an inquisitive mind and a curiosity about how to improve your writing ability. The course works best if you bring an open-mind and a gentle countenance—behind the doors we like to create a warm, respectful atmosphere for collaboration and creation. You’ll need about three hours per week for coursework, an hour to watch videos, and anywhere from three to five hours to work on your writing projects. In the past, students have set up time in the evenings and on the weekends to do the course—it’s best to plan ahead and carve out a few hours for your work to get the most out of the class.

Limited pre-enrollment closes May 25th:

Class begins on June 30th — and early-bird enrollment closes May 25th. Early bird registrations get a $100 discount off of either the registration for the live class or the self-guided class.

Can’t wait to see the new class!

Want to be a better storyteller? Two new online workshops, April 24th and 29th.

Humans are born storytellers. The way we tell and share our stories about who we are, what we do, and what we want affects who sees us, hears about us, and whether or not the right people connect with us.

If you want to learn how to describe yourself or your business (or both), join me at one of the following live storytelling workshops.

I’ve taught storytelling and narrative writing workshops live across the country—from the World Domination Summit to Bold Academy to General Assembly, and now I’m teaching two of these workshops as live online webinars that you can access from anywhere. Previously these workshops were only offered in person—if you’ve wanted to attend a class (or you’re curious about the upcoming writer’s workshops), join this one-day class.

Join me on Thursday, April 24 and Tuesday, April 29 for two 90-minute sessions on storytelling, narrative, and psychology.

“One of the best classes I’ve ever taken at General Assembly.” — Craig, General Assembly workshop participant
“Amazing class. I learned so much—left with pages packed full of notes.” — Joel, WDS workshop participant. 

Storytelling 1.0: Crafting narratives for individuals and businesses. Thursday, April 24th, 1pm EST. $30.

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WHAT YOU’LL LEARN: This introductory class will cover narrative form and storytelling tools that are practical and quickly implementable for many communication needs ranging from a personal biography to the description of your company. Understand the role of your audience; the psychology of your readership, and why asking certain questions will make storytelling much easier.

You’ll learn how to dissect the various mediums where messages are told, how to modify your story based on the place you’re telling it; how to identify your values and your audience’s values, and the power of lyrical descriptions in your story. We’ll also cover basic psychological principles of understanding and why this is important for how you craft your message.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

PREPARATION: Bring pens, paper, and notebooks to write on. Bring a draft of your current biography and/or business description (you’ll be asked to re-write it during the webinar based on the key principles we cover).

Register here: Storytelling 1.0: Live Webinar, Thursday, April 24th 1—3pm EST. $30.

“Sarah goes over five different frameworks for how to tell stories — this was the first time the Hero’s Journey really made sense to me in a modern context.” —Anne S.
“I never thought about how important value systems were to storytelling—once she described it, it was a huge “Ah-ha” moment for me. Now I know which stories to tell when.” — Jeremy H.
“The simple idea that we all have many stories to tell took a lot of the pressure off—we don’t need to pick just one story. We can switch them out based on our audience and the medium.” — Leslie.

Storytelling 2.0: Leadership, sticky messages and the psychology of persuasion. Tuesday, April 29th 1pm EST. $30.

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ABOUT THIS CLASS: This second session of the two-part storytelling series can be taken independently or in conjunction with Storytelling 1.0. In this class, we look at the stories that great leaders use to inspire; why (and how) to use emotion in your stories, and the persuasive benefits of a great story. This class includes a deeper dive into case studies of great stories (and not-so-great stories) to better grasp the concepts. In our time together, I’ll even show how Finding Nemo can teach us how to engage audiences from the beginning of your story with clever hooks and curiosity gaps.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

Register here: Storytelling 2.0: Live Webinar, Tuesday, April 29 1—3pm EST. $30.

