When is the right time to make change? The changing of seasons is the perfect time to re-fresh and re-invest.

Image by Graydon Foulger, Impressionist Oil Painter.

Oh, these times of transition…

Fall is a beautiful time for change and transition. The weather cools with winds that whisper at a coming winter, the hint of a chilly air brushing across my shoulder tops and threading cool breezes against my skin. I huddle in my jacket, tugging it closer and shaking out my fingertips. I notice that the mornings are getting slower and the days are getting shorter. This weekend marked the official beginning of Autumn, closing down with a startling clamp on the last of summer.

The cooling season and drier air makes me long for hibernation; I stay in bed, pillow atop head, and say a muffled NO into the bedding, my aspirations for morning workouts disappearing alongside the droopy sun. I want to lie for longer, hide from the world, and treasure the warmth and depth of my hidden blankets. My mood shifts; I crave hearty foods and thick soups; I am slower to start in the morning and my mind dips more frequently into the melancholy of lower light. Every psychological trigger begins to fire a reminder for me–from the Halloween candy dotting the grocery aisles to the orange hues of colored leaves to the warm smell of turkey cranberry sandwiches with brie. I grasp the fleeting remainder of warm days with bike rides and lunches on the water before it cools too much to enjoy.

Yesterday was the Fall equinox, a time marking the transition of seasons and temperatures into a new time. For those on the northern hemisphere, we’re closing our long summer days filled with light and energy, and rolling into a season of darker days, hibernation, a few extra hours of slumber, and a craving for rich, starchy foods, harvest vegetables, salts, and soups. For those on the southern hemisphere, blinking in the spring light after a long winter, you’re also awakening to change and transition, one of a different sort.

The equinox is a time to revisit your intentions, to shift, and to re-align yourself for the coming winter. A friend wrote beautifully about what the equinox brings to our life:

The equinox is a time to revisit your intentions as well as to be in gratitude for your harvest–whatever it may be. Acknowledge all that you have at this time and focus on the abundance of the harvest rather than any lack. The equinox is also a time to think about cleaning, pruning, and making any changes that you are inspired to make as a way to make more space for what you want. It is a time for expansion, freedom and commitment. Take some time to ritualize change. Honor the change of season and use the energy of the fall equinox support the release of any burden you may have been carrying for someone else. Put it down once and for all.” (M.M. via The Power Path)

It made me thankful for the energy, change, and growth processes I’ve put into place this year. Leaving my job, moving across the country, selling my car, and setting up my own client roster–these were not simple projects. In retrospect, I bow in gratitude to the year’s work, and I’m thankful for the times I took risks.

What have you harvested this year? What can you acknowledge that has gone well, or shifted significantly? What are you growing? Are you still setting foundations in place for great harvests next year, and next spring?

What can you let go of, or refocus your energy on? What rituals can you take towards change?

More than just writing… a workshop and a journey.

This Fall, 20 students joined me in the Writer’s Workshop, a 4-week course designed to discover your writer’s voice, teach essential writing skills, unlock your inner creative, and grow as a writer within a small-group community. Their inspiration and enthusiasm has been breathtaking.

Each person came to the course with a mind and heart open towards learning, towards improving, and wanting to grow in an area that’s critical for success: communication. Writing allows us to clarify who we are, what we want, and share our ideas. Beyond writing, however, the four-week course is a journey into creativity, into storytelling, into memories and dreams, and into mind-mapping.

It’s a commitment to yourself that you want to get better. It’s a ritual of change. It’s a recognition and a dedication towards growth.

Learning is one of my favorite things. It’s an incredible gift to pour new knowledge and ideas into your brain, synthesize them, mull over them, contemplate, and then create your own works. The best bloggers and creatives I know are all incredibly smart and phenomenally hardworking–likely far more than what is publicly visible, in fact–and they take the time an energy to invest in themselves, to create day in and day out, and to hustle when they need to.

For writers in our writing workshop, here’s what a few of them had to say about why they joined the journey:

“I love to write but have challenges finding the time and space with a demanding full-time (non-writer) job. I’m hoping this class provides both inspiration and structure to help me build writing into my daily life going forward.”

“I thought that getting back into writing regularly might help me find a voice that hasn’t been as vocal lately.”

“I want to hone my most crisp and compelling writing voice and develop a regular writing practice.”

“I’ve always wanted to engage in personal/creative writing but never did much of it. I’m looking forward to using the experience from this course as a catalyst to begin a daily practice of writing, mostly for myself.”

“I have a blog on my website, but I haven’t been too consistent with it. The goal for me is to be more consistent, disciplined, and always have a plethora of new ideas to write about.”

As someone who is hungry for knowledge, I love diving into new projects, courses, and ideas. It’s a joy to teach people who feel the same way. These talented professionals from around the world are brilliant peers and colleagues–and yet they are taking the time to join the workshop, often alongside day jobs, families, side hustles, and other endeavors–each of them coming together to invest in their dreams and take the steps towards improving their lives and businesses.

You don’t have to have it “figure it out” to partake on the journey.

Why do people join in new adventures? Sign up for new classes? What do they want to improve?

I find the most common denominator of people who make change successfully in their lives is that they start before they feel ready–they dive in before it seems right. And it’s true in my own life: I long delayed signing up for Yoga Teacher Training because I thought I had to be better before I could start (some idea in my mind told me that I needed to be “a great yogi” before I could indulge in deeper learning). And then I realized that I was putting up the same barrier: I didn’t need to wait for the perfect time to improve myself and learn something new. So I signed up to take my first deeper dive into Yoga Teacher Training. You don’t have to wait to get better. You can begin your journey exactly where you are.

It’s been an incredible year of change for me, and the year isn’t over yet. As I transition from traditional employment to building my own practice and business, developing my own patterns, and investing in my own journey, I have quite a bit to discover as I grow.

Getting better starts now.

What are you letting go of this Fall? What are you starting? How are you editing your journey and building your life?

With strength during all times of transition,

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Jumping is terrifying. Or, behind the scenes of the last few months: Life. Mind Work. Change. Here. Now. Hello. Breathe…

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I wake up in a panic, nerves sending a fear signal up and down my trembling arms. Adrenaline pours into my veins, shooting up my skin like a shock to my system. My brain races, full of questions and doubts and fears. I can’t sleep again, even though it’s dark. The light from the streetlamp outside my window glares at me, accusingly. I get up, I start pacing.

I wonder if what I’ve done is the right thing. If what I’m doing is the right thing. I feel like I’m jumping out of an airplane, a rug pulled out beneath my feet to reveal that I’m far too high up in the sky and gravity’s tugging on me. I don’t know if I have a parachute. I’m not sure what a parachute would even look like. I’ll need to figure it out later, but probably fairly soon.

Sometimes I’m soaring with the incredible high of experimentation, and other times my mind wonders if it knows just exactly what I’ve gotten myself into. I cling to my practices of yoga, journaling and other meditative daily walks, but they don’t fully temper the fact that I don’t know what I’m doing. My mind is a scramble. I can’t understand the illogical things I’ve put it through. It’s probably for the best that I don’t understand.

Trust.

There’s no easy way to jump other than to put both feet out and trust the world around you. Trust that you’ll land, that you might fly, that it’s okay to fall, or that some other iteration you can’t predict will come to fruition. Unlike the time I went zip-lining with my sister, where my jump off the platform was so timid that I smacked my butt against the wooden platform below as I launched, I need to lean, and lean so hard that it feels like falling.

I’m falling. This is falling.

While it’s been quiet around these parts lately, that’s just an illusion–a set of unwritten essays and the silence that is days passing a surface skin for a mind and a life that’s been in flux for much of this summer and this year. I look back at my writings for August, noticing that I’ve only scrawled two posts this month; those posts are just a scant glimpse into life behind the scenes and what I’ve been up to. For those familiar with astrology, the world’s been ablaze with the recent Grand Trine, the idea of a shift so large and a planetary arrangement so powerful that people will feel huge changes, up-endings, and fluxes in their life; that dreams become reality; that things get messy; that things resolve — and I don’t just read this, I feel this, I know this, I am living this.

Hello, world. Shall we dance?

Sometimes I struggle with what to write about on this blog—is it a diary? Is it a travel trope of my own adventures? Is it strictly related to writing and communications? It’s not always clear; I share my personal stories and lessons as a window into how I’ve practiced (and continue to practice) the philosophies and principals that underline most of my work, scratching out and re-writing as I go, editing as I learn. I don’t profess to write about myself because that’s the topic at hand; I do love telling the stories I live as a means for sharing bigger ideas and stories. But when I leave myself out of all of the writing and start to write just about rules or teachings or hollow lists, it starts to feel a bit empty.

Like I’ve forgotten to tell you something. Like I’ve left part of myself out.

The past six months have been a whirlwind, to the point that it feels as though I’ve been hiding something. The past year has been a challenge, and I’m not always comfortable talking about all of it. Some of the hands-down-best-things in my life have happened in recent months, but so have some of the scariest and hardest. It wasn’t shiny and glorious; much of it came in a package that felt like I was being thrown repeatedly against a wall like a rag doll and left in a crumpled heap to stand up and fight a bit more. The great moments came with adrenal fatigue, medical problems, extensive biopsies and visits to the doctor. Moments at conferences after months at home, working all day and late nights, and having to look at someone else and not quite share. Not quite tell. These months and moments have been filled with Doubt. Insecurity. Changes. Lives beginning. Lives ending. Leaving my job, starting a new one. Selling my car (finally). Meeting incredible people. Shifting careers, changing tack.

You, too, are probably noticing something in your own life and in the lives of others around you. As I talk with friends and clients and colleagues, I notice that these big shifts aren’t happening in isolation. We’re all experiencing it, the universe seemingly sending the earth into the spin cycle a few extra times, the players and movers jolted into new realities of their own doing–or as a surprise. The economy has been moving and un-sticking; opportunities are opening while entire industry verticals are left career wastelands; some generations are in huge loss while other people are starting to move around much more in jobs and vocations and practices.

I hear stories of daring and adventure, of incredible romance, of deep pain and loss, of glimmers of beauty within the deepest tragedies. Sometimes the suddenness with which you realize a dream can be incredibly unnerving, pressing you forward into a new sense of self, a new definition, a new story before you felt like you committed to the wanting of your dream. And yet the universe sends you out the door and through three new ones, pressing you to discover your readiness through action, not thinking. And other times it seems unfairly agonizing to wait, years of debt and doubt and pain layered into the pursuit of freedom, a tantalizing notion that seems just out of grasp. Change is rattling. Waiting is painful. I’ve watched people get all that they’ve said they wanted, and fall apart. I’ve watched people try for everything they’ve dreamed of and crumble, stall, wander into places they’d never wish to be. They’re surviving. The universe is doing something.

