Stay Tuned

There are lots of marketing phrases and cultural habits that we have from the 20th century that no longer make sense in the 21st century. But, because of the ever-turning force of habit, we keep them around.

One of my least favorite sign-offs and marketing phrases is “Stay tuned.”

“Stay tuned” used to be a way to tell people to stay put.

Stay in front of the television while we deliver you more advertising messages, and create a hook for you to want to sit a little bit longer … before we come back.

Stay tuned … while we figure out our next move and return to find you in the same place.

It means: don’t leave, don’t move, don’t forget. It’s a convenience for the marketer, for the advertiser, for the seller. It’s not necessarily a convenience for the listener, the buyer, or the consumer.

Why make people wait? Why do we need people to “stay tuned”?

What can you offer that’s better than a very generic and disappointing “stay tuned”?

What phrases do you find strange and unnecessary cropping up into modern-day messaging and cultural conversation?

Leave a note …

I mean, stay tuned …

Writers Resources for 2015: Make a Living as a Writer With These Sweet Courses

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Want to make a living as a writer?

Maybe you’re simply looking to improve your craft. Maybe you want to self-publish a book, or you want to learn more about publishing. Perhaps you’ve got a side-hustle, and you want to turn it into a full-time business. Maybe you’re working on a book proposal but you’re stuck!

Either way, there’s a LOT to learn in the world of writing.

If you’re a writer, author, or want to begin publishing — then I’ve got something you won’t want to miss. Every once in a while, I get to participate in the creation of really cool products and offerings. Today, I’m part of an amazing round-up of resources made especially for writers:

The Writer’s Bundle.

My friends at The Write Life put together a package of nine ebooks and courses on freelancing, self-publishing, marketing, productivity and more.

You might recognize many of the names of the creators of these products, including Joel Friedlander, James Chartrand, Charlie Gilkey and Alexis Grant. Plus, if you look closely — one of my main courses is included as well. (Woohoo!) If you’ve been eyeing Content Strategy for Thought Leaders, then this will be a no-brainer: the entire bundle retails for less than the price of my class.

A lot less, actually.

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I feel obligated to say this in writing: if you purchased each of these resources individually, they would run you nearly $1,100.

Through this bundle, you can grab the entire package for just $99.

So if you’ve been wanting to join us in Content Strategy for Thought Leaders, which retails at $300, then you can do so today — for $99. And get eight additional classes as part of it.

What’s the catch? Because this is such a good deal, my friends over at The Write Life are offering it for THREE DAYS ONLY. That means if you want it, you should grab it now.

Download The Writer’s Bundle Here.

Want more details? Here’s what you get when you download The Writer’s Bundle:

  • Kindle Launch Plan: $1,400 in 30 Days & an Amazon Bestseller, from Nick Loper (retails for $99)
  • Content Strategy for Thought Leaders, from your truly! (retails for $300)
  • Learn Scrivener Fast, from Joseph Michael (retails for $179)
  • Book Proposal & Manuscript Template, from Joel Friedlander (retails for $27)
  • The Momentum Kickstarter Kit, from Charlie Gilkey (retails for $47)
  • Authority: A Step-By-Step Guide to Self-Publishing, from Nathan Barry (retails for $39)
  • Turn Your Side Hustle Into a Full-Time Business, from Alexis Grant (retails for $47)
  • Video Idiot Boot Camp, from Katie Davis (retails for $297)
  • Write for the Web, from James Chartrand (retails for $23)

Remember: It’s only available until Wednesday, March 11th, at 11:59 p.m. EST. Get your hands on this amazing offer while you can!

P.S. Here’s the link once more: Download The Writer’s Bundle.