“It makes so much sense—leadership stories are different than other stories, because the objectives are different. Now I can see how people tell future-based stories and I realize how powerful they are.” — Sam
“This class takes a deep dive into your own personal Hero’s Journey narratives based on the work of Carol Pearson—I finally understood how I was living out my own Orphan narrative. This class was better than therapy.” —(Anonymous).
“Sarah is one of the warmest and kindest people I know. Work with her, she will be a change-maker and an incredibly valuable asset to your team or life.” — Jana Schuberth, Owner, Love Work Now

The Write Life’s bundle: massive sale for writers!

The Writer's Bundle: Epic Resources

Writing is powerful stuff.

I teach several writing courses as a tool to gain insight into your inner wisdom, access your inner soul, and pen your own stories. If you’ve been itching to write, yesterday I shared several of my favorite resources in the March edition of my behind-the-scenes newsletter.

Today, I’m excited to share a few more awesome resources on writing, publishing, and marketing that you might love. If you want to know learn more about publishing, writing, building your own business, and marketing from some of my favorites—Seth Godin, Jenny Blake, Chris Guillebeau, Ali Luke, Alexis Grant and more—keep reading.

The Write Life Bundle—an epic steal at $79:

Want to know more about publishing, creating kindle books, marketing your book, developing your business, promoting your work, and engaging your audience? The Write Life packs a powerful punch in this bundle of nine different e-resourcesa collection of books and courses that normally runs for more than $700 individually.

The bundle features:

  • Chris Guillebeau’s Unconventional Guide to Publishing (ebook and audio, retails for $129)
  • Jeff Goins’ How to Start Publishing for Kindle (ebook and audio, retails for $47)
  • Kristi Hines’ The Ultimate Blog Post Promotion Course (course, retails for $197)
  • Jenny Blake’s Build Your Business (course, retails for $75)
  • Tom Ewer’s Paid to Blog (course, retails for $29)
  • Sophie Lizard’s The Freelance Blogger’s Client Hunting Masterclass (course, retails for $98)
  • Alexis Grant’s Social Media for Writers (course, retails for $99)
  • Danny Iny’s Interview on Building an Engaged Community (audio + transcript, exclusive)
  • Ali Luke’s The Blogger’s Guide to Irresistible Ebooks, plus Publishing an Ebook Audio Seminar (ebook and audio, retails for $29 + $19.99)

The catch? It’s available for three days ONLY; the offer expires Wednesday, March 19 at midnight EST. That means if you’re interested, you’ve gotta act now!

Click here for more details and to get your hands on this bundle.

What is it about writing that’s so important?

People ask me why I teach a writing course.

To me, it’s so much more than writing. Writing is just the surface.

My deeper belief is that we’re all in need of connection to ourselves, as well as connection to each other. Writing, marketing, copy—it’s all just a way to tell stories and share them with our tribes. With the people that matter. When I look around, I see too much loneliness and disconnection. In plain English this means we’re kind of miserable, kind of bored, and kind of lonely—and we don’t know why.

Writing is one of the many tools we have to connect more deeply into our own inherent wisdom—and to tell stories that connect us to other people. Sometimes we forget how extraordinary writing is. It takes us out of our heads and lets us share a part of ourselves beyond our physical presence—we can share our ideas and our words in a space where other people can connect and learn about who we are.

Because of this, I’m sharing the writer’s bundle—for you to keep writing, of course!

Seth Godin’s Marketing Master Class—Another crazy steal at $10 for the class:

Want to learn more about mastering marketing with one of the all-time best marketers to date? Seth is offering another great skillshare class, available for $20 (or only $10 per student if you use my link). The course covers the following aspects of marketing:

  • 11 questions about your role and your leverage;
  • An action theory of marketing;
  • The 14 “P” words that you need to know;
  • Specific marketing concepts and exercises;
  • Case studies in action.

$10 for a marketing class with Seth Godin?

Crazy. CRAZY SAUCE. Am I right?

Previewing next summer:

But what about your courses, Sarah? When are you teaching again?