Change is not easy.

… I’m not sure there are many people who say that it is.

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Welcome to solo-preneurship*, to adventure, to freedom, to creation.

In my world, a big shift happened a few weeks ago. At the end of July, I parted ways with my wonderful and dear company, SWA Group, the place that has been my home for the last five years. Along the way, we created a number of digital and print communications initiatives — sharing the perspective of landscape architecture and describing how the built world works through books, magazines, blogs, and stories. My colleagues are some of the most talented physical and spatial designers I’ve ever met, and they challenged me constantly to learn how to create physical, built spaces within the tricky world of patterns, codes, rules and regulations–learning how to engineer and design places for human enjoyment. Understanding urban patterns and landscape systems is immensely appealing to me, and something I’ve focused on for a long time.

And yet, I leapt.

It’s exciting–and terrifying.

Transitioning from a wonderful job and a space with colleagues who have been extremely supportive of my adventures and experiments was not an easy choice, and it took several weeks and months to iron out the details and to wrap up my final projects and head out. Out into the world of clients and projects and writing and self-employment. Also the asterisk in the title is a note of caution–I’m not headed straight into “solo-preneurship,” because it’s never truly “solo”-preneurship, like Tara Gentile so aptly reminds us. “Business doesn’t happen in a bubble,” she writes; rather, it happens with teams and clients and support and evolution. And markets. And needs. Further, solo-preneurship is not about late nights hustling indefinitely; while hustling is a part of the journey, it doesn’t need to become the entire journey.

And then, I was here.

Shoved out the door and onto the sidewalk, suitcase in hand. I’m taking all the knowledge and chops I’ve got and doing the best I can.

Starting yesterday.

When did this happen? 

“To be fully alive, fully human, and completely awake is to be continually thrown out of the nest.”– Pema Chödrön

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But Sarah, what are you working on? How will you spend your time?

I’ve been avoiding conversations that pull up that dreaded question, that accusatory, “so, what are you doing?” statement, the question that permeates what seems to be nearly every conversation. The rush to fill time—or worse, to apply a story or a definition to how we will spend time—is a national disease we all have, one that requires us to chase productivity and results over holistic being and space for mental clarity. It’s no wonder Time Magazine features a different cover for Americans than the rest of the world when we’re a market more obsessed with our own job performance (and resultant anxiety) than the civil unrest happening in the Middle East. Prayers to Egypt, Syria, Palestine, Israel, and all of the countries in need of deep healing. Including our own.

“The rush to fill time—or worse, to apply a story or a definition to how we will spend time—is a national disease we all have, one that requires us to chase productivity and results over holistic being and space for mental clarity.”

We ask each other what we do before we ask how we’re doing, a quick question that rolls off the tongue faster than you can truly hug someone and look into their eyes, wondering how they actually are. When you’re in transition (and transition is not a temporary state but perhaps an always-state, as Pema Chödrön has gently reminded me in her book, When Things Fall Apart), it’s much harder to answer that question definitively. I have an answer that sounds good, I have an answer that’s short and sweet, I have the answer that helps my parents worry less about my finances (So… how are you supporting yourself?), and I have a few ways to broach the conversation with friends.

The short answer is that I’m writing. And teaching. And learning. And living. The shift, if you put a definition on it, is that I’m no longer working full time with a single employer; I’m working in freelance mode with several clients and project across the country and around the world. Part journalist, part documentarian, part strategist and mostly writer, I’m building a new set of tools and skills and building a new business plan for myself. It’s liberating. It’s thrilling. It brings up every uncertainty I’ve ever had and puts them flat on the kitchen table and stares me square in the face.

It’s full-on accountability.

“Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life.” – Jack Kerouac

One of my first projects was a press campaign for a Y-Combinator company in San Francisco dedicated to helping aging seniors live gracefully. I joined Y-Combinator team True Link Financial, a tech start-up tackling the challenge of fraud target aging seniors. Seniors are increasingly vulnerable to misleading marketing and scams; the company’s cofounders Kai Stinchcombe and Claire McDonnell developed a new credit card with a customizable fraud-blocker that helps prevent your parents’ and grandparents’ money from being irreversibly stolen in the time in their life when they need it most.

Aging is an issue that’s fascinated me throughout my studies of cities and people, and with my grandparents aging and later leaving us, I wonder who will take care of them if we all don’t step in and take care of them. A society with no age diversity should alarm you: we need older people to be thriving within our ecosystems, visibly, or we should be concerned for our own future health. It won’t be long until we’re all old (hopefully–that’s the goal, right?). I wonder who will take care of me when I’m 70, 80, or 90.

“The way you do anything is the way you do everything.”

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My second assignment as an independent journalist this summer was joining 1for3.org as a documentarian and writer on a recent trip to Aida Camp, a Palestinian Refugee Camp in Bethlehem. I joined an exceptionally talented team of designers and human rights activists dedicated to making change in a part of the world that needs a lot of love. We traveled to Israel over the summer and spent time in several of the world’s oldest cities, and then focused on the problem of inadequate water access within a camp that serves 6,000 residents. A design and landscape-based challenge, the team built a variety of options to capture stormwater and rainwater, cleanse it, and re-distribute it as potable or recycled water for irrigation and play. While the history of the Israeli-Palestinian conflict is long and complex (see this history of the conflict in maps), the challenge of capturing rainwater on a single site is something that can be implemented in real time. As a documentarian, I wrote 2,500 to 3,000 words per day, and we’re working on pieces for publication this Fall. Nothing in this paragraph suffices to capture what the trip was–I’m struggling for words. It was. I will write more.

And lastly, this Fall I’ll also be teaching again in the Writer’s Workshop, a private group for people who want to build a practice and a community around writing. Writing unlocks our minds and helps us clarify who we are, how we think, and how we connect with others. Last Spring, I opened up the first writing workshop to a group of twenty-five people from around the world and was blown away by the talent, enthusiasm, and dedication of each of the people in the class. I’ve updated and modified the program to make it into a four-week program that focuses on storytelling, imagination, creativity and persuasion–helping writers and aspiring writers of all fields learn how to add more detail, color, and story to their blog posts, essays, and other daily communications.

Writing well is critical to great living. It’s one of my core beliefs, as I dig into understanding the whys behind what I do: writing helps us clarify who we are, what we believe, and serves as an introspective tool for a journey into your own mind. Good writing also helps us get better at explaining ourselves, our ideas, our projects, our thought processes, and our deepest wants and desires. If you want to get better at any job, relationship, or project–get better at writing. Improving your writing makes nearly everything better. If you’ve been to one of my courses or live events before, come join us. ‘ll be sharing more information on the writing class over the next few weeks, and posting details here: http://dev.sarahkpeck.com/writers-workshop/.

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And in addition to leaving my Day job, I’ve left San Francisco for a while. 

The distance a country puts between your old life and a new, unprepared, different life–a life now navigated within the corridors of unfamiliar yet strangely reassuring streets–makes me see my old self with more contrast, more clarity. Distance gives perspective. Change shows your edges. Challenges reveal where we have more work to do.

I left San Francisco, heading to Brooklyn, New York for the Fall to build my own writing, teaching, and consulting practice. My client roster was overwhelming my ability to stay sane and get sleep while working full time, and so–I jumped. I leaned, and I leaned hard, arms spinning, free-falling in the the glorious disruption that is change. After long conversations with close friends, my own coaches, and my mentors both at my company and in my life, I wrapped up my time with my employer and I’m in a bit of a free space right now. It’s wonderful, it’s open, it’s strange, it’s new–and it’s now. It’s here. I’m in it.

It’s less of a jolt and disruption, in some ways, because I believe that the old employer–employee relationship is antiquated, and the job that’s perfect for you three years ago is not the same job (and nor are you the same person) today. Everything shifts and is in flux, and the jobs (employers, clients, projects) that stick around longest are ones that match you and your evolving human talents and needs the best. This shift, then, at least for me, is one towards more project-based work; a move that I believe is more in alignment with how corporate and employment relationships should work.

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But the truth is, I’m avoiding the heart matter, the real reason I’m changing tracks, the deeper stories woven into this framework of self-employment and time management. It’s easier to talk about jobs and locations and moving, because those are things I can point to. These are the things that feel safer to talk about, for some reason. Yet one of the beautiful, albeit less publicly prominent, stories in my life has has been simply and glossily covered over with the use of words like “life opportunities,” and “strategic choices” and “changes,” and “new directions.” These words mask the beauty of a burgeoning and deepening and marvelous love story I can’t even fully grasp that I’m a part of (me? this is me? how is this happening!?) — and my heart is cracking open with this new adventure. My partner. In life. I can’t wait to write about it, too, whenever the time is right.

In short, I’m stunned by how much my life has changed over the last few years. I bow in deep prayer to the universe and to spirits and to energy flows with thanks and gratitude for the gifts in my life.

We can’t wait until later to work on developing beautiful relationships, to starting new adventures, to leaning, to jumping. It’s always time to practice and to push. It’s an adventure, and you’ve only got a few opportunities to live it.

Breathe. 

But let’s dig a little deeper. Even beneath the shift in my relationships and the work that I’m doing is even deeper heart work. Life work. Body work. The thing is, I’m doing some mind work. I’ve been running at full steam for nearly a decade, and in a grasp towards more consciousness and deliberate creation, I’ve slowed down the project roll and I’m consciously practicing choices that make space in my life for essential philosophies and practices I want to devote more time to. I’m continuing to practice saying no to opportunities that don’t quite fit right; no to clients that aren’t a fabulous fit; and no to things that make me tired, cranky, and uncomfortable–like sitting still all day.

And as this moves forward, I’m creating space–ample space–for projects I’ve long put on the back burner.

My critics–largely internal–tell me this is silly, self indulgent, a waste of time. They sit on my shoulders and grumble, moaning about the work I’d better be doing, about the nonsensical things my brain tries to write, cackling in the backdrop. Occasionally I meet a real critic–someone who voices what I’ve been spinning up in my head–and the conversation usually ends with a decent explanation of why I’m doing what I’m doing, surprising even myself.

It can be easy.

It can be now.

