How to Link Your WordPress Website To Also Publish on Medium

You can publish once through WordPress and automatically create a post in Medium. Genius.

Earlier I blasted everyone on my RSS feed with a crazy post of a lot of type headers.

The email, “Medium cross-posting test from WordPress!” was meant to be a test post of publishing to both platforms.

It worked… way too well.

But amazingly, it also got a ton of emails back in my inbox:

How did you do this???

Can you tell me how you set up the Medium cross-posting? Is it a WordPress plugin?

A lot of people ask me what’s better for publishing: WordPress or Medium?

Both have pros and cons as platforms (Medium is beautiful right out of the bat and you can connect with more people sooner; WordPress lets you own your content and collect email addresses).

As far as maintaining ownership over content goes, WordPress has always been the one I stick with.

And then I go back over to Medium and publish there, too.

Fed up, I finally asked the my Facebook universe for advice. I got an amazing answer: use a brilliant plugin to publish to both places at once.

Genius.

Now, don’t do what I did, though — I set up a test post and promptly blasted both my email list and my Medium list with a silly test post with styles and type. There’s a case of systems gone way too well: my WordPress post published on Medium, blasted to Facebook, LinkedIn, Twitter, my personal page, Google+, and beyond. I spent a bit of time wandering around the social web to edit out the sample post.

That email, though, is stuck in your inbox forever.

Here’s how to set up your WordPress site to publish to Medium at the same time:

1 — Install the Medium plugin on your WordPress site.

If you installed WordPress on your own website (from WordPress.org, which means you’re not running a website through WordPress.com), then go to the plugins and search for “Medium.”

You can also get the plugin here:

https://wordpress.org/plugins/medium/

Install the plugin, and then click “activate.”

2 — Go to your user profile (Users > Your Profile) and find the Medium section.

3 — Get an integration token from your Medium page.

Go to Medium.com and under “settings,” scroll down to integrations. Create a new token and copy it exactly and bring it back to your WordPress site. Paste it into the empty field that says “integration token.”

** If this doesn’t work for you — it didn’t for me the first time — log out of your WordPress site and then log in again. It worked for both websites I installed it on after logging out and back in. **

4 — Select the settings you want from the user profile, (even the publication!). Then go to your individual post and confirm when you publish that you want this piece cross-posted to Medium.

This is what the publications menu looks like within an individual post (left).

You can select whether to notify people about the post, what publication you want to add it to, and whether or not you want cross-links.

 

 

More notes — How to set up styles to work with Medium:

  • The first line of your WordPress post should be an H4 to render as a sub-title on Medium.
  • H1 and H2 styles show up as the large text (T) option in Medium.
  • H3 through H5 styles should up as the small text option in Medium.
  • A blockquote shows up as a small quote in Medium.
  • I haven’t yet figured out how to make a big quote come through in Medium.
  • Once you finish a post in WordPress and press publish, any edits you make to the post won’t update over on the Medium site.

How to publish to both Medium and WordPress at the same time.

This was meant to be a private test of the Medium-Wordpress plugin. But I blasted everyone instead.

If you’re looking for how to post to both WordPress and Medium at the same time, check out this article I wrote all about it:

How to Link Your WordPress Website To Also Publish on Medium

Want to be a better storyteller? Two new online workshops, April 24th and 29th.

Humans are born storytellers. The way we tell and share our stories about who we are, what we do, and what we want affects who sees us, hears about us, and whether or not the right people connect with us.

If you want to learn how to describe yourself or your business (or both), join me at one of the following live storytelling workshops.

I’ve taught storytelling and narrative writing workshops live across the country—from the World Domination Summit to Bold Academy to General Assembly, and now I’m teaching two of these workshops as live online webinars that you can access from anywhere. Previously these workshops were only offered in person—if you’ve wanted to attend a class (or you’re curious about the upcoming writer’s workshops), join this one-day class.

Join me on Thursday, April 24 and Tuesday, April 29 for two 90-minute sessions on storytelling, narrative, and psychology.

“One of the best classes I’ve ever taken at General Assembly.” — Craig, General Assembly workshop participant
“Amazing class. I learned so much—left with pages packed full of notes.” — Joel, WDS workshop participant. 

Storytelling 1.0: Crafting narratives for individuals and businesses. Thursday, April 24th, 1pm EST. $30.

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WHAT YOU’LL LEARN: This introductory class will cover narrative form and storytelling tools that are practical and quickly implementable for many communication needs ranging from a personal biography to the description of your company. Understand the role of your audience; the psychology of your readership, and why asking certain questions will make storytelling much easier.

You’ll learn how to dissect the various mediums where messages are told, how to modify your story based on the place you’re telling it; how to identify your values and your audience’s values, and the power of lyrical descriptions in your story. We’ll also cover basic psychological principles of understanding and why this is important for how you craft your message.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

PREPARATION: Bring pens, paper, and notebooks to write on. Bring a draft of your current biography and/or business description (you’ll be asked to re-write it during the webinar based on the key principles we cover).