Awww, thanks for asking!

Many of you know that today’s the day I wrap up teaching three different courses—our Writer’s Workshop, the Content Strategy course, and the Grace & Gratitude courses that I’ve taught this Winter quarter. It’s been a pleasure and a joy to journey together with more than 160 different faces through each of these workshops. After 3 months of back-to-back teaching, I’m editing and refining the program and will be brining out the next round of courses sometime later this Spring or early Summer (mark your calendars!).

Until then, go get your hands on one of these amazing programs, and — keep writing.  

Are you making these email mistakes? Here’s how to fix them.

Chess in Brooklyn

A few weeks ago I met up with a good friend of mine over wine and dinner and we got to talking about email–the number one form of communication we all use, and the fact that so many of us could do it a lot better. If you use email or any other digital medium, chances are you’re writing far more than you think you are–and your writing is what represents you.

Email is writing, plain and simple, and it often gets us into trouble.

Amber and I chatted about email, and what mistakes people often make, and how to fix those mistakes through better writing (and strategic thinking) to improve your professional (and personal) life. She was fascinated with the writer’s workshop, so over the course of a delicious glass of wine (or perhaps two), I shared with her nice ways that people often make mistakes in email. (To see the original essay, check out the Fast Company article featured earlier this Fall):

Here are nine common mistakes you might be making:

1. Sending emails only when you need something.

The best time to build any relationship is before you need something, not waiting until the moment you need something. A friend of mine gets into the habit of sending five thoughtful emails each Sunday night to check in with people who he likes, admires, or thinks of. An email might look like,

Hey, saw some great news about you—just wanted to say congratulations! I love watching what you’re up to through my various news feeds, and I wanted to send a note to say how much I hope you’re doing well.

It’s a great way to remember to reach out to folks you want to be in touch with, and an actionable way of practicing gratitude.

2. Forgetting that there’s a person on the other side of your email.

Just as you wouldn’t walk into a friend’s house for dinner and bark out a command, often those little niceties in the intro and end of a message can go a long way. Social cues aren’t dated constructs; they’re valuable warm-up phrases in communication. Start by saying hi, comment on someone’s latest achievements, and wish the other person well.

Hey stranger! It’s been a long time. If Facebook’s telling me the scoop, it looks like you had an eventful Spring…congrats on all of your successes!

3. Using the first person too much.

Many emails–and essays–are written exclusively in first person. Shift the focus to the recipient and consider what they want, need, or would like to hear. After writing an email, scan it quickly for how many times you use the word “I.” See if you can edit some of them out.

For example: “I’m teaching a new writer’s workshop this Spring, and I want help sharing the program. I think you’d be interested in it” (all “I” statements) can be turned into:

Hey, Leslie. A while back we chatted about ways to improve your writing skills–I wanted to reach out about this writing workshop for creatives that’s just launched. I thought you might enjoy taking a look. Let me know if this is what you were looking for.

4. Sending the email at the wrong time.

Just because you’ve written it now doesn’t mean it needs to be sent at this exact moment. Delaying the send is one of the most powerful and underutilized tools of emailing.

Evaluate whether or not the message is urgent and needs to be replied to immediately. If you’re cleaning up your inbox during your scheduled time, fire off the messages that are urgent and consider sending messages in the morning.

Scheduling emails to be sent in 24 or 48 hours gives you (and your clients) space to breathe between nonurgent projects, and it also sets up a rhythm of communication whereby your client no longer expects you to reply instantaneously. The more structure and parameter you give to the form of your messaging, the easier it is for the client to learn what to expect. You can either train someone to expect instantaneous answers at all times, or to learn the rhythm that’s best for you and your business.

Then, in the case of an emergency, if the client emails and you need to solve the problem straight away, you can send a quick message late in the evening or on a weekend. In this scenario, you become the hero to your client.