My new apartment has a blank wall on it, in a room we’ve devoted to art and creation and the expansive, contemplative work my partner and I are devoted too, and even though we’re not moving in for another week or so, I’ve already scribbled across multiple sheets of paper with ideas, brainstorms, and plans. I’m pinning them up in the invisible wall in my mind. The marked shift is not one of dreaming that I put movement and writing first in my life, but a life in which I actually do it, and continue to align my life according to my values and principles.

Mind work, body work, spirit work.

We are more than the work we create and the products we produce. We are more than the money we earn and the statuses we post. We are humans, to the core, with moving, living, breathing bodies. We are connected, in communities and networks and relationships, and all of the pieces and parts need to be nurtured and allowed; cultivated and fed.

The next few months–nay, longer, please–are about mind work; about spirit work; about body work. We create a career and chase financial gains for consumer-based tendencies; in an effort to challenge these assumptions, the next few months of my life are deliberately about experimentation. I want to push myself (or yield, or soften) into experiments with mind and body. With doing more movement, and less computer work. With changing routines to learn what suits me best. With spirituality first and mental work first. With practices that develop the mind, body and soul. I’ve opened up space in this new life, this new day, for more writing and more movement. More teaching and more learning. More being.

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This means its messy, it’s different. There are a lot of late nights (or early nights) with tears. I’m not good at this; I’m not good at being composed and balanced at all times. I don’t expect myself to be, either. I get really stressed out and I want to throw things against walls and I make hyperactive sets of lists and then I feel like a complete failure when I’ve only done one or two things on my list. I put the list down. I listen to waves of anxiety roll across my body, and I practice trying to observe it—not critique it. I spend months in places that don’t feel right and only when it really really doesn’t feel good to I finally leave; and I learn that next time, I’ll listen to my intuition a little more closely. I shift, I dance, I fall.

Finding calm in the midst of chaos is not easy. Today is a day just like any other, and there is no arrival. Pema Chödrön’s “When Things Fall Apart,” has been a close reminder that the idea of chasing a completeness or an arrival–that feeling of having arrived is a false premise. We are not arriving, we are always arriving. We are always moving. Life is more often a state of chaos than calm; the fleeting satisfaction of completion erodes, too, as time passes and we seek more challenges, learning, opportunities.

The entire process—this ongoing, transitory adventure, this journey—provides fodder for stories and writing and ongoing exploration and journey. The more I grow and learn, the less I feel as though I have any answers at all. I document to track my brain’s inner workings, to train my mind, to place markers in the ground, to discover myself. I write because it’s such a gift to my soul and a beautiful way to connect with others. I teach writing because I hope to share the journey and discovery with like-minded individuals; I learn as much from the talented people I work with as I hope to share.

Thank you for joining me on this journey, and for listening. I’ve created beautiful friendships from this blog and I am grateful to be able to share with each of you.

To living life, to mind work, to creating space.

XOXO

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Tell me what you’ve been working on: I’d love to hear about it in the comments. How has your life shifted and changed over the past year? What’s become clear to you, and what are you working to prioritize? How do you deal with change and transition? 

How much should you share with the internet, anyways?

Chelsea, New York City, June 2013 (Photo by Sarah Peck)

This is the third in a series of posts about building your voice on the internet and making work that sees the light of day for people who have been wanting to blog, create, make, or write. I host a quarterly writing workshop for people interested in learning more about storytelling and writing. The class will re-open for summer enrollment soon–I’m  currently updating the program and hard at work behind the scenes for the next class, which should be live in July. But first: when you do make something, how do you know if you should share it? 

How do you know if it’s okay to share your personal stories with the big wide internet?

Many of us have stories that are hard to tell to our friends, let alone the public. When is it right to share a story, and when could it get you in trouble? When building an online space or a brand related to you, how do you know if it’s okay to tell your story? If you have dreams and visions for the future that don’t align with your current direction with your employer, how transparent can you be about it?

One problem with writing so much personal stuff is wondering when and how to share it.

When I write, I often wonder whether of not I can share this immediately with other people. Knowing when to take your writing public (and when it’s still something you need to work through in community) is a difficult thing to gauge. When is your story worthy of other people being granted permission to see it?

I often share only about a quarter of the things I’ve written, if not much less, and I make it a rule to only share things that I’m nearly done processing or when I’ve found (or nearly found) resolution to a particular idea. While I write as a means to figure things out, I rarely share things as I’m going through the turmoil itself, for many reasons.

My mind is a fickle, raw and tender place, and I’m not always ready to put that space out into the world for judgment–nor is this beneficial to me as a person. I often need to discover my own thoughts and ideas before I can bring them to light with a larger audience.

When I’m working through an idea or a problem that’s raw and tender to me, I guard it closely and give it only to trusted people who I think can cradle my idea (and my heart) with enough tender kindness to assist my in my journey of discovery; each added circle is an extended level of intimacy that is granted permission to care about my heart as much as I do.

I don’t share the things that feel too scary or uncomfortable or too present; those I keep only within an inner circle of close companions and friends, expanding the circle as I get feedback and confidence and resolution in the particular process. Brene Brown articulates her thoughts around this beautifully, and I adhere to similar philosophies. As Brene Brown writes:

“Vulnerability is about sharing our feelings and our experiences with people who have earned the right to hear them.” 

As we circle into the places of darkness and respect the struggles that make us human, remember these boundaries, excerpted from “Daring Greatly” by Brene Brown:

“I don’t tell stories or share vulnerabilities with the public until I’ve worked through them with the people I love. I have my own boundaries around what I share and what I don’t share and I stay mindful of my intentions.”

“First, I only share stories or experiences that I’ve worked through and feel that I can share from solid ground. I don’t share what I call “intimate” stories and I don’t share stories that are fresh wounds. [Second], I follow the rule that I learned in my graduate social work training. Sharing yourself to teach or move a process forward can be healthy and effective, but disclosing information as a way to work through your personal stuff is inappropriate and unethical. Last, I only share when I have no unmet needs that I’m trying to fill.”

Learning these boundaries and rules can be difficult as a new writer, especially in the age of the internet where everything is recorded and visible by anyone. I’ve had my moments when I have essays up in public forums, presentations to give to large audiences, and a professional demeanor to uphold—and while the public world churns along (or dissects my teenage and past angst), I maintain a separation between the events of past and the current events that might dominate my emotional landscape.

Several years ago, during the worst of my breakup with my ex-fiance, I would come home late at night after work, let go of the armor that got me through the day, and quite literally crawl in through the garage to curl up on the carpet alone to the temporary bed I was sleeping on. The shaggy carpet smelled of stale cat and the room shook with the heat of the dryer adjacent to my tiny room. I would lie stone flat on the ground, staring up at the ceiling in such pain that I thought I could never eat again. I had a total of four outfits I could bear wearing, and I slept for days in the same outfit. I couldn’t find a way to eat, think, or cry, and I called my sister just to hear her talk to me on the other end of the line. I didn’t know what to do; and still, despite an inclination that wanted to paint the story across the social web and internet world, I knew that I couldn’t. I didn’t talk about much of this for well over a year, until I’d sobbed my way through my sister’s Kleenex boxes and worked closely with a therapist to help move through the hurt.

I remember the day that I finally shared the story, talked about and opened up to what I’d been through—and I found deep connection and soul-sisters across the internet who reached out and said, “I know. I’ve been there. And thank you, for sharing.” It was only after I’d found the ways to heal that I was able to share my story and learn from it. And like many of the painful moments we each go through, I know (now, at least), how much of my resilience and growth came through these experiences.

Writing is first about creating a relationship with yourself and then about sharing the stories. I use writing to discover and work through my emotions—capturing and recording the raw states of being, storing them in a place to revisit and reconnect with later—but the stories I publish related to emotional wounds are often long healed or well on the way towards healing.

A good rule of thumb to ask is “does this make me feel anything still?” If you’re still feeling pain or angst, or hoping for a response from others, consider keeping it in a smaller circle for now, or holding on to it until later. Likewise, if there’s a response that might be hurtful—and by this I mean if someone could read this and do something that would hurt your feelings—also consider that you might not be ready to share the piece just yet. Protect yourself, and take care of your heart. You always come first, no matter what. Sharing is second, and can be metered out to those closest to us and only later to larger audiences.

In the name of vulnerability, sharing is important. But in the world of the internet, it’s also good to be cautious about where you share and what you share, and keep it close to yourself at first.

Writing is first a journey into your own mind, and remembering to respect yourself and your soul is critical. Share everything with yourself. Put your words down, write your heart out, and keep that journal flush with ideas. This is your place, your soul, yourself. Part one of the week on persuasion is developing an authentic relationship with yourself. Learn how to listen to your ideas, how to applaud them, how to shape them, how to let them take the form that they want—as stubborn as they may seem at times.

First drafts are okay. You are not the Messiah, and your message is not going to be perfect. You can write first drafts, second drafts, and third drafts. This can be a work in progress. You are allowed to edit–in fact, you are allowed to change your mind! You can write later, “I wrote this a while back, and now I think this.”

Make mistakes. (And you can ask for forgiveness). If you make a mistake, you can take action to fix it. Don’t hold back from something because you’re worried about outcomes that are not yet real. Dive into them and make a lot of mistakes. (That’s actually the better outcome).

Start small. If you write a post and no one shows up, it’s because you didn’t invite them to the party. Write something and then share it with a couple of people that you think would actually be a good audience for it. Write them a personal message and say that you wrote something. (“Hey Susan! I wrote this essay and I’m wondering if you have time to read it and tell me what you think! Ideas, comments, general feedback is perfect. I’m new to this and just starting to share my ideas. Thank you!”). 

What about if you over-share? Remember, we live and learn. Don’t admonish yourself too harshly for oversharing. We can ask for permission (if you let the cat out of the bag about your future dreams and your employer lets you go, perhaps the universe was giving you a gentle shove). You can recover from most things and ask for forgiveness in places of error.

But my general rule is to write it out in my journals first, develop stories that are publicly share-able (usually a fraction of the writing that I do) and then tell the stories that help the message when the time is right. Much of the writing is for me (discovering, learning, processing), and many of the experiences become useful stories later.

What rules do you have for sharing yourself with the internet world? Have you ever been afraid to share something, and if so, what is the number one thing that’s holding you back?

AND–if you’d like, share a piece of your work in the comments below! There are lovely people who read this blog. Share away!

With love as always,

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Less is more, imperfect is perfect, and done is done: 17 tips, tricks & habits I use for writing, creation + business-building (or any creative pursuit).