Register here: Storytelling 1.0: Live Webinar, Thursday, April 24th 1—3pm EST. $30.

“Sarah goes over five different frameworks for how to tell stories — this was the first time the Hero’s Journey really made sense to me in a modern context.” —Anne S.
“I never thought about how important value systems were to storytelling—once she described it, it was a huge “Ah-ha” moment for me. Now I know which stories to tell when.” — Jeremy H.
“The simple idea that we all have many stories to tell took a lot of the pressure off—we don’t need to pick just one story. We can switch them out based on our audience and the medium.” — Leslie.

Storytelling 2.0: Leadership, sticky messages and the psychology of persuasion. Tuesday, April 29th 1pm EST. $30.

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ABOUT THIS CLASS: This second session of the two-part storytelling series can be taken independently or in conjunction with Storytelling 1.0. In this class, we look at the stories that great leaders use to inspire; why (and how) to use emotion in your stories, and the persuasive benefits of a great story. This class includes a deeper dive into case studies of great stories (and not-so-great stories) to better grasp the concepts. In our time together, I’ll even show how Finding Nemo can teach us how to engage audiences from the beginning of your story with clever hooks and curiosity gaps.

HOW IT WORKS: This private online webinar will be hosted LIVE at 1PM EST. The webinar includes 90-minutes of lecture, visual, and presentation materials followed by 30-minutes of open question-and-answer sessions—ask anything you’d like and get feedback on your story + listen in to the questions of others!

Can’t make it live? The webinars will be recorded with a private link of the recording sent out to all participants.

Register here: Storytelling 2.0: Live Webinar, Tuesday, April 29 1—3pm EST. $30.

“It makes so much sense—leadership stories are different than other stories, because the objectives are different. Now I can see how people tell future-based stories and I realize how powerful they are.” — Sam
“This class takes a deep dive into your own personal Hero’s Journey narratives based on the work of Carol Pearson—I finally understood how I was living out my own Orphan narrative. This class was better than therapy.” —(Anonymous).
“Sarah is one of the warmest and kindest people I know. Work with her, she will be a change-maker and an incredibly valuable asset to your team or life.” — Jana Schuberth, Owner, Love Work Now

Are you letting the numbers deflate you?

The thing about numbers is, we give them far too much power to make us feel bad. “Only” have 100 people reading your blog? That’s like speaking to a jam-packed coffee shop or on stage at a live speaking event.

Alexandra Franzen reframes the expectations we have around blogging (and online writing) and I think it’s so spot-on that I have to chime in. You are enough. Ten people is enough. Your audience of 45 people is fan-freaking-tastic. FORTY FIVE PEOPLE! That’s a lot of people listening. [tweetable hashtag=”#story #numbers #data @sarahkpeck”]Stop letting the numbers tell you a story of inadequacy.[/tweetable]

As Theodore Roosevelt said: [tweetable hashtag=”#quotes #inspiration #joy @sarahkpeck”]Comparison is the thief of joy.[/tweetable]

People often ask me how much traffic you need before you start a business or a project. We get discouraged with low traffic, thinking that somehow we’re not “good enough” if we don’t have thousands (or hundreds of thousands) of people listening in. The secret is that you don’t need 10,000 people reading you to make a sale to 30 people. (In fact, that’s a pretty low conversion rate). If you’re doing something that helps someone else, then one sale, one client, or a small classroom might be all you need.

We’re so eager to hyper-glorify the entrepreneurs who are billionaires and the writers who reach hundreds of thousands of readers that we gloss over the beautiful middle, the delicious space where you get to express yourself, connect with others, and share your work. There is nothing more beautiful than this. Delight in the expression and the sharing. Show your work. Love your audience, in all its shapes and sizes.

It’s about connection, creation, and expression—not traffic.

I made a business out of teaching 30 people at a time in workshops. I coach people one on one. I feel honored when one hundred people read an essay I wrote. I feel the same when one person reads what I’ve written. Start small. Walk into the room. Be proud.

And also, traffic isn’t all that it seems: there is an ironic downside to too much traffic. [tweetable hashtag=”#truth #business @sarahkpeck”]Too much traffic can be a downer for your growing business.[/tweetable] It costs money, and then you end up paying for people to listen to you. Some examples: when you hit 2,000 subscribers, you need to pay your mail client (if it’s MailChimp) $30 a month to keep sending your emails. When your traffic gets high enough, your web hosting might turn into $50-$100 a month. Those U-Stream videos cost $99-$999 for viewer hours, so 4,000 people watching can cost you thousands of bucks. SoundCloud lets you do 2 hours free—then you pay.

You get the picture. If you want a big audience, you might have to pay $200-$500 a month (or more) for it.

There’s something beautiful about medium-sized.

Just like Alexandra Franzen so beautifully re-frames: there’s something gorgeous about your own personal coffee shop. Cherish it.