5. Sending to too many people.

More recipients in the “To” field does not mean that you’ll necessarily get more answers. In the age of digital marketing, people who blast messages in broadcast form without understanding who is in the “to” line can erode their chances of a message being opened. A perfect email is one that’s sent to exactly who it needs to go to, with a specified desired outcome.

The more specific you can be about who you ask, the better. Asking everyone in your network is bound to get you a bunch of silence in our overconnected world, or unsubscribes and un-follows across your various platforms. It’s better to ask three people who are very well equipped to answer your query than 15 people who aren’t interested at all.

The more specific you can get about who should be receiving the message, the better. One direct ask that results in a yes is better than asking 50 people who don’t respond (and spamming their inboxes).

6. Knowing nothing about the person receiving your email.

Do your homework on the recipient. One great tool to glean fast information about who you’re talking to is Rapportive, a sidebar that lets you see the latest public posts (and a picture) of the person you’re communicating to.

7. Forgetting to send updates or interim messages.

If you’re waiting for an important message from someone, the time spent waiting for a delivery can seem interminable. If there’s a long delay in sending an item that’s highly anticipated or expected, or you’ve experienced a few hiccups–send a one-liner email to update your receiver on the status of the project. You’ll know that you need to send a quick note when you start to get anxious about not delivering or they seem to be a bit flippant.

Sample copy:

Hey, Sarah. Just wanted to send a quick update about the delivery of our proposal. We’re set to get you something by next Friday, but we might be a few days early. Talk to you next week! Let me know if you have any questions in the meantime.
Hey, Sarah. I know we touched base last month and I’ve been far too slow in getting back to you. I’m still working through the pile on my plate, but I should have something in the next 2-3 weeks. Didn’t want to keep you guessing! Talk soon,

8. Making messages too long.

Depending on the nature of the message, emails can vary from a few words to thousands of words. The longer the email, the less likely that someone will read the entire thing. Long emails generally mean that a larger strategy, framework, or document might be in order. Some companies shift to using four-sentence emails and linking to longer pieces of work through Google Documents, Asana, or Basecamp (or other project management software).

9. Using email exclusively.

Efficiency does not necessarily mean one single system. Often, redundancy in communication can be extremely helpful, as each tool (video, chat, email, Skype) adds a layer of human nuance back into the correspondence that’s happening. Laura Roeder’s digital marketing team is distributed across multiple countries, and in order to stay in touch (and in concert with each other), they focus on “over-communication,” through the use of multiple tools at once.

Now: Four ways to focus on writing better emails:

  • Tell sticky stories. Everything makes more sense with an illustration. Highlight and example, illustrate an ideal customer avatar, or tell a specific instance of a problem you had. Setting the context and the stage (that seems obvious to you, the writer), makes it easier for people to understand the pain point, the context, and the reason why you’re writing. When people can see your story–who you are, where you come from, why you’re doing what you’re doing–it’s easier for them to become a part of it.
  • Use the four-sentence, one-link rule: Keep your email to under four sentences (or five!). Focus on the pain point or problem you’re solving. Limit yourself to only one link. If you have to, make that link a document.
  • Be responsive and reflective: Observe how others communicate and adapt your style to meet them midway. Customize your communication by mirroring the style of a received message. Does someone send short messages with formal addresses? Respond in style.
  • Bookmark emails that you love with Evernote. Use the vast number of emails in front of you (and in your inbox) as clues to great messaging. Watch what emails you open first and are most excited about. Create a few folders in your mailbox system for great introductions, sample short messages, and thank-you notes that you like. Keep these for future use if you’re ever in a bind. In any art, there’s no need to reinvent the wheel–and paying attention to great writers (and what we personally enjoy) is a great way to get started.

Email is our number one form of communication, which means that everyone is a writer. The most powerful thing you can do in both your personal and business life is learn how to write well and tell great stories. Messages that persuade, content that converts, and language that inspires action are critical for getting what you want.

What do you do? What hacks do you have to make email better (and more bearable) for everyone?