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What’s better than perfect? Done is better than perfect.

Part of the beauty of writing, asking, and making projects is actually doing them. The best way out of something is often through it. Getting it done is where the art is. Seth Godin says “ship.” I say “do.” It means the same thing. Make it happen. Get it done.

It doesn’t matter whether or not you create the perfect product, the perfect essay, or the best story in the world; what matters is whether or not you have the nerve to ask and to create.

Sometimes you need to execute more and think less.

Rather than listen to all the voices that say you can’t do it, or why you’ll fail, take a step out and get started. Moving through something (physically, through action) is the best anecdote to stress, fear, and worry. At least this is what I’ve learned so far.


“What’s better than perfect? Done is better than perfect.”  (Tweet this)


Last Friday we wrapped the third week of my private Writer’s Workshop, a small group of writers that signed up on a 3-week journey and exploration in creative writing, narrative formation, storytelling, and persuasion. The class, a 15-module intensive, took us through a whirlwind a writing exercises and outlines frameworks and ideas around storytelling, understanding who you are, and the art (and difficulty) of creating a writing practice. (Side note: I’m so proud of them!!)

Often, as I work with clients and writers and with myself, I find a common middle section of any creative project or endeavor that’s fuzzy, mucky, uncomfortable, and scary. When we start any new practice–any art, any craft, anything that takes time and dedication and involves a bundle of newness–it’s terrifying. It’s that moment when the demons and creatures and critters tumble out of your neatly stacked closets, giggle and jump on your bed, and start a dance party that rattles you enough to make you think that starting was a bad idea.

But all those thoughts, all those jumbles, all that cranky and temperamental and strange stuff that pours out just when you were getting started–that is the good stuff.  That’s what you’re made of. That’s where the weird, wonderful, and zany comes from. It’s right at the beginning and when we get started that e need to set down the judgments and trade them for observations, noting only that we have this smattering of extremely strange and uncomfortable critters setting up a band show across our normally-made bed (Hah! You really think I make my bed? Right. Onwards).

One of my favorite lessons from the three-week class is my lesson on my personal writing and creation mantras: a bundle of tips, tricks, and habits that I keep posted up on my walls and in various locations as reminders and mantras towards my better self.

When I feel like crawling under the bed into the safety of the darkness and I think that the critters inside my mind will break everything in my house just by being them, I look at one of these mantras, breathe in a little bit, and remind myself to keep going.

I can survive a little hair-pulling. I can survive crayons all over the floor. I can survive the messiness. I can survive a massive dance party instigated by imaginary creatures in my mind. I can survive the Wild Things. I CAN SURVIVE THE MESSINESS! Because truly, the messiness is me. And in the exercise, I ask each person to create a list of mantras of their own (or to adopt whichever ones seem to fit from below).

What are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? Here’s my list, to start you off.

17 Tips, Tricks & Habits I Use for Writing, Creation, Building and Motivation (Or Any Other Creative Pursuit).

In whatever your journey, the journey is about you.

Each person has a different dream, and your dream is the one that’s important in this journey (not anyone else’s). Your dream may be to write a book, to author a hundred books, or maybe to write a single essay. Perhaps your calling is to learn how to craft love letters to the important person in your life, or the important person who will be in your life after you write the story of how they get there. Writing might be a tool in your arsenal of visioning and dreaming, or it might be a process of self-discovery. Just like Gretchen Rubin writes “Be Gretchen,” so do I have sticky note on my wall that says: “Be Sarah.” Be you. Only you can be you.

In turn, the more I am me, the more me I become. Writing has been immensely useful in developing my relationship with myself, and seeing who I am and how I’ve grown. The better facility I gain with words, the better I get at processing, feeling, and learning from emotions.

The only system you need is the one that works.

I set up two key writing days for myself, with two optional mornings to write. I make these days priorities where writing is key; on the other days, writing is optional but always a possibility if I make time for it. If I find myself not writing or publishing as much, it’s a key to me to adjust the system—maybe I need to dial back the emphasis on other parts of my life and find another morning or night to dedicate an hour or two to writing. (Tweet this!)

The only system you need is the system that works

Habits are important frameworks.

Every writer I know talks about the importance of ritual and habit—whether it’s a morning pattern or a daily habit. For me, I have a few loose frameworks that guide me towards my larger goals—I try to publish once weekly, at minimum, and I try to write at least three days per week. Some weeks I write every day (I love writing, and I’ve been in the habit for a few years so I’m long familiar with this); and other times I only write once a week or so. When I find myself writing less, there’s inevitably a day or a two that month that the ideas start to come pouring out because I haven’t given them time to breathe.

My weekly structure gives me two mornings and two evenings to focus on writing; while I can break these rules and patterns occasionally (there are always conference calls to China that pop up), I try to keep at least 2 or 3 of the times for myself so that I can write.

Within a given month, I try to make sure at least one weekend is “clean”—in that it doesn’t have travel, events, or anything else scheduled on at least one (if not both) of the days. Often I actually have to go in and preemptively schedule the day out for writing so I don’t muck it all up with too many appointments. I’ll set a date with myself at one of my favorite coffee shops and plan to go, write, and eat for 4-5 hours that day and focus on writing and writing alone.

It takes longer than you think.

Writing is about philosophy, about articulation and detailing ideas and getting clarity around a concept or an idea. The harder the concept or the more challenging the story, the longer it will take you to work through it. It can take me several hours just to piece together a single story framework. If I have less than an hour, I usually can’t get to a depth or a place that I want to get and I become quite frustrated. I try to block out at least an hour, if not two hours, for my morning and evening sessions. Lately I’ve found myself losing track of time – I’ll come home around 7:30 or 8 pm, start writing on a Friday evening, and I’ll look up and the clock will read 12 or 1 AM and I’ve got to put the pen (or computer) down and head to bed so I can make it through the day reasonably the next day.

Deadlines are critical.

I have weekly goals (I call them frameworks) and monthly goals that serve as a baseline for what I want to make in the world. Some months I can’t possibly achieve it, and that’s fine—I try to strike a balance between pushing myself and enjoying myself during the process. If I’m going absolutely nuts and feeling overwhelmed, scared, and exhausted, then that’s not any good. My goal isn’t to make myself miserable! But if I go for more than a month or two without maintaining my baseline and I don’t notice things changing, I step in and re-evaluate what I’m working on and see if there is something I can say no to so that I can make space for more of my writing.


“To achieve great things, two things are needed: a plan, and not quite enough time.” – Leonard Bernstein  (Tweet this)


It’s okay to take breaks.

I took an entire quarter off from writing my blog last year by taking a week off of work and writing 8 posts and spacing them out over a couple of months–all so that I could take some much-needed time to rest and rejuvenate my soul. I tend to work on projects in “seasons,” and define goals within each season—and there’s often at least one rest season (read: Winter) during each year so that I can restore myself and think about what to build next. Sometimes during a Spring or Summer season, I’ll focus more on one aspect of a project (like launching a writer’s workshop, or swimming a bunch), and I’ll dial back on my other responsibilities and goals so I can make it happen.

Set parameters and end dates.

Always set end dates. Give yourself permission to finish something. As you think about the next phase of your writing practice, consider what your goals might be. I highly recommend starting with a small framework (of perhaps 3-4 essays) and building a series around one particular topic, and finishing it. It’s imperative to finish a project and have something to point to. Most people don’t need to start an indefinite blog to create work in the world.

I’ve created many small projects based on sub-topics (as an example, I wrote a 20-essay blog strictly on my experience of the environment in San Francisco with details of the fog, homeless, and urban lifestyle; I started the project knowing that I wanted to spend a summer ‘collecting observations’ about the city I loved, and that the project would wrap by the end of the summer). The writing was fun to do, I got to tell stories in a way that was different than I’d been doing before, and I now have a collection of essays that I can use as writing samples, that I can pull from in future stories, and that I could eventually turn into a bigger project if I felt the itch to do that. (As I’m always saying: get started and do something, and learn from it!)

If it’s too big to do, make it smaller.

If you’re feeling overwhelmed by an aspect of your project, get way smaller. Just do a tiny bit of it. We work in fragments of time that add up, slowly. Today is just a day. Carve an hour, do a small bit.


“If it’s too big to do, make it smaller.”  (Tweet this)


The BEST way to reduce stress is to do work on the project, not avoid it.

Want to feel better? Get started. That’s it. That’s my secret. Everything is part of a larger conversation. You’re just starting with a piece of it, and giving that nuance.

Read well. If you can’t read well, you can’t write well.

Get rid of the trash. Unsubscribe from blogs and news that aren’t helpful. Unfollow people that don’t fill your feed with good stuff. Fill your brain. Push it. Challenge it. The most important thing you can do to be a better writer is read. I recently listed a years’ worth of my favorite books, and I’m already embedded in at least half a dozen new novels, historical accounts, and business books this month alone. Immersing yourself in good quality writing is the best teacher. Seek out people who push you and challenge you and feel free to say no to the rest.

There is no good writing, there is only good re-writing.

When I work with new writers, I often tell them to expect the first page to be “full of shit, with a few gems hidden in there somewhere.” It takes time, patience, and a whole bunch of red-lines to work with words on a page. It also takes the courage to put words down on paper without initial judgment or concern. Just do it, and let yourself write. Don’t let your judgment of yourself preclude you from starting in the first place. Trust that it can continue to get better with editing, time, and practice.

The goal is not complex words and simple ideas, but simple words and complex ideas.

If you can’t explain it simply, you don’t understand it well enough. Writing does not need to be complicated, pretentious, confusing, or full of jargon. To me, writing is a process for building understanding for yourself, and others. For myself, I often copy notes, explore ideas, and re-work words on a page just to tango with an idea until it makes sense in my mind. If I can’t explain it to people, then I’m not well-versed enough in the concept. Writing is a tool for communication (externally) as well as understanding (internally). Often, much of my writing is just about my words, rants, ideas, and explorations–before any of it gets shared with anyone else.

Let your voice develop.

Every writer has a different personality and voice, and learning what yours is takes time and practice. I’m often influenced by my favorite writers—leaning more towards a New York Times persona when I spend a Sunday reading the opinion pages, and oscillating back towards a bossy voice when I spend too much time listening to lectures. In between all of this input, I need to carve out time to develop my own voice and persona; this is a craft that takes many iterations. Start practicing!

What you take out is just as important as what you leave in.

Getting to a clear, simple essay or point is not straightforward. Often, I have to write 5-6 pages just to get to a distillation of one great paragraph. It’s part of the process.

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Capture your ideas however you can.

I love keeping a notebook and jotting down my ideas. Inspiration can show up during your routine, and it can show up at any time. I keep a pocket recorder on my phone and I talk stories to myself while walking through the city or driving in a car (why is it that driving triggers so many new ideas!?). I keep the recordings as well as my digital notes and I send them to myself via email to a folder called “notes.” When I get back to my computer, if I don’t have any ideas that are pressing, I go back through and read my short notes and scratching from the recordings, notes, and my notebooks, and find something that catches my attention. Then I begin with that.

Take the time to build your space and your project.

The world needs to hear what you have to say. “The world” might just be your son, daughter, or significant other, but they still need to hear it. An audience of a handful of people is still an audience. (For more on this, read my thoughts on building your voice on the internet and why I think you should join in). It’s time. Say what needs to be said.

Know what you want and what you value.

This is an easy phrase to say and can take years of work. Learn what’s important to you. Get to know yourself. Write because it teaches you, not just because you have something to say. Write because it will make you a better person, and write because it helps us become more of ourselves.

Done is done.

Sign it. Seal it. Deliver it. A dream unfinished is not reality. It’s your job to create it. Make it happen. Done is done, nothing else.


“DONE is done. Nothing else.”  (Tweet this)


What about you? What creates your best self and your best work?

In the comments below, let me know: what are your writing mantras? What are your creation mantras? How do you create your best self, and your best work? 
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Are You Too In Love With A Dream to Make It Real?

Where does your mind go when you daydream?

That big dream, that thing in your mind–the really big one. Yes, that one.

What’s your big, scary, hairy, crazy, totally unrealistic dream? The one you wish for fervently and find yourself thinking about on and off while wandering?

Have you thought about making it real? Making it actually, seriously, part of your life?

Taking a dream to reality is risky.

It requires the real risk of failure and discovering whether or not you’re capable of what you believe. Whether or not you can actually accomplish all of the steps towards making it real. Whether or not you’re willing to do the work and go through the (sometimes painful) process of getting it to real.

Attempting to make a dream come true is a reality check. The possibility if a different reality is painful. It is quite possible that along the way towards going after your dream, you find out that you won’t get there. It’s too late. The pieces didn’t work. You don’t make it.

Behind the course of taking a dream to life is a possibility of not getting there.

To protect ourselves, we cling to the dream. We stay behind, saying wistfully to ourselves and others the story of the dream, but we don’t chase the dream itself.

Our words start to sound familiar. We tell stories that sound like were going to so that or we could have done that…

To take steps towards your dream requires uncertainty courage, bravery. You might discover that your dream window has expired. You might discover that you’re no longer in love with the fantasy you created. You might discover that the person you were has changed.

Taking the journey will change you. Taking the journey is unpredictable, uncertain, and scary.

You will emerge a different person. Your solace is that the other side of this today is a new place, and we are creatures that require change to grow.

And what if it does work out? What if your wildest dreams actually could come true?

Would you have the courage to go free them?

Or are you enjoying the dream more?

Building a Space and a Voice on the Internet: Is It Time For You to Join In?

To Be A Person Is To Have A Story To Tell
Where are you telling your stories?


This past Monday we kicked off the first Writer’s Workshop with a group of 22 participants from more than a dozen states and countries around the world. I’m so impressed and inspired by the talent and hard work coming from the group already—and we’re just in week one! Writing is a journey into yourself, your ideas, and your memories—and taking the time to create something in words is a beautiful (albeit intensely personal) exercise. Several people have emailed me to ask if I’ll be teaching the course again and the answer right now is more than likely yes! I’ll be teaching the class as a summer session in mid-July, with details for signing up coming in mid-June. Sign up to get notified via weekly blog updates or send me an email if you’d like to join. Speaking of creating… is this something you’re dreaming of doing more of? Keep reading…


Building your voice on the internet: is it time for you to join in?

Have you been thinking about joining the online conversation? Have you been dreaming of starting a blog, website, or writing more?

By far, the most frequent thing I hear in my coaching and teaching is a remark that seems on everyone’s mind:

“I want to start a blog, but I’m not sure where to start.”

“I have an idea, but I’m not sure anyone wants to read it.”

“I have too many ideas, so I end up never writing them down!”

The internet can be an intimidating place—we see people who seem to write effortlessly, and publish often; they have crowds of people gathering and listening, and it seems like that’s something you’ll never get to—so why bother? Should you join in at all?

These are my arguments for why YOU should speak up.

The goal isn’t to have the loudest voice on the internet. It’s to have a voice. Your voice. The internet is a gold-rush right now, as people create content and the connections and communities born are exploding and multiplying faster than Google’s Spiders can crawl them. Should you join the conversation? There’s already enough noise and buzz anyway. What would you have to offer?

The point of writing isn’t that it’s for anyone else, at least not at first. (If your goal is to attract fame and fortune immediately, examine that desire and assumption. What is the deeper root? What are you hoping for?)

Writing and storytelling are about developing a relationship with your voice and ideas; it’s about finding (and practicing) ways of expressing them to yourself and others.

Carve out a home on the internet.

If and when you DO want to connect with others, however, it’s important to carve out your own “home” on the internet. In the world of Google-ability, we are quickly researching each other in order to learn about their skills and talents.

What do people find when they put your name into the Google machine?

The good news is that you can own this answer pretty quickly. If you want to craft three articles on a particular topic that’s interesting or a hobby to you (ideally something you’d like to be known for), you can start a Tumblr, Weebly or a WordPress domain for free or almost free (less than $50, max, if you want to own a domain name and buy a theme) and post three articles under a header with your name and contact information on it. This can be done in as little as four weeks. All of a sudden, when someone types in your name, or better yet—the topics you’ve written about—you can now be found. Your ideas can be known.

Resumes are static, and we’re searching for ideas through our web-maze of online information. Make yourself “findable.” Put your information onto the web so that search engines–and people, and serendipity–can stumble across it. Without putting yourself out there, it’s a lot harder to be found.

I get so many emails from people that say, “I was looking for an article about how to improve my writing, or how to write a thank you note, and I started reading your blog and sat down with you for an hour lastnight. It was so fun to read your thinking. Thank You.” 

By putting my words and ideas into a space where other people can find them–I’ve let myself be found. I can become known for my ideas. If you have an idea and it’s stuck in your head, there isn’t an easy way for anyone to know that you have it. Serendipity comes through connection and collision, and when people can find you and your ideas, possibility sparks.

Now – these interactions didn’t happen right away – I definitely blogged for at least six months with only my mother commenting, gently correcting most of my typos and spelling or grammar errors. My sister discovered Grammar Girl and gleefully pointed out my mistakes as well, which, as a younger sister, I’m sure delighted her. (I then hired her as my editor for my print projects, which probably made her happy as a clam–she got paid to point out all of my mistakes. Oh, life).

Starting small: creating a project, not a life (for now).

The other thing to remember is that some of my favorite websites aren’t by people who show up every week. You might not have the stamina (or the resources) to enter into a writing relationship that’s indefinite in its time frame or scope. In fact, I think that’s a terrible way to start. For people starting a blog, I recommend thinking of it as a “Project” and not a “Indefinite Relationship.” When you commit to a blog and say to yourself that you’re going to write every week for the next two years, the minute you mess up or miss a week, you’ve essentially failed the project. Who wants to be disappointed that they tried something?

The alternative is to create a project that you can do well at, by changing the parameters. Instead of promising an indefinite relationship, drastically reduce it in scope and start with a reasonable project that has a defined ending from the beginning. When you can close a project successfully and complete it, you’re much more likely to continue on to a phase two or phase three of a project, rather than let it taper off into the land of incomplete projects. You also change the feeling relationship you have with yourself—instead of creating an inevitable failure-situation, with resulting disappointments and twangs, putting pressure to show up in a way that might not be reasonable for you because of all of your various commitments–you’re creating a success situation, where you can end the project within a concrete time frame and still be very happy that you did it at all.

I recommend creating a project that says, “I’d like to talk about _[topic]_ in 4 posts, within the next two months.” Give yourself a start time, and end time, and a quantity. Specify a topic. Perhaps you want to blog about four fabulous meals that you cooked and created. Maybe you want to chronicle your science journey behind the lens of a microscope. Maybe you want to document your notes on a new class you’re taking. You could start a Tumblr with your favorite photos of doorways in your quirky city. The possibilities are endless, but you must pick one small one (and only one).

Don’t believe me? Blake Master’s compilations of Peter Thiel’s lectures is one of my favorite sites to read and there’s a fixed (static) amount of content – 13 lectures – accessible indefinitely for those that want to self-teach and read the series. He’s not adding more content. He’s creating great content and sticking it up in a place for people to find it.

What I find with myself–and others–is that if we start too big, we actually fail to start at all. When we dream the big dream of master projects and hundreds of photographs and best-selling books, many people fail to start because the dream is too big. I’m all for big dreams and goals–and relish in them, dance in them, and visualize them–but when it comes to the implementation, start with something small enough to do in a day or a week. Want to write a best-selling book or post? Start by researching your ideas, one at a time, in short posts. You can collect them later. In fact, the short pieces will serve as your building blocks for the bigger pieces.

Almost everyone I know that’s created something big started one, small, tiny step at at time.

Bottom line recommendation? Create a fixed, small project that’s do-able within a time frame of less than 3 months.

What about creating a community? How do you get people to read your stuff?

What is a community, anyways? Traffic is a collection of people “listening” or knowing how to find you and your new internet home. Traffic is built by pointing people, one by one, to the content you’ve created. Without arrows pointing in your direction (and that comes from giving people a way to find you in the form of an email, tweet, verbal share, facebook post, or link from another site as some examples), you won’t have very many people who accidentally stumble across your site. If the content is good, each person that sees it might share it with a few more people, and the site will grow slowly over time.

While I believe you should begin by sharing directly with your immediate colleagues and friends–emailing them to tell them you’ve written something; the absolute best way to grow traffic to a website is to write a guest post or article for a website that already has a built-in community or audience. It’s far easier than trying to coax one person at a time to your site. Scavenge the web for places that accept guest posts in your topic or area of interest, and spend time writing 2-3 posts that could be submitted at these places.

How big should your desired community be? Does it need to be a big community?

Before you jump into needing more traffic, however, I have many thoughts on how big a community needs to be.

The simple truth is that your story is important even if only one person hears it. Even if you’re the one who needed to write the story in the first place. We tell stories and share information to connect with other people, and your experience may mean the world to someone else, even if there are only a handful of people reading the site. Maybe the one person who reads your story desperately needs to hear that there’s someone else in the world like them, and you’re that person. Never underestimate the power of a small audience.

The best way to share your stuff is to think honestly and authentically about the work you’re creating and who you’d like to read it. Then, select a couple of friends and colleagues and send them an email that says, “I just wrote an essay about my experience with ____, and I thought you might find it useful or enjoy reading the story. I’m building my writing craft, and I’d love it if you would take the time to tell me what you think or if you thought the story resonated with you.”

Why traffic is not the same as community.

There’s a bit of pressure to garner a lot of attention and traffic to a website, and I think that only looking at the raw numbers misses the bigger picture. A lot of people get frustrated when their traffic count doesn’t seem as high as they’d like to be. While more can sometimes be better, it’s not (to me at least) about creating a site or a post that millions of people see. It’s about creating a post that resonates with a group of people that want to see what you’re writing about.

When you think about traffic, I believe that you first need to start by understanding your own personal goals. What do you want to achieve? Why is traffic important? What are your aims?

Why are you building your site, and your community? Is it documentation, analysis, understanding, connection? Who do you want to connect with? What are you hoping to achieve?

Does it matter if 20,000 people visit your site or that 2 people “convert”? Conversion is a term that indicates when someone has behaved in a way that you want them to–often measured in sign-ups or purchases. In the case of Landscape Architecture, where I work on projects that have 10-, 20-, or 30-year time frames, many developers and architects are clients that work with us on projects over many years. What this means is that we don’t need hundreds of thousands of people visiting our site (although that’s fine that they do)–our desired conversion (our want, our outcome), is getting the people who visit the site to connect with us and hire us to do incredible urban design projects around the world. If only ten people visited our website–but ten of our right people, developers or architects who want to hire us for multi-million dollar city-design projects or urban landscapes, that would be 100% a win.

For me, on this website, I am intentionally creating a space where first and foremost I get to learn and practice the craft of writing out loud. I simply LOVE storytelling and describing things to people. I enjoy it immensely when people enjoy what I have to say and engage in conversation about ideas or questions that I’ve presented.

I have grown this site by developing relationships with people one by one, and I’ve tried to take the time to answer almost every email that comes my way via this blog. Sometimes it takes me a week or two, and some weeks I have to shutter down and I miss a few – but for the most part, I cherish the interactions that have come from two years of blogging and getting to know people around the world who are interested in similar ideas. I believe strongly (and think we should all remember) that everyone on the other end of these fiber-optic cables is a human person and should be treated as such. Even in my writing, it’s not “my readers,” but lots of individual people forming a relationship with me (or my writing). A relationship involves two people! The more you can connect on a human level, the more you resonate—as a friend, as an author, as a creator, as a business person, as a marketer.

What does success mean for this blog? I started it as a space where I could think (through writing) about particular ideas I love–philosophy, psychology, motivation, storytelling, entrepreneurship and innovation, strategy. It became a place where I could connect (via ideas) to souls around the world who found resonance in what I was saying (and vice versa). I’ve met thousands of people through this blog, taught workshops across the country, found homes to stay in while traveling abroad, and had morning after morning of delightful coffee conversations with hundreds of people who reached out just to say hello.

I’ve built a small side business around this internet home, specifically by teaching writing courses both online and in person, coaching and consulting with people looking for someone to reflect and analyze their ideas or projects, and doing high-intensity work with folks who sign up for the Start Something Project that I built last year. One of the things people ask me for the most is to be their buddy while they build a project, and coach them along the way as they build their first project–I get it. It’s helpful to have someone there who can show you some of the ropes while you figure out what you’re doing. (Don’t worry–I take the training wheels off pretty quickly after one or two calls). But to be fair: I think you can do this all on your own.

Knowing your “right size.”

Interacting one on one, for me, also gives me huge value: I learn what people are working on, I develop new ideas for posts, I have “ah-ha!” moments where I understand how to describe something, and I get better at crafting things that are actually helpful. This post, in fact, is largely born out of a long conversation I had with a recent client developing her own blog and writing practice (thank you, for inspiring this post!).

One of the reasons I’ve been trying to “grow slowly” on the internet is because I want to develop real relationships with people, give myself space to breathe, learn and mess up, and also because it’s not about mass quantity. Do I want to be on the New York Times within the next few years? You bet. Would I like to write stories for the New Yorker? Absolutely. I also know that the best way to get there is not through a magic wand or sudden change, but through showing up, practicing, and moving forward on a consistent basis.

The other fallacy is that you need to have an audience of tens of thousands to make a viable business work. The reality is that the business you’re running might only need a handful of clients or customers. In fact, I might argue that having 10,000 people look at your stuff and only 10 people “convert” is poor efficiency.

To make a business work, you need to offer something of value to people who are interested, want, or need what you’re selling. I believe in business relationships that are highly satisfying to all parties involved—you learn, you grow, you get attention, mentoring, ideas, strategy, advice, review—and I also learn, grow, and cherish the working relationship and enjoy the service that I’m giving. To do my client work, I only work with two or three people a month as my “side hustle,” that is second to my full-time day job. In my recent writing course that I built, I’m not looking for 500 people; I’m looking for a small community of 20-30 writers interested in learning and writing in community.

How many people do you need to reach to make this business work? You don’t need 10,000 readers, you need the right amount of the right people–the ones who find high value in what you’re offering. To develop a community, you need to build the right audience for the product or service that you’re creating.

Perhaps there’s something to developing medium-sized communities or “tribes,” as other people call them. I love and cherish the people that I’m getting to know—and I’m constantly in awe of the talent, ideas, and personalities that cross my radar just because I happen to write stuff on the internet. I thank you.

As You Grow

Things change. As you build a space for yourself on the internet, everything will change, as things tend to do. I’ve always said that the first 1000 people will get a response, and as the community and shape of my work changes, I’ll shift my strategy to create a strategy that’s satisfying and pleasing in service of my best work for the most people that I can reach.

But before “growth” in the numbers or traffic sense comes growth as a person, and growth in your skill sets. Just as I’m trying as a novice in dance class each week, a tall gangly female of all legs who keeps moving in the wrong direction, building a writing practice and a craft takes practice. It’s okay to start small, and it’s okay to have just one essay at a time. Start with the right sized audience and a single essay, and go from there.

Resources I love:

There’s a whole world of amazing people and products on the internet, and you don’t have to start from scratch if you don’t want to. For an investment of $100 to $2000, you can find someone (or a couple of great lessons) to show you what steps to take and how to move forward. $2000 may feel like a lot, but most people who went to college spent about $5000 per class, as a point of reference. I’ve taken probably thirty-odd classes from $25 to several hundred dollars in order to learn more about all of these. (You get to keep the skills you learn, by the way.) Here are some of my favorites:

Enjoy:

  • Jenny Blake’s May Mastermind For Side Hustlers and Solopreneurs–If you’re curious what a mastermind is or how it works, her May “sampler” is a month-long mastermind group that focuses on creating optimized schedules, financial roadmaps, finding your ideal client, and building an action plan for your business. Priced at the ridiculously low $75, she said she’s offering this alternative class as a way for more people to access her programs (and to make it “impossible not to sign up”). Speaking of amazing content, Jenny’s Behind-The-Business blog updates are one of my FAVORITE things to read. She shares her process for building, creating, and all of the nitty details you wish someone would talk about, but rarely do. Not publicized as a blog, it’s probably better than most blog posts.
  • Think Traffic, by Corbett Barr, a website with tricks and tips and ways to build a blog (with traffic–if that’s your goal!). His product, Start A Blog That Matters, has been well-received and I’ve heard rave reviews.
  • Fizzle, another product by Corbett Barr, Caleb Wojcik, and Chase Reeves is an online community of business training and video training for $35 a month ($315 for the year).
  • Anything Danielle LaPorte, but mostly her latest, The Desire Map, as a way to discover your true desired feelings and help create a new way to think about goals and desires.
  • Tara Gentile’s MasterMind Group, 10 Thousand Feet–a coaching and mastermind group to “pull you out of the trenches and give you the big-picture view on your business.” Creator of the ‘New/You Economy’ movement, Tara gives wonderful no-nonsense business advice and I’ve treasured her speaking events and engagements. This one clocks in at her early-bird $1800 price, and it’s a 3-month intensive for people with new/early businesses who want a summer of focused, personalized work to build their work to the next level. Most small-group masterminds are at least $2000 or more, so this one’s a great value for those initiating businesses or in the earlier years.
  • The Live Well Space, by Suzannah Scully–I met Suzannah via Twitter (after a very public swim) and we realized that we were walking down the same street(s) in San Francisco. We both had heard of each other and wanted to know more. After a long and lovely morning laughing with tears streaming down our cheeks, we convened a fast and cherished friendship. Her blog channels yoga + philosophy + movement + strategic wisdom, and the focus of her work is on livingworking, and loving well. Her coaching work builds 3-month relationships with clients to unpack and restructure your life’s focus towards greater clarity and happiness.
  • New Minimalism by Cary Fortin–another soul sister whose creation rocks my socks off — Cary’s work looks at how less clutter and fewer things can bring more freedom and happiness to our lives, but takes the edge off of the extreme nature of many minimalist movements that trends towards absolute nothing. Believing that enjoyment and luxury can also be a part of simplicity and specificity, her new blog is a delicious discovery.
  • Hannah Marcotti’s Community Grace–I’m a few days late in sharing this, but Hannah’s lovely, raw, real community for women has periodic 30-day group sessions for a $49 registration fee to join in learning about blogging, growth, and community-building. I love and admire her work, and think you’ll love her blog if you haven’t seen it already.

My takeaways for you? Build yourself an “internet home,” even if it’s only to enjoy making something by yourself.

I’m biased–I think we should all participate in this new form of community space, this digital world where we can place our creations. If you’re wavering about creating something, let me be clear: I think it’s time for you to join in.

To make it easy on yourself, start small. Pick one topic or project that you’re interested in, and make a small commitment to create a collection of pieces–drawings, ideas, words, notes, stories, essays, paintings, photos, or other–around this topic.

Give yourself a deadline of 3 months or less (ideally one month). And finish it.

What happens? It gives you something to point to. It’s a reference point for the future. It’s a means towards executing your projects. It’s a way to start a conversation. And it’s a way to do the things you’ve been talking (or thinking) about doing.

And best-case scenario? You get to meet a few people along the way who like talking about what you’re doing.

It’s an incredible place. I hope you’ll join in.sarah signature

Bravery

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Bravery.

Bravery is showing up.

Bravery is saying what you believe in. Out loud. To the people who need to hear it. Even if that person is you. 

It’s having honest communication with your self, your teams, your communities.

Bravery is saying no when you know you need to. It’s saying no to the wrong things so that you can say yes to the right things.

Bravery is having the courage to quit when you know you’re on the wrong track, even if hundreds of thousands of people are headed in one direction. It’s knowing when the path you are on isn’t the one for you. It’s taking that scary leap, swimming upstream, or wandering down unfamiliar trails.

Bravery isn’t fun, macho, or full of gusto. It’s not always done in one big sweep.

Bravery is all the heroes in Boston, visible and invisible, local and global. 

Bravery is having the courage to stand out on social media and remind people to collect the dots, not connect them too early.

Bravery is saying something different and showing empathy for our peers around the world. It’s not jumping to conclusions too quickly. It’s remembering what we stand for and believing in the best of us.

Sometimes bravery is remarkable, unfathomable courage by the youngest and oldest of human souls who rush forward to help everyone and put their lives on the line to save others. The runners in Boston who kept running to the hospital to donate blood were Remarkable. Beautiful. Stunning. Incredible.

Other times bravery is calm, methodical. Sometimes it looks quite peaceful. Sometimes it’s shaking off the noise and clamor and distraction and realizing with simple focus that your next steps require you to take those steps and walking forward is the best and happiest way forward.

Bravery might not be visible to anyone else at the time that you’re being brave. Bravery might be broadcast on national television (but that’s not the point).

It’s showing up, little by little. 

It’s putting yourself out there, even if “out there” is pushing past your own mental barriers.

It’s deciding that now is a better time than later.

Bravery is bravery, even if it doesn’t look that remarkable to anyone else. You are still brave.

It’s continuing to press on, even when your stomach drops in fear, your hands shake in nerves, and you collect sweat in your armpits faster than fog droplets in a San Francisco “summer” day. It’s taking a step forward in the midst of whirlwind gusts of wind and shouting into the windstorm, I’ve got this, dammit! I’m still going to do it! I have to! 

My soul tells me I have to do this, and I have to listen.

Start small. (It’s okay to start with a bang, too, but small is still very brave).

Watch for the mental overwhelm, and give yourself kindness and space to freak the heck out (although maybe not publicly just yet).

Be very kind to yourself.

And also, remember,

in your quest for bravery:

In order to do something new, you often have to let go of something old.

The trouble with starting something is that it requires a different behavior than what you did before.

We are creatures of habit, yes, but we are also creatures of continuous change.

Spring is the perfect time for creative bursting, for unfolding, for the skin-shedding, cocoon-bursting metamorphosis that transforms you towards your next self.

The world is waiting for you to grow into the next version of you. 

Bravery doesn’t always feel like bravery.

It can feel like whirl-wind, mind-bending, all-changing upset, filled with unpredictable whims and whammies, stomach upset and nervous twitters, body aches, starts and stops, trial and error, and a whole lot of messy.

Sometimes bravery feels nauseating, overwhelming, scary, and downright hard.

It’s still brave.

 

A little insider’s story–my story:

When I opened the doors and launched my writing class last week, I was terrified. This was my brain:

What if I wasn’t ready? What if no one showed up? What if nothing worked? What if this dream of mine, that I’ve been working and crafting and creating for so many months past, resulting in a big giant internet wall of silence? 

Intellectually, I know that I can do this. I’ve been ready to do this for years. I’ve taught workshop after workshop and coached folks for years. I have a chart on my wall of the things I’m leaning towards this year, and the one big thing not lined up for the longest time was creating a course for writers. I can’t confess to understanding all of the reasons that I’ve avoided doing it, but I can speculate.

It means so much to me.

I knew deep down that I would do it even if only one person showed up. I would do it even if no one paid me the first time, and I would keep honing my chops and my offerings until I found the right fit.

That still doesn’t mean I’m not incredibly terrified. I get scared! Scared SHITLESS. My brain, many weeks ago:

What if no one shows up? What if I’m a terrible teacher? What if I can’t get it all done? What if it doesn’t work? WHAT IF NOT ONE PERSON SHOWS UP? What it I can’t do it on top of the work I’m already doing? What if this isn’t what I’m meant to do? WHAT IF, WHAT IF, WHAT IF EVERYTHING???

WHAT IF IT’S ALL JUST WRONG?

So scream the fear-monster voices in my head.

Yes. They are there. I have them. 

When you get close to your dreams, fear can rage like a giant monster. Every thing that could go wrong seems to loom large. The website broke. I stayed up all night, nervous about prepping the materials. Funky characters showed up across my website. More things went wrong. Before launching the program, I waited for months. I studied stacks and stacks of books, compressing more knowledge into the course documents in order to make it even better. I stalled. And then stalled some more. I thought about not doing it at all. I almost said to myself, “Nah, one wants this. It’s not worth trying.” 

And then someone thanked me. People went out of their way to reach out and tell me how excited they were. 

Several more people signed up. The class started filling up before I had all my ducks lined up and my posts ready to go. (I have so much more promotion I’m planning on!)

In the form: “Yes. I’ve been waiting for this. This is exactly the class I want.” and “I’m so excited I cannot WAIT until the 29th!”

Holy shit. I’m so excited. And thankful. This is going to be good.

Today, with the class more than half full already, I could laugh away those fears and pretend with a big shiny smile that everything is all and well, but it’s not the truth. I’m scared, too. The fear monsters hit everyone. I don’t know all the answers. But I do love writing!

I’ve learned, slowly, over and over again, that the scariest part of doing anything is not doing it and wallowing in thought. 

And wrapping your thoughts around all those fears? That’s a scary space.

Be brave. Get started.

The best way to do anything is to do it. If you’re afraid of starting, make it smaller and simpler. Want to have a conversation with your boss about something you’re frustrated about? Don’t write a big report or delay on it. Write a quick, simple email that says: “I’ve got a couple of items I’d really like to talk to you about–including a couple of frustrations I’d like to work through. When’s the best time to chat, and is there a format that’s easiest for you?” Do it as soon as you know that you have to have this conversation. Stop by and say what you think. Look for solutions.

And be brave. I know it’s terrifying, I know it’s not easy, and I go through it all the time.

Be brave.

With big love this week,

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Spring 2013 Writer’s Workshop | FAQ

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There has been such an incredible response to the writing course! Here are some of the main questions so far and feel free to reach out on twitter if you have any other questions. If you’re thinking of joining the course, registration ends this week. 

I love the idea of a Writing Course! But who is it for? How do I know if it’s the right fit for me?

This course is designed for people who want to get better at writing but aren’t ready to commit to a full-time program at a University, or want to increase their writing habits by doing a 3-week course. If you’re a professional, creative, or have a personal writing hobby and want to step up your game, this course will help you improve your writing and teach you fundamental skills and lessons in storytelling and narrative.

How does it work? What does the class consist of?

The class is broken down into three weekly themes:

  • Week One looks at Visualization and Imagination — we’ll talk about crafting our ideas, shaping them, using different methods for imagination, and exploring each of our writing dreams.
  • Week Two is on Storytelling, where we get to dive into specific frameworks and structures for creating stories, and practice writing many of our own.
  • Lastly, Week Three focuses on Persuasion and using writing to get more clarity in what we want and communicating with others.

Every weekday during the course, there’s a core lesson followed by a writing prompt for you to start your creative writing. The core lesson is a teaching example or a short story to get you thinking and learning about new ways to consider your writing and narrative–on average, it’s about 1-2 pages of reading with examples and links to further resources for you to dig into. At the end of the lesson, there’s a prompt for your daily creative writing exercise–a series of thoughts for you to respond to.

The prompts will get you into the habit of writing each day and putting words onto paper.

It sounds like a lot of content. I work during the day – how will I get it all done?

It is a lot of content! I cover a lot quickly, but I don’t want you to get overwhelmed. In the beginning we’ll work on framing your personal writing goals, and you can pick how many days you’d like to practice. For some people, just writing 3 days a week is an ideal goal, so they can save the Tuesday and Thursday lessons for later. Each lesson is designed as a complete package, and the more lessons you do, the more you’ll learn.

Do I get to keep the course materials?

Yes! Each day you’ll get a PDF of the course lesson for you to keep. At the end of the course I’ll send you the complete digital document (it’s nearly a book!) for you to keep as well.

What if I while I’m taking the course I come up with a great idea and I want to take my writing in this new direction — what should I do?

The biggest goal of this class is to help you get started with your writing craft and to unlock your creative vision. If you get a great idea, run with it! The people I work with all have lots and lots of creative ideas–but haven’t found a consistent way to get their ideas on paper, and tend to feel “stuck” in some way or another. To that end, I encourage everyone to follow your instinct and intuition. You can save the lessons for future prompts and days when you’re looking for a way to start. The most important thing is that you take the time to write and explore your ideas. Everyone has a story to tell–scratch that, everyone has lots of stories to tell, and this course is about exploring your narratives and stories and putting your ideas into words.

How big is the class?

The target size is a group of 20-30 people so you can find and meet great peers and start to connect with your classmates, but we’re still an intimate group so that I can interact with each of you. Depending on how many people sign up, we may be a bit smaller for this pilot group. Registration closes on Friday, April 26th.

What’s your teaching style? Do you have a teaching philosophy?

Absolutely. I work under several premises that create the foundation for the work I do with my clients, on this blog, and in my life.

  • Get Started. I believe that one of the most difficult things for each of us is the “getting started” part of any habit. We spend so much time locked in our heads and minds and not enough time actually doing the things that need to get done. By setting up a three-week course with daily prompts, the goal of this course is to get you started on a writing habit, and build up a positive association with opening your writing document and letting your heart out on the paper.
  • You Need A Team. If we could each simply “motivate” or “do” everything we wanted to, life would be great–but it doesn’t work like that. We need community, coaches, friends, mentors, teachers, and a whole crew of people to help us walk (or run!) towards our dreams. This class is designed to help you unlock your creativity by adding structure, mentorship, teaching and accountability to your wonderful burgeoning creative talents. 
  • Positivity. The next premise is one of positivity. I believe we need to be very kind to ourselves about our progress. In my experience, a lot of folks engage in a dialogue about why they’re not accomplishing or achieving what they meant to do yet. I like to re-frame this, and instead talk about all the good things you’re capable of doing, and be positive about whatever level you can achieve. Signing up for the course and taking the steps towards being a more prolific writer is huge! Congratulations to you on that! And once you’re in the course, –the course can be taken at different paces, so that if you want to write only 2 or 3 times a week, that’s just fine. Everyone’s definition of success is different, and the most important thing is creating space and time and a community for writers to connect and create.
  • Intuition. I believe in honing your relationship with your intuition–your instinct, your gut. If you’ve spent years in academic or work environments with a particular rigor or structure, it’s highly likely that you’ve lost touch with your base creative intuition. The good news is that each of us can build and strengthen our relationship with our instincts by getting out our tools and “exercising” our intuitive muscles daily.

Are you giving feedback to everyone on their essays?

While I won’t be reading everyone’s essays every day — that’s far too much for me to take on (30 essays every day for 15 days is a LOT of essays), but I will be reading at least one essay by each person and giving thoughtful suggestions and feedback and answering your questions each evening in our online community. We will use the Facebook group as a place to have conversations and talk about common threads, themes, and questions. I’ll be online a couple of times per day (usually in the evenings) to go through and answer each of your questions and add thoughts and resources for your consideration.

Is this a technical class?

This is not a technical class. I’m less concerned with a typo or proper sentence construction, and much more excited about getting your ideas out onto paper, quickly. You can always polish something later (and I recommend Strunk & White’s Elements of Style if you’re interested in this). This course is focused on dreaming, scheming, imagination, and building your writing practice and craft.

I can’t make this session–I’m so bummed! Will you be offering this course again?

Yes. I’ll be offering a similar course either this Summer or Fall.

I don’t have a Facebook account. Will that affect my ability to take the class?

One of the ways we will interact with each other is a small, closed Facebook group that lets us meet and discuss on a forum page. I’ve looked through several alternatives and this is the best one to date. If you don’t have an account, you can still do the prompts and learn from each daily lesson and get a great class out of it. You might also consider creating a temporary account for the duration of the course if you’d like to be a part of the community conversations.

Are there any surprises?

Of course there are surprises! :) I have a couple of additional tricks up my sleeve that I’m working on and can’t wait to share with you. Sign up and you’ll see!

Where do I register?

Class Description: Start Writing | Digital Writer’s Workshop
Course Cost: $300.

Direct Registration Link 

 

Start Writing | 2013 Writer’s Workshops (A three-week digital course for writers)

Imagine: a three-week course for writers to practice your craft, learn about writing tips and tactics, get direct feedback on your writing and meet other people in a small-group format. A way to enter the digital world. A place to get better at writing–and learn from others in direct conversation. An opportunity to learn about storytelling, narrative, and writing.

I hear from so many folks that want to write, but haven’t started yet–or don’t know where to start. Individuals with a developing writing craft who want to get better at storytelling, narrative, and online writing. People who have been writing for a while–and are ready to share their work with other people.


The act of starting something is powerful.” – (Tweet this)


I’ve been working this past winter and spring to develop a course just for this purpose: a 3-week digital writing workshop with daily exercises and a private, shared community of colleagues to converse with and learn from. I’m excited to share it with the world and invite you to participate!

Join me.

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The Details: Spring 2013 Writer’s Workshop

A digital writer’s workshop: A 3 week (21-day) adventure course on creative writing, storytelling, and blogging. Monday through Friday weekday essay prompts, 3 live calls and Question/Answer sessions, and a small, private group to meet fellow bloggers and community members interested in the same thing you are – writing.

Course Dates: The program starts Monday, April 29th and goes through Friday, May 17th.

The Goodies:

  • Fifteen introductory essay prompts and thoughtful phrases sent each weekday morning, plus a reading/thought reflection question. Each question will be a short exercise to stimulate your thinking, teach you a new writing skill, and (optionally) extend into a longer essay (if you have the time).
  • Live Q/A group calls every Wednesday at 5 PM PST (and recorded so you can watch later) to ask any questions you have about developing your writing, to ask questions and share experiences, and to talk about all things writing, blogging, brainstorming, storytelling and internet.
  • Weekend optional/alternative assignments to “catch up” on missed weekdays or do bonus writing (not required). Take the time to expand, re-write, edit, and hone in on one of your favorite ideas from the week.
  • A private, closed Facebook page for the group to talk to each other, share tips and ideas, and form connections with other writers looking to expand their practice.
  • A chance to submit your writing for review or feedback through a weekly “featured essay contest,” where I’ll be giving feedback directly to you on your essays and questions.
  • The choice to go at your pace: while prompts will be delivered daily, you have the option to select anywhere from 2-, 3- or 5-times a week writing (although I encourage at least three per week to help set the habit!). Pick what feels right for you and select your personal writing habit.
  • At the end of the course: a bonus pack of 15 essays prompts and ideas: an extra three weeks of self-guided writing after the three-week course. Would I send you off into the woods alone? Nope! I’ll give you more exercises for you to do at your own pace.
  • If you complete all the prompts and ideas (including the bonus pack) you’ll finish the workshop with 30 essays—enough for a year’s worth of blogging!
  • Crafted with love, design chops, and a desire to make an impact on your writing. Let me help you get started writing in this Spring Writers’ Workshop.

Learn About:

  • The power of great storytelling, and how to improve your storytelling.
  • Narrative Arc, storytelling formation, and writing structures including Joseph Campbell’s “The Hero’s Journey.”
  • How to add color, texture and detail to your writing;
  • Finding your own voice and story.
  • What to do when you get stuck and how to develop great habits for great writing

Explore:

  • New topics to write about and prompts for you to pursue
  • Thoughts and ideas from writers across multiple centuries.
  • Resources and tools to teach you more about storytelling, writing, and communications.
  • The psychology behind habit formation and building a writing practice.
  • The brilliance of your brain–you are already a wonderful thinker!–explore ways to let your voice come out on the page.
  • Engage in feedback and conversation with other writers, and get direct feedback on your questions, ideas and concerns.

Writing is essential to our creative self, our soul: write to learn and to live.” – (Tweet this)


This course is perfect for:

  • People with aspiring creative writing dreams;
  • Professionals looking at improving communication skills for day job;
  • Bloggers who want to improve their craft;
  • New writers who want to get started on a writing project;
  • People with a writing practice who want to meet other like-minded people.

Registration details:

THE SPRING 2013 WORKSHOP IS SOLD OUT.

Register here. Registration opens Monday, April 15th and closes Friday, April 26th (or when spots fill up).

If you’d like to join for a Summer Workshop, sign up to be notified of blog posts and future classes.

Summer 2013 and Fall 2013 Workshop Details coming soon. Registration will open June 1.

EARLY REGISTRATION: $300.

  • Registration closes April 26th or when the class is full ~ whichever comes first!
  • The course is $400 for three weeks, 30 total essay prompts, daily inquiries, three live calls, and a closed community of like-minded writers.
  • Miss a day? Exercises can be done throughout the week, before or after work, or you can catch up on weekends if you miss a day along the way.

I hear from so many folks that want to write but don’t know where to begin, or haven’t carved out the time yet. Many people are also writing but haven’t formed a community online. This course is designed to help you do both. The course will combine several of my teachings from the Storytelling workshops I’ve taught at World Domination Summit, Bold Academy and at General Assembly — as well as detail new processes and resources for your use.

Let’s get started – a private community and daily digital course focused on getting better at writing.

Want in? Join me!

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With (writing) love,

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Losing everything, losing nothing: It’s all there.

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A few months ago I was typing notes furiously into the tiny screen of my phone, my go-to source for dumping ideas when a pen and paper isn’t handy. I pushed “new note” as the ideas flooded out of my mind that morning; suddenly, as the program opened up a new screen, it stalled, paused for a long time, and then flashed and wiped clean.

I scrolled with my finger. That’s strange, I mused. Nothing was there. A flash of panic coursed through my mind.

What the…<

I closed the program and opened it again. Nope, All gone. I was standing out in the middle of the marina waterfront in northern San Francisco, in the middle of a long run that takes me out and back to the base of the Golden Gate bridge on one of my regular routes. I had stopped to catch an idea that had popped into my head, and I was standing, writing, by the side of the bay, tapping furiously into my phone. My note was lost. Worse than that–there didn’t seem to be any notes at all.

Oh, shit…

Strangely, however, I also felt an immediate sense of calm. A wave of nerves passed through me, and then continued on. I felt the angst and also let it go. In an instant, it was okay. My ideas–well over 200 notes, written to myself in various moments of inspiration–weren’t physically present, but it was okay. I had created these thoughts. I could create more. The notes in my digital archives were lost to time, but the act of taking the time to write them down in the first place was not lost. You can’t erase showing up every day, even if the product disappears. You can’t erase the knowledge in your head, the mind that’s changed because of the practice, the way you now think because of the work you’ve put in.

My dad says the same thing about jobs—even if you lose a job, or walk away from one, or if you get bought out—they can’t take what you’ve learned away from you. You get to keep what you’ve learned. The ways you’ve changed aren’t erased.

I never recovered my 200 notes. The good news is that in the time it took me to write them down, I’ve cultivated a practice of creating ideas, and I can hold onto the confidence that I’ll keep showing up and keep creating new ideas. Perhaps even revisit old ones, with more sophistication. Even if we lost everything–all of the physical things we use to string our lives together–we would still be fine.

More than fine.

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Some other fun + miscellaneous updates: 

  • Friday, March 22 is World Water Day, so now’s a wonderful time to consider donating your birthday as a way to bring clean water to hundreds of people if you’re looking for a new project or adventure. I did it last year for my 29th birthday and had an absolute blast (and made fun of myself along the way, among other things…).
  • I’m in love with Adventure Sandwich, a new project to back on kickstarter that builds an imaginative children’s world out of cardboard. The world needs more of this! 
  • While I’ve been a bit quieter-than-normal in blog world (I’m actually surprised that so many of people have noticed and reached out to say so; I thought I was doing such a good job of keeping up with posting! Honestly, however, I’m deeply thankful to you for being a part of my internet life and this community of ideas and for all the wonderful spirits and minds I’ve met through these various journeys) — While I’ve been laying low, whoever, in the interim I’ve been enjoying wonderful conversations via the growing Facebook community of wonderful minds + ideas. Come say hello